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Tag: Event Capital

  • Mumbai got outdoors at the year’s premier festival curated for kids

    Mumbai got outdoors at the year’s premier festival curated for kids

    24th February 2020 Mumbai:  India’s largest festival for kids, Nickelodeon Windmill Festival, an initiative by Event Capital and Tribe Asia aimed at providing a wholesome experience for toddlers, pre-teens and parents which took place on 22nd and 23rd February 2020 at JioWorld Garden, BKC. The festival’s main objective was to give the urban child a healthy and positive outdoor experience and encourage families to spend quality time together via the various activities on offer at the festival.

    The two-day event had an eclectic selection of 50+ workshops specially curated and designed to cater to various age groups across interests like beat-boxing, robotics, Lego workshops, stop motion animation, aeronautics, karate and kick-boxing, storytelling, doodle art and many more. There was also a petting zoo which gave kids an opportunity to interact and spend time enjoying the company of several furry friends.

    The festival unfolded with great success and even saw some B-town glamour as several celebrities attended along with their children. Spotted at the festival were personalities like Rannvijay Singha with his daughter Kainnat Singha, Tannaz Irani, Barkha Sengupta and Sayantani Ghosh with their kids. The kids thoroughly enjoyed the petting zoo, dance workshop and pottery making activity while the Imagica dance parade and the live music band were some of the other highlights.

    The fest was co- powered by well-known brands like Kotak Mutual Fund and Hershey India Pvt. Ltd

    Commenting on his experience at the festival Rannvijay Singha with his daughter Kainaat Singha said “The WindMill festival had a variety of activities for all age group kids from a dance workshop to live parade. I really had a good time with my daughter and she had a lot of fun. Such events can create some unforgettable moments and one should actively participate. I am looking forward to such festivals where I can spend some quality time with my family.”

    Kotak Mutual Fund Kinjal Shah digital business & marketing head at commented "In a city like Mumbai, where schedules are so busy it's very difficult for kids to go outdoor for activities on daily basis, a festival like WindMill provides an opportunity for both parents and kids to go out together and freak out as there are so many activities to choose from for them to enjoy. This is the 2nd year in a row where we are one of the sponsors and for brands like us, we get a chance to closely observe the behavior of kids and parents together. We have always got an overwhelming response in the event so we continue to associate with them year on year."

    Speaking on this, Deepak Chaudhary, Founder and Director, Event Capital said “The event has been a huge success and we are overwhelmed seeing approximately 18,000 entries on ground. Organizing events that can become a lifetime memory is what we strive towards and we are glad to be able to create such thriving concepts that go on to have a life of their own."

    Speaking on this, Janak Vora, CEO, Event Capital said “We were extremely happy to bring the 4th edition of Windmill Nickelodeon Festival to such a successful close. This event was conceptualized with the intent to prioritize the need to step into the outdoor and take a break from all the screens we are surrounded by constantly. Petting Zoo is where saw the maximum attraction since it allowed the kids directly to spend time with animals. We look forward to create more such experiences for families."

  • Event Capital announces the 4th edition of Nickelodeon Windmill Festival

    Event Capital announces the 4th edition of Nickelodeon Windmill Festival

    Mumbai:  The 4th edition of India’s largest festival for kids, Nickelodeon Windmill Festival, an initiative of Event Capital and Tribe Asia, is all set to take place on 22nd and 23rd February, 2020 at JioWorld Garden, BKC in Mumbai. The festival offers a wholesome experience for toddlers, pre-teens and parents. The key objectives of the festival are to give the urban child an outlet to be creative, to gain information and to encourage quality time with family through recreational experiences curated at the festival.

    Nickelodeon Windmill Festival brings to life children’s most loved tales through musical plays, dance shows and never seen before performances.  Patrons present at the festival can also enjoy a specially curated flea market with a wide variety of food and other recreational activities including interaction with their favourite Nickelodeon toons. Various experiential zones like ballet parade, Bungee Park, Trampoline Park, Vertex tunnel and Human Claw and more will be set to entertain everyone.

    An array of over 50+ workshops specially designed to cater to various age groups  on a variety of topics like indoor gardening, beat-boxing, science on wheels, robotics, Lego workshops, stop motion animation, aeronautics, karate and kick-boxing, storytelling, doodle art,  wheel pottery and many more.  With a petting zoo available at the venue kids can interact and play with a variety of animals.

