ITV

Tag: Euro 2012

  • Euro 2012: First 27 matches notch 0.76 TVR

    Euro 2012: First 27 matches notch 0.76 TVR

    MUMBAI: The first 27 games of the Uefa Euro 2012 has notched an average viewership of 0.76 TVR for CS M 15+ ABC TG Six Metros, a growth of 27 per cent over the previous edition, Neo Prime said.

    The broadcaster quoting TAM asserted that the total television tune-ins for the tournament has seen a 33 per cent growth over the last edition. The total tune-ins for the current edition is 19 million compared to 14.3 million in 2008 Uefa Euro, which was telecast by ESPN Star Sports.

    The viewership in the business end of the tournament has further surged registering a growth of 63 per cent in the average rating of the Quarter Finals as compared to the group stage.

    Neo Sports Broadcast COO Prasana Krishnan COO commented, “The exponential growth in ratings during the business end of the tournament is in line with our aggressive viewership forecast. I expect the ratings to further propel as the 4th Quarter Final witnessed an intense and hard fought battle between Italy and England and the Semi Finals will see the 4 best teams compete against each other. This edition of Uefa Euro 2012 has been a win-win for the fans, advertisers and us.”

  • Euro 2012: Sony Mobile is global handset partner

    Euro 2012: Sony Mobile is global handset partner

    MUMBAI: Orange has signed a deal with Sony Mobile Communications‘ new player to help fans enjoy the top European football tournament.

    Orange, the official global partner of Uefa Euro 2012, is working with Sony Mobile Communications to bring the tournament to life for fans across Europe through online competitions, in-store promotions, and live events – giving fans hundreds of new opportunities to win tickets from Orange, Xperia smartphones and other great gifts.

    The key elements of the partnership, which may vary from country to country, includes competitions that are open to anyone, i.e. not limited to Orange customers, in the 11 Orange European markets:

    – Orange Supporters’ Cup – Fans can compete individually and in teams for prizes including VIP bus trips to Warsaw and Kiev, and Xperia S smartphones. Open to anyone in the 11 Orange European markets.

    Orange Golden Goal with Sony Mobile Communications– Starting in May, fans can compete in an Orange Facebook game testing their football knowledge for opportunities to win VIP packages to the final of the tournament, Sony Playstation products and Sony Xperia smartphones.

    New promotions are also being created for the event specifically for Orange customers in-store, online and via call centres. Orange will bring the tournament to life online and in Orange shops across Europe with Sony Mobile Communications, giving customers the chance to win vouchers for smartphones and receive special tariffs, merchandise and gifts with every Xperia smartphone purchased.

    Orange is a sponsor of Uefa Euro 2012, with Orange Poland acting as the exclusive telecommunications partner in Poland, and Orange and Uefa developing the official mobile application for the tournament. Orange customers with Xperia smartphones will be able to receive the mobile app automatically via an over the air update.

    Sony Mobile Communications recently introduced Xperia U and Xperia P that join the flagship Xperia S in the NXT series of smartphones. These new Xperia smartphones combine stand-out design and superior entertainment technology with the powerful performance consumers would expect from a Sony smartphone.

    This is Orange’s first pan-European sponsorship, with the following countries participating: Spain, Poland, France, the UK, Slovakia, Romania, Austria, Luxembourg, Moldova, Switzerland and Armenia.