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Tag: ET Now

  • ET NOW unveils programming line-up for union budget 2020

    ET NOW unveils programming line-up for union budget 2020

    MUMBAI: ET NOW, India’s leading English Business News channel has announced an exclusive programming line-up in the run-up to union budget 2020. With the theme ‘Get, Set, Grow’, ET NOW offers viewers a comprehensive insight on union budget 2020, covering all critical elements of the Budget from a consumer, market, industry and political perspective. Set against the backdrop of a slowing economy, rising prices and a decline in consumption, ET NOW budget special reportage from 23 January to 01 February, 2020, focuses on India’s $5 Trillion growth agenda by bringing think tanks and industry experts under one roof.

    Get Set Grow with Millennials – Tamanna Inamdar, Senior Editor, ET NOW speaks to the millennials and Gen Z, crucial a stakeholder in Budget 2020 to understand their hopes and aspirations from Budget 2020. Airing on January 29 at 7.30pm, the show will bring forth various aspects including job opportunities, income growth and entrepreneurship through the lens of the millennials.

    The Money Show (TMS) Budget Hotline – On Feb 1 at 4:30 pm the Budget Special TMS will decode the likely changes in taxation FM Nirmala Sitharaman has brought about this Budget and how it could impact the finances of the citizens. ET NOW will open up the phone lines to take your queries

    India Development Debate –  Anchored by Tamanna Inamdar, Senior Editor, ET NOW on January 31 at 9 pm brings an eminent panel of  industry leaders to  lay out the budget roadmap for India and will analyse if the government can deliver a game changer in Budget 2020 to pull India out the economic slowdown.

    Bahi Khata 2- The Budget Returns – On January 30 at 7.30pm, ET NOW presents a unique show that gets the viewers a complete lowdown of Finance Minister Nirmala Sitharaman’s Magnum Opus, Union Budget 2020 with an unmistakable ‘filmy’ tadka.

    Your Budget – On Jan 31st at 4 pm & 7.30pm, ET NOW brings the voice of the common man on their expectations from the Budget and will capture key pointers like revision in tax slabs, increase in deduction limits, extended tax relief, a boost in consumer spending and improved spending on healthcare

    Get set grow – Macros with Mythili –  4 pm on Jan 29 and Jan 30.

  • ET NOW’s Leaders of Tomorrow introduces Winning Pitch

    ET NOW’s Leaders of Tomorrow introduces Winning Pitch

    MUMBAI: ET NOW, India’s leading English business news channel’s landmark property Leaders of Tomorrow in its 8th Season introduces Winning Pitch, a mega reality show that offers entrepreneurs a stage to pitch their business ideas and stand a chance to win funding by India’s most prolific investors and venture capitalists. The top 3 winners of the final round will also receive an opportunity to go to Silicon Valley for business mentorship. The 27-episode series will air as a part of Leaders of Tomorrow Season 8 exclusively on ET NOW.

    Empowering start-ups and small businesses across the nation, Winning Pitch will be conducted in 4 zones across Mumbai, Delhi, Bangalore and Kolkata. Facilitating fund-raising for start-ups, SME and MSMEs to realise their business dreams, Leaders of Tomorrow, India’s largest entrepreneurial platform will hold the first zonal event of the Winning Pitch in Mumbai on November 27, 2019. The eminent panel of jury that includes Madhu Kela – Market Veteran & Founder MK Ventures, Ajay Kela – President & CEO, Wadhwani Foundation, A Velumani – Creator & MD, Thyrocare, K Ganesh -Serial Entrepreneur, Investor & Partner, GrowthStory.in, Sanjay Mehta – Founder & Partner, 100X.VC and Anjali Bansal – Founder, Avaana Capital will screen eligible participants for Mumbai zone.

    Winning Pitch’s nation-wide call for entry will screen 20 participants in each zone and 5 shortlisted participants from each region will make their final pitches to the Investors at the Leaders of Tomorrow Awards in February 2020.  Enabling small business to scale up, Winning Pitch offers funding twice, at the zonal level and at the finale.

