ITV

Tag: ETO Motors

  • Women take the wheel as ETO Motors powers Amaravati’s green drive

    Women take the wheel as ETO Motors powers Amaravati’s green drive

    The road to sustainability just got a lot more empowering. In a move that blends women power with green power, Hyderabad-based ETO Motors has signed an MoU with the Andhra Pradesh Capital Region Development Authority (APCRDA) to roll out a fleet of fully electric three-wheelers all driven by women across the capital region of Amaravati.

    The initiative, inaugurated by chief minister Nara Chandrababu Naidu, is part of Andhra Pradesh’s renewed vision to develop Amaravati as a model sustainable capital. The Chief Minister launched the new APCRDA headquarters while unveiling a series of infrastructure and connectivity initiatives designed to transform the region into a hub of smart, inclusive mobility.

    Commending ETO Motors’ efforts, Naidu said, “These women drivers will ferry passengers from nearby villages to the Capital Region, becoming financially independent and contributing to a cleaner, greener Amaravati.”

    And it’s not just about the environment, it’s about empowerment. Every woman behind the wheel has been trained, certified, and deployed under the programme, creating a blueprint for inclusive, sustainable growth that extends beyond transport.

    ETO Motors chief marketing officer Rajeev YSR said, “With a unified ticketing system, passengers can seamlessly travel across three-wheelers, buses, and cars for first-mile, middle-mile, and last-mile connectivity. Our goal is to build a fully electric fleet that connects the Capital Region quadrangle Gannavaram Airport, Vijayawada, Amaravati, and Guntur through clean, accessible transportation.”

    The rollout is ambitious. In its first phase, ETO Motors plans to deploy 300 electric three-wheelers, 100 electric cars, and 20 electric shuttle buses, integrating a multimodal network that’s both affordable and zero-emission.

    Beyond mobility, the programme is designed to generate employment and micro-entrepreneurship for women and marginalised communities ensuring that the transition to clean energy also drives social change.

    ETO Motors expressed its gratitude to the state’s leadership, including minister for MA&UD P. Narayana and APCRDA commissioner Sri Kannababu IAS, for their vision in enabling the project. The company’s senior leadership Bhaskar Ponnapula (director, ETO Group), Preethi Belinda Jasti (vice president of operations), and Nirmal (president, ETO Motors) were also present at the event.

    With e-rickshaws driven by women and powered by clean energy, Amaravati’s new mobility model isn’t just about getting from point A to B, it’s about moving towards a future that’s electric, equitable, and empowering. In this journey, Andhra Pradesh isn’t just going green, it’s going gracefully green.

     

  • Ad on the go gets a green glow as ETO and Cashurdrive team up

    Ad on the go gets a green glow as ETO and Cashurdrive team up

     MUMBAI: Billboards are so last decade now, your brand can ride shotgun on an e-rickshaw. ETO Motors, India’s largest electric vehicle fleet operator, has teamed up with transit advertising pioneer Cashurdrive to supercharge the future of green marketing. The duo has rolled out one of India’s largest sustainable advertising initiatives turning over 2,000 electric vehicles into roving, carbon-free ad canvases.

    This eye-catching, eco-conscious fleet includes 3-wheelers, 500-plus 4-wheelers and electric buses that will whizz through Hyderabad, Delhi, Kevadia, Visakhapatnam, Vijayawada, Nagpur, and Bengaluru blending brand storytelling with street-smart climate action.

    “At ETO Motors, sustainability isn’t a buzzword, it’s a commitment,” said ETO Motors chief marketing officer Rajeev YSR. “We’re offering brands more than visibility, we’re offering visibility with values.”

    The move follows the success of a high-voltage pilot campaign at the Kumbh Mela, where an FMCG brand used ETO’s fleet to drive both awareness and impact. Building on that momentum, this initiative isn’t just innovative, it’s accountable.

    Clients can now access a real-time dashboard to monitor impressions, track kilometres driven, and even measure the environmental benefits of their campaigns. Advertising, meet analytics with a conscience.

    Cashurdrive, managing director Raghu Khanna calls it “a leap forward in green advertising.” He adds, “With ETO’s EVs and our expertise, brands get to go bold and green in the same breath.”

