MUMBAI: The Promax&BDA Europe Awards 2004, celebrating the best promotion, marketing and design campaigns, were announced today at the Cavalieri Hilton Hotel in Rome.
At the awards, Promax&BDA Europe senior vice president and MD Carmen Alzner cited the organization’s collaboration with i2i Technology on a new online judging initiative.
“This year, some 150 design and promotion experts were able to participate in the judging process, ensuring that each submission and every finalist was viewed and critiqued by a significant jury of industry peers,” Alzner said. “Each of those judges joins me in congratulating the 2004 Promax&BDA Award winners for reaching new heights in effective creative expression and design.”
At this year’s Promax&BDA Europe, Alzner reported a big increase in winning entries from Spain and Germany, which showcased a great deal of creativity and ingenuity in the submitted campaigns. Germany’s Premiere Fernsehen GmbH & Co., for instance, won three Gold Medallions for Best On-Air Programme Campaign (Formula One Casting-Show), Best Sports Promo (Formula One – Rockstars) and Best Promo Not Using Programme Footage (Formula One – No!).
In one of the more prestigious categories, Best On-Air Branding, Cartoon Network Europe in Spain won the Gold Medallion (Casillas Revolution 4), while Kultura TV channel in Russia and Spain’s Ostra Delta shared the Silver for Kultura TV channel Branding and Eureka! campaigns, respectively.
In other highly competitive categories, Sogecable in Spain won the Gold for Best Editing, while Disney Channel Spain won the Gold for Best Children’s Promo and Spain’s Framestorming Creatividad won for Best PSA Promo.
Overall, BBC Broadcast picked up six Gold and four Silver Promax&BDA statuettes for a total of ten awards. BskyB also picked up seven awards, three Gold and four Silver. Cartoon Network Europe took home five awards, three Gold and two silver; and Discovery Networks Europe took home three Gold awards.
Here’s a list of this year’s Promax&BDA Europe Award Winners:
BEST TELEVISION IMAGE CAMPAIGN (PROMOTION)
GOLD = UK History, BBC Broadcast, UK
SILVER = ProSieben: We love to entertain you- Image Campaign, SevenSenses, Germany
BEST TELEVISION IMAGE PROMO (PROMOTION)
GOLD = CN Sports Odyssey, Cartoon Network Europe, UK
SILVER = The crib, Studio Universal Italy, Italy
BEST THEMED CAMPAIGN (PROMOTION)
GOLD = Monsters Inc, Disney TV France, France
SILVER = Summer Campaign, TVE, Spain
BEST ON-AIR PROGRAMME CAMPAIGN (PROMOTION)
GOLD = Formula One Casting-Show, Premiere Fernsehen GmbH & Co. KG, Germany
SILVER = Everest – The Dark Side, National Geographic, UK
SILVER = UK Drama Passions, BBC Broadcast, UK
BEST NEWS & CURRENT AFFAIRS PROMO (PROMOTION)
GOLD = Panorama Careers, BBC Broadcast, UK
SILVER = BBC World Generic, BBC Broadcast, UK
BEST FACTUAL OR FACTUAL ENTERTAINMENT PROMO (PROMOTION)
GOLD = Hitting Home, BBC Broadcast, UK
SILVER = Disaster at Gallipoli, Five, UK
BEST ENTERTAINMENT OR COMEDY PROMO (PROMOTION)
GOLD = Torno sabato e tre – La Dolce Vita, RAI, Italy
