MUMBAI: Mumbai’s academic landscape just got a creative boost with the launch of Bhavan’s College Management School of Events, Entertainment & Design (MSEED) in Andheri west. Aimed at redefining industry-led education, this powerhouse institute is helmed by some of the most influential names in events, media, and education, promising a hands-on, experiential approach to learning.
Led by Deepak Chaudhary, a pioneer in events education and the force behind EVA Live MSEED boasts an elite leadership team, including Prof Ujjwal K Chowdhury as director general, Vinod Janardhan (joint MD, founder of Team Rustic), Jimmy Choudhary (director, Eventfaqs and WOW Awards), and Jateen Rajput (executive director, event management academic expert). Media entrepreneurs Chirag Shah and Mustafa Rangoonwala round out this stellar lineup, bringing real-world industry insights into the classroom.
The launch event was nothing short of spectacular, drawing an elite gathering of industry stalwarts from media, design, and entertainment. Zarine Bathena, Principal of Bhavan’s College, welcomed the new entrant into the Bhavan’s ecosystem, setting the stage for a groundbreaking academic journey. The event saw participation from FICCI AVGC Forum chairman Ashish Kulkarni, filmmaker Ketan Anand, Laqshya Media Group chairman Alok Jalan, Times of India HR head Amit Das, Shamiana Short Films founder Cyrus Dastoor, and communication expert Amitesh Banerjee.
MSEED is set to offer Mumbai University-approved Bachelors and Masters degrees in events, media, and design, along with advanced PG Diplomas in entertainment, communication, and fashion business management. Additionally, postgraduate students can opt for a dual MBA degree in partnership with UniMarconi University of Rome, Italy, making this an institution with global aspirations.
“A good institute needs a great infrastructure provided to MSEED by Bhavan’s College, a good recognition which is from Mumbai University in this case, and a powerful eco-system which is provided with the industry led learning at MSEED. We are hopeful of making a marked contribution to India’s creative soft power,” noted EVA Live, MD and founder, MD Deepak Chaudhary.
“MSEED brings in the collective wisdom of a few eminent educational institution-builders and creative business entrepreneurs, and promises a hospital-medical college model of learning where education and its application through live projects shall go hand in hand,” noted director general prof Ujjwal K Chowdhury.
“Events and experiential marketing in India might actually have a turnover perhaps more than that of TV and cinema industries if calculated factually. Together with animation & gaming-based entertainment, events industry is poised to make a huge economic and employment impact in India of tomorrow,” opined the AVGC evangelist and government’s animation-gaming policy-adviser, Ashish Kulkarni.
India’s events and experiential marketing industry may already be bigger than TV and cinema combined, according to Ashish Kulkarni, an AVGC policy expert. He highlighted the vast employment and economic potential of this sector, especially when combined with gaming and animation.
Meanwhile, legendary filmmaker Ketan Anand reflected on Indian cinema’s evolution, while Amit Das of TOI emphasised the need for creative talent that merges storytelling with emerging technology for innovative media outreach.
MSEED is already planning a nationwide campaign to promote careers in events, media, and design, bridging the gap between education and industry. With its first batch commencing in July 2025, this institution is set to shape the future of India’s creative landscape, one innovative mind at a time.