    As net-zero ambitions grow louder, this collaboration offers a timely marketing makeover: brand visibility that doesn’t cost the Earth literally. With mobility, measurability, and mission in sync, it’s advertising that hits the road running and leaves only impact, not emissions.

  • FlixBus India & Eto Motors go green for intercity travel

    FlixBus India & Eto Motors go green for intercity travel

    MUMBAI: It’s made an electrifying start in India. In its first  year of operations FlixBus India, in partnership with Eto  Motors, has introduced an EV bus for travel between Hyderabad and Vijayawada. The collab between the two marks a bold stride towards sustainable long-distance mobility, reinforcing India’s vision for a cleaner, greener transport future.

    The inaugural electric bus was flagged off at ITC Kakatiya, Hyderabad, by Telangana minister of transport and BC welfare  Ponnam Prabhakar. Also present at the event were German Embassy in New Delhi counsellor for digital and transport Alexander Reck; Thunder Plus CEO & Eto Group chief marketing officer Rajeev YSR; & FlixBus India managing director Surya Khurana.
     
    Ponnam Prabhakar lauded the initiative, stating, “FlixBus and Eto Motors will address the long-distance sustainable mobility needs of Telangana and the southern region through a technology-driven approach. We hope this collaboration accelerates the adoption of electric buses nationwide.”

    The pilot project is set to launch on the Hyderabad-Vijayawada route with four electric buses. A two-week trial period will take place before the official rollout in late February, followed by a 12-week assessment of key factors such as battery efficiency and passenger demand. Supported by Thunder Plus, the charging infrastructure will feature depot-based and opportunity charging stations equipped with 240 KW fast chargers to maintain seamless operations.

    Eto Motors group CMO Rajeev YSR highlighted the significance of the initiative, stating, “Our partnership with FlixBus India revolutionises intercity travel with sustainable mobility solutions. This completes our green mobility offering—covering first-mile, last-mile, and now middle-mile travel. We have also established dedicated charging hubs along the route with amenities for passenger convenience.”

    FlixBus India MD Surya Khurana emphasised the company’s commitment to sustainability, stating, “FlixBus India has rapidly expanded in its debut year, connecting over 200 cities with efficient and affordable bus services. With the introduction of electric buses, we are furthering our commitment to reducing carbon emissions and exploring alternative fuels in line with India’s sustainability goals.”

    The advanced EV fleet will feature safety enhancements such as dashcams, GPS, and ADAS to ensure a seamless travel experience. 

  • Nikhil Kant to ride with FlixBus India as marketing & sales team lead

    Nikhil Kant to ride with FlixBus India as marketing & sales team lead

    MUMBAI: Veteran marketing professional and angel investor Nikhil Kant has donned the mantle of  team lead for marketing &  sales at FlixBus India. This announcement coincided with the company’s first anniversary of operations in the country.

    Expressing his excitement, Kant remarked, “Ever since I took my first FlixBus, I’ve admired their transformative impact on the global mobility landscape. I am thrilled to be part of this mission to revolutionise inter-city travel in India, especially under the leadership of my former colleague and friend, Surya Khurana.”

    Marking this milestone, FlixBus India launched its first electric buses in partnership with ETO Motors on 7 February. These quiet, emission-free vehicles will operate on the Hyderabad-Vijayawada route, offering passengers a safer and environmentally friendly travel option.

    Kant brings a wealth of experience spanning over a decade across top-tier organisations, including Uber, BAT, Interactive Avenues, and Even. His expertise encompasses brand strategy, media planning, social media management, and public relations.

    At Even, Kant served as head of brand marketing, PR, and social media, where he led brand building, communication strategies, and creative development. He played a pivotal role in establishing the company’s visual identity and tone of voice.

    During his tenure at Uber, Kant held multiple leadership roles, including global social media lead and head of APAC social media and India media planning. He was instrumental in devising strategies for digital engagement, brand reputation management, and crisis handling.

    Previously, at Interactive Avenues, Kant managed major accounts such as Coca-Cola, Sony, and Reckitt Benckiser, leading initiatives that integrated digital strategies with offline media.