SILVER = Triple Bills, Flextech, UK
BEST LEISURE & LIFESTYLE PROMO (PROMOTION)
GOLD = Lekker Thuis, VTM, Belgium
SILVER = MTV Mash Tune In Promo, MTV Productions Europe – On Air, UK
BEST CHILDREN´S PROMO (PROMOTION)
GOLD = We take it seriously – The Office, Disney Channel Spain, Spain
SILVER = CBeebies, BBC Broadcast, UK
BEST DRAMA PROMO (PROMOTION)
GOLD = Holy Cross, BBC Broadcast, UK
SILVER = Alias Game Premiere, AXN Channel Espa?a, Spain
BEST FILM PROMO (PROMOTION)
GOLD = Indiana Jones, Nova TV, Czech Republic
SILVER = Ocean´s Eleven, Premiere Fernsehen GmbH&CoKG, Germany
SILVER = News breaking – alien sighted, Disney Channel Italia, Italy
BEST SPORTS PROMO (PROMOTION)
GOLD = Formula One – Rockstars, Premiere Fernsehen GmbH & Co. KG, Germany
SILVER = We Have More Than Enough, TVE, Spain
BEST SPECIAL EVENT PROMO (PROMOTION)
GOLD = Crime Wave, Turner Broadcasting, UK
SILVER = Halloween, Sky Italia/Frame by Frame, Italy
BEST PSA PROMO (PROMOTION)
GOLD = Sprinkler, Framestorming Creatividad, Spain
SILVER = Day without cars, Telemadrid, Spain
BEST MUSIC PROMO (PROMOTION)
GOLD = Top of the Pops Musik Promo, BBC Broadcast, UK
SILVER = DMX Channel Changes, Studio Zoo, South Africa
SILVER = Kylie, Flextech, UK
BEST USE OF ORIGINAL/EXISTING MUSIC (PROMOTION)
GOLD = Play Along for Free, Flextech, UK
GOLD = Casa dolce casa, Sky Italia, Italy
SILVER = FA Cup 2004 – “Superstitions”, BSKYB – Sky Sports, UK
BEST USE OF CUSTOM-MADE/COMPOSED MUSIC/SOUND-DESIGN (PROMOTION)
GOLD = Monday Night Movies, Flextech, UK
GOLD = The Classic, Telemadrid, Spain
SILVER = Toothbrushes 2, Cartoon Network Europe, Spain
BEST PROMO NOT USING PROGRAMME FOOTAGE (PROMOTION)
GOLD = Formula One – No!, Premiere Fernsehen GmbH & Co. KG, Germany
SILVER = Door Teaser, Calle 13 Spain, Spain
BEST PROMO USING ONLY PROGRAMME FOOTAGE (PROMOTION)
GOLD = Scrubs Generic, BSkyB, UK
SILVER = In their own words – Reality TV, Bruce Dunlop & Associates, UK
SOMETHING FOR NOTHING (PROMOTION)
GOLD = Animal Sex, Spanish Programming Service (Odisea), Spain
SILVER = Cine Navidad 2003, Antena 3 Television, Spain
BEST DESIGN IN PROMOTION (PROMOTION)
GOLD = Generic Titles for Canal+ November, Sogecable, Spain
SILVER = Saturday Action Gen, Showtime – Gulf DTH, UK
BEST SALES/MARKETING TAPE (PROMOTION)
GOLD = “Mondorama” L.A. Screenings 2003 Open, Warner Bros. Int’l. Television, US
SILVER = Day in the Life of Sky, BSkyB, UK
BEST SPONSORS’S SEQUENCE (PROMOTION)
GOLD = Scuzz Sponsors Scare Tactics, BSkyb, UK
SILVER = MTV Mash sponsored by Motorola, MTV Productions Europe-On Air, UK
BEST SUBSCRIPTION PROMO (PROMOTION)
GOLD = Bloomberg Interactive Television, Bloomberg, United States
GOLD = The Christmas phone call, Disney Channel Italia, Italy
SILVER = Fox Dual Language, Fox Channels Italy, Italy
SILVER = Premiership Plus Xmas Season Ticket, BSKYB – Sky Sports, UK
BEST USE OF HUMOUR IN PROMOTION (PROMOTION)
GOLD = Von Trier/Dil Se, DR TV, Denmark
SILVER = WRC Slides, AXN Channel Espa?a, Spain
BEST COPY/SCRIPT WRITING (PROMOTION)
