ITV

Tag: ETV

  • GRB takes docu-series & crime stories to Africa

    MUMBAI: GRB Entertainment has announced a slate of docu-series, documentaries and crime program sales in Africa to MNET and ETV.

    MNET acquired several docu-series including two seasons of the long-running series Braxton Family Values which features the rambunctious, tight-knit Braxton sisters — Grammy-winning artist Toni Braxton, her four sisters and their headstrong mother for an inside look at their lives. ­Cleveland Hustles follows basketball legend LeBron James and friend Maverick Carter as they give four aspiring local entrepreneurs the chance to realize their dreams while also revitalizing neighborhoods in their hometown of Cleveland. Flex and Shanice takes a look at the lives of 90’s pop singer Shanice and her husband, actor Flex Alexander and their extended family all living together under one roof as they strive to get back on their feet financially. Raising Whitley follows comedian Kym Whitley and her hilarious group of friends – whom she calls “The Village” – as they attempt to do something none of them have ever done before: raise a baby…together.

    MNET also picked up Black In America, a collection of 8 documentaries exploring race and identity for African Americans as it pertains to education, business, community life, and even families.

    ETV also acquired two seasons of Braxton Family Values along with successful spin-off series Tamar & Vince following rising musical superstar Tamar Braxton and her music-mogul husband, Vince Herbert, as they balance their careers with their personal lives. ETV took the full series, seven seasons, of long-running investigative crime series On The Case, exploring murder mysteries through in-depth interviews with witnesses and suspects while examining the forensic evidence that helped to unravel the mystery.

    “As the television market in Africa continues to grow, GRB is thrilled to be working with MNET and ETV. Our documentaries, entertaining reality series and real-life investigative crime series have captured audiences around the world, and we are very excited to bring these titles to Africa,” said GRB Entertainment SVP – international distribution Michael Lolato.

  • Sun Network, Star India rule channels and programmes ratings in South India

    The Sun Network’s channels were the most watched channels across the four South Indian languages for the first eight weeks of 2017 (Saturday, 30 December 2016 to Friday 24 February 2017).

    This paper must be read with a caveat: It deals only with the players present in BARC’s top 5 lists of channels per week and programmes per week for each language. The sums/percentages of other genres/players’ ratings or Impressions (000s) Sums other than those indicated in BARC’s top 10 lists of channels and programmes have not been considered/mentioned in this paper during the period under consideration and those numbers could be more/higher. Further, Combined Total Impressions mentioned in this paper means the sum of all the Impressions (000s) Sums for all the weeks under consideration of a network, channel and/or programme/s.

    Statistical analysis of Broadcast Audience Research Council (BARC) data for Top 5 Channels for the four South Indian regional channels shows that 8 Networks/affiliates/channels represented by their respective channels across the four South Indian languages shared the top five positions per week for the first eight weeks of 2017. The four languages are Tamil, Telugu, Kannada and Malayalam. Channels such as ETV have been included in the Network 18 network by the author.

    BARC data that has been referred to inthis paper is for weeks 1 to 8 of 2017 is (U+R) : NCCS All : 2+ Individuals for the following markets: Karnataka; Kerala; Tamil Nadu/ Puducherry; and AP/ Telangana

    If all the channels of a network were present in the top 5 channels list for each of the four languages, that network’s frequency of appearance in the list would be 160 for the first 8 weeks of 2017 period. In order of frequency of presence of their respective channels in the top 5 lists and the total weekly impressions across all the eight weeks of the four main networks were:

    (1)  The Sun Network (frequency 59, Combined Weekly Impressions 1,89,24,315 (000s) Sums). The Sun Network’s television channels in all the four Southern markets found a place in the top 5 lists for weeks 1 to 8 of 2017.

    (2)  Star India (frequency 37,Combined Weekly Impressions 94,10,831 (000s) Sums). Star India’s television channels in all the four Southern markets found a place in the top 5 lists for weeks 1 to 8 of 2017.

