ITV

Tag: ET Now

  • Lowe Lintas and Partners flies off with Go Air creative biz

    Lowe Lintas and Partners flies off with Go Air creative biz

    MUMBAI: Airline Goa Air has awarded its creative duties to Lowe Lintas and Partners following a six month pitch process. The agency’s Mumbai office will handle the account.

    Go Air, a part of the Wadia Group, launched its operations in November 2005 with the objective of commoditising air travel offering affordability, flexibility and convenience with value for money. The airline currently operates over 750 weekly flights and 2,000 plus connections across 21 destinations in the country.

    Go Air chief executive officer Giorgio De Roni said, “We believe in the capability and expertise of Lowe Lintas & Partners to enhance our creative outputs and better engage our audience to experience and interact with the Go Air brand.”

    Lowe Lintas and Partners chief executive officer Joseph George India adds, “Airlines is a very exciting and challenging category, and the low cost sector even more so. We are ready for this challenge and look forward to helping Go Air fly higher. This alignment is even more gratifying since this will further strengthen our relationship with the Wadia Group given our long and successful involvement on the Britannia business”.

    Lowe Lintas a wholly owned subsidiary of the Interpublic Group. Besides advertising, Lowe Lintas India offers its clients, holistic marketing services that include public relations, corporate identity and design, digital solutions, direct marketing and CRM, rural marketing, branded content, health care and film production. Its client portfolio includes both long standing relationships with companies such as Hindustan Unilever, Idea Cellular, Tata Tea, Johnson & Johnson, Dabur, Bajaj Auto, ICICI Life Insurance, BPCL, Axis Bank, Britannia, Maruti Suzuki, Titan, Tanishq, MRF and new partnerships with Havells, Micromax, ET Now, Tata Croma, Hindustan Times and Axis Bank.

  • Zoom increases ad rates by 30%

    MUMBAI: After ET Now and Times Now, its Times Television Network’s Bollywood and Lifestyle channel Zoom that is upping its ad rates.

    The channel, which competes against UTV Stars and E24, has decided to increase its ad rates by 30 per cent.

    According to Zoom, ET Now and Times Now chief sales officer Hemant Arora, the channel used to charge around Rs 1200 per 10 seconds. “The new rates would come into existence with immediate effect,” he said.

    Zoom claims to dominate the Bollywood category with over 45 per cent channel share.

    ET Now, Times Now and Zoom CEO Avinash Kaul said, “Zoom’s strong and consistent viewership figures capture just one dimension of the brand’s popularity among its audience. Over the last few years we have seen a staggering response from Zoom’s fans in the real world engaging with the brand on Social Media platforms from across the globe. Zoom generates over 13 milliom impressions and sparks over 1 lakh interactions every day in the Social Media space – it is the biggest TV Brand on Social Media in Asia! Our esteemed clients believe in the power of Zoom as a platform to reach out to their urban, upscale consumers and the fact that Zoom has the largest client base in the category is reflective of that trust.”

    The channel said that the width and depth of Zoom’s Bollywood content and its unique presentation style have been the key differentiators for the brand. With a mix of initiatives planned across content, brand-building and multi-platform presence, Zoom said it aims to further strengthen its leadership position.

  • ET Now launches Pioneering Spirit 3 with Lufthansa

    ET Now launches Pioneering Spirit 3 with Lufthansa

    Mumbai: Lufthansa is partnering with ET Now for the third time for the television series Pioneering Spirit.

    Starting today, the show will air every Monday, Wednesday and Saturday at 6.30 pm, in which pioneers of today will select pioneers of tomorrow.

    The show provides budding entrepreneurs a chance to transform their business. A total of 30 entrepreneurs are shortlisted from 20,000 entries. They will compete over 10 episodes to win a Canaan sponsorship for a business programme at Cambridge, a mentorship from The Indus Entrepreneurs (TiE) and a Lufthansa Business Class ticket to Europe.

    Hosted by ET Now senior editor and anchor Shaili Chopra, each episode will feature one icon, who will then select a ‘pioneer of tomorrow’ among the three contestants that present their business plans.

    ET Now, Times Now and Zoom CEO Avinash Kaul said, “The success of the show lies in its unique format that adds a completely new dimension to reality television, and the fact that it goes one step further to actually help transform the business of these spirited entrepreneurs.”

    An accompanying poll has been organised by Lufthansa India on Facebook calling for popular vote on the ‘pioneer of tomorrow’ among the shortlisted participants on each episode.

    Lufthansa South Asia director Axel Hilgers said, “The overwhelming response to the show, with over 20,000 submissions received this season, reflects the pioneering spirit of Indian entrepreneurship. It is a privilege for us to partner the success of such trail blazing businesses that reflect a core leadership and customer service values shared by Lufthansa.”

