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Tag: ESPN

  • ESPN, Turner in talks to exit NASCAR early

    ESPN, Turner in talks to exit NASCAR early

    MUMBAI: ESPN and Turner Sports are talking with NASCAR about getting out of their broadcast rights agreement a year early, a move that could allow Fox Sports and NBC Sports Group to become the sport’s broadcasters next year.

     

    It’s unlikely that the four TV companies will be able to reach a deal, sources say. But the fact that these types of talks are occurring is precedent-setting in an industry where live sports rights are held sacred. For at least the past decade, no rights holder has exited a major media agreement with a property early.

     

    ESPN and Turner executives told the series that they are interested in forgoing the final year of their contract. Fox and NBC executives told NASCAR that they are interested in picking up those rights. And sources say NASCAR executives are open to the switch.

     

    But any deal faces significant hurdles. Sources said it would have to be a complete switch, not a partial one in which Turner exits its six Sprint Cup races or ESPN exits part of its Nationwide Series season. That means it would require an agreement between four competitors – ESPN, Turner, Fox and NBC – and one property, which would be difficult to structure.

     

    ESPN and Turner Sports have told NASCAR they are prepared to carry the races next year, but both would prefer avoiding that lame-duck status. Both opted not to submit final bids to retain NASCAR rights when the sport held TV negotiations last month, and they see upside in exiting their deals a year early.

     

    ESPN has had financial pressures in some areas over the last year, causing it to lay off staff and look for ways to reduce expenses. By unloading NASCAR rights in 2014, ESPN would be able to eliminate production costs and shed its roughly $270 million annual rights fee.

     

    NASCAR-related production costs are a concern for ESPN executives, particularly during the first half of the season when ESPN has rights only to the Nationwide Series.

     

    The talks won’t change NASCAR’s long-term TV picture. Between 2015 and 2024, NASCAR will collect more than $8.2 billion in media rights from Fox and NBC, which signed 10-year, $3.8 billion and $4.4 billion deals, respectively. The networks together will pay an average of $820 million a year, a 46 percent increase from the $560 million that NASCAR currently receives annually from Fox, Turner Sports and ESPN.

  • ESPN Star Sports gives English football league the Hindi touch

    ESPN Star Sports gives English football league the Hindi touch

    MUMBAI:  ESPN Star Sports seems to be scoring well with its viewers with the telecast of Barclays Premier League (BPL) this year. And it’s no plain statement. The broadcaster which is airing the football league in both English and Hindi this season says it has seen a 254 per cent jump in its ratings on the inaugural day. Not only this, it points out that it has recorded a 105 per cent increase in the time spent per viewer on the inaugural day.

     

    The league which went on air from 17 August on Star Sports and Star Cricket has also been made available in Hindi for the first time. “We believe there is a huge potential for growth in football viewership and that Indian fans would love to consume non-cricket sports as well if the product is packaged well, communicated and presented in an interesting manner,” said ESPN Software India COO Vijay Rajput.

    It is important to explain the live action in a language and idiom which is clearly understandable by the viewers expounds Vijay Rajput.

     

    According to the data received by Indiantelevision.com, BPL’s viewership in the 15 plus age group of men in the ABC segment rose from the previous season’s 324 TVTs (esimated) to 760 TVTs. Day 1 of the league saw it record a reported 206 per cent increase in its reach. The stickiness among the football crazy fans has also witnessed a jump in the league this time around. Though last year the inaugural matches of BPL recorded 10 minute TSV (Time Spent viewing), this year it went up to 16 minutes – a rise of 105 per cent.

     

    The launch of BPL in Hindi is in-line with the channel’s strategy of pushing multi-lingual content. “The focus on English commentary/graphics by sports broadcasters till date has been a big deterrent in the growth in viewership. For viewers to understand the nuances of football and the league itself, we feel it is important to explain the live action in a language and idiom which is clearly understandable to one and all,” stated Rajput.

     

    The Hindi commentary is in addition to the English commentary which will also be available for all the televised matches from the full season. Under the dual audio feed system,DTH/digital subscribers can choose the language of their preference.

     

    ESPN Star Sports has decided to select two matches every week and telecast them in Hindi and English. “We are targeting to telecast close to 140 matches live with Hindi commentary in this season. In addition, almost 50 matches with Hindi commentary will have delayed telecast. So, overall about 190 matches would be covered with Hindi commentary,” he informed.

     

    The sportscaster caster has identified UK based commentators of Indian origin who will describe the proceedings on the field in Hindi for BPL. The Hindi commentary is being done from the stadium itself. “For viewers to understand the nuances of soccer and the league itself, we feel it is important to explain the live action in a language and idiom which is clearly understandable to one and all.”

