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  • SES reaches 291 million TV homes worldwide, 151 million in Europe

    SES reaches 291 million TV homes worldwide, 151 million in Europe

    MUMBAI: SES has increased its reach in 2013 worldwide to 291 million and in Europe to 151 million TV homes. This represents an increase of 5 per cent both worldwide and in Europe, compared to the previous year, strongly driven by the development in Africa, Middle East and, especially, India (+ 18 percent) and in Asia-Pacific (+ 7 percent). The household reach in Latin America grew by 5 percent, in North America by 3 percent. These are the results of SES’ annual market research, including the detailed Satellite Monitor studies in Europe.

    The direct reach from the SES fleet to satellite homes grew from 99 million in 2012 to 106 million satellite TV homes in 2013. The indirect reach through the feed of cable networks from SES satellites grew slightly, from 152 to 153 million homes; the number of IPTV homes fed from SES satellites increased by 27 percent to 31 million. The strongest relative growth of the direct reach came from the Asia-Pacific region (+ 21 percent) and Africa, Middle East and India (+ 18 percent). These figures confirm satellite’s continuous increase in reach and its leading role as a broadcasting infrastructure in general and as digital and High Definition (HD) broadcasting infrastructure in particular.

    The SES Satellite Monitor results also emphasize again the important role of SES in Europe.  SES satellites service almost all cable and IPTV homes in Europe (95 percent) and a large majority of the European satellite HD homes (81 percent). The largest single DTH market for SES in Europe remains Germany, with 18 million ASTRA homes receiving their TV signal directly from the SES fleet.  SES transmits more than 6,200 TV channels, 1,800 of them in HD.

    “The results of this year’s SES Satellite Monitor and market research confirm again the strong role that SES is playing as a high performing video and TV broadcasting infrastructure”, said Ferdinand Kayser, Chief Commercial Officer (CCO) of SES. “Our strong growth is a direct result of our significant investments in new satellites especially in the highly important and dynamic emerging markets. We could also further take advantage of our strong infrastructure and service offerings in mature markets and realise further gains, on a high level, in Europe and North America.  As a leader in video broadcasting, DTH, digital transmission and HD, SES plays a critical role in the provision of communications infrastructure globally and is well positioned to further drive digitalisation and the deployment of high performing video neighbourhoods in mature as well as demanding emerging markets.”

     

  • ICC World Twenty20 Bangladesh 2014 set to break broadcast records

    ICC World Twenty20 Bangladesh 2014 set to break broadcast records

    MUMBAI: Television coverage of the ICC World Twenty20 Bangladesh 2014 is set to break all previous ICC events’ broadcast records.

     

    That coverage, produced and distributed by the ICC’s global media rights partner and host broadcaster, Star Sports, will have a potential reach of more than 1.8 billion viewers with live pictures shown by 29 broadcasters – both figures the highest ever for an ICC event.

     

    And it will be shown in more than 20 languages with pictures going across Europe via Eurosport and as far afield as Norway, Nepal, Afghanistan and the Pacific Islands.

     

    The production will be among the most sophisticated ever too, with 28 cameras, including seven ultra-motion cameras, Spidercam as well as graphics with key analytics, all of which will take the viewer right to the heart of the action.

     

    All 35 matches in the men’s tournament, plus all four of the warm-up matches in Mirpur, will be covered, as well as both semi-finals and the final of the women’s event.

     

    The complete list of broadcasters can be found here.

     

    And a host of legends of the game and experienced broadcasters will be on hand, with Ravi Shastri, Sanjay Manjrekar, Shaun Pollock, Ian Bishop, Sourav Ganguly, Shane Warne, Rameez Raja, Wasim Akram, Russel Arnold, Nick Knight, Nasser Hussain, Harsha Bhogle, Jonty Rhodes, Pommie Mbangwa, Athar Ali Khan, Danny Morrison, Alan Wilkins, Brian Murgatroyd, Isa Guha, Alison Mitchell and Melanie Jones on hand to analyse every moment.

