Tag: ESPN

  • Ferri Lighting Design & Associates designs first LED studio for ESPN

    Ferri Lighting Design & Associates designs first LED studio for ESPN

    MUMBAI: Ferri Lighting Design & Associates (FLDA) today announced that it has designed and installed the lighting for the new flagship ESPN ‘Sportscenter’ studio, at ESPN’s headquarters facility in Bristol, Connecticut. The new studio design, which is almost fully LED lit, is the first LED studio deployment for ESPN. FLDA has also leveraged Prism Projection’s Power Net – a data-over-power solution – that bypasses standard DMX cable runs to distribute studio power directly over power lines. The ESPN ‘Sportscenter’ installation is currently the largest Power Net installation in the world. FLDA has also designed and installed lighting in ESPN’s Sky Deck, a suspension grid system that flies above the studio set.

     

    Bruce Ferri, senior designer of FLDA, designed the ESPN ‘Sportscenter’ studio in Bristol for its redesigns in both 2000 and 2004 with his previous company, New York City Lights. Ferri had also designed a full LED rig for ESPN’s NASCAR Pit Studio  installation, which was a fully outfitted trailer that attended NASCAR races. The new ESPN ‘Sportscenter’ studio encompasses 10,500 square feet of space at the Bristol campus, making it the largest ESPN studio.

     

    FLDA’s Emmy Award-winning team has achieved renowned reputation for its sports studio installations over the years, including multiple designs for ESPN, the MLB Network, and others.

     

    “The ‘Sportscenter’ design is as much a showcase for power efficiency as it is an aesthetic achievement for ESPN, and we are delighted with the results, particularly given the significance of this installation,” said Ferri. “I have seen several iterations of the ‘Sportscenter’ studio over the years, and this one marks a true milestone for LED lighting.”

  • Six broadcasters, content aggregators directed to provide signals to AP MSO

    Six broadcasters, content aggregators directed to provide signals to AP MSO

    NEW DELHI: The Telecom Disputes Settlement and Arbitration Tribunal (TDSAT), on 22 April, directed six broadcasters and content aggregators to enter into agreements with the Andhra Pradesh based multi-system operator Wiretel Digital Networks.

     

    In the judgement pronounced on Tuesday, the TDSAT bench comprising chairman Aftab Alam and member Kuldeep Singh said the agreements will be based on reference interconnect offer.

     

     The broadcasters/aggregators are ESPN, MediaPro, MSM Discovery, Sun, Ma TV and ETV.

     

     The petitioner, who holds a digital addressable system licence, had approached TDSAT in February 2013 after the respondents delayed/refused to provide signals to it on DAS mode.

     

     The bench for the first time also interpreted the DAS Regulations with regard to mandatory provisioning of signals on DAS mode – ‘the must provide’ obligation.

  • Hindi becoming the language of sports commentary

    Hindi becoming the language of sports commentary

    MUMBAI: English was the language of cricket commentary when it started in India in the early 1940s on All India Radio. The listenership was limited to the English-speaking class. It was in the late 1950s that cricket commentary in Hindi made a beginning. Commentary in the language of the people took the game of cricket to the hinterlands.

     

    The dominance of cricket commentary in Hindi continued till the mid-1980s. Live commentary of India winning the 1983 cricket world cup was heard by most cricket fans in India in Hindi.

     

    For the older generation, the names of cricket commentators in Hindi such as Suresh Saraiya, Narottam Puri and Ravi Chaturvedi still bring back memories of the 1970s and early 1980s when words created action happening on the cricket field.

     

    With the emergence of colour television began the decline of radio commentary and the rise of English commentators on television. The government-owned Doordarshan was the only television channel available in the 1980s.

     

    The rise of private broadcasters in the 1990s again saw the rise of cricket commentary in English and then its dominance. The first decade of the new millennium did make sports broadcasters aware of the importance of commentary in Hindi but it took almost a decade for them to actually wake up to the full potential of Hindi.

     

    The likes of Star Sports, Ten Sports, SET Max and Sony Six made a beeline to incorporate more and more Hindi language programming in their sports coverage to grow their viewership.

