ITV

Tag: ET

  • AI-Candy at InfoComm India as tech fair powers up with 200 exhibitors

    AI-Candy at InfoComm India as tech fair powers up with 200 exhibitors

    MUMBAI: AI-Candy anyone? Infocomm India 2025 is serving up a feast of future-tech with more sparkle than a Diwali display. From 9 to 11 September, the exhibition floor at Mumbai’s Jio World Convention Centre will be jam-packed with 200 leading companies from 11 countries, 39 debutants and more than 130 brand-new product launches. Jasmine Hall on Level 3 has tripled in size this year, hosting 40-plus exhibitors proof that innovation here isn’t just growing, it’s multiplying. Names like ET, Beenext, BXB, Extron, Hubris, Infonics, Silicon Radio House, Televic and Qizar promise to make the aisles a playground of invention.

    The big buzzword this year? AI and it’s not hiding in the shadows. Bosch is showing off DSP amplifiers with smart automation, Dvsi is debuting an AI-powered AV management system, and IActive Technology is unveiling interactive panels with real-time task automation. Korbyt’s AI Suite for personalised signage, Modern Stage Service’s AI video generator, and Qizar’s auto-tracking camera add to the sci-fi sheen, while X-Ten AV claims an industry first with its AI agent streamlining proposals, reports and project management. Even meetings are getting a glow-up, with Wildcard Tech’s Yealink bar promising AI-driven sound and focus. For those counting, that’s just a taste Lumens, Datavideo, Technoclass Edtech, Sennheiser and Stapes India are also bringing their AI-fuelled toys.

    Beyond the booths, the organisers are dialling up the drama. Harman, Jabra and Silicon Radio House will run private demo rooms, while Avixia’s global Xchange community lands in India for the first time with live discussions for women leaders, rising professionals and AV-IT enthusiasts. Day 3 sees a hands-on AVoIP skills workshop, while a fully booked Avixia Cts training session before the show underscores India’s growing AV appetite. The Summit will field 50-plus speakers across 60 sessions, with the opening panel cheekily titled “Reimagining Boundaries: The Future of Business & Technology in 2030.” Add in hidden gems like a sector-specific tour on smart workplaces and classrooms, a regional mixer on 10 September, and a welcome networking bash, and you have a tech carnival that’s equal parts brains, buzz and business. As Infocommasia, executive director June Ko summed it up: “India’s Pro AV market is not just growing; it’s innovating at an incredible pace.”

  • Airtel, Jio turn to AI to improve customer service

    Airtel, Jio turn to AI to improve customer service

    MUMBAI: Every industry and player is adapting to Artificial Intelligence (AI) in today’s time and the Indian telecom industry isn’t far behind. In order to offer better customer service and experience, telcos like Bharti Airtel and Reliance Jio are turning to AI.

    Bharti Airtel has teamed up with technology company Google to remove the complexities from its customer service experience. It has integrated AI-powered Google Assistant which responds to voice commands. This modification is said to cut down costs. Airtel was already using AI and Machine Learning to enhance customer experience through its MyAirtel application and airtel.in

    Reliance Jio introduced the voice command feature on its MyJio application. In a recent report by Bank of America Merrill Lynch, it said that voice AI is a focus area for the Mukesh Ambani-led telco, and the AI-based voice command feature is working well for the telco.

    According to an Economic Times report, Jio is also taking steps to develop AI-based products and solutions in-house. Jio's director and Mukesh Ambani's son, Akash Ambani, is building a team of professionals on AI and its multiple use cases for the telecom firm.

    Speaking to ET, Greyhound Research founder, CEO and chief analyst Sanchit Vir Gogia said, “Efforts to automate customer service is already visible through apps. Airtel has already made sizeable efforts on this front and is seeing a good response on its MyAirtel app. It makes a lot of sense to adopt AI technology to automate given the cost of human interaction has increased 20-30 per cent.”

    He added that Indian telcos need to make their subscribers use these features. “Airtel's app for self-service is well received. Jio's user base is different and they may not use such a feature as aggressively,” he said.

  • Airtel’s fixed line broadband biz under pressure as Jio enters the fray

    Airtel’s fixed line broadband biz under pressure as Jio enters the fray

    MUMBAI: More than a tenth of Airtel’s India revenue is generated through its cable business, through broadband and digital TV. And now with Reliance Jio’s entry in the cable market through its acquisition of controlling stakes in DEN Networks and Hathway cables, Airtel is very certain to face pressure in the cable industry.

