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Tag: Eveready

  • Eveready’s toy truck sparks joy this Durga Puja

    Eveready’s toy truck sparks joy this Durga Puja

    MUMBAI: When it comes to lighting up festivals, Eveready has gone beyond batteries and straight into hearts. This Durga Puja, the brand has built the Ultima Bahon, the largest AA battery-powered remote-controlled toy truck, to carry the idol of Goddess Durga into a celebration organised by underprivileged children in Kolkata.

    The playful creation, powered by eight Eveready Ultima AA batteries, has already entered both the India Book of Records and the Asia Book of Records. But more than the feat of engineering, it has turned into a symbol of simple joy, bridging the gap between big-budget pandals and smaller, heartfelt pujas.

    “Durga Puja is a festival of joy and togetherness,” said Eveready Industries India Ltd CEO Anirban Banerjee. “With Ultima Bahon, we wanted to bring smiles to children and give them a story they can cherish forever.”

    The toy truck, designed with miniature depictions of Durga’s traditional bahons: the lion, owl, swan, peacock and mouse, is a nod to tradition wrapped in innovation. Actress Priyanka Sarkar, present at the unveiling, called it “a reminder that celebrations don’t need to be huge to be special, sometimes the simplest joys create the most unforgettable memories.”

    Supported by the Vikramshila Education Resource Society, the initiative saw Eveready sponsor the entire puja for children up to Class 4, ensuring that their devotion shone just as brightly as the city’s glittering pandals.

    Recognised as the largest toy truck of its kind, the Ultima Bahon will also be on display at the 95 Pally Puja Association during the festival. For pandal hoppers chasing lights and spectacle, it’s a gentle reminder: sometimes the most powerful celebrations run on nothing more than a few batteries and a lot of heart.

  • Eveready powers up with mobile accessories, from chargers to power banks

    Eveready powers up with mobile accessories, from chargers to power banks

    MUMBAI: From batteries to bandwidth, Eveready is charging into new territory. The iconic Indian brand, best known for lighting up homes with its flashlights and batteries, has now stepped into the fast-paced world of mobile accessories.

    Eveready Industries India Ltd. has unveiled a full range of power banks, chargers, and cables designed to keep India’s smartphone generation connected on the move. The line-up includes power banks from 5,000 mah to 20,000 mah, sleek built-in cable models, and a range of chargers spanning 12W to high-powered 65W GAN options. Nylon-braided cables with fast-charging support up to 5A and universal compatibility round off the offering.

    “Eveready’s foray into the mobile accessories segment represents a significant step forward in our mission to power everyday life in India,” said Eveready, CEO, Anirban Banerjee. “With high-quality power banks and chargers, we aim to provide millions with consistent, on-the-go power.”

    The products are designed to blend Eveready’s century-old reputation for reliability with modern convenience, offering features such as wireless charging pads and travel-friendly designs. The move also reflects the brand’s ambition to be synonymous with “power” in every sense: beyond just batteries and flashlights.

    Eveready, senior general manager, Insiyah Chawala added, “Fast charging isn’t just about the charger, it’s about the whole system. Our range ensures compatibility across cables, chargers, and power banks to give consumers truly seamless performance.”

    With this launch, Eveready positions itself as a one-stop destination for mobile power essentials, underscoring its evolution from a household staple to a digital-age companion.

  • Eveready spreads ‘Dudhiya Roshani’ in Kumbh

    Eveready spreads ‘Dudhiya Roshani’ in Kumbh

    MUMBAI: Eveready gave a unique facelift to the Kumbh Mela-the largest conglomeration of humans on this planet-by welcoming to Prayagraj thousands of devotees with vast number of professional grade LED streetlights, which lit up the city in ‘Brilliant and Efficient "Dudhiya Roshani”’.  

    The tender to fix the lights at one of the biggest festivals in country and globally was bagged by Eveready due to its technically superior products and competitive price range.

