Tag: ET Now

  • BARC week 11: Entire news genre sees a decline in the ratings

    BARC week 11: Entire news genre sees a decline in the ratings

    MUMBAI: Times Now continued to be the undisputed leader in the English News space while CNBC TV 18 dominated the English business news genre. In the Hindi news genre Aaj Tak continued to lead securing the number one position. According to week 11 Broadcast Audience Research Council (BARC) All India data, the entire news genre saw a decline in the ratings.  

    Meanwhile, CNBC Awaaz stood at the first spot in Hindi business news space.

    News 9 entered the English news space whereas News Nation made a comeback in the Hindi news genre.

    English news

    Times Now maintained its first position with 290 (‘000s) followed by India Today Television with 251 (‘000s). NDTV 24×7 took the third birth with 122 (‘000s). News 9 made a comeback this week grabbing the fourth position with 116 (‘000s) whereas CNN-IBN bagged the fifth position with 111 (‘000s).

    English business news

    CNBC TV 18 secured its number one position with 268 (‘000s) followed by ET Now securing the second slot with 238 (‘000s). NDTV Profit and NDTV Prime with 58 (‘000s) and Bloomberg TV with 17 (‘000s) took the third and fourth position respectively.

    Hindi News

    Aaj Tak stood at the first spot with 79605 (‘000s), while India TV took the second position with 72602 (‘000s).  India News jumped to the third position with 58344 (‘000s) followed by ABP News securing the fourth position with 48198 (‘000s). News Nation entered the top 5 list taking the fifth position with 45567 (‘000s).

    Hindi business news

    CNBC Awaaz saw a decrease in the ratings grabbing the first spot with 1050 (‘000s), while Zee Business stood at the second spot with 681 (‘000s).

  • CNBC -TV18 stays above the competition based on Union Budget announcement

    CNBC -TV18 stays above the competition based on Union Budget announcement

    MUMBAI: CNBC -TV18 is once again a clear winner and the undisputed leader in English business news channels’ coverage on the day of Union Budget announcement. Not only was the channel far ahead of other English business news channels but was also more than 1.5 times of ET Now and Times Now put together in the Budget week* thereby consolidating its position as the distinct leader in budget analysis for English news viewing audience in the country. Since inception, CNBC-TV18 has been a leader despite competition coming in during the last few years.

    Here’s what the share of channels looks like:

    1.Budget Day (29 Feb’16): All India, CNBC-TV18 was number 1 with 75 per cent share which was thrice of all the competition put together. ET Now was at 21 per cent, NDTV Profit at 2 per cent and Bloomberg TV had 2 per cent viewership.

    2.Budget Speech: All India, CNBC-TV18 was number 1 with 72 per cent share.ET Now was at 25 per cent, NDTV Profit at 3 per cent and Bloomberg TV had no viewership.

    3.Budget Week (27t Feb – 4t March’16): In urban India CNBC-TV18 was leading at 71 per cent, more than twice of all the competition put together.  The share of nearest competitor ET Now was 23 percent.

  • CNBC -TV18 stays above the competition based on Union Budget announcement

    CNBC -TV18 stays above the competition based on Union Budget announcement

    MUMBAI: CNBC -TV18 is once again a clear winner and the undisputed leader in English business news channels’ coverage on the day of Union Budget announcement. Not only was the channel far ahead of other English business news channels but was also more than 1.5 times of ET Now and Times Now put together in the Budget week* thereby consolidating its position as the distinct leader in budget analysis for English news viewing audience in the country. Since inception, CNBC-TV18 has been a leader despite competition coming in during the last few years.

    Here’s what the share of channels looks like:

    1.Budget Day (29 Feb’16): All India, CNBC-TV18 was number 1 with 75 per cent share which was thrice of all the competition put together. ET Now was at 21 per cent, NDTV Profit at 2 per cent and Bloomberg TV had 2 per cent viewership.

    2.Budget Speech: All India, CNBC-TV18 was number 1 with 72 per cent share.ET Now was at 25 per cent, NDTV Profit at 3 per cent and Bloomberg TV had no viewership.

    3.Budget Week (27t Feb – 4t March’16): In urban India CNBC-TV18 was leading at 71 per cent, more than twice of all the competition put together.  The share of nearest competitor ET Now was 23 percent.

