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Tag: Euro 2020

  • SonyLIV onboards 50 advertisers for India’s tour of Sri Lanka

    SonyLIV onboards 50 advertisers for India’s tour of Sri Lanka

    New Delhi: After entrancing sports aficionados with Euro 2020, SonyLIV is now set to enthrall millions of cricket fans with India’s tour of Sri Lanka that began on Sunday. The series comprising three ODIs and three T20s will continue till 29 July.

    The matches are being broadcast across six different languages including Hindi, English, Tamil, Telugu, Malayalam, and Bengali only on SonyLIV.

    For the high-octane series, SonyLIV has roped in over 50 advertisers including brands like Apple, HUL, Amazon, JSW, TVS, Tata Motors, Amul, Dafanews, CoinDCX, Mobikwik, Cars24, Medibuddy, Bridgestone, Acko General Insurance and GoDigit amongst others. The OTT platform has also locked sponsorship deals with some of the most prominent brands like Vimal, Betway, WazirX, and Swiggy.

    SonyLIV senior vice president and head of ad revenue, Ranjana Mangla said, “We are elated to witness an overwhelming response from our advertising partners for all our sporting events that air on SonyLIV. Following the success of Euro 2020, we have managed to onboard more than 50 advertisers and multiple sponsors for India’s tour to Sri Lanka. Like always, we are committed to providing the best viewing experience for all global sporting events on the platform.”

    The Indian team is led by former India captain Rahul Dravid who has stepped in as coach. Shikhar Dhawan will captain the young side while Bhuvneshwar Kumar will be the vice-captain in the three-match ODI and T20I series.

    The platform is also set to provide comprehensive coverage of the Tokyo Olympics 2020 from 23 July.

  • SonyLIV basks in football glory, EURO 2020 viewership outstrips FIFA 2018

    SonyLIV basks in football glory, EURO 2020 viewership outstrips FIFA 2018

    New Delhi: SonyLIV continues to make the most of the football fever that has swept the country over the last few weeks. The home-grown OTT platform is streaming the football action LIVE from UEFA EURO 2020 since it began on 11 June and has already clocked a total of 14 million hours of streaming.

    According to the platform, the engagement level of users has increased ever since the sporting extravaganza started on 11 June, and it is now gearing up for the finals to be held in Wembley, London on 11 July.

    “Before the final kick-off, Euro has already outdone the FIFA world cup 2018 views and watch time,” it said on Wednesday, with a remarkable rise in viewership with matches like Portugal vs Germany, followed by Croatia vs Spain, France vs Switzerland, and England vs Germany from the playoff stage (Round of 16). The Portugal vs Germany match on 19 June (Saturday) was among the most watched in the tournament. The defending champion Portugal led by Cristiano Ronaldo was defeated by 4-2 in the match in the group stage despite the ace player’s goal and an assist.

    SonyLIV had sold out 100 per cent of its inventory with seven sponsors onboard which included WazirX, Cred, Acko General Insurance, Dell Technologies, Mahindra, Betway and Black&White, said SonyLIV, Ad Sales and revenue head, Ranjana Mangla.

    “Euro 2020 has been a great tournament for us. We successfully sold out 100 per cent of our inventory with seven sponsors and more than 35 brands from across categories like Auto, Electronics, Banking, Finance, Insurance, Technology & FMCG.  During this period Spotlight Roadblocks on the platform have also been a huge hit amongst advertisers,” said Mangla.

    According to the platform, Euro 2020 is being viewed across more than 400 cities in India and has recorded significantly higher viewership from football loving states like West Bengal, Northeast, Kerala and Goa. “Also, the streaming of the matches in six different languages has seen encouraging traction in smaller non-metro cities. The uptake of subscriptions in non-metros has doubled as that of metro cities,” it said in a statement.

    Riding high on the success of Euro 2020, the platform is now gearing up to on-board more advertisers for Olympic Games Tokyo 2020 as well as the upcoming line-up of global sporting events.

    Talking about the association with SonyLIV, WazirX founder and CEO Nischal Shetty said, the success of Euro 2020 drew a great number of viewers and that has helped us engage better with our target audience. “Associating with a platform that caters to a vast audience with their various entertainment offerings has been a great association,” he added.