    The industry icons being showcased this season include HSBC India group general manager and country head Naina Lal Kidwai, filmmaker Shekhar Kapur, Fabindia MD William Bissell, Hero MotoCorp Joint MD Sunil Munjal, People Group Founder and CEO Anupam Mittal, Fortis Healthcare executive vice chairman Shivinder Mohan Singh, NIIT Group chairman and co-founder Rajendra S Pawar, Rajshree Sugars and Chemicals chairperson and MD Rajshree Pathy, Hotel Leela Venture chairman Capt CPK Nair and Sona Auto Comp Group founder and chairman Surinder Kapur.

  • Times Television Network loses two VP-marketing personneL

    Times Television Network loses two VP-marketing personneL

    MUMBAI: Times Television Network has lost two of its VP-marketing personnel: Vaishali Sharma and Smeeta Neogi.

    Sharma, who was VP-marketing, cited personal reasons for quitting the company.

    ET Now and Zoom marketing head Neogi has resigned to join Mahindra Lifespaces as VP-marketing.

    Times Television Network has still not decided on their replacements.

    However, it is learnt that ET Now GM – marketing Siddharth Ray and Zoom GM – marketing Rahul Sethi will look after their respective marketing teams.

    Times Now’s marketing mandate will be looked after by Times Television Network MD and CEO Sunil Lulla.

    Sharma spent less than a year at Time Now, having joined in July 2011.

    Prior to joining Times Now, Sharma was with BBC Global News Division for five years. She resigned as head of Marcomm- South Asia. She had also worked with Walt Disney and JWT.

    Prior to Times Television Network, Neogi has also worked with Trent Limited, Ambience Publicis and Publicis India.

  • ET gets the audiences to Always Thinking Markets

    ET gets the audiences to Always Thinking Markets

    MUMBAI: Times Television Network‘s 24-hour English business news channel ET Now has launched a new campaign, Always Thinking Markets, across different media including television, print and outdoor.

    The campaign is based on the insight that those investing in the stock market are consumed by that at all times. Even in the most unexpected situations they will find a link between the situation and their earning potential.

    Using humour to illustrate the concept, the campaign shows that even in the most natural situations the trader‘s point of view is different and there is always a twist in the way he approaches the situation.

    Instances like a birth in the family, a wedding and a full house at movie shows where the point of view of a trader is in complete contrast to the expected reaction are used.

    Always Thinking Markets reinforces ET Now‘s market orientation and establishes the positioning that whenever you are oriented towards taking trading decisions tune into a channel that thinks likewise.

    Besides this ET Now also been active in digital with banners on relevant portals and a special application which is linked to a contest that is being hosted on Facebook, the channel said.

    They have also engaged with some of the key partners at their offices whether it is media houses or brokerage firms.

    A ‘Photo-Op Contest‘ has also been planned across media agencies where each participant poses in the most whacky way with the Always Thinking Markets speech blurb and most unusual pose and expression gets to win the grand prize. For brokerage houses a special ‘Graffiti Wall Contest‘ has been created where employees are to write thoughts / one-liners / trivia / draw caricatures around the theme of ‘Always Thinking Markets‘ on a wall.

  • Marketers should understand the principles of guerilla marketing: Gibson

    Marketers should understand the principles of guerilla marketing: Gibson

    MUMBAI: Indian marketers have started adopting the “Guerrilla social media marketing”, an unconventional marketing strategy intended to get maximum results from minimal resources. It is about achieving conventional goals by unconventional means. Instead of investing huge sums of money, people and time, it uses innovation, information, creativity and community to succeed. Social media is often referred to as a guerrilla media, but that‘s only true if the people and their organisations understand the principles and processes of guerilla social media marketing. These were the thoughts shared by International speaker and author Shane Gibson, while his keynote at the World Brand Congress (WBC) 2011 that began here today.

    “Building community helps messages go viral over social media. However it is a messy media and people are looking for us to be authentic and engaging. The companies should have the ability to run marathon to stay in the game. Social media is an earned media. Many people want to know you. One should build a community so that people can talk to each other, share thoughts and practices. Social media marketing is about listening to what consumers say. It is a real time feedback. You need to know your customer, discover them. By listening and monitoring customer, you get to know more about them,” he said.

    “Its time to nano-cast through Facebook groups, LinkedIn groups and sub-group for B2B markets, offline events and seminars, Webinars and podcasts, #tags and Twitter lists, one-to-one dialogue and fusion partnership,” he added further.

    Later, there was a panel discussion on ‘Application of guerrilla marketing in businesses‘ with speakers- Nita Kapoor (EVP-marketing and corporate affairs, Godfrey Philips India), Sandeep Sharma (Sr VP -marketing and sales, Times Now and ET Now), Sanjeev Kotnala (VP-brand communication and national head, Dainik Bhaskar Group), Neeraj Sanan (EVP-marketing and distribution, Media Content and Communications Services) and Rohan Vaidya (GM-strategic sales, Wipro Infotech).

