ITV

Tag: Essence Mediacom

  • Strategy meets soul as Mudramax brings Atrayee on board

    Strategy meets soul as Mudramax brings Atrayee on board

     MUMBAI: At Mudramax, strategy just got a spiritual upgrade. The agency has appointed Atrayee Chakraborty as senior vice president of Strategy, tasking her with shaping human-centred media strategies built on insight, data, and innovation. She will report to Navin Kathuria, executive vice president of Mudramax.

    Armed with over 20 years of experience across India and global markets, Atrayee brings an enviable mix of creativity, analytics, and cultural intuition. Her career has spanned leadership roles at Lodestar UM, Essence Mediacom, and Red Fuse Communications, where she guided brands like Colgate-Palmolive and several D2C disruptors through transformative media journeys.

    Speaking on her appointment, Navin Kathuria said, “We are thrilled to have Atrayee join us. Her expertise will bring immense value as we strengthen our strategic media capabilities, focusing on data- and tech-driven next-gen media solutions. Her international experience will help unlock new growth avenues by creating experiences that don’t just reach audiences but engage deeply, inspire action, and deliver results.”

    For Atrayee, the move feels serendipitous. “This role feels almost tailor-made for what I love doing, blending creativity with strategy to unlock client growth,” she shared. “Mudramax’s agility, collaborative spirit, and integrated creative-media structure give us a unique edge in the market and I’m looking forward to amplifying that advantage.”

    A strategist by day and a certified Spiritual Life Coach by calling, Atrayee’s creative compass extends beyond media decks, she’s also the author of ‘Soul Compass’ and a painter of cosmic landscapes. Her multidimensional background hints at the kind of holistic storytelling she’s likely to champion at Mudramax where data and design meet heart and human insight.

    As the agency sharpens its strategic muscle for the next growth phase, Atrayee’s blend of intuition and intellect might just be the north star guiding Mudramax’s next big leap.

     

  • Zee concludes Agency Premier League T20 in Mumbai

    Zee concludes Agency Premier League T20 in Mumbai

    MUMBAI: In a cynical media agency world with shrinking budgets,  how do you thank media planners and buyers for partnering your event or looking at your offering favorably? 

    You could try the route that Zee Entertainment Enterprises  Ltd’s chief growth officer – digital & broadcast revenue Ashish Sehgal has done. He put together a three city Agency Premier League T20 which concluded on 20 December in Mumbai. 

    It worked out well, says a Zee press release, as it was “highly engaging and competitive trade marketing initiative.”

    The Mumbai leg was won by Starcom with strong  competition from leading agencies, including Wavemaker, Madison World, DBB Mudra Max, Essence Mediacom, and Mindshare Fulcrum. Zee brought in actor Utkarsh Sharma and actress Simrat Kaur, who were part of last year’s blockbuster hit, Gadar 2. The popular and versatile artists added to the excitement and thrill of the event.

    OMD clinched victory in the Delhi leg, which featured spirited performance from Havas, IPG, Group M, Publicis, and Dentsu.

    The Bengaluru leg saw Group M Mavericks claiming victory after competing against Group M Blasters, Dentsu, Havas Media, Initiative, and Madison.
     

    The Delhi LEg of Agency Premier League“We are thirilled to ponse to the Agency Premier League T20 across all three legs in Bengaluru, Delhi, and MumbaI,” says Sehgal. “This initiative is a testament of our commitment to strengthen partnerships with the media fraternity through the unifying power of cricket. It has been an incredible journey, and we look forward to continuing this momentum as we bring the excitement of DP World ILT20 closer to our partners.”

    Clearly, Sehgal  and Zee will have won some brownie points with media agency executives. Now it’s up to the sales team to cash in.

  • Zee announces Agency Premier League T20 for media agencies to build connect with DP World ILT20

    Zee announces Agency Premier League T20 for media agencies to build connect with DP World ILT20

    MUMBAI: In a vibrant fusion of cricket and creativity, the inaugural Agency Premier League T20 is set to launch in Bengaluru, blending the excitement of the game with the star power of the media industry. The tournament will kick off on 16 December, featuring renowned Kannada actor Ramesh Aravind at the opening ceremony, promising a thrilling experience that unites media professionals in a celebration of sport and collaboration.

    Zee Entertainment Enterprises Ltd (Zeel) the official broadcaster of the DP World International League T20, is engaging prominent media agencies through this unique initiative, which will also take place in Delhi on 18 December and culminate in Mumbai on 20 December. With Ramesh Aravind, known for his iconic Kannada talk show Weekend with Ramesh on Zee5, headlining the Bengaluru leg, this innovative trade marketing initiative aims to promote the third edition of ILT20 among media professionals on an engaging platform.