     

    ICC Chief Executive David Richardson said: “We are delighted that more than a quarter of the world’s population will have access to live coverage from the World Twenty20 2014, thanks to ICC’s broadcast partners.

     

    “In addition to the expanded broadcast footprint, an enhanced production coverage and a world-class commentary team will provide for an excellent viewing experience for fans across the world.”

     

    Nitin Kukreja of Star Sports, said: “We are excited to bring to global cricket fans the fifth edition of the ICC World Twenty20. We remain committed to ever-enriching the viewing experience. This year’s edition will include innovations like LED stumps, increased focus on analytics and contextual graphics. The broadcast will go to 223 territories across the globe and will also be available on starsports.com in certain countries.”

     

    There will also be extensive radio coverage of the ICC World Twenty20. In Bangladesh, coverage will be provided by Betar Bangladesh and Radio Bhoomi. Outside of host country, the event will have radio coverage from Channel 2 (Middle East & North America), All India Radio (India) BBC (UK), SABC (South Africa), Sport Radio (New Zealand), 107 FM (Pakistan), Voice of Asia (Sri Lanka), Klass (Jamaica) and GML Radio (Trinidad). Channel 2 will also do live commentary on the internet via Cricket Radio.

     

    The list of radio broadcasters can be found here.

     

    The ICC has also tied up with news access agencies SNTV, Perform and Thomson Reuters to provide news broadcasters around the world with 90-second match highlights, subject to these highlights being used in bonafide news programmes within 24 hours of end of the relevant match, for editorial purposes only.

  • Outdoor HD Joins MEASAT’s Neighborhood

    Outdoor HD Joins MEASAT’s Neighborhood

    MUMBAI: MEASAT Satellite Systems Sdn. Bhd. (“MEASAT”) announced today a three (3) year agreement with Globecast and Outdoor Channel for distribution on the MEASAT-3 satellite. Under the terms of the agreement, MEASAT will distribute Outdoor HD via MEASAT-3’s global C-band beam, covering 102 countries from Asia, Australia, Middle East, Europe and Africa.

     

    Outdoor Channel (Asia), The World Leader In Outdoor Entertainment, is a channel that features traditional and contemporary outdoor sports such as fishing, off-road, water sports, safari and a range of outdoor activities that thrill, inspire and entertain.

     

    “MEASAT’s partnership with Globecast continues to expand with the distribution of the Outdoor Channel,” shared Raj Malik, Senior Vice President – Sales & Marketing, MEASAT. “The Outdoor Channel, with its premium adventurous lifestyle programming, strengthens the variety of content offered from MEASAT’s
    91.5°E video neighbourhood.”

     

     

    “We appreciate the ongoing support we receive from our distribution and channel partners” he added.

     

  • Star Life OK to show Asia Cup 2014 live in UK & Europe

    Star Life OK to show Asia Cup 2014 live in UK & Europe

    MUMBAI: All the cricket hungry fans across UK and Europe have reason to celebrate. Star Life OK for the first time will be showing live cricket in the region.

     

    This move comes as an effort to offer cricket as a live experience to the large Asian population in the UK and Europe and build a strong viewer connect.

     

    The Asia Cup 2014 tournament will be exclusively televised on Star Life OK starting 25 February at 8:00 am.

     

    A total of 11 matches will be played with the opening game on 25 February and the final on 8 March 2014, scheduled to be held in Bangladesh.

     

    Star UK & Europe sr. VP Yeshpal Sharma said: “Given the passion for cricket amongst Asians worldwide, we are very proud to bring the Asia Cup 2014 to our viewers in the UK and Europe, and offer them live cricket on television.”

     

    This tournament certainly holds promise to be one of the most competitive cricket played in the Asian sub-continent for some time now.

     

    It will feature one day internationals played between leading Asian countries – India, Pakistan, Sri Lanka, and Bangladesh along with Afghanistan. Afghanistan will be participating in a major ODI tournament for the first time.