  • Times Network to use Amagi services to enable geo-targeted advertising

    Times Network to use Amagi services to enable geo-targeted advertising

    MUMBAI: Amagi has announced that the Times Network  will use its services to enable geo-targeted advertising on five of its channels – Times Now, ET Now, Romedy Now, Zoom, and Magic Bricks Now.

    Amagi’s technology will enable the broadcaster to split ad inventory and provide regional ad spots to different brands. Times Network’s partnership with Amagi means that advertisers will also have the flexibility to buy regional ad spots on its channels at optimised costs. While this enables bigger advertisers to optimise their media spends, the smaller and regional advertisers can also advertise on national TV and target only markets of their choice and pay only for that.

    Commenting on the same Times Network CEO and managing director MK Anand said, ‘’Our network specialises in delivering decision makers at the top end of the Indian population. Our audiences are comparable with english newspapers. With the ability to provide geo-targeted reach, we will now be able to offer city specific solutions complimentary to english newspaper campaigns at very efficient costs.”

    “The partnership with Times Network is an evidence of the industry’s belief in Amagi’s core value proposition. Our endeavour is to help industry players recognize innovative and efficient technology-driven ad solutions. A unique patented technological platform has helped us emerge as a reliable choice for TV broadcasters to enable geo-targeted advertising. This marks another landmark step in Amagi’s growth and we are bullish about delivering exceptional results.’’ added  Amagi co founder Baskar Subramanian.

    Among some of the  channels that have used Amagi services include Zee TV, Zee News, Zee Cinema, Zee Bangla, IBN7, B4UMusic, B4UPlus and B4UMovies.

  • Times Network to use Amagi services to enable geo-targeted advertising

    Times Network to use Amagi services to enable geo-targeted advertising

    MUMBAI: Amagi has announced that the Times Network  will use its services to enable geo-targeted advertising on five of its channels – Times Now, ET Now, Romedy Now, Zoom, and Magic Bricks Now.

    Amagi’s technology will enable the broadcaster to split ad inventory and provide regional ad spots to different brands. Times Network’s partnership with Amagi means that advertisers will also have the flexibility to buy regional ad spots on its channels at optimised costs. While this enables bigger advertisers to optimise their media spends, the smaller and regional advertisers can also advertise on national TV and target only markets of their choice and pay only for that.

    Commenting on the same Times Network CEO and managing director MK Anand said, ‘’Our network specialises in delivering decision makers at the top end of the Indian population. Our audiences are comparable with english newspapers. With the ability to provide geo-targeted reach, we will now be able to offer city specific solutions complimentary to english newspaper campaigns at very efficient costs.”

    “The partnership with Times Network is an evidence of the industry’s belief in Amagi’s core value proposition. Our endeavour is to help industry players recognize innovative and efficient technology-driven ad solutions. A unique patented technological platform has helped us emerge as a reliable choice for TV broadcasters to enable geo-targeted advertising. This marks another landmark step in Amagi’s growth and we are bullish about delivering exceptional results.’’ added  Amagi co founder Baskar Subramanian.

    Among some of the  channels that have used Amagi services include Zee TV, Zee News, Zee Cinema, Zee Bangla, IBN7, B4UMusic, B4UPlus and B4UMovies.

  • ASCI upholds complaints against BBC, ET Now, Snapdeal, Ola, Airtel and Uber

    ASCI upholds complaints against BBC, ET Now, Snapdeal, Ola, Airtel and Uber

    MUMBAI: In December 2015, The Advertising Standards Council of India’s (ASCI) Consumer Complaints Council (CCC) upheld complaints against 42 out of 79 advertisements. Out of the  advertisements against which complaints were upheld, eight belonged to the Healthcare category, nine to the Education category, followed by seven in the E-commerce category, three in Telecommunications and broadband category and fifteen advertisements from other categories.

    Here below are a few of the ads against which complaints were upheld by the council:

    In the case of television the following complaints were upheld:
    British Broadcasting Corporation (BBC World News): The claim in the advertisement, ‘BARC says we are India’s No.1 English news brand’, violates the Guidelines of BARC under Measurement & Comparison and also contravenes the ASCI Code.

    Times Broadcasting Ltd (ET Now): The advertisement claims, ‘No.1 Now an Undisputed leader’ and ‘No 1 Week after Week’. ET Now has used weekly data to claim leadership position. This is in violation of BARC India Ratings – Principles of Fair and Permissible Usage, which state that ‘The period of comparison must cover at least four consecutive weeks of data’. Thus, the advertisement promo also contravened Chapter I.3 of the ASCI Code.

