Tag: Esprit

Ananya Panday seeks to ‘Redefine Time’ in Esprit’s new ad

Mumbai: American watches brand Esprit has launched a new campaign called ‘Redefine Time’ with Bollywood actor Ananya Panday. The brand campaign will be promoted through all desired media avenues.

With this latest campaign, the brand aims to establish its connect with millennials and Gen Z. The brand film featuring the millennial actor aims to give a message to ‘Redefine Time’ by flipping worldly rules and forgetting outdated norms.

“I always want to be associated with brands that can resonate well with my personality. The brand campaign ‘Redefine Time’ is so powerful and every woman can relate to it,” said Ananya Panday. “The entire campaign shoot was planned in the most non-stereotype manner, matching the non-stereotyped outlook of the brand completely. The designs, the innovation, the bling, and the costing will surely drive a lot of attention of the GenZ and I am looking forward to adding a lot of value to the brand during our association.”

“Esprit is a brand that creates a positive change. It adds a spark in everyday life through radical positivity: Life is more complicated and hectic than ever before,” commented AP Group COO Adi Shroff. “Through this campaign idea our customer will be able to relate herself and also the brand will get the right amount of push and edge to attract the retail partners to the new beginning of Esprit Watches in India.”

February 10, 2022
Esprit appoints Flags communications as PR partner for India

Mumbai: Marcom agency Flags Communications has bagged the PR mandate for Esprit, a 50 years old American Watches brand. Esprit’s India partner AP Group is set to reconstruct the brand in the market.

“Esprit watches relaunch in India Market is a great responsibility on AP group and we wanted to associate with the partners who are totally dependable,” said AP Group marketing head Arzoo Jaiminy. “We worked with Flags PR team during the Covid times and the commitment level of the team is unparalleled. We see this partnership going a long way creating a great impact in the market and getting the desired output for the brand.”

Esprit is a premium lifestyle brand known for its apparel, accessories, bodywear, and homewear, with the worldwide distribution. The agency will be responsible for managing the end-to-end PR solutions in India.

“Esprit’s new collection has given great confidence to us that the brand will be well accepted and endorsed in the Indian market,” said Flags Communications Pvt Ltd senior VP Shruti Mishra. “Flags Communications has established itself as a leading multi-practice and full-service Marcom agency over the period of 15+ years and our relentless working approach in every project has always yielded great results for our clients. We are hoping for a great collaboration ahead.”

January 6, 2022
Esprit signs up Ananya Pandey as brand ambassador

Mumbai: American watch brand Esprit is all set to strengthen its position in India and has appointed Bollywood actor Ananya Pandey as its celebrity brand ambassador.

Esprit’s India partner AP Group looks to pursue an aggressive expansion plan for Esprit watches in India and the brand is eyeing to regain the market share in the watch category.

Announcing the association, the company said that the actor’s youthful persona, confident outlook, and positive vibes resonate completely with the brand and made her an obvious choice.

Founder & CEO of Time Management Services (TMS), the official licensee of Esprit Watches, Marco Sieber said, “Since 1968 Esprit as a brand has come a long way. In the last 50 years, the brand has maintained the image of being the most transparent fashion brand in the world, connecting with the customers through positivity, innovation, and sustainability. The Indian market is very important to us as we do see that customers are always looking for new designs and trends. We are ready to bedazzle Indian customers with a specially crafted range of watches just for them. Ananya Pandey being a youth icon is the right choice to bring on board to re-create the connect of Esprit with Indian youth.”

Talking about her association with Esprit, Ananya Panday said, “I am delighted to be part of the Esprit community, as its intricately designed watches are a style statement on their own. Esprit watches are not only sturdy and fashionable but are classy as well, which appeals to my design aesthetics.”

“We have noticed that the Indian customer buying behaviour is not as it was a decade back. Indian customers are always looking for new trends and designs, but now they are also looking for brands with which they can connect on a much deeper level. So, to build trust and a bond of familiarity with Esprit Watches, we chose Ananya Pandey to endorse Esprit Watches. She will be promoting our new collection of watches specially tailored as per the need of Indian customers and priced attractively,” said AP Group managing director Hamza Patel.

December 21, 2021