CANNES: Times Network, a part of India’s largest media conglomerate, The Times Group, is set to launch two of its channels in Europe, marking its presence in over 100 countries.
The network will launch Times Now, India’s most popular English News Channel and Zoom — India’s No. 1 Bollywood channel, on the Bobbles Media GmbH DTH and OTT platforms in Europe. This will enable them to reach into territories like Europe including Austria, Belgium, Bulgaria, Croatia, the Czech Republic, Finland, Germany, Greece, France, Hungary, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, the Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden and Switzerland.
Backed by Bennett, Coleman & Co, the Times Networks’s International Business recently received the ‘Porter Prize 2016’ for ‘Creating Distinctive Value’. It will be the fastest Indian TV network to cross the 100 country mark in under five years. Within under a year of its launch in the UK, where it reaches Engliand’s 1.4m Indians, the network is all geared up for further expansion in Europe.
Times Network head, international business, Naveen Chandra, said, “From Times Now’s commercial launch in Australia in early 2011 to its launch in Western Europe this month has been an incredible journey for the Network. We now reach over 10mn Indians globally. We are also all set to launch our first local content initiatives in Europe and look forward to growing aggressively in the region.”
Times Now commands 43% market share in the English News category, and 58% overall market share during prime time English News, according to Broadcast Audience Research Council (BARC) India.
Zoom, a trendsetter in its genre, is available across five continents and 83 countries worldwide and also has a wide presence in the social media space.
Times Network houses upscale brands including; Times Now, ET Now, Magicbricks Now, Moview Now, MN+ – The Gold class of Hollywood; Romedy Now. The network delivers segmented and differentiated content under one umbrella. It informs, entertains and engages over 100 million urban affluent viewers in India and is available in over 82 countries across the globe.
