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Tag: Ethnix by Raymond

  • Amit Sadh unveils Ethnix by Raymond’s flagship store at Viviana Mall

    Amit Sadh unveils Ethnix by Raymond’s flagship store at Viviana Mall

    MUMBAI: Ethnix by Raymond, the ethnic wear arm of the century-old Raymond Group, has opened its flagship store at Viviana Mall, Lake Shore, Thane: a fitting tribute to the city where the brand’s journey began.

    The grand launch was headlined by acclaimed actor Amit Sadh, best known for Breathe and Kai Po Che, who cut the ribbon in style. Flanked by 18 models dressed in Ethnix ensembles, Sadh turned heads in a soft pink embroidered Indo-western look from the brand’s cocktail collection.

    With over 140 exclusive outlets across 70 cities, Ethnix by Raymond continues to champion traditional Indian wear for every occasion: weddings, festivals, poojas, and beyond. The collection spans regal sherwanis, bandhgalas, kurtas, bundis, Indo-western hybrids, and accessories designed for grooms and their entourages alike.

    Speaking at the event, Raymond Group, chief business officer, Vipul Mathur, said, “Ethnix by Raymond is a cultural statement. Our vision is to make ethnic wear aspirational and accessible, while staying true to heritage. This store represents not just fashion, but a celebration of India’s traditions reimagined for the modern man.”

    Adding his perspective, Amit Sadh noted, “Ethnix by Raymond strikes the perfect balance of tradition and modernity. Every man will find something here that reflects his personality, whether it’s for a grand wedding or a festive occasion.”

    The evening featured a live guitarist, exclusive media interactions, and photo moments that sealed the launch as both a fashion spectacle and a proud milestone for the Raymond legacy.

  • In association with DDB Mudra Group, Ethnix by Raymond announces its latest campaign

    In association with DDB Mudra Group, Ethnix by Raymond announces its latest campaign

    Mumbai: In partnership with DDB Mudra Group, Raymond Ltd. has launched an exclusive campaign for Ethnix, showcasing the latest collection to celebrate the joy of shopping together with family and friends. This campaign celebrates the grandeur and glamour of Indian festive fashion.

    With the wedding season upon us, Ethnix by Raymond is set to offer the best ethnic wear fashion, such as sherwanis, kurtas, bundis, and jackets, to shoppers. Raymond is in the process of launching more than 90+ ethnicwear stores across India for families to shop together, coordinate outfits, and complement each other’s looks.

    The brand has adopted an integrated approach to bring alive an idea, integrating fashion with togetherness and inclusivity. The campaign comprises a megafilm for theatre release, print, outdoor, and digital advertising.

    Elaborating on the campaign, Raymond CMO Himanshu Khanna says, “Weddings and festivities have always been occasions to unite families. The preparations start well in advance, usually with extensive and intensive shopping trips. The vibe of these festivities can only be cherished when families shop together. The idea of this campaign is to reinforce the fact that Indians are all about celebrating every happy occasion with family, be it a festival, wedding, or shopping spree.”

    DDB Mudra Group’s national integration head Gaurav Magotra said, “Shopping online is a convenience. But shopping at an exclusive store is an experience. We wanted to celebrate the magic of getting ready for a big occasion on a bigger map. The baaraat could, in fact, begin at an Ethnix by Raymond store!”

    The Ethnix by Raymond advertisement will be screened across movie halls in cities where the brand has a physical presence through stores. The campaign will also have a significant digital presence. Shot entirely in an Ethnix by Raymond store, the film invites families to participate, feel the emotions, and have fun while shopping.