  • Discovery to acquire TF1 Group’s controlling interest in Eurosport

    Discovery to acquire TF1 Group’s controlling interest in Eurosport

    (Silver Spring, Maryland and Paris, France):  Discovery Communications and TF1 Group today announced that the former  would acquire a controlling interest in Eurosport International through an extension of their larger strategic partnership first announced in December 2012. The deal will increase Discovery’s interest from 20 to 51 per cent,  accelerating what was in the original agreement by nearly one year.

     

    “Eurosport is one of the strongest, most dynamic sports platforms in the world.  Over the past year, as we have been working directly with our partners from TF1, it became clear that combining the power of Eurosport’s brands and audience reach with Discovery’s network portfolio, boots on the ground, and country-specific expertise creates an unrivaled and powerful offering for viewers, advertisers and affiliates,” said David Zaslav, President and CEO of Discovery Communications. 

     

    “Today’s announcement underscores Discovery’s strategy to support already strong organic growth with targeted acquisitions and partnerships. This deal will enable our industry-leading International team and its new leader, JB Perrette, to create new value for our business partners by developing and sharing programming across channel brands, and building a stronger and more diversified network portfolio. We are privileged to continue our successful relationship with TF1 Group and look forward to growing Eurosport for many years to come.”

     

     

    The flagship Eurosport network reaches 133 million homes across 54 countries in 20 languages. Eurosport’s brands and platforms also include: Eurosport 2 reaching 69 million households across 51 countries; Eurosport HD, the high definition simulcast of Eurosport, available in 32 million homes in 48 countries; Eurosport Asia-Pacific reaching 16 countries; and Eurosportnews, a 24-hour news channel and online hub, providing an up-to-the-minute sports news feed available in 48 countries.

     

     

    “With its successful track record of investing in quality content and building global brands, Discovery Communications is perfectly positioned to further expand and increase the value of Eurosport,” said Nonce Paolini, Chairman and CEO of TF1. “Eurosport’s vast sports platform coupled with Discovery’s extensive network portfolio will entertain and engage audiences and generate additional revenue streams for our business associates and distribution partners globally.”

     

    Discovery was one of the first U.S. media companies to launch channels in Europe in 1989 and has invested steadily and significantly in its international business for 25 years. The combined reach of Discovery Communications, Eurosport and the 2013 acquisition of SBS Nordics, will be 2.7 billion cumulative subscribers across nearly 200 networks spanning more than 220 countries and territories worldwide. Discovery Communications will strengthen its leadership as the #1 pay-TV programmer in the world. 

     

     

    Today’s agreement was based on an average enterprise valuation for the Eurosport Group of €902 million (approximately $1.2 billion), partly corresponding to the initial valuation and partly to a higher valuation linked to the control of the company. From this Group valuation, the value of Eurosport France (€85 million, approximately $115 million) has been deducted. TF1 expects to retain its 80% interest in Eurosport France until at least January 1, 2015. Also, today’s announcement does not impact the other two elements of the original deal – the 20% interest Discovery acquired in TV Breizh, Histoire, Ushua?a TV and Stylía channels, and a production alliance with TF1 Group. TF1 will retain the ability to exercise a put option over the remaining 49%, which would potentially increase Discovery’s ownership to 100%.

     

    The closing of the deal is subject to customary closing conditions, including regulatory approvals, and is expected to occur in the coming months.  

     

    Rothschild acted as financial advisor to Discovery Communications on this transaction, and DLA Piper served as its legal advisors. Darrois Villey Maillot Brochier served as legal advisors to TF1 on this transaction.