    (3)  Zeel(Frequency 24, Combined Weekly Impressions 70,47,165(000s) Sums). Zeel’s television channels in three of the four Southern markets found a place in the top 5 lists for weeks 1 to 8 of 2017. Its channels were absent from the lists for the Kerala market

    (4)  Network 18 (frequency 16, Combined Weekly Impressions 59,16,540 (000s) Sums). Network 18’s television channels in two of the four Southern markets found a place in the top 5 lists for weeks 1 to 8 of 2017. Its channels were absent from the lists for the Kerala market.

    The other networks whose channels found a place in the top 5 lists for weeks 1 to 8 of 2017 wereMalayalaManorama (Kerala market); Flowers TV (Kerala market); Polimer(TN/ Puducherry market); Jaya TV (TN/ Puducherry market).

    The Sun Network’s and Star India’s channels were present in all of the Top 5 channels list across the four languages for all the first 8 weeks of 2017.

    Top 5 programmes during Prime Time (1800 – 2330 hrs)

    Only the programmes by channels of the top four networks were The top 5 programmes list across all the four languages/markets. BARC data that has been referred to in this paper is for weeks 1 to 8 of 2017 (U+R) : NCCS All : Prime Time (1800 – 2330 hrs) : 2+ Individuals for the following markets: Karnataka; Kerala; Tamil Nadu/ Puducherry; and AP/ Telangana.

    While the frequency of presence in the top 5 lists of programmes was highest in the case of Star India channels (frequency 60, Combined Weekly Impressions 3,31,289 (000s) Sums), the Sun Network channels (frequency 43, Combined Weekly Impressions 5,21,763 (000s) Sums) programmes garnered much higher viewership.

    The Sun Network channels found a place in the top 5 programmes lists in three languages – Tamil (Frequency 40, Combined Weekly Impressions 502758 (000s) Sums Telugu (Frequency 2, Combined Weekly Impressions 14036 (000s) Sums and Kannada (Frequency 1, Combined Weekly Impressions 4969 (000s) Sums) during the period under consideration in this paper.

    Star India channels programmes also found a place in the top 5  programmes lists for three languages – Malayalam (Frequency 40, Combined Weekly Impressions 2,09,083 (000s) Sums); Telugu (Frequency 18, Combined Weekly Impressions 1,14,637 (000s) Sums and the Kannada market (frequency 2, Combined Weekly Impressions 7,569 (000s) Sums).

    Network 18 channels programmes found a place in the top 5 lists in 2 languages – Kannada (Frequency 28, Combined Weekly Impressions 1,43,113 (000s) Sums) and Telugu (Frequency 10, Combined Weekly Impressions 62,796 (000s) Sums).

    Zeel channels programmes also found a place in the top 5 lists in 2 languages Telugu(Frequency 10, Combined Weekly Impressions 63,147 (000s) Sums) and Kannada (Frequency 9, Combined Weekly Impressions 38135 (000s) Sums).

    Tamil Nadu/ Puducherry (Tamil) market top channels

    The Sun Network’s Sun TV is numerouno in this market, as well as across all television genres and markets in India, period!

    The Tamil market had four channels from three networks in the first four positions for all the first eight weeks of 2017. The Sun Network’s Sun TV and KTV, Zeel’s Zee Tamil and Star India’s Star Vijay.

    In the Tamil market, Sun TV found the first place eight times out of eight with Combined Weekly Impressions of 85,46,618 (000s) Sums. During the eight weeks under consideration in this paper, its KTV channel was number 2 most watched channel for 7 weeks with Combined Weekly Impressions of 20,47,381 (000s) Sums. In week 3, the number three Tamil player –Zee Tamil had second place.

    Zee Tamil was the third most watched channel in the Tamil space for seven of the eight weeks with Combined Weekly Impressions of 18,56,448 (000s)Sums, except as mentioned above – it was at number two position in week 3 of 2017.

    Star Vijay was the fourth most watched channel in the Tamil language TV space with Combined Weekly Impressions of 16,47,623 (000s)Sums during all the first 8 weeks of 2017.