    Times Network MD & CEO MK Anand  commented, “Celebrating the best entrepreneurs across India, ET NOW Leaders of Tomorrow has truly created its own legacy over the past 7 years and has risen to become India’s largest entrepreneurship platform. SMEs, MSMEs and start-ups are critical to India's growth agenda and we are happy to provide a platform through Winning Pitch to empower and enable SMEs to contribute significantly to the country's GDP and realize the $5 trillion goal. True to ET Now’s ethos – ‘Rise with India’, I firmly believe that India’s most coveted entrepreneurial platform will unleash the untapped potential of growing businesses and will inspire new stories of entrepreneurial success.”

    Wadhwani Foundation President and CEO Ajay Kela, commented, “India’s start-up ecosystem is gaining vibrancy in few major metros like Bangalore, Delhi and Mumbai.  However, India has a goldmine of more than 12 lakhs sustainable start-ups and SMEs across hundreds of its minor metros whose economic and job-creating potential is untapped. The Winning Pitch reality show aims to bring forth these hidden gems with the objectives of inspiring a generation of youth across the nation towards entrepreneurship and recognizing and awarding those that have been trailblazers thus helping accelerate their growth journey and India’s economic development”.

    Nurturing entrepreneurship, Leaders of Tomorrow Season 8 also introduces Knowledge Council, a designated team of successful entrepreneurs and industry giants that acts as ‘Powerhouse’ of guidance and learning for the sector. The council of experts includes Narayana Murthy, Founder, Infosys, Deep Kalra, Chairman & Group CEO, MakeMyTrip, Ajay Kela, President & CEO, Wadhwani Foundation, Samina Vaziralli, Executive Vice Chairperson, Cipla, Suresh Narayanan, Chairman & MD, Nestle India, Sangita Reddy, Joint MD, Apollo Hospitals, A Velumani, Creator & MD, Thyrocare, Piruz Khambatta, Chairman, Rasna, Anupam Pahuja, MD, PayPal India and Rahul Chari, Co-Founder & CTO, PhonePe.

    Zonal rounds in Bangalore (South), Delhi (North) and Kolkata (East) will be held on December 20, January 11 and February’20 respectively. ET NOW Leaders of Tomorrow Season 8 is Presented by IDFC First Bank and Co-Presented by Wadhwani Foundation.

  • Times Network to launch ET NOW in Canada

    Times Network to launch ET NOW in Canada

    MUMBAI: Times Network, India’s premium broadcast network announced the launch of ET NOW in Canada after successfully locking a distribution deal with Ethnic Channels Group (ECG), world's largest ethnic broadcaster that operates 100+ television channels across the globe. The partnership was concretized during MIPCOM 2019 at Cannes, France.

    A purpose driven leader in its category, ET NOW is the first Indian English business news channel that will be available in Canada, offering South Asian viewers a wide spectrum of business news. With the brand ethos, Rise with India, ET NOW focuses on matters that affects India’s inclusive development and empowers the discerning Indian diasporic viewers to take part in India’s growth story. Significantly expanding its foot print in North America, ET NOW offers curated content such as India Development Debate, Start Up Central, The Money Show, India Tonight and more with a holistic deliberation on the Indian financial markets, global and local trends impacting the economy.

    Commenting on the partnership, Times Network COO & Executive President Jagdish Mulchandani said, “We are excited to bring ET NOW in Canada through our partnership with ECG, the foremost broadcast leader in the region. ET NOW has raised the bar for the English business news category in India and I am confident this launch will further enrich our offering for the South Asian viewers in the region.”

    “In today's global market, consumption of business news and information will only continue to increase. As a company that understands both content and technology, ECG is very proud to partner with the Times Group to launch ET Now in Canada", said ECG Co-Founder and CEO Slava Levin.

    Times Network has presence in over 100 countries and is an expert curator of segmented and differentiated content across genres.

