ITV

Tag: Eternal Dreams

  • Eternal Dreams to serve cookery course show on Alpha Marathi

    Eternal Dreams to serve cookery course show on Alpha Marathi

    MUMBAI: Eternal Dreams, the company that tried to turn the now defunct Tara Marathi’s fortunes around with a women-based distance education show, is now bringing the same show to Alpha Marathi.

    The company, launched by Sapana Chaturvedi, has struck a deal with the Zee Group’s Marathi front-runner Alpha Marathi to air the show on weekdays.

    The show has been reshot and redesigned for Alpha but the basic content, which had several SEC B women participating in the initial run on Tara Marathi, will remain the same.

    The course is likely to be telecast from next month and will air from Mondays to Thursdays between 12 and 12:30 pm, with repeat telecasts from Tuesdays to Fridays at 9 am. Eternal Dreams will be handling the marketing of the show as well.

    The show works like this. Viewers can enroll for the course by paying a fee of Rs 895, in return for which they get a kit and study material. Rs 200 is the fees for examinations at the end of the course which will be held by the IHM at their colleges in Mumbai, Pune and Goa. The television courses, says Eternal Dreams CEO Bonnie Jain, are at par with the IHM-certified course in cookery and bakery taught at the premier hospitality institute.

    This IHM Certificate course had earlier resurrected the comatose Tara Marathi, founded by Rathikant Basu’s Broadcast Worldwide, and given a semblance of respectability to the channel’s ratings. It was aired in the channel as a daily show.

    The initial success of the show, which awarded a certificate to participant viewers at the end of the course, spurred Eternal Dreams to launch a Hindi version at prime time on Tara. But the channel closed a year ago, dampening the dreams of the production house, which had by then, taken over the entire running of Tara Marathi.

  • Eternal Dreams MD bags award for distance education show

    Eternal Dreams MD bags award for distance education show

    MUMBAI: Eternal Dreams managing director Sapna Chaturvedi was recently awarded The Rastriya Rattan Award for her “outstanding achievement in the field of education.” The award, instituted by the Global Economic Council, comes in recognition of her efforts to spread education via television. Chaturvedi initiated the unique concept of ‘Shlok Distant Education” on the Eternal Dreams managed Tara Marathi channel, in association with the Indian Institute of Hotel Management, Mumbai.

    The award, presented on 19 August, cites Chaturvedi’s efforts to popularise distance education through certificate courses in cookery, baking, housekeeping , Food and Beverage and Customer Relations to students who are are required to watch the programme and appear for an examination on the completion of the course. The examinations are held at the specially designated centres in Mumbai, Pune and Goa .

    The Global Economic Council awards, instituted in the memory of former prime minister Rajiv Gandhi, are presented every year to about 40 people from the country for a select band of achievers in the field of industry, business, public life, administration , social ,educational services and culture. Sapna Chaturvedi, claims Eternal Dreams, is one of the youngest awardees this year.

  • Eternal Dreams to scout for singing talent every year

    Eternal Dreams to scout for singing talent every year

    MUMBAI: Eternal Dreams, a media company promoted by Sapna Chaturvedi, is seeking to honour bards. 

    And it is doing it in memory of India’s greatest singer ever, the eternal Kishore Kumar. The company, which has been slowly but surely working on turning around the Rathikant Basu promoted Tara Marathi and Bengali, has initiated the Kishore Kumar Award – which will honour two singing talents each year: one for established singers and the other for a new voice who can recreate the magic of the Maestro, Kishore Kumar.

    Some permanent members of the jury who will judge the entries include: Amit Kumar, Kishan Kumar of T Series, Ratan Jain of Venus, Kumar S Taurani of Tips, Ekta Kapoor of Balaji Telefilms, Praveen Shah of Time and music directors Dabboo Malik and Himesh Reshammiya. Apart from these, there will be other members who will be decided each year prior to the selections. 

    Chaturvedi says Eternal Dreams will handle the winners’ careers for six months. “We hope to present the Indian music industry with some exceptional talents in the coming years,”she adds. The award was unveiled by film star Jeetendra at a musical extravaganza based on the songs of Kishoreda last weekend. Among the singers who turned up and crooned at no cost included Kumar Sanu, Vinod Rathod, Babul Supriyo, Shaan and Dabboo Malik. Making his debut on stage was Kishore Kumar’s youngest son Sumeet Kumar, who enthralled the audience with his promising performance. 

    Balaji Telefilms chairman Jeetendra Kappor (extreme left) and Eternal Dreams MD Sapna Chaturvedi (extreme right) at the musical extravaganza last weekend

    The surprise discovery of the evening, however, was Pankaj Chaturvedi, a singer who wears two hats with the ease of a magician. Pankaj who evoked nostalgic memories of Kishoreda with the best of his memorable numbers is also the CEO of Baskin Robbins (South Asia), the largest international ice cream chain in India. 

    The show, a tribute to Kishore Kumar, is to be aired on DD Metro and has the backing of Tide detergent, Dabur and Win 94.6 with Regent Hotels being the hospitality partner.

  • Eternal Dreams to scout for singing talent every year

    Eternal Dreams to scout for singing talent every year

    MUMBAI: Eternal Dreams, a media company promoted by Sapna Chaturvedi, is seeking to honour bards.

     

    And it is doing it in memory of India’s greatest singer ever, the eternal Kishore Kumar. The company, which has been slowly but surely working on turning around the Rathikant Basu promoted Tara Marathi and Bengali, has initiated the Kishore Kumar Award – which will honour two singing talents each year: one for established singers and the other for a new voice who can recreate the magic of the Maestro, Kishore Kumar.

     

    Some permanent members of the jury who will judge the entries include: Amit Kumar, Kishan Kumar of T Series, Ratan Jain of Venus, Kumar S Taurani of Tips, Ekta Kapoor of Balaji Telefilms, Praveen Shah of Time and music directors Dabboo Malik and Himesh Reshammiya. Apart from these, there will be other members who will be decided each year prior to the selections.

     

    Chaturvedi says Eternal Dreams will handle the winners’ careers for six months. “We hope to present the Indian music industry with some exceptional talents in the coming years,”she adds. The award was unveiled by film star Jeetendra at a musical extravaganza based on the songs of Kishoreda last weekend. Among the singers who turned up and crooned at no cost included Kumar Sanu, Vinod Rathod, Babul Supriyo, Shaan and Dabboo Malik. Making his debut on stage was Kishore Kumar’s youngest son Sumeet Kumar, who enthralled the audience with his promising performance.

     

    The surprise discovery of the evening, however, was Pankaj Chaturvedi, a singer who wears two hats with the ease of a magician. Pankaj who evoked nostalgic memories of Kishoreda with the best of his memorable numbers is also the CEO of Baskin Robbins (South Asia), the largest international ice cream chain in India.

    The show, a tribute to Kishore Kumar, is to be aired on DD Metro and has the backing of Tide detergent, Dabur and Win 94.6 with Regent Hotels being the hospitality partner.