    According to ET, investment banking company Credit Suisse in a note said, “The buyout of DEN Networks and Hathway Cables will give Reliance Jio Infocomm “a headstart” in the ultra-fast fibre-to-home service turf, which “we see as a real threat to Bharti’s non-mobile businesses —namely, home broadband and digital TV — which garner as much as 12 per cent of Bharti’s India revenues, excluding Bharti Infratel revenues”.

    Airtel generates as much as 17 per cent of its India operating income through home broadband and digital TV business.

    Reliance acquired a 66 per cent stake in DEN Networks and a 51.3 per cent stake in Hathway Cables last week. The deals are said to be aggregating around Rs 5,230 crore.

    As per the Swiss brokerage, Mukesh Ambani-led Reliance will gain access to 24 million cable homes and leapfrog Bharti’s modest 2.1 million fixed-line homes, very few of which have fibre connectivity. Nearly out of 24 million cable homes, 16 million reside in the top 100 cities.

    Analysts believe that Reliance Jio will have more bargaining power regarding content negotiations with broadcasters as they have access to a combination of 24 million cable homes and 252 million 4G mobile broadband customers.

    However, Japan-based financial services company; Nomura Holdings does not expect Jio’s evaluated home broadband spending of $120-140 per home to reduce drastically as “the last-mile network infrastructure of DEN and Hathway will need to be upgraded.”

  • ICICI Prudential launches “Whats Your Number” Campaign.

    ICICI Prudential launches “Whats Your Number” Campaign.

    MUMBAI: ICICI Prudential Mutual Fund has launched a new campaign ‘Whats your number’. ICICI claims that it has designed the campaign to fulfil the target audience’s goals and dreams within a time frame. The brand says that everyone has goals or dreams in their life, be it buying a house, creating a corpus for their retirement or for their child’s higher education. All these goals or dreams have a number. This number is the financial value of their goal or dream. The ad focuses on the finite time people have to achieve their dreams.

    ‘Whats your number’ is a print ad that asks a question to the consumer “What’s Your Number?” The visual of “Starting SIP Amount/Month” helps the consumer understand that he can start with a small amount which will not burden his current lifestyle. Further in a period of ’20 years’ he can accumulate a sizeable amount.

    The creative gives an example across three amounts viz. Rs.1 Crore, Rs.3 Crore and Rs.5 Crore. This helps the consumer gain a wider perspective of how much he would need to invest now, in order to reach a higher amount in the future. It is also very important for the consumer to note that he needs to TOP-UP his SIP annually and it is through this SIP TOP-UP he would be able to achieve his number and thereby his life-goal or dream.

    The lead medium for this campaign is print with all editions of TOI and ET, and has a regional boost through Maharashtra Times, Vijay Karnataka and NavBharat Times. This campaign has further been amplified on-ground through collaterals, one-pager and a SIP TOP-UP calculator and on digital media through display advertising, search marketing, email marketing and social media.

    www.iciciprumf.com features this campaign on its home-page which links to a SIP TOP-UP calculator that gives the customer the power to calculate his number and gain a deeper understanding of how he could go about achieving it. In order to seed the thought further, the campaign will also go live on our customer experience touch-points such as IVR, SIP Renewal Forms etc.

  • ICICI Prudential launches “Whats Your Number” Campaign.

    ICICI Prudential launches “Whats Your Number” Campaign.

    MUMBAI: ICICI Prudential Mutual Fund has launched a new campaign ‘Whats your number’. ICICI claims that it has designed the campaign to fulfil the target audience’s goals and dreams within a time frame. The brand says that everyone has goals or dreams in their life, be it buying a house, creating a corpus for their retirement or for their child’s higher education. All these goals or dreams have a number. This number is the financial value of their goal or dream. The ad focuses on the finite time people have to achieve their dreams.

    ‘Whats your number’ is a print ad that asks a question to the consumer “What’s Your Number?” The visual of “Starting SIP Amount/Month” helps the consumer understand that he can start with a small amount which will not burden his current lifestyle. Further in a period of ’20 years’ he can accumulate a sizeable amount.

    The creative gives an example across three amounts viz. Rs.1 Crore, Rs.3 Crore and Rs.5 Crore. This helps the consumer gain a wider perspective of how much he would need to invest now, in order to reach a higher amount in the future. It is also very important for the consumer to note that he needs to TOP-UP his SIP annually and it is through this SIP TOP-UP he would be able to achieve his number and thereby his life-goal or dream.