    Kapoor emphasised on three key points – firstly, culture of social media, language, and interface, all is guerrilla. Secondly, one can deliver messages of integration with social media and third, today there are very good measurements to be able to track your target group, activities and responses on social media. “Organisations in India must look at these perspectives. One has to understand that social media is media, it can‘t take over your brand strategy, distribution strategy and production strategy,” she averred. 
     
    Kotanala, meanwhile, felt that none of the media can work in isolation. He said, “There should always be a right mix of media to deliver the message to the audience. There is a lot that can be done on social media but there has not been enough education about it.”

    However, for Sanan, social marketing is a complement and not a substitute to marketing. “It is far more a PR tool than an advertising tool”, he said.

    Kapoor also feels that when a brand has to address the regional audience, it has to go regional way, engage them in their own language.

    Sharing his views on social media, Sharma said, “Social media is big. You should be there all the time.”

  • ET Now ropes in Shyam Chhabria as head of branded content

    ET Now ropes in Shyam Chhabria as head of branded content

    MUMBAI: ET Now, the 24-hour English business news channel, has appointed Shyam Chhabria as head of branded content.

    Based out of Mumbai, he will focus on creating stronger relationship with prospective clients by designing properties that address client needs. He will report to Times Television Network chief sales officer Hemant Arora. 
       
    Arora said, “I am delighted to welcome Chhabria to his new role as head of branded content. With his experience in creating business units and content supported by advertisers he will be able to add tremendous value to the branded solutions offered by ET Now.”
    Chhabria comes with over 14 years of experience in sales and marketing and has spent nearly seven years in the media & entertainment sector. He has worked with NDTV Media, Balaji Telefilms and Seventy EMG.

    Chhabria commented, “I am excited to be a part of such a dynamic and motivated environment of ET Now. Driving brand solutions for television both in terms of content and sales are something I am very passionate about and ET Now is a perfect platform to connect brands to evolved Indian audiences.” 

  • ET Now launches BNSN – The Game

    ET Now launches BNSN – The Game

    MUMBAI: ET Now, the English business news channel, has launched BNSN – The Game, a stock market game.

    Starting 9 May, the show will air at 11 am on weekdays. It will be anchored by Devina Menon and Avanne Dubash.

    The game will show how top-notch market experts invest in markets for five days with Rs 500,000 of virtual money.

    “The focus here is to give viewers an opportunity to see how the big market analysts play the markets; what is the methodology that they follow while picking the four potential stocks for the day and also understand how do they allocate money to different stocks based their methodologies,” the channel said.

    The three market experts who will play during the first week of the show are Mitesh Thacker (miteshthacker.com); Rajat Bose (rajatbose.com); and Gaurang Shah (Geojit BNP Paribas Financial
    Services).

    Each analyst playing the game will be given an imaginary corpus of Rs 500,000 at the start of week which would be utilised to buy the four recommended stocks. Based on the real time market fluctuation every time a target or stop loss recommended by the analysts is triggered, the analysts would have to replace that stock with another one. This replacement will take place real time and would be reflected on the ticker. Also, even if none of their recommended stocks have triggered their respective target or stop loss, the analysts still have to replace two of the four recommended stocks with two new stocks at the end of each day.

  • ET Now launches new show ‘Morning Mantra’

    ET Now launches new show ‘Morning Mantra’

    MUMBAI: ET Now, the English business news channel from Times Television Network, has launched a new morning show, Morning Mantra at 7 am.

    The channel claims that the 1-hour news bulletin will set the investing agenda for the day.

    It will feature the Nifty calls from technical analysts, top picks for the day’s trade and will provide the viewer with a perspective on the global market scenario.

    “The objective of the show is to help viewer make the most out of the current market scenario by providing effective market trading strategies, sector specific trading calls and stock tips,” ET Now said in a release.

  • ET Now launches new brand campaign

    ET Now launches new brand campaign

    MUMBAI: Times Global Broadcasting’s 24-hour English business news channel ET Now has launched a new brand campaign focusing on its core proposition ‘Stay Ahead of the Market’.

    In the new campaign, the channel is promoting the technical analysts – Ashwani Gujral, Sudarshan Sukhani, CK Narayan, Rajat Bose and Deepak Mohoni, who, starting 13 December, will give regular market updates.   
         
      ET Now will also highlight the “key strengths of the channel” which is breaking news first. “The dynamic ticker, in-depth analysis of the big markets stories and the faces who bring it all together – the anchors of the channel, will be promoted through this campaign,” an official release said.

    As a part of the campaign’s first phase, the channel will promote Gujral, Sukhani, Bose, Mohoni, and Narayan.

    For the detailed findings of the survey,