     

    About TF1

     

    TF1 (NYSE Euronext Paris: FR0000054900 / TFI) is an integrated media group with a range of businesses in high-growth segments. Its corporate mission is to inform and entertain. In freeview television, the Group’s channels are TF1 (the major events channel, no. 1 in France), TMC (no. 5 in France, and no.1 digital terrestrial channel), NT1, and HD1. The TF1 Group is also present in pay TV with Eurosport (the leading pan-European sports broadcasting platform, received by 133 million households in Europe), TV Breizh (France’s no 1 cable/satellite channel), Ushua?a TV, Histoire, Stylía and LCI. The TF1 group’s activities span the entire value chain in the broadcasting industry. TF1 has also created a broad range of merchandising spin-offs from its main channel. Harnessing the growth of the Internet and new technologies, TF1 produces, develops and publishes new interactive content and services for the Web, smartphones, tablet computers and connected TV. For more information please visit www.groupe-tf1.fr.

     

    About Discovery Communications

     

    Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s #1 nonfiction media company reaching 2.5 billion cumulative subscribers in over 220 countries and territories. Discovery is dedicated to satisfying curiosity through more than 190 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint venture networks OWN: Oprah Winfrey Network and the Hub Network. Across the Nordic region, Discovery owns and operates SBS Discovery Media, a top-three portfolio of television brands that feature leading nonfiction content, as well as locally produced entertainment programs, sports and the best scripted series and movies from major studios. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. For more information, please visit www.discoverycommunications.com. 

     

    MEDIA CONTACTS

     

    For Discovery Communications:

     

    Corporate Communications

    Michelle Russo, +1 240-678-6375, Michelle_Russo@discovery.com 

     

    Elizabeth Hillman, +1 240-461-3053, Elizabeth_Hillman@discovery.com 

     

    Investor Relations

     

    Craig Felenstein, +1 212-548-5109, Craig_Felenstein@discovery.com

     

    For TF1:

     

    Corporate Communications

     

    Virginie Duval, +33 1 41 41 29 59, vduval@tf1.fr

     

    Investor Relations

     

    Christine Bellin, +33 1 41 41 27 32, comfi@tf1.fr

  • Digital Media India to discuss issues relating to challenges of digital technology to print media

    Digital Media India to discuss issues relating to challenges of digital technology to print media

    NEW DELHI: Mediapersons from various parts of the world are converging on Chennai to attend the Digital Media India 2014 Conference next month.

     

    The meet is being held on 5 and 6 February and has been organised by WAN-IFRA in Asia Pacific, Europe, Latin America and India. 

     

    It will address various issues relating to the growth of the internet ad, its impact on newspaper publishers, leveraging content and technology sharing experiences, social and mobile, digital revenues, models and metrics, content monetisation, audience engagement, and opportunities and threats: copyright issues, owning the data, digital brand protection.

     

    The advent of internet has paved the way for newspaper publishers to develop into news publishers. The seismic shift brought in by the digital technology presented new opportunities.

     

    Internet subscribers in India are expected to surpass 380 million by 2017. Though this is still a long-way to go to reach all 1.27 billion people but it is clear that the Indian Internet market is growing at a pace of 22 per cent year on year in unique visitor terms and is now at 80 million unique visitors as of the end of September 2013 (ComScore Media Metrix).

     

    The total number of active wireless subscribers in India grew 5 per cent over the last year to reach 731.4 million in July 2013, while broadband subscription grew 4 per cent in the last one year to reach 15.24 million at the end of July 2013 (according to a Telecom Regulatory Authority of India report). Around 79 million mobile subscribers have access to the Internet on their mobile phone (as reported by IMRB I-Cube 2012 report).

     

    If predictions are true that more digital advertising will be purchased through automated exchanges at a lower price point, then higher traffic volumes are required to maintain or increase online revenues. To increase traffic on websites, more content is required but with limited newsroom staff, who has to maintain the daily print rhythm too. 

     

    Indian language dailies are in the forefront to deliver a ‘digital-first strategy’ for building a digital business in the long term. Limited reach of the Internet, incompatibility with regional languages and fewer audiences that kept vernacular Indian dailies from making the most out of digital are now becoming a thing of the past. 