    The lead medium for this campaign is print with all editions of TOI and ET, and has a regional boost through Maharashtra Times, Vijay Karnataka and NavBharat Times. This campaign has further been amplified on-ground through collaterals, one-pager and a SIP TOP-UP calculator and on digital media through display advertising, search marketing, email marketing and social media.

    www.iciciprumf.com features this campaign on its home-page which links to a SIP TOP-UP calculator that gives the customer the power to calculate his number and gain a deeper understanding of how he could go about achieving it. In order to seed the thought further, the campaign will also go live on our customer experience touch-points such as IVR, SIP Renewal Forms etc.

  • Hitachi launches global brand campaign

    Hitachi launches global brand campaign

    MUMBAI: The Hitachi Group has launched a global brand campaign that is aligned with the management’s vision based on the 2018 Mid-term Management Plan created during the current fiscal year. The new campaign will be rolled out simultaneously in 19 countries including India through various media. Under the campaign, Hitachi has launched a new logo and a tagline defining the agenda ‘the future is open to suggestions.’ The goal of this campaign is to build the brand through collaborative creation with customers and partners.

    The brand claims that it wishes to bring thinkers and doers together through this campaign to combat societal problems in regards to agriculture, infrastructure, water management and to support government initiatives; Make in India and Smart Cities. The aspiration to launch the campaign is to improve people’s quality of life and leave a better future of next generation.

    For three years starting in 2013, concurrently with the 2015 Mid-term Management Plan, Hitachi has been rolling out the Global Brand Campaign, in which it communicates a unified message throughout the world.

    Hitachi says that these activities, which are a first for Hitachi, increase the presence of Hitachi as a global brand, while at the same time support the growth of the Social Innovation Business through tie-ins with businesses in various regions.

    The brand claims that the goal of the 2018 Mid-term Management Plan, which was created during the current fiscal year, is to make maximum use of IT and OT (operational technologies), two of Hitachi’s core strengths, and to promote the further growth of the Social Innovation Business, while at the same time accelerating collaborative creation with customers as an innovation partner.

    Presently, the Global Brand Campaign is running onthe print platform like TOI and ET. Television TVCs’ are also planned for the beginning of August. The campaign has been designed by Dentsu Inc. (Overall strategy) and DentsuBos (Actual production). The creative team behind the campaign is Sebastien Rivest (Executive Vice President, General Manager & Chief Creative Officer, DentsuBos), Camille Forget (Art Director, DentsuBos) and Layton Wu (Copywriter, DentsuBos). Layton Wu is the copywriter for the campaign.

    “Aligned with Hitachi’s vision based on its ‘2018 Mid-term Management Plan’, the roll out of Hitachi’s new ‘Global Brand Campaign’ is a step forward to promote and propel the growth of Hitachi’s Social Innovation Business. In sync with the Social Innovation Business, a global campaign logo has been created along with the campaign copy “THE FUTURE IS OPEN TO SUGGESTIONS.” said DentsuBos EVP, GM and CCO Sebastien Rivest.

    TV commercials and internet advertising provide an exciting means of expressing the ideas achieved through collaborative creation to resolve social issues. They also claim that the intent is to increase the value of the Hitachi brand by broadly communicating, to customers and partners throughout the world,

    On May 18, as part of the campaign, Hitachi renovated the ‘Social Innovation Hub’ an internet site that aggregates information related to the Hitachi Group’s activities throughout the world. By further enhancing the transmission of information related to Hitachi’s Social Innovation Business, the company will put in place an environment that further accelerates collaborative creations with customers and partners around the globe.

  • Hitachi launches global brand campaign

    Hitachi launches global brand campaign

    MUMBAI: The Hitachi Group has launched a global brand campaign that is aligned with the management’s vision based on the 2018 Mid-term Management Plan created during the current fiscal year. The new campaign will be rolled out simultaneously in 19 countries including India through various media. Under the campaign, Hitachi has launched a new logo and a tagline defining the agenda ‘the future is open to suggestions.’ The goal of this campaign is to build the brand through collaborative creation with customers and partners.

    The brand claims that it wishes to bring thinkers and doers together through this campaign to combat societal problems in regards to agriculture, infrastructure, water management and to support government initiatives; Make in India and Smart Cities. The aspiration to launch the campaign is to improve people’s quality of life and leave a better future of next generation.

    For three years starting in 2013, concurrently with the 2015 Mid-term Management Plan, Hitachi has been rolling out the Global Brand Campaign, in which it communicates a unified message throughout the world.