    In the ecommerce category, as per the council, the line ‘kahan se kharchega paise, baniye ka jo poot hai, aadhe khakhe diya dhaba jisme dry fruits hai’ used in an OLX India Pvt Ltd (OLX India) advertisement was deriding a certain caste of people (baniya). In another OLX India ad, the visual of ‘a police inspector riding a bike without a helmet’ as shown in its ‘Sell Scooter Buy bike’ advertisement promotes an unsafe practice.  On the other hand Snapdeal’s claim of ‘free delivery’ advertised in its commercials was not deemed sustainable by ASCI.

    Another ecommerce brand that failed to stay true to its advertisement claim was Uber India. The claim in the advertisement, ‘Switch to Uber @ Rs.9/-per km period’, was not substantiated and was also misleading by omission of any disclaimer that other additional charges are also being charged per minute/per trip.

    Koovs advertisement which was also its first brand campaign displaying global fashion titled ‘Step Into Koovs’, also came under the radar. The scenes in the advertisement – ‘a girl jumping from a top floor of a building to a shirt which is hanging in the air, a girl jumping from a balcony and falling down a few floors down across the staircase, a boy jumping down from the balcony straight into the outfit’, without justifiable reasons show and encourage dangerous practices, manifest a disregard for safety and encourage negligence. Regardless of the disclaimer, the advertisement contravened the ASCI Codes due to the objected visuals being shown, shared ASCI.

    In the telecommunications category, three complaints against Bharti Airtel were upheld.

    The advertisement by Airtel showcasing a girl urging users to internet on their phone in the night because they will get 50 per cent cash back the next day, regardless of the disclaimer, the word ‘Cash Back’ in the claim ‘50 per cent cash back on night interne’” was upheld as incorrect and misleading.

    Similarly, the Airtel advertisement that claimed ‘unlimited song downloads for free on Airtel’, is misleading by ambiguity as the data plan is required to be purchased and the ‘download activity’ for the unlimited music is also not free as there is an applicable data charge.

    Another ad was the one from Airtel that claimed ‘50 per cent data offer’ during night time from 12am to 6am. The language of the super in the advertisement was not in Hindi and the hold duration of the disclaimer in the TVC was less than 4 seconds. Thus, the TVC contravened the ASCI Guidelines on Supers.

    To see the full list of complaints upheld by ASCI in December 2015 click here.

  • ASCI upholds complaints against BBC, ET Now, Snapdeal, Ola, Airtel and Uber

    ASCI upholds complaints against BBC, ET Now, Snapdeal, Ola, Airtel and Uber

    MUMBAI: In December 2015, The Advertising Standards Council of India’s (ASCI) Consumer Complaints Council (CCC) upheld complaints against 42 out of 79 advertisements. Out of the  advertisements against which complaints were upheld, eight belonged to the Healthcare category, nine to the Education category, followed by seven in the E-commerce category, three in Telecommunications and broadband category and fifteen advertisements from other categories.

    Here below are a few of the ads against which complaints were upheld by the council:

    In the case of television the following complaints were upheld:
    British Broadcasting Corporation (BBC World News): The claim in the advertisement, ‘BARC says we are India’s No.1 English news brand’, violates the Guidelines of BARC under Measurement & Comparison and also contravenes the ASCI Code.

    Times Broadcasting Ltd (ET Now): The advertisement claims, ‘No.1 Now an Undisputed leader’ and ‘No 1 Week after Week’. ET Now has used weekly data to claim leadership position. This is in violation of BARC India Ratings – Principles of Fair and Permissible Usage, which state that ‘The period of comparison must cover at least four consecutive weeks of data’. Thus, the advertisement promo also contravened Chapter I.3 of the ASCI Code.

    In the ecommerce category, as per the council, the line ‘kahan se kharchega paise, baniye ka jo poot hai, aadhe khakhe diya dhaba jisme dry fruits hai’ used in an OLX India Pvt Ltd (OLX India) advertisement was deriding a certain caste of people (baniya). In another OLX India ad, the visual of ‘a police inspector riding a bike without a helmet’ as shown in its ‘Sell Scooter Buy bike’ advertisement promotes an unsafe practice.  On the other hand Snapdeal’s claim of ‘free delivery’ advertised in its commercials was not deemed sustainable by ASCI.