    Innovative use of technology, diversity and more pictorial in content, more tabloid in look and feel, breaking news, pushing up trending stories, add-on applications such as classifieds real estate, online shopping, travel etc., have given a greater emphasis of digital content. With page views in crores and unique visits in millions for the news sites of Indian language dailies, the success story has been marked. 

    ‘Journalism in the age of digital surveillance’ is one of the discussions lined up for 5 February, and speakers will include Anant Goenka, head of New Media in the Indian Express Group; Hindustan Times Executive Rajesh Mahapatra, Adobe India Creative Consultant Rajesh Patil; America’s OPUBCO Communication Group (The Oklahoman) CIO and VP Audience Development Dan Barth, Norway’s Verdens Gang (VG) Chief of Staff Oyvind Naess, Israel’s RBG Media CEO Grig Davidovitz, and America’s Knight Foundation Journalism and Media Innovation Programme VP Michael Maness among others.

     

    Naess will also present a case study on how they made use of the opportunities that came up in the digital revolution to their advantage and the challenges they are going to face in the future. Apart from the dramatic changes in readership, VG also sees the possibilities for non-linear TV and has made up plans to double the staff, video inventory, acquisition of programs, series and shows, to give a bigger push to live-TV. To get a closer focus on this development, they have established VG TV as a subsidiary company, effective from 1 January 2014. 

     

    Davidovitz will also address a workshop on content monetization strategies in a pre-meet on 4 February.

     

    Mathrubhumi Deputy Editor N P Rajendran will present a case study on how Mathrubhumi ventured into online space and created a niche for itself. Rajendran is a journalist for the past 32 years and heads the online desk of Mathrubhumi since 2005. 

     

    Speakers from two other successful vernacular dailies from the North and East of India, Dainik Jagran and Anandabazar Patrika will share the stage with Rajendran thus providing a comprehensive picture on this topic. 

    There will be sessions on content monetization in a digital era; innovative uses of social media; creating blog communities; the use by Indian Express – which has received the Digital Media Award – of social media in news dissemination; Revenue models and tablet metrics; and whether advertising works best online, in print, or mobile or a combination.

     

    Other participants will also include Times of India Group CIO Sachin Gupta, Jagran Prakashan MMI Online CEO Sukriti Gupta, India Today Digital CEO Salil Kumar, and ABP India IT and Technology Practice – Digital Head Amitabha Sinha.

  • Global ad spend goes upward in the first half of 2013

    Global ad spend goes upward in the first half of 2013

    NEW DELHI: Ad spends grew by a substantial 6.4 per cent in the first half of 2013, making it the largest growth among different regions of the world.

    Marketers continue to gradually increase their global ad spending, as expenditures grew 3.5 per cent in the second quarter of 2013 and 2.8 percent on a year-over-year basis for the January-June periods of 2013 and 2012, according to Nielsen’s quarterly Global AdView Pulse report.

    Although many marketers remain conservative with advertising budgets, those in Latin America continue to buck the norm, increasing their expenditures by 13.1 percent (to $13.5 billion) for the January-June period.

    All regions contributed to global growth for the first half of the year except Europe, where marketers remain modest with their ad budgets amid the regions’ continued fiscal crisis, resulting in a six percent decline for the period. Ad spend continued to recover after slumping during the economic downturn, with growth of 3.9 percent in the Middle East and Africa, and 2.7 percent in North America.

    Argentina contributed significantly to growth for the Latin America region with nearly 30 per cent growth. Indonesia, China and the Philippines all contributed to double-digit ad growth in Asia-Pacific for the first half of 2013, with expenditures reaching $51 billion. In Europe, ad spend increased in Norway, Switzerland, and Greece (2.5 per cent, 0.6 per cent, and 7.4 per cent respectively), while expenditures declined in all other countries in the region.

     

    Nielsen Global AdView Pulse measures ad spending for TV, newspapers, magazines, radio, outdoor, cinema and Internet display advertising. Ad spend is based mainly on published rate-cards. Some markets may exclude select media due to data availability.