     

    A three-pronged strategy has been put in place to promote the BPL: this includes: appointing MS Dhoni as its brand ambassador, covering select matches with Hindi commentary and have non-live Hindi programming around the tournament to ensure that more and more sports fans sample and understand the league’s nuances, its clubs and its stars.

     

    “We roped in Dhoni as the brand ambassador to excite sports fans who consume a lot of cricket to sample BPL as well with an ultimate objective of expanding the fan base of BPL in the country,” he informed.

     

    ESPN Star Sports has launched a mix of shows based on highlights/goals/review and preview of the latest in BPL which will be showcased week on week through the season.

     

    “We started off with six episodes of a buildup show ‘Superstar Football’ which focuses on multiple facets of the league – famous owners, top clubs and top players in the league etc. We will also showcase highlight shows of BPL in Hindi through the season. This fast paced snapshot of happenings in BPL will make for interesting television,” informed Rajput.

     

    The broadcaster is also looking at magazine shows every week, which will be a review of the season gone-by and a preview of the coming week’s matches. “This show will have colour/ feature stories from BPL.We will also telecast a half an hour show on goals every week. All the Hindi programming around BPL will be produced in India.”

     

    The work done around BPL has helped the broadcaster in not only receiving good ratings, but has also lured in the advertising dollars.   “We have received a very positive advertiser interest for this season. Even before the start of the league, we had monetised close to 85 per cent of the annual available inventory,” he informed. Tata Motors, Pernod Ricard, Adidas, Tata Teleservices, Gujarat Cooperative Milk Marketing Federation (Amul) and Nokia India are some of the big names to have come on board as associate sponsors on-air for the live telecast.

     

    ESPN Star Sports tack to go local with Hindi commentary simulcast has found favour with cricket fans by contributing 40 per cent of the overall ratings for the India-Australia test series. The test series delivered an average rating of 2.05 TVR which was the highest average rating for a test series played by India in the past four years. “We also had a very successful inaugural season of the Hero Hockey India League in both Hindi and English, which delivered an impressive reach of 41.4 million.”

     

    With even the on-going IBL which is being showcased in both Hindi and English, the sportscaster is surely eyeing an eyepopping increase in viewership numbers. It clearly is serving (its customers we mean) right.

  • Cox launches cable TV app for iPad that learns what users like to watch

    Cox launches cable TV app for iPad that learns what users like to watch

    MUMBAI: Cable companies have been rolling out their own apps for years now.

    But Cox Communications’ new Contour experience, which incorporates a tablet app, aims to go beyond the usual offerings with a suggestion engine that learns what you like to watch, viewer profiles for up to eight people and the ability to watch different channels on the tablet and television.

    Cox director product marketing Bruce Berkinshaw said the company didn’t construct Contour to fit its own notions of how to surf cable channels. Instead, the app was designed around how customers want to use it.

    Support for other tablets is expected by the end of the year.

    Cox Communications unveiled Contour earlier this month nationwide, and the app was downloaded more than 10,000 times in the first week.

    The app, which is designed to work on the same network as the DVR, works by overlaying a transparent menu over a live feed of a preview channel.

     
    The main menu offers access to on-demand content, links to channel-based apps like CNN or ESPN and a selection of suggested channels based on the preferences and viewing habits of the person using the Contour app.

    Users can search for shows using a traditional program grid, a keyword search or a scrolling list of channels near the current preview channel. Tapping on a program will instantly bring up more information about it as well as the options to record it on the DVR or add it to a watch list.

    The currently playing channel on the app can even be changed like a traditional remote control by swiping up or down. When the user is ready, the app can change the TV’s channel to match the channel on the tablet.

    The new DVRs can record up to six shows at once and have two terabytes of storage, or 1,000 hours of programming. Berkinshaw said the DVRs can be networked, allowing customers with two networked DVRs to record up to 12 channels at once.

  • NBC is set to showcase elite football

    NBC is set to showcase elite football

    MUMBAI: Fox Sports 1, Rupert Murdoch’s challenge to ESPN, will face tough competition from NBC Universal as it opens the first season of its three-year, $250 million deal with England’s Premier League, which will show every game on television or on digital streams.

     

    NBC is augmenting the games, which are being produced by the league, with its announcers, saving on costs.

     

    “It’s a blue-chip property that has not been exploited in the way that we will take advantage of it,” said NBC Sports president programming Jon Miller, which is being rebranded as NBCSN. “It provides all 380 games to every fan at no additional cost, which has never been done before.”