    The Bengaluru leg will see spirited participation from prominent agencies, including Group M fielding two teams and Dentsu, Havas Media, Initiative and Madison each competing with one team. Following this, the Delhi edition will feature teams from OMD, Havas, IPG, Group M, Publicis and Dentsu. The Mumbai event will host an equally competitive lineup with Wavemaker, Starcom, Madison World, DBB Mudra Max, Essence Mediacom and Mindshare Fulcrum.

    Zeel’s chief growth officer of digital & broadcast revenue Ashish Sehgal said, “The Agency Premier League T20 reflects Zee’s commitment to fostering meaningful engagement and pursuits with our trade partners, including the media. Cricket unites India, and this league brings the excitement of ILT20 closer to the media fraternity while celebrating the unifying spirit of the game. Through this tournament, our aim is to create an innovative and immersive experience that resonates with cricket fans across the globe.”

    The month-long third edition of DP World ILT20 will begin on 11 January 2025, with the finals slated to take place on Sunday, 9 February 2025. Cricket fans can watch this action-packed tournament on Zee’s most widely distributed and viewed 15 linear TV channels: &Pictures SD, &Pictures HD, Zee Cinema HD, Zee Anmol Cinema 2, Zee Action, Zee Biskope, Zee Zest SD, Zee Cinemalu HD, Zee Telugu HD, Zee Thirai, Zee Tamil HD, Zee Kannada HD, Zee Zest HD, &Flix SD and &Flix HD. It’s also free to view on one of India’s leading OTT platforms – Zee5. The syndicate broadcast partners around the world will be announced in the coming days.

    As per the press release mentioned earlier this year, Zeel reported that the league’s second season reached 221 million viewers and to capture a viewership of 230 million for the upcoming season, Zee will expand its reach by including south Indian channels, offering a month-long cricket carnival experience.

    The channel’s extensive distribution strategy ensured widespread accessibility in India and across the globe. With a notable 46 per cent share of female viewership and 55 per cent share of youth viewership, the league’s broad appeal in India underscores its status.

  • Wavemaker India and ABP Group shine bright at Goafest ’24

    Wavemaker India and ABP Group shine bright at Goafest ’24

    Mumbai: The vibrant city of Mumbai played host to the day 1 of Goafest 2024, where the atmosphere crackled with anticipation as the winners of the prestigious Media ABBYs and Publisher ABBYs were unveiled. This year’s Abby Awards 2024 powered by One Show, once again raised the bar, attracting an astounding 3,506 entries from 273 companies.

    In the realm of Media ABBYs, 65 illustrious metals were bestowed upon deserving recipients, setting the stage for a night of celebration and recognition. Leading the charge was Wavemaker India, capturing hearts and minds with a remarkable tally of 98 points and 16 metals, earning the coveted title of Media Agency Specialist of the Year. Among their impressive wins were four Golds, notably for their outstanding campaigns for Cadbury, including the captivating ‘#erasevday’ and the innovative ‘#NothingUniversity’.

    Not to be outdone, Initiative Media secured a commendable second place with 48 points and 8 metals, showcasing their prowess with campaigns such as ‘Yippee! Create Magic – Plastic to Parks’ for Sunfeast Yippee! and the thought-provoking ‘Missing Elephants: Provocative Creativity shaking Humanity’ for Amazon Prime Video.

    However, stealing the spotlight and clinching the Grand Prix was Essence Mediacom, a triumph fueled by their groundbreaking campaign for Airtel 5G Plus titled ‘Ultimate Fans: Look Maa! I am on TV’. Their stellar performance, garnering 42 points and 6 metals, underscored their commitment to innovation and creativity in the digital age.

    Rounding out the top ranks were stalwarts Mindshare and Publicis Media, each claiming their share of the limelight with impressive campaigns and a collective total of 12 metals.

    Day one of Goafest and the Abby Awards 2024 powered by One Show also saw ABP Pvt Ltd emerge as the Publisher of the Year – its second successive victory – with five metals that included gold, two silver, and two bronze.

    The Hindu Group stood second with a gold, a silver, and three merits. Jagran Prakashan Ltd – the runner-up to the Publisher of the Year 2022 – came third with two bronze metals and two merits to its name.

    As the curtains draw on Day 1 of Goafest 2024, the stage is set for yet another exhilarating day of festivities, as the industry comes together to celebrate creativity, innovation, and the relentless pursuit of excellence.