    Polimer’sPolimer TV was the fifth most watched Tamil language TV space with a frequency of 4 and Combined Weekly Impressions of 3,25,149 (000s)Sums, while its Polimer News was the seventh most watched Tamil language TV space with a frequency of 2 and Combined Weekly Impressions of 1,92,213 (000s)Sums in weeks 1 to 8 of 2017.

    The sixth most watched Tamil channel during weeks 1 to 8 was Jaya TV with a frequency of 2 and Combined Total Impressions of 2,40,799 (000s) Sums.

    Tamil Nadu/ Puducherry (Tamil) market top programmes

    Eight of the Sun TV’s programmes and two film telecasts grabbed all the five top spots during all the first eight weeks of 2017. The eight top programs in the Tamil TV space that had a combined frequency of 37 out of a possible 40 have been listed below:

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    The other three slots were taken by three films broadcast by Sun TV on Sunday in weeks 1, 3 and 5 of 2017. DeivaMagal had the highest primetime viewership during all the first eight weeks of 2017.

    AP/ Telangana (Telugu)market top channels

    The Telugu market also was dominated by the Sun Network’s channels. The two channels of the network had a frequency of 8 in the top 5 channels list for the Telugu market and the Sun Network had Combined Weekly Impressions of 52,80,885 (000s) Sums. Its Gemini TV was the most watched channel during all the weeks under consideration in this paper.

    Gemini TV had a frequency of 8 in the top 5 channels list with Combined Weekly Impressions of 40,16,489 (000s) Sums. Zee Telugu was the second most watched channel during these first eight weeks of 2017 with a frequency of 8 and Combined Weekly Impressions of 3384804 (000s) Sums.

    Network 18’s ETV Telugu was the third most watched channel in weeks 1 to 8 of 2017, also with a frequency of 8 in the top 5 channels lists for the Telugu market and Combined Weekly Impressions of 33,65,528 (000s) Sums. Star India’s Maa TV/Star Maa was the fourth most watched channel in the AP/ Telangana market with a frequency of 8 and Combined Weekly Impressions of 32,75,864 (000s) Impressions.

    The fifth most watched Telugu channel during weeks 1 to 8 of 2017 was the Sun Network’s Gemini Movies with a frequency of 8 and Combined Weekly Impressions of 13,12,922 (000s) Sums.
    AP/ Telangana (Telugu)market top programmes

    KumkumaPuvvu, (means Saffron) the Telugu edition of the 785 episode Malayalam soap opera Kumkumapoovu on Star India’s Maa TV/ Star Maa was the most watched primetime programme during weeks 1 to 8 of 2017. The programme had a frequency of 8 in the top 5 programmes list during the period under consideration in the paper with Combined Weekly Impressions of 52,561 (000s) Sums. Though KumkumaPuvvuwas ranked first in terms of Weekly Impressions only during weeks 1, 2, 5 and 8 of 2017, the sum of its weekly impressions for weeks 1 to 8 was more than any other programme in this space.

    Of the possible 40 slots in five weeks, 37 were shared by Television Programmes, while the remaining three slots were shared by movies – one aired by the Star Network and two aired by Gemini TV.

    Please refer to the figure below for the top nine Telugu programs during weeks 1 to 8 of 2017.

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    Zee Telugu’s story of two strong willed women – MuddaMandaram was the second most watched Telugu programme in the first eight weeks of 2017 with Combined Weekly Impressions of 51,560 (000s) Sums and a frequency of 8 in the top 5 Telugu programmes.

    Karnataka (Kannada) market top channels

    Five Kannada channels were in the top 5 Kannada channels list during the first 8 weeks of 2017. The channels ranks remained unchanged during all the first eight weeks of 2017. The frequency of each channel was 8. Network 18’s Colors Kannada was ranked number one with Combined Weekly Impressions of 25,51,012 (000s) Sums, followed by Zeel’s Zee Kannada with 18,05,913 (000s) Sums.

    Star India’s Star Suvarna with 15,30,643 (000s) Sums was the third most watched Kannada channel in weeks 1 to 8 of 2017.