     

    True, but the 184 games that will be digitally streamed free on Premier League Extra Time will be accessible only to those who pay for cable, satellite or telephone company subscriptions that include NBCSN. The strategy underscores how important NBCSN is to its parent company’s sports future and how media companies like NBC Universal want to keep subscribers from cutting their cords to pay-TV providers. Extra Time is widely available; the only major cable provider that has not signed up is Charter.

     

    Those cable, satellite and telephone subscriptions will also be required for laptop and smartphone users looking to watch the full Premier League schedule on NBC Sports Live Extra, the TV Everywhere platform.

     

    In all, NBCSN will carry 154 games, the surest sign that the deal was structured to benefit the cable network by filling a lot of time slots with elite soccer, with replays of the day’s and week’s best matches, and studio programming. In addition to Extra Time’s 184 games, NBC will broadcast 21 games, CNBC eight, USA six, and the remaining seven have not been assigned.

  • DAS: Kolkata cable TV rates rise; consumers resist

    DAS: Kolkata cable TV rates rise; consumers resist

    KOLKATA: At a time when some cable television viewers in Kolkata are worried about their TV sets going blank for not filling up consumer application forms (CAF) from 24 August, some are worried as they have been rudely presented with a hike in subscription prices of between 30 per cent and 50 per cent, for watching their preferred TV channels.

    Hitherto, the monthly tab for cable TV subscribers was between Rs 150-Rs 180 but with digital DAS, the sticker prices are slated to escalate for the same number of channels as earlier, disclosed Cable Operators Digitalisation committee of the Association of Cable Operators convener Swapan Chowdhury said: “It can go high up to Rs 325 plus service tax which is 12.36 per cent at present,” he said.

    “Now customers will have to pay extra,” he agreed.

    City based cable operators said the basic package would start at Rs 180 and then with the choice of the channel and packages, it would be Rs180, Rs 230, Rs 280 and Rs 325 respectively exclusive of service tax, going forward.

    Apart from the increased monthly subscription fee, the consumers will have to bear another Rs 10 as amusement tax charged by the state government.

    Explaining the various packages, the operators said in the basic DAS packages, the consumer might just be offered one sports channel like DD Sports but on upgrading to the second package he might have access to Star Cricket and Sony Six apart from DD Sports. “But now if the person is interested to watch Ten Sports, ESPN among others, he will have to pay more and go for the higher package,” the operators added. Cable TV subscribers are already experiencing sticker price shock and have expressed their ire against it.

    City based cable operators said the basic package would start at Rs 180 and then with the choice of the channel and packages, it would be Rs180, Rs 230, Rs 280 and Rs 325 respectively exclusive of service tax, going forward.

    Apart from the increased monthly subscription fee, the consumers will have to bear another 10 per cent as amusement tax charged by the state government.

    Explaining the various packages, the operators said in the basic DAS packages, the consumer might just be offered one sports channel like DD Sports but on upgrading to the second package he might have access to Star Cricket and Sony Six apart from DD Sports. “But now if the person is interested to watch Ten Sports, ESPN among others, he will have to pay more and go for the higher package,” the operators added. Cable TV subscribers are already experiencing sticker price shock and have expressed their ire against it.

    A cable operator on the condition of anonymity said in Barrack pore subscribers not only protested the hike in rental but informed the local police authorities that they were being cheated and especially after the Saradha scam. Citing his meeting with the authorities as a ‘peculiar meeting’ he said he was ordered by the police not to charge a penny more than Rs 180 a month.

    While cable TV operators in Shyam Bazaar and north Kolkata vicinity said the customers who are paying Rs 120 every month at present, when asked to pay Rs 150, raised a hue and cry. “We really do not know how to explain things and convince people,” they said.

    “All new emerging delivery platforms like DTH use CAS. Which is going to happen in the case of cable TV too with the spread of digitisation and addressable systems. Subscribers will pay for only the channels they want to watch,” explains a cable operator.

    On the other hand, Manthan Broadband Services director Sudip Ghosh feels that with the implementation of the DAS package, the monthly tariffs are likely to be rationalised. “These have been streamlined in a way that the consumer will pay according to his channel consumption.”

  • Sun Direct launches freedom offer @1947

    Sun Direct launches freedom offer @1947

    Chennai, 13th August, 2013: On the eve of the Independence Day (August 15th), Sun Direct announces a limited period special offer priced at Rs.1947 for the Cinema + Sports pack valid from 14th to 18th August 2013. This subscription comes with 2 months subscription free.