  • Times Network expands its presence in Canada

    Times Network expands its presence in Canada

    MUMBAI: Times Network, India’s premium broadcast network channels TIMES NOW, MIRROR NOW, ET NOW and ZOOM will now be available for South Asian viewers in Canada on TabletStream, leading LIVE streaming service for International (South Asian) programming in the region. With presence in over 100 countries, Times Network, an expert curator of segmented and differentiated content across genres, strengthens its foothold in Canada focussing on the new age tech savvy viewers with its platform agnostic approach.

     Jagdish Mulchandani, COO & Executive President, Times Network said, “With an evolving consumer preference for watching content across platforms, we are very excited to partner TabletStream that allows viewers in Canada to access our best in class news and entertainment channels across devices. I am confident that our robust offering will cater to the viewers discerned preferences on their desired platform, providing a comprehensive content viewing experience.”

    "TabletStream is thrilled to welcome Times Network’s top-rated news and entertainment channels to its streaming platform. Addition of Times Now, Zoom, ET Now, and Mirror Now will significantly enhance our offering for Canadian viewers as we strive to provide the best entertainment for the South Asian diaspora," said Charles Miller, President and CEO of TabletStream. 

    Making its digital foray into the market, Times Network brings to its viewers a strong bouquet of influential brands in its portfolio across news and entertainment providing viewers access to global, national, local and business news, original series and Bollywood content from back home with India’s leading channels. Available on TabletStream are TIMES NOW, India’s leading English news channel that represents the global voice of the progressive India with its extensive and unparalleled news reportage ; ET NOW, India’s leading English Business news channel, committed to the nation’s development with a dedicated purpose of helping Indians Rise with India ; Mirror NOW, a channel that focuses on putting citizens first and redefined the norms and re-written the rules for new-age and viewer-centric journalism and  ZOOM, India's No. 1 Bollywood channel, and a trendsetter in its genre that brings viewers closer to the biggest stars through the hottest entertainment news, original series, features, countdowns, music, trends, celebrity interviews and reviews.

  • ET NOW continues its winning streak, dominates viewership on Budget Day

    ET NOW continues its winning streak, dominates viewership on Budget Day

    MUMBAI: ET NOW, India's leading business news channel has emerged Number 1 on the most important economic event of the year- the Union Budget 2019, on July 05,2019. ET NOW recorded a market share of 55% on Budget Day (Source: BARC| 22+ AB| All India 1mn+| 5th Jul’19| 24 Hrs| Channel Shares %) and 56% market share during the Budget Speech (Source: BARC| 22+ AB| All India 1mn+| 5th Jul’19| 11:00-13:00hrs|Shares %). ET NOW has been indomitable as it continues its winning streak in the English Business News category by dominating viewership for all three mega events this year- Interim Budget, Counting Day & Budget Day. 

    Leading with the theme, ‘Budget for Bharat’, ET NOW featured a series of shows that focused on the growth agenda for the government. Backed by stellar line up of industry experts and think tanks, ET NOW examined and decoded Union Budget 2019 delivered by Finance Minister Nirmala Sitharaman from a consumer, markets, industry and political perspective. Further amplified by real-time market & data intelligence, ET NOW deployed cutting edge Augmented Reality and 3D graphics, that delivered an immersive and superior viewing experience across on air and across the channel’s digital platforms.

    Commenting on the ratings, Nikunj Dalmia, Managing Editor, ET Now said, “Trail blazing Elections 2019 and Interim Budget and now delivering an unparalleled performance on Budget Day, ET NOW has truly stamped its unwavering leadership in the English Business News genre. The bedrock of our success has been our consumer centric approach that enabled our viewers to interpret nation’s biggest events in a simplified manner. With our line-up of superlative think tanks, comprising the biggest voices from politics, policy and India Inc, ET NOW gave viewers minute by minute analysis as the key announcements came in. We thank our viewers for choosing us on all days and more significantly, on the most important days this year”.

