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Tag: EV marketing India

  • Intesab Hussain named CMO & COO at Rilox EV in power-packed leadership move

    Intesab Hussain named CMO & COO at Rilox EV in power-packed leadership move

    MUMBAI: As India’s electric mobility sector revs up, Rilox EV has added fresh horsepower to its leadership pit crew. The company appointed Intesab Hussain as its new chief marketing officer (CMO), while also handing him the keys to operations as chief operating officer (COO) of Rilox E-Mobility Pvt. Ltd.

    With over 15 years of experience, Hussain brings a formidable track record across brand positioning, strategic communications, and pan-India campaigns. His dual mandate will be to steer Rilox’s marketing engine and streamline operational velocity as the company scales up to meet growing EV demand.

    “It’s an honour to join Rilox EV at such a dynamic phase of growth”, said Hussain. “I look forward to crafting bold, impactful campaigns and customer experiences that reflect our commitment to innovation and sustainability. Our goal is to make Rilox a household name in electric mobility, synonymous with quality, performance and value”.

    Rilox EV founder & CEO Avesh Memon said the dual-role appointment signals a pivotal chapter in the company’s journey. “We’re thrilled to welcome Intesab to our leadership team. His strategic vision and intimate knowledge of the EV ecosystem align perfectly with our mission: making electric mobility more accessible and aspirational. With his dual CMO-COO capacity, we’ll accelerate both our market outreach and operational excellence”.

    Prior to this, Hussain led marketing and business development at major advertising and marketing firms. He has spearheaded product rollouts, acquisition strategies, and national brand activations—experience that will now fuel Rilox EV’s next growth sprint.

    The move underscores Rilox EV’s intent to turbocharge brand differentiation in a market increasingly crowded with EV hopefuls. With Hussain in the driver’s seat, the company is betting big on strategic clarity and execution muscle to stand out.

  • Hypothesis gets a green charge as Ather Energy plugs into influencer power

    Hypothesis gets a green charge as Ather Energy plugs into influencer power

    MUMBAI: In a move juicier than your average EV battery, Hypothesis by Only Much Louder (OML) has bagged the influencer marketing mandate for Ather Energy, the electric two-wheeler brand that has quietly become the cool kid in India’s EV block. As of 2 April 2025, Hypothesis has been officially tasked with revving up Ather’s digital engine by using data-fuelled creativity and influencer-first storytelling that targets Gen Z and millennial petrolheads-turned-EV-fanatics.

    This isn’t just another hashtag-happy campaign. Hypothesis is bringing its high-octane, AI-powered tech stack to the table. With over 108 campaigns, 1,875 creators, 2.9 billion views and 131 million engagements under its belt, it’s clear this isn’t their first digital rodeo. The mandate gives them the wheel to design thumb-stopping content that spreads across social and video platforms like wildfire—and with Ather’s ambitious growth trajectory, this is more than just branding fluff.

    “The influencer ecosystem in India has transformed into a powerful medium for digital marketing, and we’re excited to tap into this space with Hypothesis by OML. Their expertise in blending data and creativity aligns perfectly with our goals, and we’re eager to see the impact of this collaboration on our brand’s journey,” said Ather Energy head public relations and govt. relations, Murali Sashidharan.

    OML CEO Tusharr Kumar added, “In today’s crowded digital landscape, crafting authentic narratives is more important than ever. We’re thrilled to collaborate with Ather Energy, a brand that embodies innovation, to create campaigns that deeply engage audiences and build a loyal community.”

    For those still stuck in billboard-era brand building, here’s the newsflash: today’s consumer trusts creators more than companies. With Hypothesis in the driver’s seat, Ather aims to plug into that sentiment, creating community-led, culturally-relevant campaigns that actually land with their target audience.

    The brief? Cut through the noise with creator-first strategies, smart data, and stories that feel less like ads and more like scrolling gold. And if you’re worried about ROI, don’t be—Hypothesis was built to solve influencer marketing’s biggest headaches: mismatched creators, data blackholes, and the dreaded spreadsheet chaos.

    With this new partnership, Ather Energy isn’t just riding the EV wave—it’s looking to own the content highway too. And with OML’s Hypothesis navigating, expect some powerful, eco-conscious brand storytelling that’s more ‘real talk’ and less ‘corporate mumbo jumbo’.