    Another sponsor, ACKO, EVP Marketing Ashish Mishra said, “Our association with SonyLIV has been a fruitful one as it helps ACKO reach niche audiences across top cities. They have some great live sports content lined up, starting with the Euro 2020 which has been a huge success, bringing in diverse viewers. Our goal was to introduce the brand to newer audiences and through this partnership we successfully managed to get the desired reach and have continued to stay top-of-mind.”

  • UEFA Euro 2020: 37 million viewers watched the first 21 matches on SPSN

    Mumbai: The football fever is sweeping the world and India is no different. The UEFA Euro 2020 has performed well in terms of ratings on TV with 37 million viewers tuning in to Sony Pictures Sports Network (SPSN) to watch the entire coverage of the first 21 matches of the tournament in the group stage from 11 to 18 June. The total viewership rating is the culmination of BARC, All India, CS2+, Cumulative reach of LIVE matches, wraparound shows, highlights, and repeats on SPSN.

    In terms of average Impressions, viewership for Euro 2020 is almost three times (BARC, All India Urban+ Rural, CS 2+, LIVE match) the viewership of UEFA EURO 2016, it said in a statement.

    The Hindi audio feed for the LIVE matches has been watched by close to 12 million viewers across the country to date. Whereas the Malayalam and Bengali audio feed recorded close to six million viewers on Sony Six.

    The most-watched game to date has been Hungary vs Portugal, and Denmark vs Belgium was the second, witnessed by 8.5 million and 7.5 million viewers, respectively.

    The massive viewership of Euro 2020 in the group stages is evidence of cricket-frenzy country’s appreciation for one of the biggest footballing spectacles of Europe currently underway on SPSN.

    Fans can watch UEFA Euro 2020 LIVE on SONY Ten 2, SONY Ten 3, SONY Six, and SONY Ten 4 chanchannel

  • adidas film celebrates differences at UEFA Euro 2020

    Mumbai: Apparel brand adidas unveiled the first in a series of short films, as part of its new UEFA EURO 2020 campaign to inspire fans, players, and communities to build a more positive and inclusive world by celebrating the differences that make people unique.  

    The rallying cry began on Friday with the pre-tournament short film calling all athletes and fans together to celebrate, and push for, inclusivity through football. The film focuses on the unique power football has in bringing people together and creating opportunities to drive positive change, beyond the pitch and within society.   

    Through the film, players from the world over are seen playing in an exhibition of the Niforia, the official match ball of UEFA EURO 2020TM. Launched to complement the original tournament timings, the ball offers homage to the coming together of teams of footballers from different countries and varied origins, bearing the coordinates of several stadiums that will host the momentous and incredible European sporting history.   

    adidas football head of global brand marketing Matt Davidson said: “Since we started on the journey towards UEFA Euro 2020TM, a lot has changed, but one thing that hasn’t has been the excitement for a major tournament. Perhaps the excitement for this tournament is even greater than normal, due to what the world has been through. UEFA Euro 2020TM will show us once again what is possible when we come together & celebrate the power of sport – the thrills, the emotion, the respect. The Uniforia ball remains a symbol for how we can unite through sport & culture, and also celebrate what makes us different.”  

    The campaign is part of adidas’ wider refreshed brand attitude to inspire optimism with action against the key focuses of sustainability, inclusivity, and credibility. It encourages us all to see the world, not as it is today, but how it could be.

  • SonyLIV sells 70 per cent inventory for Euro 2020

    Kolkata: Much-awaited UEFA Euro 2020 will go live on SonyLIV. The platform is now ready to add a local touch to the tournament, by bringing it live in six different languages in India including Hindi, English, Tamil, Telugu, Malayalam, and Bengali.

    Powered by a robust 360-degree marketing campaign to reach football fans across India, SonyLIV is ready to add to the buzz of Euro 2020. The recently rolled out campaign, “The Wait Is Over”, aims to honor the fans and players alike for their year-long patience, and has expertly conveyed the emotions that rule the beautiful game.

    The ‘Wait is Over’ campaign depicts how fans, and players have been waiting for a year for Euro 2020 to attain the holy grail of European football. Teams like Spain, Germany, and Italy are waiting to revive their past glory. Others, like Croatia and France, are eager to prove that their recent emergence has not just been a slice of luck. Sony LIV is now ready to join in Euro 2020 celebrations by catering to the needs of the fans as well as the advertisers.