    On Counting Day (23rd May,2019), ET NOW had a viewership share of a whopping 52% (Source: BARC| 22+ AB| All India 1mn+| 23rd May| 08:00-17:00hrs| Channel Shares %) and during Election week (18th-24th May 2019), ET NOW's channel share stood at 46% (Source: BARC| 22+ AB| All India 1mn+| Wk 21’19| All Days; 24 Hrs| Channel Shares %). On Interim Budget Day in February, ET NOW viewership share was an overwhelming 73% (Source: BARC| 22+ AB| All India 1mn+| 1st Feb’19| 24 Hrs| Channel Shares %) and the run-up to the Budget, ET NOW had a channel share of 50% (Source: BARC| 22+ AB| All India 1mn+|Wk 5’19 (26th Jan-1st Feb’19)|All Days;24 Hrs| Channel Shares %), demonstrating its credibility among its target audience.

  • ET NOW launches ‘Budget for Bharat’, an exclusive programming line-up

    ET NOW launches ‘Budget for Bharat’, an exclusive programming line-up

    MUMBAI: Setting the agenda for the first full-year budget of the new Government ET NOW, India’s leading English Business News channel launches ‘Budget for Bharat’, a comprehensive budget special programming line-up. Capturing the opportunities, challenges in the backdrop of current economy and growth rate, ET NOW with its battalion of think tanks and experts will analyse the impact and implications of Budget 2019 for the consumers.

    Amplified by real time market data and data intelligence, ET NOW brings industry leaders across sectors to examine and decode Union Budget 2019 and put forth the nation’s economic priorities.  Programming details below,

    INDIA DEVELOPMENT DEBATE – BUDGET SPECIAL: ET NOW brings the eminent voices to discuss economy, markets and every subject that matters to the consumers.

    BUDGET HOTLINE: With the special call in show, ET NOW decodes every jargon, tax instruments and the nitty-gritties for the viewers. With the queries addressed by the top experts in the industry, the show aims to help consumers with their investments in line with the Budget.

    CII BUDGET WISHLIST:  A roundtable grasping the Budget expectations from the India Inc– CII.

    STATE OF THE ECONOMY POLL: With a detailed discussion with the country’s top economists, ET NOW brings the on-ground report of the State of the Economy in tie-up with Confederation of India Industry (CII).

    AGENDA FOR FM: On the eve of the Union Budget 2019, ET NOW presents the agenda that is set ahead of the Nirmala Sitharaman Finance Minister on July 05, as she tables her maiden Union Budget.

    CAMPUS BUDGET: ET NOW brings the voice of the millennials across Indian campuses on their expectations from the Union Budget.
    THE MUTUAL FUND SHOW: Ahead of the Union Budget, ET NOW will help the viewers understand how to brace the storm of volatile moves, keeping their investment safe for a long term via MFs.

    BUDGET DAY: Commencing with the LIVE coverage of the FM speech, think tanks- Swaminathan S Anklesaria Aiyar, Mythili Bhusnurmath, R Gopalan will analyse and dissect the Budget and give real-time views as its being delivered.  Tracking the economic and political impact of Budget, ET NOW will feature a series of series of in-depth discussions and interviews of various secretaries involved in the Budget making process.

    BUDGET 2019 – THE DAY AFTER: With a LIVE programming from Bombay Stock Exchange with market veterans, ET NOW will bring an all-encompassing analysis of Union Budget 2019 and guide viewers decipher the markets.

    With a platform agnostic approach ET NOW has also lined up a series of digital originals on the channels social media platforms, educating viewers through informative videos in the run up to the Budget.

  • ET NOW completes 10 successful years of business news leadership

    ET NOW completes 10 successful years of business news leadership

    MUMBAI: ET NOW, India’s leading English Business news channel announced its successful completion of 10 years today. Committed to the nation’s development with a dedicated purpose of helping Indians Rise with India, ET NOW has earned credibility by constantly raising the bar in ensuring its viewers are informed about India’s growth trajectory. Personifying its brand ethos, ET NOW also announced a new primetime band ‘Rise with India Primetime’, a new programming schedule starting from June 24, 5pm -7pm on weekdays.