    Hitachi says that these activities, which are a first for Hitachi, increase the presence of Hitachi as a global brand, while at the same time support the growth of the Social Innovation Business through tie-ins with businesses in various regions.

    The brand claims that the goal of the 2018 Mid-term Management Plan, which was created during the current fiscal year, is to make maximum use of IT and OT (operational technologies), two of Hitachi’s core strengths, and to promote the further growth of the Social Innovation Business, while at the same time accelerating collaborative creation with customers as an innovation partner.

    Presently, the Global Brand Campaign is running onthe print platform like TOI and ET. Television TVCs’ are also planned for the beginning of August. The campaign has been designed by Dentsu Inc. (Overall strategy) and DentsuBos (Actual production). The creative team behind the campaign is Sebastien Rivest (Executive Vice President, General Manager & Chief Creative Officer, DentsuBos), Camille Forget (Art Director, DentsuBos) and Layton Wu (Copywriter, DentsuBos). Layton Wu is the copywriter for the campaign.

    “Aligned with Hitachi’s vision based on its ‘2018 Mid-term Management Plan’, the roll out of Hitachi’s new ‘Global Brand Campaign’ is a step forward to promote and propel the growth of Hitachi’s Social Innovation Business. In sync with the Social Innovation Business, a global campaign logo has been created along with the campaign copy “THE FUTURE IS OPEN TO SUGGESTIONS.” said DentsuBos EVP, GM and CCO Sebastien Rivest.

    TV commercials and internet advertising provide an exciting means of expressing the ideas achieved through collaborative creation to resolve social issues. They also claim that the intent is to increase the value of the Hitachi brand by broadly communicating, to customers and partners throughout the world,

    On May 18, as part of the campaign, Hitachi renovated the ‘Social Innovation Hub’ an internet site that aggregates information related to the Hitachi Group’s activities throughout the world. By further enhancing the transmission of information related to Hitachi’s Social Innovation Business, the company will put in place an environment that further accelerates collaborative creations with customers and partners around the globe.

  • Jennifer Garner crowned ‘Celebrity Mother’

    Jennifer Garner crowned ‘Celebrity Mother’

    MUMBAi: Actress Jennifer Garner has been crowned ‘Celebrity Mother of the Year‘ by popular magazine Today‘s Parent Magazine.

    The 40-year-old mother of three kids with Ben Affleck – Violet, 7, Seraphina, 3, and Samuel, 10 months – won Today‘s Parent Magazine‘s poll by ‘a landslide‘, reported ET online.

    The magazine listed reasons such as how Garner appears relatable yet still "gorgeous and put-together," and also noted her honesty about being overwhelmed and exhausted as a mother of three.

  • JWT appoints Mohit Hira as SVP & regional biz director

    Mumbai: JWT India has appointed Mohit Hira as SVP and regional business director. He will be based in Delhi.

    Hira has joined from NIIT where he was the chief marketing officer for their retail individual training businesses and the recently launched NIIT University.

    JWT South Asia CEO Colvyn Harris said, “Mohit’s proficiency in creative, content and strategic planning skills and his experience as a brand custodian will work towards creating a great value proposition for our clients. His strong creative and digital capabilities make Mohit a great asset for JWT.”

    Hira brings with him 26 years of diverse experience in advertising, marketing, print and digital media. He has also worked with The Times of India Group with ET and Navbharat Times and later went on to become the director of Times Internet.

    Before joining the corporate world, he was with Contract Advertising (Kolkata and Delhi) and DDB Needham (Oman) where he had creative, account planning and business responsibilities.

  • Academy to screen Spielberg’s ET as part of 30th anniversary of the film

    Academy to screen Spielberg’s ET as part of 30th anniversary of the film

    MUMBAI: As a part of celebrating the 30th anniversary of Steven Spielberg‘s science-fiction masterpiece ET: The Extra-Terrestrial, the Academy of Motion Picture Arts and Sciences has arranged a special screening.
    The Science and Technology Council of the Academy has teamed up with the Palo Alto International Film Festival (PAIFF) to present a screening of the 1992 release on 28 September at the Outdoor Festival Village Stage in Palo Alto, it is understood.
    Termed as Spielberg‘s “most personal film” and considered by many as a benchmark in the science fiction genre, ET continues to delight audiences with its emotional story of the intense relationship between the young Elliott (Henry Thomas) and the lovable alien who is trying to return to his home planet.
    The film, also starring Dee Wallace, Robert MacNaughton, Drew Barrymore, and Peter Coyote in prominent roles, was nominated for nine Academy Awards but won four.