    Another ecommerce brand that failed to stay true to its advertisement claim was Uber India. The claim in the advertisement, ‘Switch to Uber @ Rs.9/-per km period’, was not substantiated and was also misleading by omission of any disclaimer that other additional charges are also being charged per minute/per trip.

    Koovs advertisement which was also its first brand campaign displaying global fashion titled ‘Step Into Koovs’, also came under the radar. The scenes in the advertisement – ‘a girl jumping from a top floor of a building to a shirt which is hanging in the air, a girl jumping from a balcony and falling down a few floors down across the staircase, a boy jumping down from the balcony straight into the outfit’, without justifiable reasons show and encourage dangerous practices, manifest a disregard for safety and encourage negligence. Regardless of the disclaimer, the advertisement contravened the ASCI Codes due to the objected visuals being shown, shared ASCI.

    In the telecommunications category, three complaints against Bharti Airtel were upheld.

    The advertisement by Airtel showcasing a girl urging users to internet on their phone in the night because they will get 50 per cent cash back the next day, regardless of the disclaimer, the word ‘Cash Back’ in the claim ‘50 per cent cash back on night interne’” was upheld as incorrect and misleading.

    Similarly, the Airtel advertisement that claimed ‘unlimited song downloads for free on Airtel’, is misleading by ambiguity as the data plan is required to be purchased and the ‘download activity’ for the unlimited music is also not free as there is an applicable data charge.

    Another ad was the one from Airtel that claimed ‘50 per cent data offer’ during night time from 12am to 6am. The language of the super in the advertisement was not in Hindi and the hold duration of the disclaimer in the TVC was less than 4 seconds. Thus, the TVC contravened the ASCI Guidelines on Supers.

    To see the full list of complaints upheld by ASCI in December 2015 click here.

  • News broadcasters are all revved up for Union Budget 2016

    News broadcasters are all revved up for Union Budget 2016

    MUMBAI: The Railway Budget was successfully announced by the railway minister Suresh Prabhu, and the fourth pillar of democracy i.e. the press, made justice by covering the entire highlights in detail of the allotment to its viewers. The people are anticipating the same coverage by the media with the announcement of the Union Budget which is right around the corner. The finance minister Arun Jaitley will announce the budget on 29 February 2016.

    With the increase in the number of the channels and the growing competition, the news channels need to focus on various factors to have an upper hand over the others. While, some channels take up on-ground activities to interact with the lehman, some get an esteemed panellist on board to discuss the budget while a few resort to get analysts with a special programming line-up.

    In this brawl, the viewers are left baffled with which channel to be watched and followed for a better insight on the budget. Taking a hint from this, Indiantelevision.com did a quick round-about of how the channels are going to cover the Union Budget 2016.

    Read on:

    Abp news will air a budget special show titledDesh Ka Budget anchored by Kishore Ajwani. ABP News will analyse the budget with FICCI and CII representatives along with political and economy critique.

    Culminating with the Budget announcement, CNBC-TV18 will present a host of special shows, led by India’s most experienced business editorial team that will focus on key aspects of the Government’s fiscal policy. The Channel will speak to the most influential names of Markets & India Inc., to understand their expectations from the Budget. The channel will present a number of special shows to understand the country’s expectations from the Budget.

    The channel will air Budget Caravan traversing the length and breadth of the country and will travel to the growth centres of India, to get a sense of the big expectations, straight from the shop floor and give viewers an economic health check of the nation, with this special series.

    What’s Ailing Rural India will see reporters travelling to the smallest pockets of the nation to understand the rural nerve of the country. With the aim to find an answer to how will the budget impact the rural population of the country and what are their key needs?

    The other show that will be broadcasted on the channel  is Budget Hangout which will feature the young business community and professionals of India; we speak to the young CMOs and CEOs of leading corporate names in India. In a refreshingly new format, team CNBC-TV18 chats with these young icons on their expectations from the budget.

        

    CNN-IBN and IBN7 will bring rolling coverage on union budget on 29 February 2016 under the umbrella of the special shows The Booster Budget on CNN-IBN and Budget Waale Babu Meri Income Bada Do! on IBN7.

    The shows will be a culmination of a series of pre-budget shows through which both the channels have been capturing the mood, expectations and suggestions of different sections of the society. The network has lined up an extensive live programming to cater to the viewers with all they need to know about the upcoming budget.