    Two of the Sun Network’s channels – Udaya Movies and Udaya TV were ranked fourth and fifth with Combined Weekly Impressions of 12,05,222 (000s) Sums and 9,36,342 (000s) Sums respectively. If one were to combine the viewership of these two channels, then the Sun Network would be the second most watched Kannada television network during the first eight weeks of 2017 with Combined Weekly Impressions of 21, 41,564 (000s) Sums.
    Karnataka (Kannada) market top programmes

    Colors Kannada’s daily soap PuttaGowriMaduve that chronicles the journey of child bride from the brink of childhood to womanhood was the most watched Kannada programme during the first 8 weeks of 2017. The programme was ranked first during all the first eight weeks of 2017 with Combined Weekly Impressions of 53,098 (000s) Sums.
    Also from the Colors Kannada stable, Lakshmi Baaramma was the second most watch Kannada programme in weeks 1 to 8 of 2017 with Combined Weekly Impressions and a frequency of 8 in the top 5 Kannada programmes list.

    Please refer to the figure below for the top Kannada Programs in weeks 1 to 8.

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    Of the possible 40 top 5 program lists during weeks 1 to 8 of 2017, 38 were shared by television programmes, while two were shared by films.

    Kerala (Malayalam) market top channels

    Star India’s Asianet ruled the Malayalam television space during the first eight weeks of 2017. The channel was ranked first in terms of Weekly Impressions during all the eight weeks. It has Combined Weekly Impressions of 26,25,543 (000s) Sums. MalayalaManorama’s GEC MazhavilManorama also found itself in the top 5 channels list eight times with Combined Weekly Impressions of 6,81,232 (000s) Sums.

    The Sun Networks Malayalam channel Surya TV also had a frequency of 8 was the third most watched Malayalam channel with Combined Weekly Impressions of 6,60,045 (000s) Sums. Flowers TV came in fourth with frequency of 8 and Combined Weekly Impressions of 5,77,569 (000s) Sums.

    Star India’s Asianet Movies was fifth with a frequency of 5 and Combined Weekly Impressions of 3,31,158 (000s) Sums. The Sun Network’s second Malayalam channel – Kiran TV found itself in the top 5 channels list thrice during the first eight weeks of 2015 with Combined Weekly Impressions of 1,99,296 (000s) Sums.

    Kerala (Malayalam) market top programmes

    In the case of top 5 programmes for a week, it was Aisanet programmes that were amongst the top 5 ranks during all the first 8 weeks of2017. Parasparam, the daily family soap that completed 1070 episodes in end January 2017 was the most watched Malayalam programme during the first eight weeks of the year with a frequency of 8 and Combined Weekly Impressions of 50,100 (000s) Sums. Parasparamwas the most watched programme for three of the eight weeks of 2016 and the second most watched program for five of the eight weeks of the year.

    Chandanamazha, a series about the trials and tribulations of two sisters who marry into the same family was the second most watched Malayalam programme during the first eight weeks of 2017 with Combined Weekly Impressions of 49,972 (000s) Sums.

    Please refer to the figure below for the list of the Top Malayalam programs in weeks 1 to 8 of 2017.

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    Of the forty possible slots among the top five primetime programmes per week during the eight weeks under consideration in this paper, four were one off awards, while 36 spots were held by the channels regular programmes.

    Conclusion

    There is no denying the fact that the Sun Network’s Sun TV was the most watched channel across genres and languages in India, as is evident from BARC’s  list of top 10 channels Across Genre: All India (U+R): 2+ individuals as well as BARC data for the TN/ Puducherry market. It dominated the channel viewership in two of the largest media and entertainment (M&E) centres in the country with two channels each in the Tamil and the Telugu space through Sun TV, KTV and Gemini TV, Gemini Movies respectively. Two each of its channels were also among the lower top 5 in the smaller Kannada and Malayalam markets.

    On the programme front, the Sun Network’s programmes were the only ones that made it to the top 5 Tamil programmes list during all the first eight weeks of 2017. However, in the other three South Indian markets, ratings performance of its programmes was sketchy.