     

    Only this year, India’s oldest sports channel, Star Sports, launched the country’s first 24×7 Hindi sports channel, Star Sports 3, following an exercise that involved rebranding as well as reorganisation. 

     

    “We changed the landscape of cricket broadcast in the country in 2012 with the launch of a world class Hindi commentary simulcast in addition to the existing English language feed,” says Star Sports business head Nitin Kukreja.

     

    The Hindi language feed attracted immediate attention from viewers. 

     

    Star Sports says 71 per cent of the viewership for the dual language-feed India-Australia series came from Hindi commentary. Thereafter, Star Sports took the engagement with the Hindi audiences even further.

     

    “We launched India’s first 24X7 Hindi sports channel, Star Sports 3, with content, graphics and shows in Hindi – a giant step forward to dramatically increase the reach of sports in the country,” says Kukreja.

     

    Apart from the launch of Star Sports 3, 2013 also saw Star Sports channels providing Hindi commentary feed for the Indian Badminton League (IBL), Barclays Premier League (BPL) and Hockey India League (HIL).

     

    Says Kukreja: “In a nation where less than 10 per cent of the population understands English, sports broadcasters have traditionally programmed only in one language – English. We want to change that. We want to focus on a language that the viewers understand.”

     

    For Star Sports, ‘Hindi dedicated’ is not just about the commentary being available in Hindi. It is a comprehensive Hindi offering in terms of graphics, navigation tools and all such constituents.

     

    To increase its viewer base, Star Sports will now show not just cricket in Hindi but a range of shows on other sports including hockey, badminton and football and special shows such as Star Power, Heroes, Masterclass and Hockey Hotshots. 

     

    Star Sports is not stopping at just Hindi. The channel is considering providing feeds in languages such as Tamil and Bengali very soon.

     

    Ten Sports too has jumped onto the Hindi bandwagon. For the recently concluded India-South Africa series, it had Hindi commentary on Ten Sports and English on Ten Cricket and Ten HD.  

     

    “With the viewer becoming more and more demanding like any other nation, and rightfully so, there is a viewer base that is looking forward to Hindi commentary and then the usual English commentary feed,” reasons Ten Sports CEO Rajesh Sethi. And like Star Sports, Ten Sports too is looking at going multi-lingual in the future to expand its viewership.

     

    Sony Entertainment Television provided commentary in both Hindi and English for its biggest sports asset, the Indian Premier League (IPL). While Set Max had commentary in English, the nearly two-year old Sony Six had commentary in Hindi for Pepsi IPL 2013.

     

    “The Hindi feed was very well appreciated. We reached close to a 100 million viewers! The consumers were delighted to be provided with a choice of language preference,” says a Sony Six official. Sony plans to expand the number of IPL games with Hindi commentary.

     

    Star Sports claims it has had higher core viewers coming from its Hindi feed than Engilsh. “During the period October-November 2013, about 24 million viewers were core to Hindi only, while English language had core viewership of about 9 million. Another 8.4 million viewers were core to both Hindi and English language,” reveals Kukreja.

     

    On their part, advertisers are happy with the Hindi, English fragmentation of viewers. Madison Media COO Karthik Lakshminarayan says, “Currently, you buy a match, not a feed, so advertisers come on both feeds but soon, we will see that different advertisers will go for the two feeds (separately).”

     

    The rates for Hindi feed are expected to be higher than the English feed given the much higher core viewership for the Indian language commentary. The segmentation could also attract advertisers who so far had shied away from sports channels. 

     

    Madison’s Lakshminarayanan says, “The more you can split an audience, the better it is for the advertiser. If you can further a demand with regional languages, then it should work.”

     

    The Hindi channel being a new proposition, Star Sports isn’t yet selling its two language feeds separately. “Sometime in the future, we see value in unbundling the two offerings to different sets of clients. This will help the clients reach out more effectively to their target audience at one level and/or tailor their communication to suit specific sets of audiences,” says Star Sports’ Kukreja.