    On the general budget day, the channels will have leading economists and industry leaders including the former finance secretary CM Vasudev, executive director India foundation and MD Zeus Caps Shaurya Doval, BIMTECH director Dr. Harivansh Chaturvedi, LocalCircles.com chief strategy officer K Yatish Rajawat and Gaursons MD Manoj Gaur for IBN7 and National Institute of Public Finance and Policy professor Dr. Ila Patnaik (Professor, Swarajya economist, journalist and editorial director R Jaganathan, author and historian Patrick French, Mercury Travels executive VP Ashwini Kakkar, Government of India former chief economic advisor Dr. Arvind Virmani and Shell India executive chairman and Brookings India former chairman Vikram Mehta for CNN-IBN.

    Media experts from around the country will also be seen with the CNBC¬TV18 budget editors. Traders will be guided by technical analysts lead by Ashwani Gujral, Sudarshan Sukhani, Prakash Gaba and Rajat Bose. While the fundamental impact of the budget on individual stocks will be analysed by S P Tulsian, Prakash Diwan and Ambareesh Baleega.

    The channel has dedicated the entire day to cover the Union Budget 2016. Starting from 7 am, the channel will air Time Is Now stretching up till 11 pm followed by the finance minister’s speech going on till 1:30 pm. A second part of the show Time Is Now will begin from 1:30 to 4:30.

    Going further, the viewers can tune into ET NOW Budget Trades till 5 pm followed by a third segment of Time Is Now till 6:30.

    The channel will then broadcast a 30 minute exclusive Tax Effect from 6:30 to 7 pm. Investors Guide Budget Special will be aired from 7:30 pm to 8 pm followed by Markets & Macros will begin from 8 pm extending to 9 pm.

    The channel will be seen debating on the budget with esteemed panelists in The Budget Debate from 9 pm to 10 pm. ET NOW Budget Trades’ will follow till 10:30 pm. Thye Budget Debate will air from 10:30 pm to 11:30 pm. The channel will air its last for the day with Markets & Macros till 12 am.

    To get a clear picture about the budget this year, IBN-Lokmat is already airing Apeksha Budgetcha for exclusive coverage and discussion on the past promises & future expectations of the Union budget.

    The channel will also air budget special show titled Lokmanch, deciphering last year’s budget fulfilment, fund allocation to the state, its utilization and more. The channel will have interviews and discussion special shows talking about the developmental need in agro industries, infrastructure & cooperative sectors. IBN Lokmat will also have an exclusive show with renowned economist Dr. Narendra Jadhav on 27 February at 8  pm.

    On the budget day, the channel will have a dedicated budget special telecast starting from 9 am covering the finance minister’s live speech and an expert panel with eminent personalities from various industries & social segments, discussing the budget and its effect on the Indian economy.

    The channel will decode the budget with Rajat Sharma in the show Namo Budget 2016 from 10 am.

    Budget Buzz will begin on the channel at 8 am with Shweta Rajpal Kohli and Vikram Chandra as they ask  what does the highly anticipated budget mean for industry and the people of India?

    Following that will be a live budget speech with Prannoy Roy with CEOs, analysts and the aam aadmi for their reactions to the Budget at 11 am. At 7 pm Manisha Natarajan will look at the tax implications with a panel of tax experts. Budget Buzz 2016 ends with a full analysis of the budget with Prannoy Roy and a panel of expert analysts from 8- 10 pm

    NDTV Profit’s Budget Buzz has a full day of programming starting at 8 am with Prashant Nair and Manvi Sinha Dhillon with guest experts. Watch full in-depth discussions of highlights post the live Budget speech with market and expert analysts.

    India Ka Budget will begin at 10 am with Ravish Kumar and Aunindyo Chakratvarty with guests as they anticipate what changes the Budget will bring and give us analyses of highlights following the live budget presentation by the finance minister.

    The evening programming will highlight what the budget means as Ravish discusses significant budget points with his guests on primetime at 9 pm.

    The channel will air Budget Debate with Arnab Goswami with a panel of experts debating if the government has delivered on its reform promise. The panelists include Sanjeev Sanyal, Sandeep Gurumurthi, Omkar Goswami, Nalin Kohli, Pavan Varma, Rashesh Shah and Dr. Rajeev Kumar. The debate will happen on 28 February 2016 at 1 pm and a repeat at 9 pm.