    Cinema + sports pack comes at a great value of just Rs. 185 per month with 130+ channels and cheapest Cinema + sports offering among the DTH Players. This includes a range of sports and entertainment channels, with nonstop movies round the clock. The freedom offer delivers non-stop entertainment value at a very affordable price point. This new pack is sure to address the complete entertainment needs of the entire family with the addition of 4 new popular sports channels ESPN, Star Sports, Star Sports 2 and Star Cricket- at an amazing price point. Sun Direct has also added ESPN HD and Star Cricket HD as part of their HD offering. What's more, customers can now record their favorite serials and movies with Sun Direct offering video recording at no extra cost on all its SD + and HD + boxes. With introduction of this offer, Sun Direct wishes all its viewers a very happy Independence Day!

  • Vodafone India secures the ‘title sponsorship’ for inaugural Indian badminton league 2013

    Vodafone India secures the ‘title sponsorship’ for inaugural Indian badminton league 2013

    Bangalore: In one of the most anticipated statements of the high-impact Indian Badminton League, it was announced today that Vodafone India, India’s leading telecommunications service providers will be the ‘Title Sponsors’ for Indian Badminton League (IBL) 2013.

    Speaking on the association, Vivek Mathur, Chief Commercial Officer, Vodafone India said, “Vodafone has a strong association with sport in India. We see a great initiative in the Indian Badminton League. Badminton is a sport that most Indians associate with and we see this as a paradigm shift in the sports entertainment industry. Vodafone India intends to make the best out of this association.”

    Speaking on the association, Mr Ashish Chadha, CEO, Sporty Solutionz, the ‘Commercial Partner’ for IBL, said, “It’s a matter of pride for Indian Badminton League today that Vodafone India has decided to promote the League and this association will take BAI and Sporty Solutionz’s attempt to promote badminton in India to the next level. With its unparalleled reputation for world-class services and pioneering telecom supremacy, Vodafone India’s support will be a key factor to the success of IBL. Keeping in mind Vodafone India’s past association with sports, it gives us the confidence that they will even guide us with their valuable experience through this foray.”

    Speaking on this occasion, Dr. Akhilesh Das Gupta, Badminton Association of India President & MP said, “We welcome Vodafone to the IBL family. We look forward to a strong and successful association and their presence will add goodwill to the League.”

    The $1-million Indian Badminton League is set to launch on August 14, 2013, with some high-voltage action expected between Krrish Delhi Smashers and Pune Pistons. The 2013 IBL will feature six franchises and will run for 18 days. Each franchise will host a two-day leg and the League will showcase a grand total of 90 matches, providing broadcasters and in-stadia spectators with more than 100 hours of LIVE “family entertainment” on STAR Sports 2 & ESPN. The matches will be held during late afternoon and evening to coincide with prime time television and providing a convenient time for the stadium audience. The LIVE IN-stadia entertainment, combined with high-octane on-court action is expected to further hook viewers onto this new adrenalin packed LIVE family entertainment format attracting a much younger fan base, which also includes women and children.

    The top four franchises in the League will clash in the semi-finals and the winners will meet in the grand final on August 31, which will be played in Mumbai, for the richest prize money tournament in badminton till now.

  • ESPN attempts to expand viewer base with IBL

    ESPN attempts to expand viewer base with IBL

    MUMBAI: The shuttle is really going to fly around during the Indian Badminton League (IBL) for 18 days from 14 August as players belonging to six franchisees get ready to battle on the courts to wrest the winner’s trophy. All the action will be shown live on ESPN or Star Sports 2.

     

    Although badminton is still a niche sport, the channel says that it wants to build a multi-sport viewership much like what other channels are also aiming to do, such as Sony Six.

     

    “The idea is to create a portfolio of various sporting disciplines with in-depth programming in each of the categories. This will help expand the sports viewing fan base and help in creating habitual viewing amongst sports consumers,” says ESPN Software India CEO Vijay Rajput.

     

    We have all played various sports during school days apart from cricket, badminton being one of them and ESPN wants to build a base for sports that people have grown up with. Its previous stint was with the Hockey India League (HIL) but this venture didn’t seem to leave an impact on viewers. It feels that what is lacking is the manner in which alternative/niche sports are packaged, communicated and presented. The IPL (Indian Premiere League) has a robust marketing strategy every year apart from the fact that it has an existing huge fan following in the country.

     

    The crux of its marketing strategy for IBL is mainly dependent upon highlighting the fact that viewers will get to watch world class badminton players on the two channels. But firstly they need to ensure that new audiences familarise themselves with the players, if they want to lure new viewers . ESPN’s campaign therefore focuses on Indian players in the IBL such as Saina Nehwal, Jwala Gutta, Ashwini Ponappa and Jerry Chopra.

