ITV

Tag: ET Now

  • ET NOW dons new look, changes logo

    ET NOW dons new look, changes logo

    MUMBAI: ET Now, the English business news channel from Times TV Network, has unveiled its new logo and look.

    The new logo has fresh, rich and deep colours. Also, the new “improved” on-air look will allow ET Now to utilise more screen space for news flashes, earnings information and stock calls providing more quality information to its viewers.

    The channel says that the new graphics package provides the viewers with a better understanding of the stock market trends, stock analysis and market trading strategies.

    The ticker and text flashes have been redesigned to better utilise the screen space and provide viewers with all the relevant information. The channel aims to enhance the viewer’s knowledge on market related anecdotes and trade analysis by displaying buzzing stocks along with news flashes, expert opinions and brokerage recommendations.  
         
      Also, the channel has introduced a new band at the top of the screen to carry the breaking news, signified by the usage of the “NOW” icon. It will also carry stock and index levels, show the countdown to market opening and other significant events, identify the shows and guests who will be appearing shortly.

    All these changes are a process of constant evolution and intend to help viewers make most out of the stock market, the channel said.

    The last four-week average market share of ET Now is 18 per cent, according to Tam data for 25+ males, All-India. CNBC-TV18 is the market leader with 47 per cent followed by NDTV Profit with 22 per cent. Bloomberg UTV has a 13 per cent market share.

  • ET Now elevates Sridharan to executive editor

    ET Now elevates Sridharan to executive editor

    MUMBAI: ET Now, the English business news channel from Times Group, has promoted its senior editor – news and trends as executive editor with immediate effect.

    Sridharan fills in the position which was left vacant by Andy Mukherjee who moved to Singapore in September.

    Sridharan joined ET Now in September 2008 and has been instrumental in driving the content of the channel‘s evening band.

    Sridharan will report to Rahul Joshi who looks after the editorial content of both Economic Times and ET Now.

    Times Television Network MD and CEO Sunil Lulla said, “We are delighted to appoint R Sridharan as executive editor of ET Now. With clear visibility as the fastest growing No 2 channel – we now embark on the larger canvas to grow ET Now’s franchise to the next level. I am confident that Sri with his passion, energetic drive and vast experience in the world of business journalism will drive his team and the channel content to ensure viewers make money every day.”

    Sridharan began his career in mainstream media with The Economic Times on its op-ed feature pages. After a three year stint, he joined Business Today in New Delhi as feature writer and worked his way up to become the managing editor of the magazine.

    During his time with Business today, he also held the post of editor of Harvard Business Review South Asia, a facsimile copy of its American edition. He has also worked with The Washington Post in Washington, D.C. as an Alfred Friendly Fellow of 1999.

  • ET Now launches series on successful entrepreneurs

    ET Now launches series on successful entrepreneurs

    MUMBAI: ET Now, the English business news channel, is gearing up to launch a 10 episodic series, Leap of Faith, starting 4 August.

    The show will telecast the journey of true blue entrepreneurs, who have redefined the way business is done. “Leap of Faith will feature some of India’s innovative business leaders who, through their ideas, hard work and dedication have opened new avenues of business and will serve as inspirations for the future generations of young entrepreneurs,” the company said.

    ET Now has roped in Bajaj Hindusthan, the sugar and ethanol manufacturing company of Bajaj Group, as the title sponsor for the show.

    Some of the personals that the show will unravel include – PVR MD Ajay Bijli; MakeMyTrip.com CEO Deep Kalra; Dabur India vice chairman Amit Burman; and Volvo – Eicher CEO Siddharth Lal.

    The show will be hosted by Simone Singh. The chat-based show is divided into three segments.

    The first segment explores the inspiration, the toil and the challenges behind the enterprise; the second segment is driven by a mentor who discusses debates and guides the entrepreneur on his journey ahead. The third segment is a Q&A with business school students, some of whom would be future success stories, students who ask the obvious and the tough of the business leader. In this interactive segment B School students get the opportunity to converse with their role models as they share their perspective on life, the fundamentals of success and business.

  • ET Now ropes in Ayesha Faridi to anchor markets’ shows

    ET Now ropes in Ayesha Faridi to anchor markets’ shows

    MUMBAI: English business news channel ET Now has roped in Ayesha Faridi as markets’ anchor.

    Faridi comes from CNBC TV18. Recently, ET Now appointed Ashu Dutt as chief consulting editor, financial markets.

    On ET Now, Faridi will be anchoring the Chartbusters, a hour round-up on the buzzing stocks at 2 pm. She will also anchor Markets Now, the countdown to closing bell from 2:30 pm to 4 pm and co-anchor MarketSense with Andy Mukherjee from 11 am – 12 noon.