    *The channels are arranged in an ascending order

  • News broadcasters are all revved up for Union Budget 2016

    News broadcasters are all revved up for Union Budget 2016

    MUMBAI: The Railway Budget was successfully announced by the railway minister Suresh Prabhu, and the fourth pillar of democracy i.e. the press, made justice by covering the entire highlights in detail of the allotment to its viewers. The people are anticipating the same coverage by the media with the announcement of the Union Budget which is right around the corner. The finance minister Arun Jaitley will announce the budget on 29 February 2016.

    With the increase in the number of the channels and the growing competition, the news channels need to focus on various factors to have an upper hand over the others. While, some channels take up on-ground activities to interact with the lehman, some get an esteemed panellist on board to discuss the budget while a few resort to get analysts with a special programming line-up.

    In this brawl, the viewers are left baffled with which channel to be watched and followed for a better insight on the budget. Taking a hint from this, Indiantelevision.com did a quick round-about of how the channels are going to cover the Union Budget 2016.

    Read on:

    Abp news will air a budget special show titledDesh Ka Budget anchored by Kishore Ajwani. ABP News will analyse the budget with FICCI and CII representatives along with political and economy critique.

    Culminating with the Budget announcement, CNBC-TV18 will present a host of special shows, led by India’s most experienced business editorial team that will focus on key aspects of the Government’s fiscal policy. The Channel will speak to the most influential names of Markets & India Inc., to understand their expectations from the Budget. The channel will present a number of special shows to understand the country’s expectations from the Budget.

    The channel will air Budget Caravan traversing the length and breadth of the country and will travel to the growth centres of India, to get a sense of the big expectations, straight from the shop floor and give viewers an economic health check of the nation, with this special series.

    What’s Ailing Rural India will see reporters travelling to the smallest pockets of the nation to understand the rural nerve of the country. With the aim to find an answer to how will the budget impact the rural population of the country and what are their key needs?

    The other show that will be broadcasted on the channel  is Budget Hangout which will feature the young business community and professionals of India; we speak to the young CMOs and CEOs of leading corporate names in India. In a refreshingly new format, team CNBC-TV18 chats with these young icons on their expectations from the budget.

        

    CNN-IBN and IBN7 will bring rolling coverage on union budget on 29 February 2016 under the umbrella of the special shows The Booster Budget on CNN-IBN and Budget Waale Babu Meri Income Bada Do! on IBN7.

    The shows will be a culmination of a series of pre-budget shows through which both the channels have been capturing the mood, expectations and suggestions of different sections of the society. The network has lined up an extensive live programming to cater to the viewers with all they need to know about the upcoming budget.

    On the general budget day, the channels will have leading economists and industry leaders including the former finance secretary CM Vasudev, executive director India foundation and MD Zeus Caps Shaurya Doval, BIMTECH director Dr. Harivansh Chaturvedi, LocalCircles.com chief strategy officer K Yatish Rajawat and Gaursons MD Manoj Gaur for IBN7 and National Institute of Public Finance and Policy professor Dr. Ila Patnaik (Professor, Swarajya economist, journalist and editorial director R Jaganathan, author and historian Patrick French, Mercury Travels executive VP Ashwini Kakkar, Government of India former chief economic advisor Dr. Arvind Virmani and Shell India executive chairman and Brookings India former chairman Vikram Mehta for CNN-IBN.

    Media experts from around the country will also be seen with the CNBC¬TV18 budget editors. Traders will be guided by technical analysts lead by Ashwani Gujral, Sudarshan Sukhani, Prakash Gaba and Rajat Bose. While the fundamental impact of the budget on individual stocks will be analysed by S P Tulsian, Prakash Diwan and Ambareesh Baleega.

    The channel has dedicated the entire day to cover the Union Budget 2016. Starting from 7 am, the channel will air Time Is Now stretching up till 11 pm followed by the finance minister’s speech going on till 1:30 pm. A second part of the show Time Is Now will begin from 1:30 to 4:30.

    Going further, the viewers can tune into ET NOW Budget Trades till 5 pm followed by a third segment of Time Is Now till 6:30.

    The channel will then broadcast a 30 minute exclusive Tax Effect from 6:30 to 7 pm. Investors Guide Budget Special will be aired from 7:30 pm to 8 pm followed by Markets & Macros will begin from 8 pm extending to 9 pm.