    There has been an overwhelming response from advertisers for Sony LIV’s Euro 2020. The platform has already sold out 70 per cent of the total inventory available on the tournament. Some of the key sponsors on board for the tournament include WazirX, Dell, Acko Insurance and Betway with substantial inventory buys from mobile handsets, auto, e-commerce, and technology brands.

    Sony Pictures Networks India digital business marketing head Aman Srivastava said: “Euro 2020 stands out as one of the most awaited sporting properties and we at SonyLIV take immense pride in inviting the fans to the biggest virtual arena for the much-awaited championships. The campaign #Wait Is Over celebrates the undying spirit of football and amplifies the joy of every fan who has been waiting for the kick-off.”

  • Put down your phone & enjoy the moment, Vivo asks in new campaign

    Put down your phone & enjoy the moment, Vivo asks in new campaign

    Mumbai: It’s been a long time coming and it’s finally here! The Vivo Euro 2020 is happening at last, after more than a year’s fervent wait. And the official partner for EURO 2020 – Vivo has a message for its fans. The smartphone maker wants them to put down their phones and enjoy the moment. This is rather unusual coming from a smartphone brand, but the sentiment behind it deserves applause.

    Vivo wants football fans everywhere to enjoy every beautiful moment during the tournament. The brand is channelling its sponsorship platform to help enrich the joys of the game, whether they take place on or off the phone. In its ‘To beautiful Moments’ campaign launched on Wednesday, Vivo encourages people to be in the moment, whether it relates to connecting virtually with friends, family, and fellow fans or giving their full attention to the beautiful game of football, even if it means putting the phone down.

    “We strive not only to help people capture and share life’s magical moments but to make every moment in life more magical,” said Vivo senior vice president and chief senior vice president and CMO Spark Ni.

    The advertising campaign went live with the message “Give your phone a break and be there for life’s beautiful moments”. It will air on TV in Europe, the Middle East, Southeast Asia, and China, as well as globally on Facebook, Instagram and YouTube.

    Vivo is the presenting partner for the opening and closing ceremonies, which will take place on 11 June and 11 July, respectively with limited attendance. Vivo and UEFA have created the #vivoSuperTime campaign, which will allow fans to applaud and cheer their favourite teams on social media. The company looks at this as an opportunity to connect with its growing user base of over 400 million users globally and to reach new fans.

    You can watch the new ad here

     

  • Sony Sports strike a chord with its latest campaign ‘Sirf Sony Pe Dikhega’

    Sony Sports strike a chord with its latest campaign ‘Sirf Sony Pe Dikhega’

    MUMBAI: To highlight all the delightful and adrenaline-pumping offerings that the Sony Sports Pack has on offer, the brand has come out with a new film.

    Aimed at driving the Sony Sports Pack subscription, the latest campaign from Sony Sports highlights the consumer delight that Sony Sports brings about with its diverse offerings throughout the day, all year long. The short video humorously drives in the message that a Sony Sports pack is as essential to a happy family as roti, kapda aur makaan!

    The film juxtaposes two neighbouring families – The sporty Gupta Family, which is led by the renowned actor Ranvir Shorey and the not-so-sporty Mehta Family, which is led by the accomplished actor, Deven Bhojani- and the difference Sony Sports brings about in their lives.

    Through a series of quirky slice-of-life situations, the contrast between the Gupta Family, which has subscribed to Sony Sports Channels and the Mehta Family which hasn’t taken the subscription is brought to the fore.

    Where the Gupta family always has something to look forward to & celebrate together, the Mehta Family is shown to have a drab existence, always wondering at the source of their neighbours’ constant merry making.

    The film concludes with Guptaji excitedly reciting the fully-loaded product offerings of Sony Sports which keep his family enthralled, all day long, namely: WWE, UEFA Champions League, Euro 2020, Olympic Games Tokyo 2020, India tour of SL, India tour of England, and more! Finally, he recommends his neighbour, Mehtaji to subscribe to Sony Sports Channels as well, for the non-stop, year-long LIVE sporting entertainment.