ITV

Tag: Eurodata TV

  • BARC India to provide Indian TV viewership data for international clients through Eurodata TV

    BARC India to provide Indian TV viewership data for international clients through Eurodata TV

    MUMBAI: In a bid offer international clients an in-depth analysis of the Indian television market, BARC India has joined hands with Médiamétrie’s subsidiary company Eurodata TV Worldwide to offer viewership data.

     

    From October, 2015, Eurodata TV Worldwide will integrate the television audiences of BARC India into its services. Eurodata TV covers more than 100 countries and 6,300 channels across five continents.

     

    With this partnership, Eurodata TV will provide daily data for its customers on programming, content and programme audiences in India by target group – producers, distributors, broadcasters, rights managers, sponsors, etc.

     

    The deal will also enrich Eurodata TV’s international programme monitoring service NoTa (News On The Air). 

     

    “Thanks to this agreement, Médiamétrie will offer its international customers a more in-depth analysis of the Indian television market, which is one of the leading markets in the world BARC will be able to benefit from our international sales force and offer the Indian market visibility in five continents,” said Eurodata TV Worldwide executive director Laurent Battais.

     

    BARC India CEO Partho Dasgupta added, “There is a lot of demand for Indian audience data globally and this tie-up will satisfy that demand. We are very happy to partner with Eurodata TV as our reseller for the rest of world, which will help us grow in reach and popularity. I am certain that with the immense experience of Eurodata TV the relationship will be mutually beneficial.”

     

    With a population of 1.2 billion comprising 153.5 million television households as on March 2015, India represents a strategic territory for international audiovisual market stakeholders.

  • Eurodata TV to provide research on Pakistan channels

    Eurodata TV to provide research on Pakistan channels

    MUMBAI: Eurodata TV Worlwide has announced a new partnership with Gallup in Pakistan to provide TV ratings. This includes ratings by programme or by quarter hours for more than 35 new TV channels in Pakistan including cable and satellite ones.

    The audience results are available from January 2000 and socio-demographic profiles may also be provided for the standard targets (sex, age, income). The Pakistanese audiovisual landscape is dominated by the Pakistan Television Corporation, a public television group, with a 77.2 per cent total audience share in 2005. With a viewership of more than 62 million, its main channel PTV is the market leader with an audience share of 57.7 per cent.

    The best audiences are performed by generalist channels: PTV, ATV and Star Plus, followed by KTN, in Sindhi language and GEO composed of 2 channels: an entertainment and a news channel.

    Last year, the number of cable TV channels increased notably thanks to the diffusion of regional channels, which primarily broadcast in regional languages.

    Among the programmes with commercial breaks, the most popular one is the series Sassi based on a love story relating to the Sindh province. In 2005, this series allowed PTV to reach a record audience of more than 25 million people.

    This new agreement shows that Eurodata TV Worldwide wants to expand its activities to all the countries as they equipped themselves with an audience measurement system. Since 1991 and the launch of Eurodata TV Worlwide, partnerships with audience measurement companies across the whole world are multiplying and constantly enlarging the access to audiences results worldwide for its customers, TV channels, producers, distributors, studios, medias agencies and rights managers.

    Created by Médiamétrie, Eurodata TV Worldwide distributes programming and audience information, based on its partnership with the national institutes operating people meter systems throughout the world.

  • ‘Lost’, ‘Desperate Housewives’ competing for intl TV Audience Awards

    ‘Lost’, ‘Desperate Housewives’ competing for intl TV Audience Awards

    CANNES: The Monte-Carlo TV Festival and Eurodata TV Worldwide have joined forces to allow viewers to reward programmes who delivered the highest ratings worldwide.

    The first edition of the International TV Audience Awards will be designated by viewers through the sum of the TV ratings across five continents. It will reward the programme delivering the highest
    ratings worldwide in 2005 in three categories: Drama Series, Comedy Series and Telenovela/ Soap Opera.

    Nominees were revealed on the occasion of the television event MipTV 2006 in Cannes, France during the Eurodata TV Worldwide’s cocktail party.

    Competing in the drama category are Lost, CSI and Without a Trace.

    The comedy series nominees are Desperate Housewives, Mr. Bean and Joey.The Telenovela” / Soap Opera nominees are The Bold and the Beautiful, RUBI and Pasión de Gavilanes.

    The nominees are pre-selected among the ten best imported fiction programmes in 51 countries, i.e. 2.5 billion potential viewers. The winners will be presented at the 46th Monte-Carlo Television Festival Awards on 1 July 2006 at the Grimaldi Forum in Monaco.