    Recording many firsts, exclusives and path breaking initiatives, ET NOW over the years has truly become the choice of country’s top policy-makers, corporates and viewers. Changing the business news paradigm, ET NOW has journeyed to become the market leader championing the India’s growth story and rallying efforts to this with its diverse and rich content. Tackling legacy players in the category, ET NOW emerged as the market leader in the very second year since its inception, leading superior coverage on important news events, exclusive interactions and introducing content formats never seen on business news channels. Topping viewership charts for the most crucial and keenly watched events of the year, Interim Budget 2019 and Lok Sabha 2019 election results, ET NOW has been successful in delivering the most comprehensive news reportage to the viewers. ET NOW cornered a market share of 73% in the all India market (Source: BARC 22+ AB, 1mn+ cities, 24 Hours on February 1st) on Budget Day and reiterated the success on election week with a market share of 46 % (Source: BARC| 22+ AB| All India 1mn+| Wk 21’19| All Days; 24 Hrs) and continued to lead with a 52% market share on the counting day (BARC| 22+ AB| All India 1mn+| 23rd May’19| 08:00-17:00hrs).

    Commenting on the milestone, MK Anand, MD & CEO, Times Network said, “As we celebrate our 10th birthday, we look forward to reinforcing our position as the torchbearer of India’s growth story and the platform that will help every Indian Rise with India.”   

    Nikunj Dalmia, Managing Editor, ET NOW added, “ET NOW has seen a spectacular journey in the past 10 years. With Rise with India, ET NOW has opened opportunities and possibilities for the discerning Indian to be a part of the country’s growth. From being a hardcore business channel to now serving holistic business news to the nation at large, we have come a long way. With powerful and impactful content and a strong editorial team, ET NOW is set to further raise the bar for the English business news category.”

    Through the repositioning to Rise with India in 2017, ET NOW has sharply differentiated itself placing India’s development at the core of its purpose with pioneering content offering. Curating a series of programs and events that goes beyond business to focus on socio – economic development of the country, India Development Debate – the channel’s flagship show focuses on bringing change and finding solutions to social and economic developmental issues; Shows rooted with global voices  – bringing the biggest voices first, ET NOW presents a global perspectives on the markets, industry or policy through eminent figures like Warren Buffett & Jeff Bezos; Jan Nivesh – the largest investor outreach program globally; ‘Leaders of Tomorrow’ Conclave and Awards – India’s biggest platform for SMEs; India Economic Conclave – a flagship platform that foster meaningful dialogue between global & Indian policy makers & industry leaders on key issues related to growth; Digital India Summit – a summit concurrent with the Government’s Digital India initiative that focuses on the unwavering agenda to empower and transform India into a digital empowered economy.

    Introducing ‘Rise with India Primetime’, a 2-hour programming wheel from 5:00 pm – 7:00 pm on weekdays, ET NOW through its 2 popular shows The Money Show and StartUp Central will have exhaustive emphasis on ‘India & You’.

    The Money Show in its new avatar is an hour-long 3-segment show, that will air from 5pm – 6pm on Weekdays. Bringing a 360-degree view on financial matters, the show will have elements including 'The Money Show Gyaan' aimed at educating o viewer, ‘ASK THE MONEY SHOW’, an interactive segment that will involve viewers calling in live on the show and asking topic related questions to financial expert of the day, 'Meet your fund Manager’, where inspiring growth stories of Indians at home & abroad be shared and ‘The Money Show DIY’ which will help viewers become more independent amongst. The Money Show is India’s only personal finance show that helps viewers take the right decision and advices to make the apt choice when it comes to personal finance. Brining the voices from that industry that matters, ET NOW simplifies financial jargons like loans, insurance, MFs, tax, real estate and busts the myths around personal finance choices.