    Speaking on this, Janak Vora, CEO, Event Capital said, “In its previous editions, the festival has witnessed a footfall of over 20,000+ attendees and over 50+ brand associations.  This year, we aim to create a more holistic family ambience with unique range of activities and workshops that would encourage families to get outdoors. Through this festival, we want the child to discover his/her innermost passion and get inspired!”

    Commenting on the upcoming festival, Mahesh Shetty, Head – Network Sales, Viacom18 said, “With Peppa Pig Musical, we forayed into kids live entertainment genre and with Windmill festival we have taken the next big leap. Event Capital has cultivated the festival very well over past few years and we are very excited to collaborate with them and scale up Nickelodeon Windmill Festival. The festival brings alive the concept of quintessential outdoor learning and is backed by widespread activities such as indoor gardening, workshops, aeronautics and more. The Nickelodeon Windmill Festival is a combination of educational and fun activities for the young generation.

    Nickelodean WindMill will take place on 22nd and 23rd February, 2020 at JioWorld Garden, BKC and the tickets can be bought on :  https://bit.ly/2R3lwEw

  • One Digital Entertainment and Event Capital announce “Social Nation”, India’s first ever festival celebrating the democracy and power of Digital content creators and the community

    One Digital Entertainment and Event Capital announce “Social Nation”, India’s first ever festival celebrating the democracy and power of Digital content creators and the community

    MUMBAI: One Digital Entertainment is known for giving the Indian digital entertainment industry some key digital influencers and first of its kinds, digital IP’s. Now, the network is all set to bring the first ever live event in the form of  Social Nation by joining hands with the largest event IP curators and aggregators of the country – Event Capital, a Laqshya Media group company. Social Nation is a festival that will celebrate the independence and the colossal power of the Internet.

    Social Nation is a first of its kind festival that will celebrate the emergence of the Internet content creators and communities growing at a booming speed. Set to empower the digital content ecosystem, this festival will encourage the audience to interact and exchange ideas in real time and space with their social media timelines.  A one-stop entertainment and interactive festival across two days,  Social Nation will witness performances by more than 60 artists from different segments like music, comedy, dance, poetry, and others. While Stage 1 will see Stand – up acts, Slam poetry, Comedy debates, Dance and Indie performances, Stage 2 will have Inspirational talks, Open mics, Rap battles, Fireside chats etc. It will also host multiple engaging hands-on workshops and panel discussions by creators and industry experts from digital fields. While the final list of creators will be announced shortly however the biggest of the names – national as well as international are said to be roped in.

    Gurpreet Singh, COO and Co-Founder, One Digital Entertainment said , “As a company, One Digital Entertainment has always aimed at empowering creators and giving the audiences quality content to consume. Our core idea has always been to support independent content and creators and the Internet has made it possible year after year. To celebrate the very said democracy, we are bringing a multi-layered festival whose core lies in the creator-fan relationship and hence we have meticulously planned to create an exclusive arena for the creators to interact with their fans. Networking with the industry and directly connecting with the consumers on-ground, understanding them, their choices and their consumption patterns will be an added advantage”.

    Deepak Choudhary, Founder and Director, Event Capital said , “Social Nation is an extremely special addition to our current roster of event IPs. We have been curating various IPs in music, fashion, lifestyle, sports, kids etc and we have been very keen on curating an IP for the offline digital content space. India is witnessing a subculture of independent content and digital space has carved a niche for itself especially with the millennials. Through this IP we aim to create a close community of fans and creators where everybody feels home and significant.”

    Scheduled to take place on 19-20th October 2019 at Jio Garden,  Social Nation will also have Off – Stage Activities, Experience zones, never seen before VR experiences amongst many other things. Set to be a year-round IP, August onwards, Social Nation will travel to multiple Indian cities with Digital superstars/artists.

  • Laqshya launches branded IPs and content division

    MUMBAI: Integrated marketing agency Laqshya Media Group has announced its foray into branded Intellectual Properties(IPs) and content with the launch of a new division under its live event IP Company, Event Capital.This launch comes close on the heels of Laqshya Media Group announcing its foray into talent management with the signing of Indian Cricketer Suresh Raina in April 2017.

    Deepak Choudhary, Founder and Director, Event Capital said, “It is widely known that the branded entertainment space is growing at a break-neck pace, and with Laqshya Media Group’s head start in the live event IP space with Event Capital, creating strategic IPs for achieving a brand’s business objectives is the natural way forward.”