    Though the Star Network’s Combined Weekly Ratings in the four South Indianmarkets were a little more than half of the Sun Networks, the programmes of its respective channels dominated the Telugu and the Malayalam markets.

    Zeel’s South Indian channels were a mixed bag and surprisingly the gap between its Combined Weekly Insertions and those the Star India South Indian channels was not large, considering the fact that its channels operate in only three South Indian markets as compared to the four markets that Star India operates in.

    Network 18 has channels in only two of the four South Indian markets. Its channels and programmes have dominated the Kannada market, and its programmes Combined Weekly Impressions were not too far behind the second largest player in the Telugu market – Zee Telugu.

    The other networks/channels that were present in the top five channels list for each of the markets can be consideredas work in progress before they begin to challengethe four major networks and their respective channels.

  • ETV revamps channels in five states, launches special

    MUMBAI: Continuing with the on-going refresh of its channels, ETV channels in MP/Chhattisgarh, Bihar/Jharkhand and Rajasthan also underwent a complete makeover. Apart from the fresh packaging, new look and feel; new shows were also launched on these channels. To promote the new look, the channel will also be rolling out a multi-media campaign across the states.

    Panorama Television, a part of Network18, operates 13 channels and is among India’s largest regional news networks comprising of ETV and News18 brands across 26 states .

    Network 18 president – strategy, product & alliances & A + E Networks MD Avinash Kaul said, “We are committed to bring the best in terms of content, formats and packaging to the viewers of ETV in each state. ETV channels in UP/Uttarakhand, Gujarat and Karnataka have already been revamped. The changes that are being effected in these three channels now are a part of the same process towards ensuring a consistent, common and superlative viewing experience.”

    In terms of their programming, all three channels will have a hard hitting debate show Prime Debate at 8pm. While the branding of the show will be common, in different states it will focus on the top news of the state for the day and discuss the same threadbare. The show will be hosted by top anchors such as JP Sharma in Rajasthan and Praveen Dubey & Prakash Chandra Hota in MP and Chhattisgarh respectively.

    A new crime show Tafteesh will also be launched – all three channels will have this show and will highlight the latest crime stories from each state. Special shows will also be launched such as News Trendz on ETV MP which will present the latest trends on social media and Seedhi Satt a one on one interview show with Shreepal Shaktawat on ETV Rajasthan.

    ETV News Network group editor Rajesh Raina added, “We feel that these changes will help us further consolidate our position as the leading news channel in each state. We believe that the channels’ refreshed look will further strengthen our connect with our viewers as they will get an enriched viewer experience while we continue to provide them the news that matters to them most.”

  • ETV acquires telecast rights of ‘The Great Khali Returns’ series

    ETV acquires telecast rights of ‘The Great Khali Returns’ series

    MUMBAI: Marking the first of its kind deal for a news channel, ETV has bagged the television broadcast rights for The Great Khali Returns series, which is scheduled for 24 February in Haldwani and 28 February in Dehradun.

    As per the terms of the deal ETV will not just broadcast the fights live but will also extend promotional support for the series through its entire network.

    The Great Khali Returns Series chairman Ranjit Rawat said, “The Great Khali Return series is an endeavour of our Chief Minister to not just further enhance the sporting fervour amongst the youth of our state but also announce the year of sports in Uttarakhand culminating in the National Games in 2018. This deal with ETV will go a long way in furthering this endeavour.”

    The two-day fight spectacle, which has been initiated and coordinated by #CM4Youth, the Uttarakhand Chief Minister’s youth outreach programme in association with the Bhartiya Samajik Sewa Sansthan NGO and OmReels Entertainment gains significance as it would feature The Great Khali fighting on Indian soil for the first time ever.

    Furthermore, in addition to featuring 14 international wrestlers, the series has also been designed to offer an ideal platform, at par with any international event of this scale, for an equal number of budding Indian wrestlers. 

    ETV News Network head Jagdeesh Chandra added, “We are happy to play an integral role in promoting The Great Khali Return Series, as it is a medium to link today’s youth to sports. ETV knows how to unite itself with the region along with working in tandem with the nation. ETV has an outstanding reputation as a link between the government and the society. By airing such events we aim on strengthening our regional content offering and at the same time provide quality services to our viewers.”

