Mumbai: Eurosport India and discovery+, on Thursday announced the appointment of Bollywood star John Abraham as the India ambassador for their flagship Motorsport property – MotoGP. Abraham will be seen promoting MotoGP to a wider audience base in India as its face through Eurosport’s campaign – “MotoGP, Race Lagate Hai”.
The campaign will have a comprehensive promotional plan across platforms including radio, OOH, and digital. While digital and social media will be the key drivers to create conversations and buzz through interesting content videos with the new brand ambassador, Eurosport is also giving a chance to its followers to win exclusive motorsports merchandise signed by him, said the statement.
Prior to this association, John Abraham has shared the stage with MotoGP legend ‘The Doctor’ Valentino Rossi and has frequented many MotoGP races.
“It’s a moment of pride for any fan to become the India Ambassador, and it’s indeed a moment of reckoning for me. I am glad that through this association not only will I be able to showcase my love for MotoGP to all motorsports fans but also help many others understand the fine nuances of a highly technical and skill-oriented sport. I have been a motorsports fan for over 25 years now and I can only thank Eurosport India for associating with me as their friend for MotoGP, which I have been able to follow religiously. I am confident that my association with Eurosport India is only going to bring the sport of MotoGP closer to the hearts of millions of Indian motorsport fans,” Abraham said.
Commenting on the association, Discovery Inc, managing director – South Asia, Megha Tata, stated, “Discovery network has always believed in creating passionate communities and bringing on board John Abraham as the India Ambassador for MotoGP is just a step in that direction. Motorsport still has a lot of distance to travel as a mainstream sport in India and we couldn’t find a better fan of Moto GP than John Abraham himself who could join us in making the passionate motorsports fans cheer together for their favourite rider. We are thrilled to begin this partnership and with John’s involvement we are confident that we will elevate this pure sport to greater heights in the years to come.”
“Indians, across the country, love superbikes and racing but motorsports is still very community-focused, concentrated at certain pockets, which has resulted in a major part of the country still not being exposed to the thrill and excitement of the biggest global motorcycle race event – MotoGP. Through this power-packed campaign, ‘MotoGP, Race Lagate Hain’ we at Eurosport India along with MotoGP fan John Abraham, aim to expand its reach across the length and breadth of the country also fuelling more conversations around the thrill and competitiveness of the sport,” said Discovery Inc. SVP – affiliate sales and product distribution, Asia – India sales & distribution and Eurosports India head, Vijay Rajput.
“Just like our unparalleled depth in motorsport programming, John’s depth and understanding of motorsports and MotoGP are second to none in this country and hence we are confident of a very fruitful outcome from this association,” Rajput added.
Eurosport India and discovery+ currently have the LIVE and exclusive broadcasting rights for all three premier classes – Moto 2, Moto 3, and Moto GP.