    StartUp Central, India's first and only daily show focused on startups, technology and entrepreneurship. In its new avatar, Startup Central will bring the champions in the startup space who truly represents the Rise with India stories. The show will also help budding entrepreneurs to realize their dreams of making it big in India’s thriving startup community. The show will air on weekdays from 6:00 pm to 7:00 pm.

     

  • ET NOW trail blazes lnterim Budget 2019 viewership

    ET NOW trail blazes lnterim Budget 2019 viewership

    MUMBAI: ET NOW, India's leading English business news channel from Times Network, has emerged as the clear winner for the viewership on the Budget day, February 1, 2019. Leading the Budget day coverage in the English Business News category, ET Now garnered a market share of 73% (Source BARC 22+ AB All India 1mn+, 1st Feb 19, 24 Hrs) and a whopping 82% share in metro cities (Source: BARC 22 +AB, 6 Metros, 1st Feb, 24 Hrs) to become the ultimate budget news destination. Budget speech by Finance Minister aired from 11:00am-1:00pm on 1st Feb’19 was most watched on ET Now with 51% market share (BARC 22+ AB; All India 1mn+).

    In the build-up to the Budget day with ‘Poll Vault’, ET Now featured a series of shows that focussed on the growth agenda for the government by bringing industry leaders from across sectors face to face with top policy-makers. Following the budget announcement, ET Now was the only news channel to interview the Finance Minister, Arun Jaitley and Former Finance Minister, P. Chidambaram on the day of budget. 

    Commenting on the ratings, Nikunj Dalmia, Managing Editor, ET Now said, “The right blend of content and in-depth analysis by experts and economists has led ET Now to rise ahead this budget. Country’s top policy-makers, including Finance Minister chose ET NOW as their choice is an endorsement of the channel’s preference amongst India’s think-tanks. The massive viewership that ET Now has received for Interim Budget 2019 is a clear indication that we have been successful in delivering the most comprehensive budget reportage to our viewers”.   

    An inclusive public outreach employed by ET Now, with its cutting-edge innovation led to live broadcast of budget for thousands of citizens at Churchgate station in Mumbai. Capturing the economic and political fervour of the Interim Budget with its unmatched content line up, ET Now brought together eminent policy makers, politicians, corporate honchos and think tanks including Jayant Sinha, MP & MoS – Civil Aviation ,Suresh Prabhu, Minister of Commerce & Industry, Civil Aviation, R  Gopalan, Former Finance Secretary, Arundhati Bhattacharya, Former Chairman – SBI, Keki Mistry – VC & CEO -HDFC, Subhash Chandra Garg, Secretary of Department of Economic Affairs, Krishnamurthy Subramanian, Chief Economic Advisor, Sanjeev Sanyal, Principal Economic Advisor- Ministry of Finance and Raamdeo Agrawal, MD & Co Founder, Motilal Oswal amongst others.

  • English biz news genre exhibits drop in TV viewership, growth on digital platforms

    English biz news genre exhibits drop in TV viewership, growth on digital platforms

    MUMBAI: Despite all the hullabaloo about digital cannibalising TV, the rapid rise of digital platforms hasn’t had a negative impact on traditional news viewing for now. In fact, the two consumption modes have complemented each other, enhancing the reach of content and news pieces to an ever wider audience. This trend, however, does not seem to hold true for English business news. While the viewership of the genre is increasing on digital, that on TV seems to have taken a hit in the recent past.

    Comparing viewership data for the top three channels in the past one year, it is not difficult to spot this difference. The leader in the genre, CNBC TV18, had 654 impressions ‘000 in week 4 in 2018 compared to 339 impressions ‘000 for the corresponding period in 2019. ET Now saw a dip from 608 impressions ‘000 to 155 impressions ‘000 in January 2019. BTVI too wasn't exempt from this trend, showcasing a viewership drop from 110 impressions ‘000 to 52 impressions ‘000. 

    According to BARC data, the core audience for the English business news channel is All India (U+R): NCCS AB: Males 22+ Individuals. CNBC TV18 has witnessed a drop of 39 per cent viewership among its core audience within a time frame of 15 weeks, starting week 40 2018 to week 2 2019. CNBC TV18 accounts for 65 per cent of the genre viewership. If we consider CNBC TV18 Prime HD, the viewership share goes up to 70 per cent.