    In CNBC TV18, she has anchored popular shows like Your Stocks, Bulls Eye, Power Breakfast and Movers & Shakers.

    ET now executive editor Andy Mukherjee said, “We are happy to have Ayesha on board. She is a great professional and her in-depth knowledge of markets and experience in anchoring a wide variety of formats will add new dimensions to ET Now’s markets programming.”

  • ET Now edges past NDTV Profit in metros

    ET Now edges past NDTV Profit in metros

    MUMBAI: ET Now, the two-month old channel from Times Global Broadcasting, has edged past NDTV Profit in the metro markets, the main revenue pull for English business news channels.

    As per Tam data for the week ended 15 August (CS 25+, metros), ET Now has increased its market share to 26 per cent, from prior week’s 21 per cent. NDTV Profit’s channel share has dipped to 21 per cent, from 28 per cent.

    Market leader CNBC TV18’s share has remained unchanged at 47 per cent among the English business news channels, while UTVi is at the bottom of the heap with a measly six per cent share.

    Says Times Global Broadcasting CEO Chintamani Rao, “It is still very early in the life of a channel, but the data for our first eight weeks is trending nicely and we are quite satisfied.”

    Last week, ET Now said it would continue to ramp up distribution in some of the key business markets in India.

    Meanwhile, in the All India market, NDTV Profit (20 per cent share) is still ahead of ET Now (13 per cent), but the difference between the two has come down to 7 per cent only.

    CNBC TV18 is leading in the All India market with a 64 per cent share, while UTVi is lagging way behind with a four per cent share.

  • CNBC TV18 maintains leadership in Budget-day reporting

    CNBC TV18 maintains leadership in Budget-day reporting

    MUMBAI: The most important day for a business channel is undoubtedly the budget day and the channels take all measures to grab more and more eyeballs.

    This time, the competition among the English business news channels was more critical with the entry of ET Now, the channel from the nation’s biggest financial daily.

    However, as per the Tam data for 6 July, the genre remained unchanged with CNBC TV18 retaining its leadership position with 67 per cent channel share (CS 25+, All India), followed by NDTV Profit with 22 per cent share. Meanwhile UTVi and ET Now managed to bag 7 and 4 per cent viewership share respectively.

    For the whole week (5-11 July) too, the TV18 channel enjoyed a 72 per cent share, while NDTV Profit had a 14 per cent share. UTVi with 9 per cent share was ahead of and ET Now (6 per cent).

    Among the Hindi business channels, CNBC Awaaz maintained 69 per cent viewership while Zee Business got 31 per cent share on budget day as well as during the week under review, as per Tam (CS 25+, HSM).

  • ET Now edges past UTVi in launch week

    ET Now edges past UTVi in launch week

    MUMBAI: ET Now has overtaken UTVi to land in the third spot among the English business news channels, posing a potential threat to its competitors right from the launch week.

    The channel, with The Economic Times advantage on television, has edged out UTVi both in the All-India market as well as the metros.

    While UTVi’s channel share has dipped from 6 per cent to 4 per cent (All-India) for the week ended 27 June, ET Now has actually doubled its market share to attain the third rank.

    ET Now opened with a three per cent market share pan India and doubled this to six per cent for the week ended 27 May.

    In the metros too, the channel doubled its slice from 4 per cent in the previous week to 8 per cent. UTVi’s channel share, in comparison, fell from 9 per cent to six per cent during the same period.

    So does UTVi foresee a severe damage to its ratings?

    Says UTVi COO Sumit Gupta, “Ratings are a function of both reach and time spent and the only gains that ET has witnessed have come from a reach upside. Time spent per viewer on the other hand is a far more dependable measure for smaller segments.”

    Meanwhile, it seems that the new entrant has also eaten into some share of NDTV Profit which has fallen to 20 per cent across India as against the 25 per cent that it held in the previous week. In the metros too, the channel has seen a dip from 26 per cent to 20 per cent.
    So how does ET Now predict this upward movement?

    Avers Times Global Broadcasting CEO Chintamani Rao, “These are early days for the channel as it is just one week old. I expect to get ourselves in place right now.”

    Interestingly, the period has seen CNBC TV18, the incumbent market leader in the space, take a jump from 66 to 70 per cent in the All-India market. The channel also climbed the ladder to capture 67 per cent of the market (61 per cent last week) in the metros.

    What may be encouraging is that the entry of ET Now is showing signs of expanding the English business news genre market pie.

    According to the latest Tam data (C&S 25+), the genre has seen an upward move in its All-India viewership with a 0.23 per cent market share for the week ended 27 June. The genre had commanded a 0.22 per cent share the previous week.

    In the metros too, the genre share has grown to 0.28 per cent, from 0.27 in the prior week. It is impertinent to note here that the genre had marked a 0.26 per cent share in week 24.