    The external data sources for the other countries included in the report are:

    Argentina: IBOPE
    Brazil: IBOPE
    Croatia: Nielsen in association with Ipsos
    Egypt: PARC (Pan Arab Research Centre)
    France: Yacast
    Greece: Media Services
    Hong Kong: admanGo
    Japan: Nihon Daily Tsushinsha
    Kuwait: PARC (Pan Arab Research Centre)
    Lebanon: PARC (Pan Arab Research Centre)
    Mexico: IBOPE
    Pan-Arab Media: PARC (Pan Arab Research Centre)
    Portugal: Mediamonitor
    Saudi Arabia: PARC (Pan Arab Research Centre)
    Spain: Arce Media
    Switzerland: Nielsen in association with Media Focus
    UAE: PARC (Pan Arab Research Centre)

  • Zees mega push in Europe

    Zees mega push in Europe

    MUMBAI: Zee Entertainment Enterprises (ZEEL) has got Europe on its radar. India’s largest private international broadcaster is looking at launching a wellness channel Veria Living in the UK; mulling a Russian launch for it; studying the prospects for an English language factual entertainment brand; and partnering with a European OTT service provider Voddler.

    This was disclosed by company chairman Subhash Chandra to Digital TV Europe. Chandra said the Indian market is ripe for healthcare content programming. “We should be launching in the coming early summer – maybe an April, May, June kind of timeframe,” he told Digital TV Europe.

    Extending its programming to Russia, Zee is also looking at having a majority stake in an existing health and wellness channel there and later pumping in dubbed content from Veria Living.

    Add to this, Zee has inked a deal with Swedish VOD firm Voddler to globally stream its premium content with initial focus on people in India, USA and Indonesia.

    The Voddler deal comes after Zee launched its Ditto TV service last year, which provides live streaming and TV on demand from Zee channels on tablet, mobile and internet platforms. Initially launched in India, Ditto TV now covers UK, Australia and New Zealand as well.

     

    A Voddler release said Zee will brand and market the OTT service globally. With Zee already delivering content to 670 million people across 168 countries globally, the deal is set to take Zee to the online platform while cashing in on the broadcaster’s over 100,000 hours of television and film programming.

     

    “Voddler is committed to bringing great content online with the world’s best cloud-based streaming technology. We’re thrilled to partner with Zee to offer their premium series and movies to fans globally. The Voddler solution scales at all data levels and makes true global online streaming feasible, both from a financial and technical perspective. To continue to build the world’s most efficient cloud-based streaming solution, we couldn’t hope for a more visionary partner than Zee,” said Voddler CEO Marcus Bäcklund in the release.

     

    Starting off with a pilot VOD service, the chosen three markets are the ones that have shown interest in Bollywood. It is due to release early 2014. Voddler’s cloud based service called VoddlerNet is capable of storing large videos at superior quality as well as save on streaming cost.

     

    Chandra said in the release: “Zee turned 20 years this fall. As we now step into our third decade, we are transforming ourselves from a broadcaster to a narrowcaster that will cater to every screen. Voddler’s solution, with its innovative streaming technology and almost limitless cloud solution, enables us to execute on that strategy fast and efficiently.”

     

    A digitaltveurope.com report reveals that at a function last week where Chandra received his doctorate of business administration from the University of East London, the Zee head honcho revealed there are four types of programming he is looking at : South Asian programming; South Asian programming repurposed for given markets, dubbed or subtitled in different languages; local production in the local languages; and global programming, produced in English language and distributed globally, again dubbed in local languages.

  • uCoz, the leading free website builder from Europe, launches in India

    uCoz, the leading free website builder from Europe, launches in India

    MUMBAI: uCoz, the leading free website builder in Europe, announces the launch of a new localization. Starting with November 2013, the renowned system for creating free websites is available for Indian users under a local domain uCoz.in. This gives the opportunity for the local Internet users to create modern and fully customizable websites, using a .ucoz.in free subdomain name, provided by uCoz.