    Bollywood Music Project, the most recent offering from Event Capital has created history with two editions in its debut year with over 50,000 attendees across Mumbai and Delhi, and was livestreamed to an audience of over 10 million.Event Capital has already tested the waters successfully in the branded IP space with the IIFL Wealth Mumbai International Chess Tournament held in December 2016. Swaroop Banerjee, CEO, Event Capital carries a wealth of experience in the branded entertainment and content space with his earlier stints at Viacom18, Star Movies and MTV Asia. Prior to Event Capital, he curated Bajaj Auto’s motorsport IP, Pulsar Festival of Speed. The company will be announcing the head of this new division, who will report into Banerjee.

    Swaroop Banerjee, CEO, Event Capital said, “The Branded IPs and Content division is a logical progression for us and will sit at the heart of what we do, as brands and creators look to new mediums in telling their stories. The space has grown significantly over the past couple of years, and we have witnessed a lot of established brands going beyond event sponsorships to establish their own IPs like Pulsar Festival of Speed,Standard Chartered Mumbai Marathon, Ray-Ban Never Hide Sounds, etc.to maximise their engagement with their target audiences.”

    “According to the FICCI KPMG Report 2017, there has been a nearly 98 percent increase in the number of live event IPs organised in 2016 as compared to the previous year, and we have already seen the impact of online content destinations like Netflix, Hotstar, etc. No marketer wants to miss this opportunity, and we are already in conversation with some of them to create new IPs or leverage their existing ones with our understanding of building event IPs across varied genres,” he added.

    Over the next few weeks, Event Capital is scheduled to organise its media, communication and design festival, Edutainment Show on May 19-20 at Hotel Sahara Star, Mumbai and follow it up with India’s most iconic fashion event for kids, India Kids Fashion Week in July 2017.

  • Event Capital repositions as Creator, Curator and Aggregator

    Event Capital repositions as Creator, Curator and Aggregator

    MUMBAI: Event Capital, an event intellectual property specialist company and a Laqshya Media Groupholding, today unveils its new logo which signifies the company’s transformation from an event IP aggregator tofocussed creators and curators of IP events in the live space. The modern typeface is new age and concept driven which reinforces Event Capital’s capability of creating powerful content driven stories. With the completion of 3 years this July, Event Capital has been a pioneer in curating event IPs such as Bike Festival of India, The Edutainment Show, etc.

    This announcement by Event Capital is just one of the first in the series that the company has made after appointing a new CEO, Swaroop Banerjee, only a month ago. A festivals & branded entertainment specialist, Banerjee will be actively involved in expanding the current bouquet of live intellectual properties owned by Event Capital. He will also focus on introducing live and digital content creations and will oversee development of new verticals in lifestyle, music and sports.

    Explaining the change, Swaroop Banerjee commented, “The new logo of Event Capital has a bold outlook in the font with a colour that has a digital millennial filter woven into it. This depicts our ability to curate for youth genres as ably as for other genres. This is our 3rd year in existence and there has been a phenomenal track record so far; we needed a fresh outlook to chart our trajectory higher and therefore the most important thing was to ensure that we come across as a youth consumer focussed organization. Additionally the introduction of a music vertical will change the dynamics for EC and the initiatives under this vertical will form core headline products under the EC hood. Ultimately the bulls-eye for us this year is to become content creators in the live space.”

    Adding to this, Deepak Choudhary, Co-founder & Director, Event Capitalsaid, “It’s has been three exciting business and brand years for Event Capital. Market orientations have changed and the IP industry is now extremely matured. We had started with acquisitions and collaborations with existing IP owners and now we have moved to creating our own IPs. It was only natural that we go through an image makeover as we have gone through a concept makeover.”

  • Event Capital repositions as Creator, Curator and Aggregator

    Event Capital repositions as Creator, Curator and Aggregator

    MUMBAI: Event Capital, an event intellectual property specialist company and a Laqshya Media Groupholding, today unveils its new logo which signifies the company’s transformation from an event IP aggregator tofocussed creators and curators of IP events in the live space. The modern typeface is new age and concept driven which reinforces Event Capital’s capability of creating powerful content driven stories. With the completion of 3 years this July, Event Capital has been a pioneer in curating event IPs such as Bike Festival of India, The Edutainment Show, etc.

    This announcement by Event Capital is just one of the first in the series that the company has made after appointing a new CEO, Swaroop Banerjee, only a month ago. A festivals & branded entertainment specialist, Banerjee will be actively involved in expanding the current bouquet of live intellectual properties owned by Event Capital. He will also focus on introducing live and digital content creations and will oversee development of new verticals in lifestyle, music and sports.