    On the other hand, CNBC TV18 seems to be gaining quite a bit of traction on YouTube. The channel's total subscribers on YouTube are 285,867; it gained around 18,000 subscribers and was watched for 14.7 million minutes in December 2018.

    Commenting on the growth of business news on digital media, PwC MD risk assurance- media and entertainment Anand Punmiya said, “If we analyse TV English business news viewership data for past one year it appears that spike and downtrend are clearly event driven. However, on an average the TV viewership impressions were in the range of 500-600 and there was a marginal fall when news became available on digital platforms. It may not be apt to state that viewers have moved from TV to digital platform with respect to English business news, both platforms continue to have their own significance and convenience of use.”

    Urban India is ahead when it comes to consuming news on digital mediums but it is mainly headlines. However, for analysis, views or opinions, the preferred option is always a news channel or newspaper. Advertising on digital medium is growing rapidly, though not at the expense of TV revenues.

    BTVI claims to have doubled its viewership market share from 10 per cent in December 2018 to 19 per cent in January 2019.

    BTVI COO Megha Tata said, “In my opinion, core TG of the genre (22+ Males) is out of home (at their place of work) during the prime time of the genre (8 am to 4 pm). Hence, measuring at home does not give a true picture of genre viewership. Having said that, English business news is a very unstable genre and according to current measurement methods, genre viewership has seen a decline of 18 per cent in CY 2018 as compared to CY 2017. However, BTVI has grown by 19 per cent in the same time period.”

    BTVI has built a strong digital ecosystem, its content is available on OTT platforms such as Hotstar, JioTV, YouTube, Sony LIV, ZEE5, and YUPP TV. The channel is available on these platforms both as LIVE stream and VOD. 

    “Going by our experience, we have seen a huge uptake of business news content on OTT platforms as well as trading apps mentioned above. Clearly, there is a huge market for business content on digital ecosystem. However, we have grown our viewership on linear TV platform as well. Hence, it would be more accurate to say that viewers are getting added as genre consumers on digital platforms and not shifting from TV to digital,” Tata added. 

    Besides such OTT platforms, large proportion of business news genre viewers actively deal in stock market over various trading platforms. Such trading platforms have relevant set of viewers ready to consume business content on these platforms. Knowing this, BTVI became the only English business news channel to be present on trading apps such as Axis Direct, Kotak Securities, IIFL markets, HDFC Securities and Geojit. 

    With the general elections just around the corner, it remains to be seen what English business news channels have on offer to woo the audiences. With a tantalising political contest on offer, business news channels would like to seize upon the chance to regain some of the lost momentum with clever and engaging programming.

  • DD India in top 5 list of BARC ratings for 2nd week

    DD India in top 5 list of BARC ratings for 2nd week

    MUMBAI: DD India held onto its second position in the English news genre in BARC India week 4 data. All the broadcasters in the genre witnessed a dip in viewership apart from DD India and CNN News18. English news, Hindi news (U+R) and Hindi news rural markets saw slight change in positions where as English Business news and Hindi news urban didn’t witness any change.

    English news

    All the channels in the genre witnessed a decline in their respective viewership apart from DD India and CNN News18. CNN News18 climbed up a slot to fourth position with a slight spike in viewership and India Today Television dropped a slot to fifth position.

    Week 4: Saturday, 19 January 2019 to Friday, 25 January 2019

    English business news

    The English business news genre saw no changes in terms of position, but the genre leader saw a slight fall in the impressions.

    Hindi news (U+R)

    Zee News and India TV climbed a slot each to third and fourth position respectively, compared to last week. ABP News dropped two slots to fifth position in week 4.

    Hindi news rural

    News18 India and ABP News are at second and third positions after interchanging their position compared to last week.

    Hindi news urban

    The Hindi news (urban) genre saw no changes in terms of position.