    Emphasising on the importance of amenities for the Kumbh mela, Eveready Industries India Ltd (EIIL) senior vice president, sales and marketing Anil Bajaj said, “With a deep rooted mantra of making a difference to the devotees thronging the mega spectacle called the ‘Kumbh’, EIIL helped the Kumbh authorities in managing the smooth conduct of the mela by way of facilitating Sangam bound direction boards, changing rooms for ladies, police watch towers and tall standing media towers to name a few.”

    He further added, “Time and again, we have adopted several methods to positively impact the experience of devotees coming to this mela. The brand has established a strong connect through extensive on-ground activities.”

    Eveready Industries India Ltd vice president and business head luminaries Mangesh Khisty said, “We were honoured to supply more than 15000 professional LED lights for the Kumbh mela, helping the Kumbh administration in their efforts to make the area well-lit at all times and safe for the general public. EIIL also illuminated the path with street lights, reiterating the ethos of the brand.”

  • Eveready forays into confectionery business

    Eveready forays into confectionery business

    MUMBAI: With a view to scale up its fast-moving consumer goods (FMCG) portfolio of products, dry-cell-battery maker Eveready Industries India Ltd (EIIL) is all set to enter the confectionery business with Jollies, its new fruit chew candies. 

    The move is a part of its diversification plan and the brand will foray into the Rs 9000 crore confectionary segment with the product. Priced at Re 1, Jollies will have higher fruit content and lower sugar content.

    EIIL said that the fast-growing fruit chew segment, estimated to be a Rs 400 crore market, will double in the next three to four years and expects to become a significant player in the segment by making the under-penetrated category available across urban and rural India through its distribution network. 

    EIIL managing director Amritanshu Khaitan said, “The product being launched has a high percentage of natural fruit pulp making it a preferred healthier option to pure sugar candy. Candies are a mass-market product and can be carried in the Eveready vans reaching a million outlets. This brings in a major competitive advantage for us and we believe we can become a major player in the fast-growing confectionery market in the next 3-5 years with only investments required for branding.”

    The company has over 400 distributors and 42 distribution centres across India. The company is working on an asset-light model involving outsourcing and believes it can add significant turnover and profitability with an entry into the segment.

    EIIL is a manufacturer of dry-cell batteries, flashlights, lighting and packet tea. The company reported 55 per cent revenue from dry cell batteries, 14 per cent from flashlights, 22 per cent from lighting and electrical and 9 per cent from other segments in financial year 2016-17. 

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  • Eveready profit up three-fold to Rs 15.3 crore in Q3

    Eveready profit up three-fold to Rs 15.3 crore in Q3

    KOLKATA: Buoyed by strong operational performance, battery major Eveready Industries India has reported a 238 per cent year-on-year jump in its net profit for the third quarter this fiscal to Rs 15.33 crore from Rs 4.53 crore for the same period last fiscal.

     

    The Kolkata-based company’s net sales during the period under review grew nearly 10 per cent y-o-y at Rs 325.22 crore on the back of value growth in batteries and a 22 per cent growth in the new category of lighting products.

     

    Total sales increased by 9.7 per cent y-o-y at Rs 325.42 crore as against Rs 296.59 crore in the year-ago period, Eveready said in a BSE filing.

     

    Overall expenses of the company stood at Rs 298.39 crore as against Rs 282.02 crore in the corresponding period last year.

     

    During the December quarter, the company’s operating EBITDA soared 36.7 per cent y-o-y to Rs 34.18 crore from Rs 25 crore for the corresponding period a year ago, particularly due to progressive price increases being taken in batteries.

     

    Going forward, the company said the outlook looks stable.

     

    The company has an extensive distribution of more than 3,000 distributors reaching more than 5,000 population towns. The company is basing its growth on the new products-especially the lighting products and devices.

     

    Shares of Eveready Industries India closed at Rs 214.20 apiece on the NSE.