Tag: Europa League

  • UEFA postpones Euro Cup 2020 by 12 months amid coronavirus scare

    UEFA postpones Euro Cup 2020 by 12 months amid coronavirus scare

    MUMBAI: As speculated, the once-in-four-year soccer event, Euro Cup 2020, has been postponed by a year amid the novel coronavirus scare, confirms Union of European Football Associations (UEFA) in a press statement. The flagship national team competition was scheduled to start on 12 June.

    The UEFA’s official statement reads: “The health of all those involved in the game is the priority and to avoid placing any unnecessary pressure on national public services involved in staging matches. This move will help all domestic competitions (Champions League and Europa League), currently on hold due to the COVID-19 emergency, to be completed.”

    “All UEFA competitions and matches (including friendlies) for clubs and national teams for both men and women have been put on hold until further notice. The UEFA EURO 2020 play-off matches and international friendlies, scheduled for the end of March, will now be played in the international window at the start of June, subject to a review of the situation,” the statement further reads.

    UEFA president Aleksander Čeferin says: “Moving EURO 2020 comes at a huge cost for UEFA but we will do our best to ensure that the vital funding for grassroots, women's football and the development of the game in our 55 countries, is not affected. Purpose over profit has been our guiding principle in taking this decision for the good of European football as a whole.”

    Meanwhile, the associations have also set up a working group with the participation of leagues and club representatives to examine calendar solutions that would allow for the completion of the current season and any other consequence of the decisions made today, says the statement.

    The decision was taken by UEFA's Executive Committee followed video-conference meetings held with the presidents and general secretaries of the 55 national associations, and representatives of the European Club Association, European Leagues and FIFPro Europe, convened by UEFA President.

    “The health of fans, staff and players has to be our number one priority and, in that spirit, UEFA tabled a range of options so that competitions can finish this season safely and I am proud of the response of my colleagues across European football," said UEFA president during the announcement.

    UEFA Euro Cup 2020 was scheduled to take place in 12 cities across Europe from 12 June to 12 July 2020. The proposed new dates are from 11 June to 11 July 2021.

    UEFA also assured its existing ticket buyers and hospitality clients that if they cannot attend the tournament in 2021, the face value of their tickets and packages will be refunded in full. And, within a month refund process, will be communicated via email and on euro2020.com/tickets.

    Over a dozen of football players and a coach are infected by the novel coronavirus alone in Europe. The virus that first appeared in Wuhan, China has been spread over 100 countries. At least 7000 people infected have succumbed to the virus and over 1.8 lakh people have been affected so far.

    The postponement is a big toll on the pockets of sponsors, advertisers and football enthusiasts who were all set to experience the mesmerizing soccer event that was supposed to be held across Europe. Italy is the third most-affected country in the world with over 10,000 confirmed cases. 

  • UEFA Europa League ropes in FedEx as main sponsor for 3 seasons

    UEFA Europa League ropes in FedEx as main sponsor for 3 seasons

    MUMBAI: FedEx Corp and the Union of European Football Associations (UEFA) have signed a three-season agreement in which FedEx will take the main sponsor position in the UEFA Europa League.

     

    The sponsorship will commence with the start of the 2015/2016 season and will extend for three seasons through to 2017/2018. A major European cup competition, the UEFA Europa League spans 192 teams across 54 European nations, which aligns with FedEx presence and network in the region.

     

    “As one of the most important European football Cup competitions, the UEFA Europa League is a perfect sponsorship for FedEx, which has a strong commitment to doing business across borders throughout the European region. The UEFA Europa League is an elite competition based on a foundation of grassroots football. It has a great mix of famous clubs and local teams, and reflects the genuine passion of fans across Europe. It is a great way for us to reinforce the commitment and passion that our employees demonstrate every day in all our markets across the region,” said FedEx Express Europe vice president, marketing and communications Andrew Self.

     

    Passion, inspiration and performance will be key themes across all marketing activation and will be reinforced through pitch side, stadium and press conference branding. The sponsorship also extends into UEFA’s digital channels across desktop and mobile platforms. In addition, FedEx will deliver the trophy to the stadium for the final, where it will be hand-delivered to a UEFA delegate before making the journey to pitch side.

     

    The sponsorship builds on FedEx’s extensive history of sports partnerships, including sponsorship of the ATP World Tour, 2014 Ryder Cup, PGA TOUR, and NFL.

     

    “We welcome FedEx into the UEFA sponsor partner family, and we are looking forward to collaborating together throughout the duration of the sponsorship. It is very suitable to have a global brand such as FedEx securing the Main Partner sponsorship for the tournament’s new commercial concept,” said UEFA Events SA marketing director Guy-Laurent Epstein.

  • HTC in 3-year deal sponsorship deal with UEFA

    MUMBAI: HTC, a global leader in mobile innovation and design, has signed a three-year agreement that will see it become the official global phone supplier partner of the UEFA Champions League and UEFA Europa League.

    Kicking off in January, the partnership places HTC at the center of two of the world‘s most elite football competitions and will enable it to deliver new and innovative ways for fans around the world to get closer to the action.Whether in the stadium watching the game, or viewing content on a HTC device, fans will be there to share every moment.

    “Football elicits so much passion around the world and we are excited to partner with one of the leading sporting brands in the world,” said HTC Corporation CEO Peter Chou said. “We‘ll be working closely with UEFA to offer football experiences to all fans in addition to providing a richer overall mobile experience.”

    This partnership combines HTC‘s tradition of working with global leaders in the world of music, imaging, design and sport with the interests and cultural passion points of consumers around the world.

    As part of the partnership with the UEFA Champions League and UEFA Europa League, HTC will also be the Official Global Smartphone Supplier Partner of the UEFA Super Cup Final in 2013 and 2014, and the UEFA Women‘s Champions League Final in 2013, 2014 and 2015.

  • Falcao signs on to wear Puma v1.11 Speed boot

    Falcao signs on to wear Puma v1.11 Speed boot

    BANGALORE: Atlético Madrid’s star striker and Columbian international Radamel Falcao has signed a long term contract with international lifestyle brand Puma.

    Falcao will feature prominently in Puma‘s global football communication as another top tier asset spearheading communication around the Puma v1.11 Speed boot.

    Puma‘s senior head of global sports marketing Christian Voigt said, “Falcao is another fantastic addition to our player roster in football. He is such an exciting talent, the impact he has made in La Liga already speaks volumes for his ability and determination to succeed. He was the top scorer of the Europa League last season and is quickly establishing himself as one of the top strikers in the game. Puma has some big plans for Falcao in the coming months and years, which we‘re very much looking forward to working on.”

    Puma said the Puma v1.11 Speed Boot that Falcao will wear is amongst the lightest football boots the sports wear company has ever made.

    Last month Argentina and Manchester City striker Sergio Aguero signed a lucrative sponsorship deal in English football by becoming the face of Puma in a contract worth ?5 million.