     

    Sports programming in Hindi and other Indian languages can only help expand viewership for sports and will be beneficial to broadcasters as well as advertisers. The sports broadcasters will have their pockets deepened, the advertisers can reach more people and the viewers can watch programming in the language of their choice.

  • ESPN announces new film series, 30 for 30: Soccer Stories

    ESPN announces new film series, 30 for 30: Soccer Stories

    WORLD: ESPN Films, creators of the critically-acclaimed 30 for 30 film series, will premiere a new series in April surrounding the 2014 FIFA World Cup on ESPN. 30 for 30: Soccer Stories will include a mix of standalone feature-length and 30-minute-long documentary films from an award winning group of filmmakers telling compelling narratives from around the international soccer landscape. In addition, a collection of 10 vignettes about Brazil’s rich culture will be featured throughout ESPN’s FIFA World Cup programming.

     

    “With ESPN being the home of the 2014 FIFA World Cup, we know that sports fans will be looking forward to high quality content focused on what is perhaps the world’s most revered sport,” said Connor Schell, VP of ESPN Films and Original Content. “We feel this is the perfect time to expand upon the success of our 30 for 30 series by focusing this collection on some of the incredible stories of soccer’s legendary past.”

     

    Two feature-length films:

     

    Hillsborough, Directed by Daniel Gordon

     

    25 years ago, on April 15, 1989, the worst disaster in British football history occurred in an overcrowded stadium in Sheffield, England, 150 miles north of London. 3,000 fans flocked through the turnstiles to head to the area reserved for standing, despite a capacity of less than half of that. The result was a “human crush” that killed 96 people and injured 766.  Initially the police blamed fans for the disaster, but a long investigation revealed that was not the truth. Prior to the disaster at Hillsborough, British football was known for the grime of its stadiums, hooligan fans and inadequate facilities, but great change came after the Hillsborough disaster. What emerged is now known as the most rich and powerful soccer league in the world, the English Premier League.

     

    White, Blue and White, Directed by Camilo Antolini; Produced by Juan José Campanella

     

    Although a large number of Argentinian players have found football success around the world, few have made a name for themselves in England’s top league. One notable exception is Ossie Ardiles. Fresh off Argentina’s victory in the 1978 World Cup, Ardiles and his compatriot, Ricky Villa, joined Tottenham Hotspur later that year, when the notion of overseas players was still new to the English league. Helping lead Spurs to victory in the 1981 FA Cup, the Argentinian stars became cult heroes in England. But on April 2, 1982, everything radically changed as Argentinian troops descended on the British-ruled Falkland Islands, asserting rightful sovereignty. A conflicted Ardiles returned to Buenos Aires two days later, his bright future with Spurs suddenly in question.

     

    Six 30-minute films:

     

    Garrincha: Crippled Angel, Directed by Marcos Horacio Azevedo

     

    In Brazil, Pelé is “The King.” But his teammate, Mané Garrincha, is also remembered as the one of the best soccer players of all time. In a country where the sport grants its protagonists such royal deference, Garrincha is the jester– an entertainer who amused crowds and turned soccer into an irresistible spectacle, all while helping Brazil capture two World Cups. This, despite his legs being so bent that early in his career doctors deemed him unfit to play professionally. Match after match, he proved them wrong. But his unpredictable moves were of little assistance after his playing career came to an end. Abandoned by the soccer establishment, Garrincha died a victim of alcoholism in 1983. But his fans did not forget him. His body was brought to a cemetery, in the outskirts of Rio de Janeiro. Garrincha’s relatives had to borrow a grave, which turned out to be too small for his coffin. Thousands of people flooded the tiny burial ground, much more than the place could accommodate. After 49 years of a brilliant career and tumultuous life, the man who turned soccer into a “Beautiful Game” was memorably laid to rest. His legend lives on.