  • ETV acquires telecast rights of ‘The Great Khali Returns’ series

    ETV acquires telecast rights of ‘The Great Khali Returns’ series

    MUMBAI: Marking the first of its kind deal for a news channel, ETV has bagged the television broadcast rights for The Great Khali Returns series, which is scheduled for 24 February in Haldwani and 28 February in Dehradun.

    As per the terms of the deal ETV will not just broadcast the fights live but will also extend promotional support for the series through its entire network.

    The Great Khali Returns Series chairman Ranjit Rawat said, “The Great Khali Return series is an endeavour of our Chief Minister to not just further enhance the sporting fervour amongst the youth of our state but also announce the year of sports in Uttarakhand culminating in the National Games in 2018. This deal with ETV will go a long way in furthering this endeavour.”

    The two-day fight spectacle, which has been initiated and coordinated by #CM4Youth, the Uttarakhand Chief Minister’s youth outreach programme in association with the Bhartiya Samajik Sewa Sansthan NGO and OmReels Entertainment gains significance as it would feature The Great Khali fighting on Indian soil for the first time ever.

    Furthermore, in addition to featuring 14 international wrestlers, the series has also been designed to offer an ideal platform, at par with any international event of this scale, for an equal number of budding Indian wrestlers. 

    ETV News Network head Jagdeesh Chandra added, “We are happy to play an integral role in promoting The Great Khali Return Series, as it is a medium to link today’s youth to sports. ETV knows how to unite itself with the region along with working in tandem with the nation. ETV has an outstanding reputation as a link between the government and the society. By airing such events we aim on strengthening our regional content offering and at the same time provide quality services to our viewers.”

  • ETV Telugu emerges as No.1 channel in Telugu genre: BARC week 52

    ETV Telugu emerges as No.1 channel in Telugu genre: BARC week 52

    MUMBAI: In the concluding week of the year 2015, ETV Telugu emerged as the number one channel in the Telugu genre replacing Maa TV in the first position.

     

    On the other hand, Star Jalsha, Bhojpuri Cinema, Colors Kannada, Asianet, Zee Marathi, Sarthak TV and Sun TV continued to dominate their respective genres in week 52, according to Broadcast Audience Research Council (BARC) All India ratings.

     

    Bangala GECs

     

    Star Jalsha grabbed the first slot with 265939 (000Sums) followed by Zee Bangla in the second place with 154896 (000Sums) and Jalsha Movies on the third rung with 79222 (000Sums). Zee Bangla Cinema grabbed the fourth berth with 33609 (000Sums), whereas Colors Bangla with 30202 (000Sums) stood at number five.

     

    Bhojpuri GECs

     

    Bhojpuri Cinema led the Bhojpuri genre with 20509 (000Sums) followed by Big Magic Ganga in the number two position with 15521 (000Sums) and Dabangg at number three with 10951 (000Sums). Dangal TV with 7388 (000Sums) and ETV Bihar Jharkhand with 2531(000Sums) grabbed the fourth and fifth slots respectively. 

     

    Kannada GECs

     

    Though Colors Kannada saw a marginal fall in ratings, it continued to lead the Kannada GECs genre and was in the first position with 271592 (000Sums) as against 268806 (000Sums) in week 51. In the second position was Udaya TV with 153369 (000Sums), while Zee Kannada stood in the third position with 143926 (000Sums).
     
    Udaya Movies bagged the fourth position with 141649 (000Sums) and Suvarna stood at number five with 130064 (000Sums).

     

    Malayalam GECs

     

    Witnessing a rise in ratings, Asianet led the genre and came out on top with 327333 (000Sums) against 273833 (000Sums) in last week followed by Mazhavil Manorama in the second position with 120415 (000Sums) and Surya TV in the third spot with 86283 (000Sums). Flower TV grabbed the fourth spot with 83082 (000Sums), whereas Kiran TV stood at the fifth position with 53475 (000Sums).