    The channel will be seen debating on the budget with esteemed panelists in The Budget Debate from 9 pm to 10 pm. ET NOW Budget Trades’ will follow till 10:30 pm. Thye Budget Debate will air from 10:30 pm to 11:30 pm. The channel will air its last for the day with Markets & Macros till 12 am.

    To get a clear picture about the budget this year, IBN-Lokmat is already airing Apeksha Budgetcha for exclusive coverage and discussion on the past promises & future expectations of the Union budget.

    The channel will also air budget special show titled Lokmanch, deciphering last year’s budget fulfilment, fund allocation to the state, its utilization and more. The channel will have interviews and discussion special shows talking about the developmental need in agro industries, infrastructure & cooperative sectors. IBN Lokmat will also have an exclusive show with renowned economist Dr. Narendra Jadhav on 27 February at 8  pm.

    On the budget day, the channel will have a dedicated budget special telecast starting from 9 am covering the finance minister’s live speech and an expert panel with eminent personalities from various industries & social segments, discussing the budget and its effect on the Indian economy.

    The channel will decode the budget with Rajat Sharma in the show Namo Budget 2016 from 10 am.

    Budget Buzz will begin on the channel at 8 am with Shweta Rajpal Kohli and Vikram Chandra as they ask  what does the highly anticipated budget mean for industry and the people of India?

    Following that will be a live budget speech with Prannoy Roy with CEOs, analysts and the aam aadmi for their reactions to the Budget at 11 am. At 7 pm Manisha Natarajan will look at the tax implications with a panel of tax experts. Budget Buzz 2016 ends with a full analysis of the budget with Prannoy Roy and a panel of expert analysts from 8- 10 pm

    NDTV Profit’s Budget Buzz has a full day of programming starting at 8 am with Prashant Nair and Manvi Sinha Dhillon with guest experts. Watch full in-depth discussions of highlights post the live Budget speech with market and expert analysts.

    India Ka Budget will begin at 10 am with Ravish Kumar and Aunindyo Chakratvarty with guests as they anticipate what changes the Budget will bring and give us analyses of highlights following the live budget presentation by the finance minister.

    The evening programming will highlight what the budget means as Ravish discusses significant budget points with his guests on primetime at 9 pm.

    The channel will air Budget Debate with Arnab Goswami with a panel of experts debating if the government has delivered on its reform promise. The panelists include Sanjeev Sanyal, Sandeep Gurumurthi, Omkar Goswami, Nalin Kohli, Pavan Varma, Rashesh Shah and Dr. Rajeev Kumar. The debate will happen on 28 February 2016 at 1 pm and a repeat at 9 pm.

    *The channels are arranged in an ascending order

  • Times Now & ET Now gain; Aaj Tak & CNBC Awaaz decline in ratings

    Times Now & ET Now gain; Aaj Tak & CNBC Awaaz decline in ratings

    MUMBAI: In week 7 of Broadcast Audience Research Council (BARC) India, Times Now continued to dominate the English news genre while in the Business news genre, ET Now retained its numero uno slot with an increase in ratings.

    On the other hand, Aaj Tak led the Hindi news genre, whereas even after a decline in ratings CNBC Awaaz continued to dominate the Hindi business news genre. 

    English News

    Times Now with an increase in ratings remained as the undisputed leader in the English news space with 563 (‘000s) as against 404 (‘000s) in week 6. India Today Television took the second spot with 243 (‘000s). NDTV 24×7 with 223 (‘000s) and CNN IBN with 149 (‘000s) grabbed the third and the fourth positions respectively.

    News 9 continued to maintain its place in the fifth slot with 131 (‘000s).

    English Business News

    ET Now continued to lead the English business news genre with 273 (‘000s) followed by CNBC TV18 with 223 (‘000s). NDTV Profit and NDTV Prime with 78 (‘000s) were in the third place, whereas Bloomberg TV with 11 (‘000s) grabbed the fourth position.

    Hindi News

    With a fall in ratings Aaj Tak with 77193 (‘000s) continued to dominate the space while India TV at 69739 (‘000s) with an increase in ratings stood in the second position. ABP News jumped to the number three position with 56051 (‘000s) followed by Zee News with 52604 (‘000s) in fourth place. India News fell from the third spot to number five this week with 49608 (‘000s)

    Hindi Business News

    Even after witnessing a slide in ratings CNBC Awaaz garnered the first position in the genre with 1294 (‘000s) as against 1790 (‘000s) in week 6. Zee Business with 940 (‘000s) stood at number two.