     

    Barbosa – The Man Who Made All of Brazil Cry, Directed by Loch Phillipps; Executive Producers: Jonathan Hock & Roger Bennett

     

    In 1949, Goalkeeper Moacir Barbosa and his Brazilian national team are on top of the world, having just won the South American championship by a score of 7-0. Barbosa is one of the heroes, widely considered one of the world’s best goalkeepers. But everything changed during the 1950 World Cup, played for the first time in Brazil. Before the final game against neighbor and rival Uruguay, the Brazilian Football Confederation was so confident of victory it had made 22 gold medals with the names of their players imprinted on them. With 11 minutes left, Uruguay shocked the estimated crowd of 200,000 at Marcana and scored the winning goal – a goal that is still considered to be the greatest sporting tragedy to befall Brazil. The blame was mostly pinned on Barbosa for being out of position on his goal line, tantamount to Bill Buckner letting a baseball roll between his legs. The country went into a deep mourning, fans committed suicide, and Barbosa was nationally blacklisted. Barbosa was considered cursed and he never played in another World Cup. He rotted away, practically penniless and alone. On July 13th, the 2014 World Cup Final will again take place at the Maracana, giving the Brazilian team the chance to write a new ending into Brazilian folklore.

     

    Ceasefire Massacre, Directed by Alex Gibney and Trevor Birney

     

    New Jersey, June 18, 1994. Giants Stadium is awash with green as Irish soccer fans arrive to watch Ireland’s opening World Cup match against the mighty Italy. The sense of optimism is infectious. The Celtic Tiger is in its infancy, Bill Clinton’s decision to grant a visa to Irish Republican leader Gerry Adams has propelled the peace process forward and Jack Charlton’s team are walking onto the pitch before 75,000 fervent spectators made up of Irish, Italians and Americans of Irish and Italian decent. Amongst the fans is Irish Prime Minister Albert Reynolds who is sitting with members of an American group who’ve been working behind-the-scenes to end the conflict in Northern Ireland. The electrifying mood is shared by the supporters watching the match in the Heights Bar, a tiny pub in the Northern Irish village of Loughin Island, 24 miles south of Belfast. At the half, the Irish are remarkably ahead 1-0. Shortly after the second half begins, two masked gunmen belonging to a Protestant terror group burst into the Heights Bar. Thirty rounds are fired and six innocent men watching a soccer match were killed. Ceasefire Massacre will reveal how the juxtaposition of the jubilation felt inside Giants Stadium against the horrors of what happened in the Heights Bar, encapsulated the mood of the time. After 25-years of conflict, Ireland and her people longed for peace and prosperity but the brutalities of the violence in the North were never far from the surface. The gunning down of innocent men as they watched a soccer match marked both a low-point and a turning-point in the Northern Ireland conflict; one that would ultimately contribute to the paramilitaries on both sides calling ceasefires just weeks later.

     

    The Opposition, Directed by Ezra Edelman; Co-directed by Jeffrey Plunkett

     

    In the wake of the 1973 military coup in Chile, American-backed dictator Augusto Pinochet transformed Santiago’s National Stadium into a concentration camp where political opponents were tortured and assassinated. Only months later, that same stadium was scheduled to host a decisive World Cup qualifier between Chile and the Soviet Union. Despite protests, FIFA’s own investigation, and the Soviet’s eventual boycott, the Chilean team still played the game as planned, qualifying for the 1974 World Cup on a goal scored against no one.

     

    Mysteries of The Jules Rimet Trophy, Directed by Brett Ratner

     

    Inspired by Nike, the Greek goddess of victory, the Jules Rimet Trophy was awarded to the nation that won FIFA’s World Cup and was among the most coveted prizes in all of sports. It is also the sports prize shrouded in the most intrigue – with the whereabouts of the original trophy unknown to this day. This film focuses on the great prize’s first brush with crime – a Nazi plan to steal the Rimet Trophy from Italy during World War II. The story unfolds like a great caper film, where our hero, Ottorino Barassi, a mild-mannered Italian soccer official, attempts to protect a valued treasure.