     

    Marathi GECs

     

    In week 52, Zee Marathi maintained its top position with 184804 (000Sums) with a rise in ratings. Colors Marathi grabbed the second slot with 79672 (000Sums) and Zee Talkies stood at number three with 65794 (000Sums). Star Pravah garnered the fourth slot with 42428 (000Sums) and DD Sayadri was at number five with 20962 (000Sums).

     

    Oriya GECs

     

    Sarthak TV saw a downfall in ratings but secured the leadership position in the genre with 94391 (000Sums) as against 111015 (000Sums) in week 51 followed by Tarang TV in the second spot with 70655 (000Sums). On the other hand, Odisha TV came third with 15537 (000Sums), while Colors Oriya with 14535 (000Sums) grabbed the fourth berth. Prarthana with 9311 (000Sums) stood in the fifth spot.

     

    Tamil GECs

     

    In week 52, Sun TV led the Tamil regional genre but saw a fall in ratings. The channel grabbed pole position with 986826 (000Sums) as against 1042599 (000Sums) in the previous week. In second position was KTV with 317028 (000Sums), while Star Vijay with 213309 (000Sums) stood in the third spot. Polimer grabbed the fourth position with 101129 (000Sums), whereas Kalaignar TV with 83220 (000Sums) grabbed the fifth spot.

     

    Telugu GECs

     

    In week 52, ETV Telugu emerged as the number one channel in the Telugu GEC genre and was perched on the number one position with 446626 (000Sums) followed by Maa TV in the second spot with 377473 (000Sums). Zee Telugu came in third with 350163 (000Sums), while Gemini TV with 313185 (000Sums) bagged fourth place. On the other hand, Gemini Movies with 213079 (000Sums) stood at the fifth position.

  • TO THE NEW Digital bets high on video content management

    TO THE NEW Digital bets high on video content management

    MUMBAI: Digital services company TO THE NEW Digital, has made a mark in the  digital ecosystem  with Fortune 500 clients like Sony, P & G, Airbus, Time Warner Cable and Nike. The company reached another milestone as it leveraged the power of videos by publishing 2.5 lakh hours of online video content and 1 lakh hours of YouTube channel management for different clients.

     

    TO THE NEW Digital CEO Deepak Mittal says, “Digital revolution has compelled companies to capitalize on new-age communication tools. Video management is the need of the hour for brands to get the maximum out of their video content. At TO THE NEW Digital, we provide end-to-end video optimization and distribution services to promote video content to relevant target audience. We are delighted that we have earned trust of the best brands in the market.”

     

    As per TO THE NEW Digital’s market analysis, by 2020, Asia will be the largest hub for social networkers and mobile operators with about 60 percent digitally-inclined population. Driven by this estimation, TO THE NEW Digital plans to be at the forefront of exploding digital landscape, creating eye-catching content, promoting technocratic practices for the existing and emerging businesses as a sure-shot method of achieving unwavering success, and ultimately delivering the best digital solutions.
     

    ETV, a large network of satellite TV channels in India, approached TO THE NEW Digital to optimize, publish and manage its content on YouTube channel for their 17 regional channels. ETV wanted a 24×7 support system and operations to increase visits and traction through video SEO services. TO THE NEW Digital helped them increase their monthly subscriber growth rate by 254 percent.

    Digital multi-channel network #Fame also engaged TO THE NEW Digital for end-to-end services for their multi-channel content publishing, management and promotion to increase viewership/subscriptions. By deploying analytics-driven content curation, contextualization and multi-platform content publishing, #Fame achieved a significant growth in their monthly viewership rate.

  • BARC Week 44: Sun TV still leads across genres; Zee Cinema returns at tenth spot

    BARC Week 44: Sun TV still leads across genres; Zee Cinema returns at tenth spot

    MUMBAI: Tamil general entertainment channel (GEC) Sun TV continued to hold leadership position across genres in India while Zee Entertainment Enterprises Ltd (ZEEL) movie channel Zee Cinema made a comeback in top ten list according to week 44 all India (U+R) data from Broadcast Audience Research Council (BARC). A channel, which was featured in the top 10 list across genres in week 41 and failed to hold on to its positions in week 42 and week 43, Zee Cinema made a comeback at tenth position with 451864 (000Sums).

