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Tag: EV Motorcycle

  • Warehouse 47 transforms Bgauss EV launch with innovative solutions

    Warehouse 47 transforms Bgauss EV launch with innovative solutions

    Mumbai: In a time when immersive experiences are crucial for brand engagement, Warehouse 47 has set standards in creative solutions. Their recent project with Bgauss, an EV motorcycle company, demonstrates their ability to provide end-to-end solutions that blend technology with event management. This case study highlights Warehouse 47’s execution of a comprehensive solution for Bgauss in the automotive industry.

    Bgauss, known for its innovative, eco-friendly EV motorcycles, needed a sophisticated launch event to showcase their latest model. The goal was to create a memorable experience for the press and dealers, highlighting the motorcycle’s features through advanced technology and interactive elements. The project scope included event management, audiovisual technology, 3D scanning and Unreal Engine presentations, an AI-generated photobooth, an interactive LED display, and full event design and management.

    Warehouse 47 planned and managed the event, ensuring smooth transitions and high engagement. They handled venue selection, talent management, and integrated advanced audiovisual technology. The motorcycle was 3D scanned and featured in a 45-minute unreal engine presentation, which highlighted its features. Guests enjoyed an AI-generated photobooth and an interactive LED display for a detailed exploration of the motorcycle.

    The 360-degree solution provided by Warehouse 47 covered all aspects of the event, including custom design, fabrication, lighting and sound setup, talent coordination, and catering. The Bgauss launch was successful, with positive feedback from the press and dealers, demonstrating Warehouse 47’s capability to deliver a comprehensive solution that met client expectations.

  • Digitas India bags digital communication mandate for Matter

    Digitas India bags digital communication mandate for Matter

    Mumbai: A vertically integrated product tech start-up, Ahmedabad-based Matter has appointed Digitas India as the agency for its digital communication mandate following a multi-agency and multi-phased pitch process. 

    Digitas will handle Matter’s digital marketing mandate, the scope for which will encompass communications, media, customer experience & digital assets and community engagement across its mobility and energy business verticals.

    The Matter e-motorcycle will be introduced in the second half of 2022. According to Matter, the yet-unnamed motorcycle will be the first electric two-wheeler in the country to have a battery pack with active liquid cooling. While there aren’t many specifics about this brand-new bike at this moment, it will be released in the third quarter of 2022.

    Commenting on the association with Digitas India, Matter COO & co-founder Arun Pratap Singh said, “At Matter, we are embarking on a journey to revolutionise electric mobility and energy storage space. Our innovative offerings will be represented through highly creative digital marketing and we’re glad to have partnered with Digitas, as they follow the philosophy of thinking new and leveraging the creative nuances to deliver highly compelling digital innovations, we are excited to start this journey with Digitas India by connecting with our customers creatively and helping them to transition to clean energy.”

    Welcoming Matter to its fold, Digitas India COO Sonia Khurana said, “It is our privilege to partner with Matter and to introduce the brand and product in the market. It is exciting to be a partner to the brand right from the incubation stage itself of the product. Our aim will be to stay true to our connected marketing philosophy and use the right mix of insight-driven creativity, technology, and media to drive brand love and adoption.” 

    Since its inception, Matter has invested extensively in technology development with the “Innovate in India” approach for the development of futuristic electric vehicle platforms and for energy storage applications.