     

    Maradona ’86, Directed by Sam Blair; Executive Produced by John Battsek

     

    In the 1986 World Cup, Maradona redefined what is possible for one man to accomplish on the soccer field. Already a figure of notoriety, but with one failed World Cup behind him, Maradona took possession of the international stage in Mexico, the spotlight rarely drifting from him as he wrote an indelible history with his feet and, of course, with a hand from God. Delivered with passion and intelligence, Maradona ‘86 is a fascinating, evocative and operatic portrait of Maradona, revealing his inner complexity and contradictions while basking in the joy and passion of his performance on the pitch as he wrote his name on soccer history forever.

     

    10 Vignettes:

     

    Coraçao, Directed by Jonathan Hock; Executive Produced by Roger Bennett

     

    Brazil’s soccer tradition does not compete with other countries’ teams: it exists on a different level. But aside from soccer success, and despite Brazil’s recent economic boom, most Americans know little about the country, its geographical richness, gripping culture, and complex recent history in which the nation has transformed from a military dictatorship to a thriving, if young, republic. This short vignette series will travel from the beaches and favelas of Rio, to Salvador – the former hub of the slave trade – on a journey of music, dance, and history, to discover the stories that lie behind Brazil’s legend and explore how Brazilian soccer is truly the expression of the soul of its people.

  • IBF panel hopes to standardise TV ratings system

    IBF panel hopes to standardise TV ratings system

    The Indian Broadcasting Federation (IBF), which has representation from all major channels, is setting up a committee to review the television rating systems in India.

    Presently, there are no uniform guidelines wherein agencies can rate programmes on various channels.

     

    “The IBF is putting together a technical committee to prescribe the technical specifications for a rating system which would be valid for India,” the Financial Express quoted Bhuvan Lall, executive director, IBF, as saying.

     

    The IBF has 29 members, including representatives of Doordarshan, Star, Zee, Sony, Discovery, TV Today, Sahara, ESPN, BBC, UTV, Enadu, Sabe and Sun TV, among others.

     

    The review committee, which is expected to present a final report in the next three to four months will have representatives from all major broadcasters/TV channels, Lall said.

     

    After the committee finalises its report, independent rating agencies that broadcasters subscribe to will have to conform to the guidelines in the report, according to Lall. The IBF expects the initiative to be the first step in offering a fair rating system for TV programmes.

     

    Rating of TV programmes is a major issue in the industry, and the IBF is determined to address all issues that impact the industry as a whole, Lall said.

  • IMG Media hires former ESPN Star senior exec

    IMG Media hires former ESPN Star senior exec

    MUMBAI: From broadcasting to selling sports programming and event properties – that’s the path Former ESPN Star Sports business development & corporate communication (south Asia) director Rathindra Basu has taken. Recently, he hopped on IMG Media, which is amongst the world’s largest indpendent producers and distributors of sports programming, as vice-president and head of sales in the Indian sub-continent.

     

    In his role at IMG Media he will be looking after sports media content distribution and sales for the SAARC countries; covering all forms of media rights – including TV, audio, fixed media, in-flight and closed circuit, broadband and mobile. His responsibilities include developing key relationships with major sports broadcasters and other TV networks including the public broadcaster.

     

    Speaking to indiantelevision.com Basu says: “In my new role I will be looking at expanding our reach across the Indian subcontinent and reaching out to as many broadcasters for distribution and sales deals.”

     

    Basu will report to IMG Media Sr VP and head of sales Asia Pacific Chris Guinness, based in the London office and IMG Media Sr VP and head of sales Asia Pacific Leena Singarajah, based in Selangor, Malaysia.

    He will continue to be based out of New Delhi.

     

    IMG produces more than 21,000 hours of television and more than 30,000 hours of radio programming annually. It provides a seamless solution for both rights holders and broadcasters worldwide. Be it live or studio, in stadium or on the course, across the US or throughout South Africa, it claims to be a stop solution to handle all production needs.

     

    With over 200 clients and events, including Wimbledon, the Australian Open, the ATP Masters Series, the R&A (governing body and organiser of The Open Championship), International Rugby Board (IRB), MotoGP, the National Football League (NFL) and the International Volleyball Federation (FIVB). IMG operates from over 30 offices worldwide and has daily exchanges with over 4,000 key media contacts. It also maintains the world’s largest sports archive with more than 250,000 hours of footage.