    Despite once again losing  ratings points this week, Sun TV continued to hold pole position in week 44 with 1068033 (000Sums) against 1087793 (000Sums) in the previous week, followed by Hindi GEC leader Star Plus in the second spot with 858020 (000Sums) and Zee TV in the third place with 758225(000Sums).  In week 42, Sun TV had 1151458 (000Sums) ratings.

     
    Colors was at the fourth spot with 730852 (000Sums) while Zee Anmol grabbed fifth position with 730119 (000Sums). Sony Max ranked sixth with 600358 (000Sums).
     

    Life OK jumped to seventh spot with 547301(000Sums) followed by Star India’s FTA channel Star Ustav on the eighth spot on the list with 512490 (000Sums).
     

    ETV Telugu grabbed ninth position with 482302 (000Sums) followed by Zee Cinema mentioned above.

  • Regional TAM: Malayalam GEC genre witness 7% growth

    Regional TAM: Malayalam GEC genre witness 7% growth

    MUMBAI: In the south general entertainment channel (GEC) space, it was the Malayalam GEC genre that saw maximum growth. The genre rose by seven per cent recording 1,682 GRPs, up from 1,568 GRPs that it had registered in week 28.

     

    In week 29 of TAM TV ratings, Asianet garnered around four per cent of its viewership levels registering 901 GRPs, up from 866 GRPs. Mazhavil Manorama captured the second position with 257 GRPs, down from 259 GRPs. While, Surya TV garnered 29 per cent of growth recording 255 GRPs, up from 198 GRPs.

     

    To achieve its average threshold level in week 29, Tamil GEC genre observed the second slot in the category. Despite shedding numbers, Sun TV continued to dominate the chart with 1178 GRPs, down from 1201 GRPs. Sun TV’s fall was Vijay TV and Z Tamil’s gain. The channels notes 395 GRPs, up from 341 GRPs and 129 GRPs, up from 125 GRPs at number two and third respectively.

     

    Z Telugu has been on a growing trend and witnessed a rise of eight per cent in viewership levels with a leading position in the Telugu GEC genre. The channel marked 555 GRPs, up from 512 GRPs. Gemini garnered second position from its third spot last week with a rise of 13 per cent in viewership levels. It scored 551 GRPs, up from 489 GRPs followed by ETV with 426 GRPs, up from 402 GRPs at number three.

     

    Kannada GEC genre stood at the bottom most position with 1,441 GRPs, down from 1,445 GRPs. Udaya TV witnessed a minimal rise in viewership and scored 482 GRPs, up from 471 GRPs. On the other hand, Colors Kannada at number two reported 402 GRPs, down from 421 GRPs. Suvarna stood at number three with 256 GRPs, up from 253 GRPs.

  • Maa TV maintains its dominance in Telugu market: TAM TV Ratings

    Maa TV maintains its dominance in Telugu market: TAM TV Ratings

    MUMBAI: The week 25 of TAM TV ratings in the regional general entertainment space saw a further growth in the share of Telugu GECs: from 40 per cent in week 24 to 41 per cent, this week.

     

    Maa TV has maintained its dominance in the genre with 616 GRPs, up from 548 GRPs. Gemini, stands at number two with 504 GRPs, up from 492 GRPs.

     

    ETV has surpassed Z Telugu in week 25. It has seen a rise from 398 GRPs to 464 GRPs.  Z Telugu observed a drop in the viewership and noted 458 GRPs, down from 469 GRPs.

     

    In the Kannada GEC space, Udaya TV topped the chart with 449 GRPs, down from 488 GRPs.  Colors Kannada stood second with 401 GRPs, down from 411 GRPs.

     

    However, Suvarna and Z Kannada witnessed a rise with 260 GRPs, up from 227 GRPs and 238 GRPs, up from 216 GRPs respectively. 

     

    The analysis was conducted by S-Group, an analytical arm of TAM Media Research.