    So what kind of impact does the genre expect with the entry of a new player?

    Says Gupta, “The impact will largely be in terms of a wider choice for the viewer and the advertiser and also an additional buzz that will be created for the segment. All these factors bring in a renewed interest in the older players too. On the ratings side, for a genre that contributes to less than 1 per cent share of viewership, the shift is not expected to be tangible.”

    “The real impact of a new player will be gauged in terms of the differentiated programming that the entrant puts together. Path breaking ideas and new formats will be monitored closely by the industry than anything else,” Gupta adds.

  • ET Now ready to unmute business news

    ET Now ready to unmute business news

    MUMBAI: English business news channel ET Now was launched today with the promotional tagline “unmute business news.”

    Indiantelevision.com had earlier reported that the channel from the Times Global Broadcasting Co Ltd (TGBCL) stable would launch on 22 June.

    Says TGBCL CEO Chintamani Rao, “The Economic Times is India’s premier source of news for and about business and now it’s on television. Together The Economic Times and ET Now have unmatched news gathering prowess and unparalleled access to people who matter in and to business. All day ET Now will bring viewers not just market data but a 360-degree understanding of the markets, with news, analysis and commentary for investors and market professionals. And, of course, with the credibility of The Economic Times.”

    On the programming front, ET Now will focus on the markets during morning hours, interspersed with regular business updates and bulletins on leading business and corporate developments of the day.

    The channel will commence the day with Morning Mantra at 7 am to air exclusive ET stories. At 9 am there will be Pitch Report, to be followed by Opening Shots at 9.30 am hinting at the market moves.

    At 12.30 pm a show on personal portfolio will come in From The Stands to be followed by Closing Shots at 2 pm. Garam Masala, a show on commodities, will follow next at 4 pm.

    Markets Tomorrow at 5.30 pm will review the day’s activity to crack the maket code for ‘tomorrow’. At 8 pm, ET Now will recap the day’s biggest corporate stories with Business First while ET Inc at 9 pm will get an in-depth analysis of the biggest and most important stories of the day. 10 pm, meanwhile, will be the time to look at the 10 biggest stories of the day across Indian and global business, politics, entertainment and sports with Top 10 @ 10.

    On weekends, the channel programming will offer a blend of features, special reports and reviews covering diverse subjects ranging from technology and automobiles to marketing and advertising.

  • ET Now launches on 22 June

    ET Now launches on 22 June

    MUMBAI: ET Now, the English business news channel from Times Global Broadcasting Pvt ltd (TGBPL), will officially launch on 22 June.

    The channel, which witnessed soft launch on 17 June, has already signed up with major multi-system operators (MSOs) for distribution on their cable networks.

    TGBPL CEO Chintamani Rao confirmed the news to Indiantelevision.com and said that the distribution is in place. However, he refused to divulge more details ahead of the launch.

    ET Now will be pumping in Rs 400-500 million as carriage fee, according to multiple sources in the cable industry. The channel has signed up with MSOs such as Hathway Cable & Datacom, Incablenet and Den.

    “In networks where Times Now is negotiating for renewals, ET Now is yet to sign carriage deals. In Mumbai and Delhi, ET Now is looking for a place close to rival channel CNBC-TV18,” the CEO of a leading MSO told Indiantelevision.com.

    Another industry source said that ET Now would be spending for carriage on DTH unlike most of the other news channels who had launched earlier. “Leading DTH operators Tata Sky and Dish TV are asking for carriage,” he added.

    Indiantelevision.com had reported first that ET Now would be launching in the June quarter.

  • Ashu Dutt moves to ET Now

    Ashu Dutt moves to ET Now

    MUMBAI: ET Now has poached Ashu Dutt from CNBC TV18, appointing him as chief consulting editor, financial markets.

    Dutt will be spearheading markets coverage between 8-10.30 am. Starting 9 March, ET Now will launch at 8 am a show titled Place your Bets with Ashu Dutt. It will have all the strategies, market news and tips you need for a profitable start to the trading day.

    ET Now senior editor financial markets Andy Mukherjee said, “We are delighted to have Dutt join us. He brings with him tremendous experience, credibility and in-depth knowledge of financial and commodity markets.”

    One of the pioneers of Indian financial television, Dutt has been an anchor, editor and financial-markets consultant over the past two decades. He has anchored shows such as Classroom, Markets Midday and Mid-Cap Radar for CNBC TV18, along with its flagship show, Bazaar Morning Call.

    Recently, ET Now appointed Manisha Gupta as commodities and currencies editor.

    “We are certain that Dutt and Gupta will take ET Now’s coverage of markets to a new high, unparalleled in Indian business television,” added Mukherjee.