  • Star Sports: The marketing hype, the gameplan

    Star Sports: The marketing hype, the gameplan

    MUMBAI: Do it in style. Do it big. That’s what big brands do. And Star India has taken the same tack during the ongoing relaunch of the erstwhile ESPN-Star Sports channels under the new brand of Star Sports. It has kept aside a marketing war chest of an estimated Rs 10 crore to start with for the comprehensive campaign called ‘Believe’ to spread awareness about the brand identity of Star Sports and its six channels.

    To make the message more believable, it has roped in India’s talented cricket captain M S Dhoni as Believe’s first ambassador. And the attempt of the campaign is to outline the beliefs that have made him one of the most iconic heroes of our time and to link the fact that Star Sports brings these very champions to TV screens.
    Our aim is to make ‘Star Sports’ one of the most iconic sports brands in the world, says Gayatri Yadav

    Then there is Navjot Sidhu. Cricket lovers and fans are more than familiar with the extremely entertaining former Test cricketer and now TV personality Navjot Singh Sidhu. The funny Sikh features in a TV commercial stating “Joh baat Hindi mein hai, kissi aur mein nahin” promoting India’s first 24×7 Hindi sports channel Star Sports 3.

    Exults Star India executive vice president marketing and communications Gayatri Yadav: “Our aim is to make ‘Star Sports’ one of the most iconic sports brands in the world. The campaign is based on a core insight that consumers are searching for hero moments in their life. They want to strive for better and realize their own potential for greatness. Our belief is that everyone can take part and share in greatness. We can all be inspired. The mission is to bring the fan closer to heroes than ever before. Our aim is to inspire the hero in you.”

    A massive print road block on 6 November in editions of national newspapers such as The Times of India, The Hindu, Dainik Jagran, Navbharat Times, Maharashtra Times, Nai Duniya saw political and general news being relegated to the inside pages while sports news took over the front page. “The thought was: let’s imagine a world where sports comes first,” says Yadav.
        
    This thought was taken forward on electronic news with Aaj Tak where Star Sports came first on news bulletin logo stings and anchors wore Star Sports branded T-shirts. The two promos featuring Dhoni and Sidhu are getting tremendous air play across all of Star India’s 33 channels.

    On the online and digital front, the home pages of MSN and Yahoo networks had a splash of only sports news; there was none of the general, political and entertainment buzz. A very strong engagement with YouTube subscribers wherein every video watched in India on that day had a pre-roll of the Believe promo. YouTube’s mobile app had a Star Sports promotional banner slapped on. Facebookers were greeted with a digital banner of Dhoni and Star Sports every time they logged out.

    Yadav says that the massive digital burst activity resulted in the new look generating close to 15 million views on day one itself.

    On the out of home front, hoardings sprang up in Mumbai and Delhi to  coincide with the ongoing Star Sports ‘Believe’ India vs West Indies cricket series. Four digital screens put up at terminal 3 of Chattrapati Shivaji Terminus Airport in Mumbai.

    Says Yadav: “We want to create a brand that breaks the rules, a brand that looks, speaks, sounds, behaves like no other in the TV space.”

    If one goes, by the buzz that’s been generated amongst sports TV fans and the janta about the new Star Sports brand, it appears that she and her team have succeeded – to a large extent.

  • Decks cleared for JAINHITS to get TV signals of MSM Discovery, ESPN and SUN channels

    Decks cleared for JAINHITS to get TV signals of MSM Discovery, ESPN and SUN channels

    NEW DELHI: In less than two months since Media Pro Enterprises India was given directions to supply the channels it distributes to JAINHITS, the country’s only headend-in-the-sky (HITS) platform, the Telecom Disputes Settlement and Appellate Tribunal (TDSAT) today directed Sun, Sony (MSMD) and ESPN to provide their television channel signals to the platform by this evening.

    The three channel aggregators between them provide more than fifty prominent channels, but had been delaying giving their channels to Noida Software Technology Park Ltd (NSTPL) – which manages JAINHITS – which had approached the authorised content aggregator for these channels owned by Sony, Sun and ESPN.