    Explaining the change, Swaroop Banerjee commented, “The new logo of Event Capital has a bold outlook in the font with a colour that has a digital millennial filter woven into it. This depicts our ability to curate for youth genres as ably as for other genres. This is our 3rd year in existence and there has been a phenomenal track record so far; we needed a fresh outlook to chart our trajectory higher and therefore the most important thing was to ensure that we come across as a youth consumer focussed organization. Additionally the introduction of a music vertical will change the dynamics for EC and the initiatives under this vertical will form core headline products under the EC hood. Ultimately the bulls-eye for us this year is to become content creators in the live space.”

    Adding to this, Deepak Choudhary, Co-founder & Director, Event Capitalsaid, “It’s has been three exciting business and brand years for Event Capital. Market orientations have changed and the IP industry is now extremely matured. We had started with acquisitions and collaborations with existing IP owners and now we have moved to creating our own IPs. It was only natural that we go through an image makeover as we have gone through a concept makeover.”

  • Laqshya Media Group ropes in Swaroop Banerjee as Event Capital CEO

    Laqshya Media Group ropes in Swaroop Banerjee as Event Capital CEO

    MUMBAI Event Capital, the live IP  arm of Laqshya Media Group has roped in Tribe Asia IP director Swaroop Banerjee  as its CEO. Banerjee’s mandate at Event Capital involves expanding the current bouquet of Live intellectual properties owned by Event Capital and introduce focussed live and digital content creations.

    Based out of Mumbai he will oversee development of new verticals in lifestyle, music and sports. Deepak Choudhary, the co-founder of Event Capital, will now focus on acquisitions, collaborations and investments as Director of Event Capital.

    “Banerjee’s unfathomable experience with building IPs, combined with his genuine passion for festival culture, music and alternative sports, makes him absolutely ideal to lead Event Capital as the chief executive. EC currently has several IPs in Lifestyle, Sport, Music, Education and Trade and Banerjee’s strategy of creating the right balance on IP creations and acquisitions is in sync with our vision. We are glad to have him on board”, said Event Capital director and co founder Deepak Choudhary.

    “When we took on the initiative to make Event Capital India’s largest IP creator and aggregator, we were extremely focussed and with the support of our entire Laqshya Media machinery we are committed to make this brand a world class live and digital content hub. Banerjee has been on our mind from quite some time and with him we are confident to take the next big step in this game changing IP environment” Laqshya Media Group MD Alok Jalan added.

    “It is a gigantic opportunity and I am excited to work with such a talented team. I am overwhelmed by their generosity in supporting me and allowing me total autonomy to create a lifestyle, music and sports vertical from scratch and revitalize the existing genres of live content that we own. You will very soon hear announcements from us on larger than life collaborations with Bollywood, International Music, Alternative Sports and Lifestyle”, said Banerjee on his new role.

  • Laqshya Media Group ropes in Swaroop Banerjee as Event Capital CEO

    Laqshya Media Group ropes in Swaroop Banerjee as Event Capital CEO

    MUMBAI Event Capital, the live IP  arm of Laqshya Media Group has roped in Tribe Asia IP director Swaroop Banerjee  as its CEO. Banerjee’s mandate at Event Capital involves expanding the current bouquet of Live intellectual properties owned by Event Capital and introduce focussed live and digital content creations.

    Based out of Mumbai he will oversee development of new verticals in lifestyle, music and sports. Deepak Choudhary, the co-founder of Event Capital, will now focus on acquisitions, collaborations and investments as Director of Event Capital.

    “Banerjee’s unfathomable experience with building IPs, combined with his genuine passion for festival culture, music and alternative sports, makes him absolutely ideal to lead Event Capital as the chief executive. EC currently has several IPs in Lifestyle, Sport, Music, Education and Trade and Banerjee’s strategy of creating the right balance on IP creations and acquisitions is in sync with our vision. We are glad to have him on board”, said Event Capital director and co founder Deepak Choudhary.

    “When we took on the initiative to make Event Capital India’s largest IP creator and aggregator, we were extremely focussed and with the support of our entire Laqshya Media machinery we are committed to make this brand a world class live and digital content hub. Banerjee has been on our mind from quite some time and with him we are confident to take the next big step in this game changing IP environment” Laqshya Media Group MD Alok Jalan added.

    “It is a gigantic opportunity and I am excited to work with such a talented team. I am overwhelmed by their generosity in supporting me and allowing me total autonomy to create a lifestyle, music and sports vertical from scratch and revitalize the existing genres of live content that we own. You will very soon hear announcements from us on larger than life collaborations with Bollywood, International Music, Alternative Sports and Lifestyle”, said Banerjee on his new role.