     

    “Our aim is also to build recognisable heroes within IBL,” says Rajput. Promos featuring these players will be on air soon.

     

    Badminton facts that are unknown to the layman will also be provided as part of the campaign, some of them being – a shuttle can leave the racket at a speed of almost 300 km/hour and that a badminton player can cover more than two kilometers in just one match. It is an attempt to get people to know more about the game and thereby tune in to the channel to watch it.

     

    However, it doesn’t seem to match the level that it did to promote HIL by roping in known names such as Prasoon Joshi from McCann Erickson India and ad director Nick Livesey from England.

     

    The matches will be aired during late afternoon and evening. Whether there will be a simulcast on both channels is still being discussed but if one of the host channels is occupied with another sport, the sister channel will telecast the live match. Sources said that Star Sports 2 will probably have commentary in Hindi.

     

    Talks with advertisers have just started and are expected to conclude in a few days. Earlier this month an auction was concluded in which India’s star player Saina Nehwal was bought by Hyderabad for $1,20,000 and the world’s top badminton player Lee Chong Wei went to Mumbai for a whopping $1,35,000.

     

    Matches will be played in the towns of the six franchisees namely Mumbai Masters, Delhi Smashers, Hyderabad Hotshots, Pune Pistons, Awadhe Warriors and Banga Beats. A total of 90 matches will be played in the form of two men’s singles and one women’s singles, men’s doubles and mixed doubles each.

     

    This isn’t the first acquisition for ESPN. It had previously also got hold of the HIL, English Premier League (EPL), Sri Lanka Premiere League (SLPL), Bangladesh Premiere League (BPL) and others. As of now, IBL and ESPN Star Sports have struck a deal only for the first edition of the tournament. How well it manages to garner audience attention will decide the future of the speedy sport. Seems like, ESPN has a thing for leagues, considering that it is a dominant player in its own league.

  • TV related activity on Facebook five times more than on other social networks: Trendrr

    TV related activity on Facebook five times more than on other social networks: Trendrr

    NEW DELHI: A new study shows there is a large amount of TV-related social activity on Facebook – in numbers approximately five times as large as that of all other social networks combined as measured by Trendrr.

     

    The study follows a new partnership between Trendrr and Facebook that gives Trendrr preliminary access to previously unanalysed Facebook user engagement data relating to television content.

     

    As part of that access, Trendrr CEO Mark Ghuneim has unveiled a new study that shows “there is a large amount of TV-related social activity on Facebook – in numbers approximately five times as large as that of all other social networks combined as measured by Trendrr”, The size of the activity for one week in May was particularly evident for the chatter on social media networks pertaining to broadcast TV. That activity was seven times as large as all other social media networks combined.

     

    But the TV-related activity was also enormous for cable programming, which was 4.5 times as large as the other social networks.

     

    The Trendrr analysis also showed particularly high levels among viewers of dramas and comedies and among Hispanics, which other studies have found to be particularly heavy users of digital and social media.

     

    “For example, Univision’s finale of Nuestra Belleza Latina had 12 times more activity on Facebook during the on-air window than all other social networks combined,” Trendrr reported.

     

    Trendrr also released data on the NBA Playoffs that showed the Knicks at Pacers on ESPN had three times the number of on-air interactions on Facebook as on all other social networks measured by Trendrr.

     

    In releasing the results, Trendrr blog noted that “this is the start of an exciting relationship between Facebook and Trendrr. The potential development of an open system for accurate measurement of the entire Facebook platform will provide our clients and the larger Social TV ecosystem with more insights and tools to make better decisions.”

  • Nate Silver and ESPN to reboot FiveThirtyEight.com as a data-driven news site

    Nate Silver and ESPN to reboot FiveThirtyEight.com as a data-driven news site

    MUMBAI: Statistician Nate Silver rose to prominence by accurately forecasting the results of the 2008 presidential election as an independent blogger and the 2012 presidency as a writer at The New York Times. But on Friday, Silver moved over to ESPN.

     

    In the next couple months, Silver will be relaunching his website, FiveThirtyEight.com, as an ESPN backed publication. The new FiveThirtyEight will be a standalone website that uses a data to tell stories and make predictions on sports, politics, economics, culture, science, and technology, ESPN said in a statement. Silver will run the new site as editor-in-chief, overseeing a team of writers and editors.

     

    ESPN took a similar approach back in 2010 when it launched Grantland, a website run by sports writer Bill Simmons that brings a long-form journalism approach to sports and culture. Silver will also serve as an occasional political analyst for ABC News which, like ESPN, is owned by The Walt Disney Company.