MUMBAI: Times Global Broadcasting has received clearances from the government for its English business news channel and will be launching ET Now in the quarter ended June, says chief executive officer Chintamani Rao.
ET Now, which will be competing with CNBC TV18, NDTV Profit and UTVi, is also looking at a content tie up. “We are working on the partnership and the announcement will be made soon,” Rao adds.
The channel will have a staff strength of around 300-400 people and will also leverage the resources of The Economic Times newspaper.
On weekends, the channel will bank upon more of features. “Weekend news on a business channel is a lot more features,,” Rao says, while refusing to divulge the channel’s content strategy.
ET Now’s logo was unveiled by Prime Minister Manmohan Singh recently at the Economic Times awards in Mumbai.