GOLD = 4th anniversary Police, Calle 13 Spain, Spain
SILVER = My View, BSkyB, UK
SILVER = This is Nick, Nickelodeon UK, UK
BEST EDITING (PROMOTION)
GOLD = Generic Titles for Canal+ November, Sogecable, Spain
SIILVER = Chicago, Showtime – Gulf DTH, UK
BEST WEBSITE/INTERACTIVE PROMOTION (PROMOTION)
GOLD = “Frankenred”, BSkyB, UK
SILVER = Sky Gamepad “High Noon 2”, BSkyB, UK
BEST USE OF WEBSITE (PROMOTION)
SILVER = “Ozzy & Drix” Online Brochure, Warner Bros. Int’l Television, US
BEST MIXED MEDIA PACKAGE DESIGN (DESIGN)
GOLD = UEFA Champions League, English & Pockett, UK
SILVER = ARD brand family, DMC gmbh & co.kg, Austria
SILVER = ProSieben: We love to entertain you, SevenSenses, Germany
BEST ON-AIR BRANDING (DESIGN)
GOLD = Casillas Revolution 4, Cartoon Network Europe, Spain
SILVER = Kultura TV Channel Branding, KULTURA TV Channel, Russia
SILVER = Eur?ka!, Ostra Delta, Spain
BEST ON-AIR IDENT (In-House) (DESIGN)
GOLD = France 3, France 3, France
SILVER = Super Friday, TV4, Sweden
BEST ON-AIR IDENT (Out-of-House) (DESIGN)
GOLD = Idents “Comédie”, DREAM ON, France
SILVER = Mound (price-drop.tv Hero), sit-up Ltd., UK
BEST PROGRAMME TITLE SEQUENCE (DESIGN)
GOLD = MTV Europe Music Awards 2003, MTV Productions Europe – On Air, UK
SILVER = I Love The 90’s, Seven productions, Belgium
BEST STING (DESIGN)
GOLD = Alternative Nation, Superock and Partyzone, MTV Nordic, Sweden
GOLD = Autumn sting, NTV-Design, Russia
SILIVER = Casillas Revolution 3, Cartoon Network Europe, Spain
SILVER = Programme Stings, Five, UK
BEST ORIGINAL LOGO DESIGN (DESIGN)
GOLD = X-ZYTE, English & Pockett, UK
SILVER = Style by…, NTV-Design, Russia
BEST USE OF TYPOGRAPHY (DESIGN)
GOLD = I Love The 90’s, Seven productions, Belgium
SILVER = Then and Now of Ali, Five, UK
BEST ANIMATION (DESIGN)
GOLD = Pat & Stanley, MacGuff Ligne/TF1 Jeunesse, France
SILVER = Double Cross, Turner Broadcasting, UK
BEST MIXED MEDIA ANIMATION (DESIGN)
GOLD = UK HISTORY- WATERLOO, BBC BROADCAST, UK
SILVER = Fight Skool (1), BSkyb, UK
SILVER = Deutsche Welle-Euromaxx, velvet mediendesign GmbH, Germany
BEST SET DESIGN (DESIGN)
GOLD = Election news set, Television valenciana, s.a., Spain
SILVER = MTV Europe Music Awards 2003, MTV Productions Europe-On Air, UK
BEST COLLATERAL MATERIAL (DESIGN)
GOLD = Nefertiti Revealed Postcards, Discovery Networks Europe, UK
SILVER = Russia: Land of the Tsars, AETN International, United States
BEST POSTER / OUTDOOR AD (DESIGN)
Animal Planet Re-Launch Campaign: Warsaw, Discovery Networks Europe, UK
Local Traffic Poster, BBC Broadcast, UK
BEST PRINT AD FOR TRADE (DESIGN)
GOLD = Nefertiti/Taylor, AETN International, US
SILIVER = Killing Pablo, AETN International, US
BEST PRINT AD FOR CONSUMER (DESIGN)
GOLD = 4th Anniversary, Calle 13 Spain, Spain
GOLD = Moscow Seige, Discovery Networks Europe, UK
SILVER = Scuzz Launch Campaign, BSkyB, UK
BEST WEBSITE DESIGN (DESIGN)
GOLD = Virtual Townsville, Cartoon Network Europe, UK
SILVER = “Six Feet Under” Website, Spain, Warner Bros. Int’l Television, US
ZONA DESIGN ROCKET AWARD WINNER
Christaian Smith, Flextech, UK