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Tag: event management

  • Party Cruisers to transform wedding industry with opulent offerings

    Party Cruisers to transform wedding industry with opulent offerings

    Mumbai: Party Cruisers Ltd (PCL), a leading event management company, proudly presents its prestigious wedding ventures, House of Vivaah and Vows Vachan, redefining opulence and grandeur in luxurious weddings. These exclusive brands curated by Party Cruisers Ltd uphold the epitome of elegance, creating unforgettable experiences for couples looking to celebrate their love in the most lavish and sophisticated settings.

    House of Vivaah and Vows Vachan, the flagship wedding ventures under Party Cruisers’s umbrella, epitomise luxury, offering bespoke wedding experiences that exceed expectations. From intricate detailing to seamless execution, these brands stand as a testament to unparalleled craftsmanship and sophistication.

    Imbued with unparalleled creativity and attention to detail, House of Vivaah embodies timeless elegance, ensuring that every element of a couple’s special day exudes sophistication and refinement. Whether it’s a grand ballroom affair or an intimate celebration, House of Vivaah crafts each wedding with meticulous precision, creating an ambiance that resonates with the couple’s unique style and personality.

    On the other hand, Vows Vachan, a vision of contemporary chicness and luxury, is tailored for couples seeking modernity intertwined with tradition. Vows Vachan specializes in creating cutting-edge wedding experiences, blending innovative concepts with cultural richness, resulting in celebrations that are both trendsetting and meaningful.

    “At Party Cruisers Ltd, we understand the significance of weddings as a celebration of love and commitment. House of Vivaah and Vows Vachan are not just brands for us, they are a symbol of our commitment to turning dreams into reality,” stated a spokesperson at Party Cruisers Ltd.

    Some of Party Cruisers Ltd.’s most lavish weddings conducted under House of Vivaah and Vows Vachan have left an indelible mark on the industry. The breathtaking floral installations, exquisite culinary delights, and impeccable attention to detail made it an affair to remember. Adding to the wedding spree, was the lavish wedding of Nishta and Vishnu held at Coimbatore with the theme “Around the World”. It showcased the unity and blend of different cultures from around the world implemented in their wedding. Their haldi ceremony had also won the WOW Asia Awards for best haldi ceremony of the year.

    Other notable events held under the canopy of House of Vivaah and Vows Vachan are the grandeur wedding of Alanna Ivor, the farmer’s market-themed Haldi ceremony of Gyayak & Chanchal, and the lavish 2 states-themed wedding of Parth & Tanya. The young couple celebrated their union at JW Marriott Bengaluru Prestige Golfshire Resort, infused with a vibrant Mumbai V/S Surat theme. House of Vivaah curated stunning design, decor, and production, transforming each event into a highlight. Occupying the entire venue, their team navigated a marathon of back-to-back events: a Welcome Lunch embraced fresh, vivid colors, while the ‘Miami Hues’ adorned the Welcome Dinner. The Carnival Haldi brought joy, followed by a Celestial-themed Sangeet Night featuring unique starry elements and an extraordinary Elliptical Moon Bar Station. The Gulaab Baug Myra and the Sheesh Mahal Dome Mandap at the wedding marked unforgettable moments in this spectacular celebration.

  • After dominating TV and digital, ZEE Americas to enter radio and event management

    After dominating TV and digital, ZEE Americas to enter radio and event management

    MUMBAI:  In 1998, Zee TV incubated the South Asian TV market in North America. Over the next 17 years the brand has not only become synonymous with entertainment but also an ambassador of Indian culture, abroad. As per Nielsen US, a typical South Asian viewer spends an average of 2 hours 13 minutes per day watching Zee TV, making it one of the most loved channels in the US, including the mainstream ones.

     

    After being the consistent #1 TV network – ZEE US successfully ventured into the digital space in 2012 with Zee Dil Se, a video-based social media, that allows people to record a ‘Broadcast quality’ personalized video message and push it on TV at a click! The Dil Se platform was later on used to solve the local auditions problem thus allowing thousands of NRIs to participate in reality shows like DID and SRGMP.

     

    Later in the fall of 2013, ZEE US launched a localized version of www.india.com with a positioning of ‘Proudly Indian’. In a short span of one year the site delivers 7 million unique visitors per month, just from US and Canada alone, thus making it one of the top sites for NRIs in North America. The site already has all the leading advertisers from TV with annual spend commitments. India.com serves as a one-stop destination for news from India, Community News from US and Canada, Bollywood, Cricket, blogs, event ticketing and classifieds.

     

    Now ZEE is all geared up to get into the Radio and Event management space. Initially the services will be started in the top 5 south Asian DMAs. A respective business head supported by the operations team will head each of these verticals. 

     

    “As a market leader we have to constantly reinvent and redefine our value proposition to our consumers. We have been looking at need gaps and the two most visible opportunities sprung up that matched our strengths. A strong 55% of South Asians use personal transport 5 times a week for an average of 28 minutes per day, either for work or leisure and a strong 27% of South Asian woman are non-working (Stay at home) at any given point in time but do not have access to good Indian RJs. Of the 600 plus, small & large South Asian events that take place in USA, only a handful manage to put up a good show and attract a couple of blue chip sponsors. The rest all struggle or depend on individual donations/sponsors to make ends meet. The most worrying sign at these events is the declining footfalls of the youth. The mainstream brands completely recognize the arrival of the Indian community in USA but are hesitant to invest their dollars given the unorganized nature. These opportunities will allow us not only to bring companion like RJs or entertain the South Asian community with exciting and enriching events (like an Indian Rock concert or an Asian Indian corporate leadership summit) but also bring bigger and better sponsors to the market thus expanding the total market” states Sameer Targe, Business Head – Zee Americas.