    “We strive to give our best response to the rapid growth of the internet usage in the emerging markets, and a significant part of these demands are coming from India. Besides, by providing a strong solution in the field of free website creation we want to be the number one choice for individuals and companies who want to sell products online, using our competitive e-commerce solution.” said Evgeny Kurt, uCoz’s CEO.

    At the moment the platform is available in 16 languages and has about 1.2 million active websites. Currently standing in Alexa’s Top 250 websites on the Internet, uCoz wants to achieve with this strategy for the Indian market the same success it attained in Eastern Europe, in countries such as Russia, Ukraine or Romania.

    “We understand that we can make our services more convenient and closer to the users by providing versions in different languages and, therefore, building strong local communities. This will have a positive impact on the quantity and quality of sites, created by the Indian users. It will be a great change for them, as well as for the small and medium enterprises, which can have now their own self manageable website, developed with professional quality.” said Kurt.

    uCoz can be used to create different types of web projects such as blogs, forums, fan sites, company websites and online stores. Company plans to soon launch in Hindi as an operating language, it is already offering its services in English. Launched in 2005, uCoz’s Content Management System (CMS) became popular due to its simplicity and functionality for users just entering the world of website development. With over eight years of operation, the platform is now considered the starting point for a whole generation of webmasters and web developers.
    Internet users interested in website building can learn more details about the platform, by joining the system tour.

  • Global ad spend goes upward in the first half of 2013

    Global ad spend goes upward in the first half of 2013

    NEW DELHI: Ad spends grew by a substantial 6.4 per cent in the first half of 2013, making it the largest growth among different regions of the world.

     

    Marketers continue to gradually increase their global ad spending, as expenditures grew 3.5 per cent in the second quarter of 2013 and 2.8 percent on a year-over-year basis for the January-June periods of 2013 and 2012, according to Nielsen’s quarterly Global AdView Pulse report.

     

    Although many marketers remain conservative with advertising budgets, those in Latin America continue to buck the norm, increasing their expenditures by 13.1 percent (to $13.5 billion) for the January-June period.

     

    All regions contributed to global growth for the first half of the year except Europe, where marketers remain modest with their ad budgets amid the regions’ continued fiscal crisis, resulting in a six percent decline for the period. Ad spend continued to recover after slumping during the economic downturn, with growth of 3.9 percent in the Middle East and Africa, and 2.7 percent in North America.

     

    Argentina contributed significantly to growth for the Latin America region with nearly 30 per cent growth. Indonesia, China and the Philippines all contributed to double-digit ad growth in Asia-Pacific for the first half of 2013, with expenditures reaching $51 billion. In Europe, ad spend increased in Norway, Switzerland, and Greece (2.5 per cent, 0.6 per cent, and 7.4 per cent respectively), while expenditures declined in all other countries in the region.

     

    Nielsen Global AdView Pulse measures ad spending for TV, newspapers, magazines, radio, outdoor, cinema and Internet display advertising. Ad spend is based mainly on published rate-cards. Some markets may exclude select media due to data availability.

     

    The external data sources for the other countries included in the report are:

     

    Argentina: IBOPE
    Brazil: IBOPE
    Croatia: Nielsen in association with Ipsos
    Egypt: PARC (Pan Arab Research Centre)
    France: Yacast
    Greece: Media Services
    Hong Kong: admanGo
    Japan: Nihon Daily Tsushinsha
    Kuwait: PARC (Pan Arab Research Centre)
    Lebanon: PARC (Pan Arab Research Centre)
    Mexico: IBOPE
    Pan-Arab Media: PARC (Pan Arab Research Centre)
    Portugal: Mediamonitor
    Saudi Arabia: PARC (Pan Arab Research Centre)
    Spain: Arce Media
    Switzerland: Nielsen in association with Media Focus
    UAE: PARC (Pan Arab Research Centre)