    TDSAT Chairman Justice Aftab Alam and member Kuldip Singh were not impressed by the argument that all operators had created fresh Reference Interconnect Offer for HITS which was yet to get the clearance of the Telecom Regulatory Authority of India (TRAI). They asked the counsel for respondents whether this did not amount to breach of violation of section 3.2 of the Digital Access System (DAS) regulations of the cable interconnect agreement.

    With this, JAINHITS will now be able to transmit over 250 channels to consumers all over the country. The 12 September order relating to Media Pro had brought a total of around 75 channels into the JAINHITS fold.

    The only satellite-based platform for the distribution of digital TV channels, NSTPL is currently the only distribution platform of TV channels that is providing advanced HITS services to consumers through local cable operators.

    NSTPL founder and chairman of Jain TV Group Dr. J.K. Jain said, “The mission of JAINHITS is to build and operate digital highways in collaboration with cable network owners. We thank TDSAT for the ruling as this is an important announcement not only for the 60,000 cable operators across the country but also to the consumers. Without proper digitisation, government is losing huge revenue.”

    Senior counsel for NSTPL Vivek Chib told indiantelevision.com that this order would not only be in the larger interest of the government’s digitisation policy, but would ultimately benefit the end-user with greater choice and better quality.

    NSTPL had filed the petition under sections 14 and 14A of the TRAI Act 1997 seeking directions to enter into the Interconnect Agreement on mutually agreed terms or in case the two sides are unable to come to any mutually agreed terms, as per the respondent’s Reference Interconnect Offer (RIO) and to provide to it the content/TV channels under the latter’s control.

    NSTPL obtained from the Information and Broadcasting Ministry in 2003 the licence to establish, install, operate and maintain “headends in the sky” system to provide digital cable services in India. Apparently, the licence was granted even before provisions were made for accommodation of the HITS operator in the regulatory framework. Suitable provisions were made in the regulations to accommodate the HITS operators.

    NSTPL claimed that it had even got its system checked by the Broadcast Engineering Consultants (India) Ltd.  

  • Star readies for Sachin mania; hopes to create world record

    Star readies for Sachin mania; hopes to create world record

    MUMBAI: Come 14 November and that will be the time when Cricket fans world over will be glued to their TV sets to witness “the little master” wield his bat for the Indian cricket team one last time at his home ground in Mumbai – Wankhede stadium.

    This will mark the end of Sachin Tendulkar’s 24 year long career in the great sport of Cricket. Once Tendulkar had requested the BCCI to play his last competitive game at his home ground, the decision with regard to his farewell Test – also his 200th – was a mere formality earlier this month. As a result, the Cricket Association of Bengal, which had been promised Tendulkar’s 200th before he announced his decision to retire after the Test, was awarded with Tendulkar’s penultimate Test.

    Star India has launched a unique campaign ‘Cheer for Sachin’ to pay tribute to arguably the best cricketer in the world as he gets ready to play the series against the West Indies early next month. The broadcaster is targeting to break the world record for maximum ‘Cheers’ garnered by any campaign ever across the world. Star India has invited Sachin’s fans to cheer “Sachin-Sachin” and break the world record for a hero who has always broken records for India! And the cheer will be played on the broadcast network (Star Sports) as a tribute for the hero.

    The Participants may register his/her telephone number to participate in the activity by calling the number, 505782717, which is valid on Vodafone (Rs 6.00/min), Airtel (Rs 6.00/min), Tata Indicom (Rs 6.00/min), Idea (Rs 6.99/min), Reliance (Rs 6.00/min), BSNL (Mobiles) (Rs 5.00/min) and BSNL (Landline) (Rs 2.40/min) telephone networks only.

    According to the terms and conditions given on starsports.com – The activity opened from 25 October 2013 at 00:00 hours (IST) and will end on 19 November 2013 at 00:00 hours (IST), or on such other dates and times as shall be indicated by ESPN Star Sports India. No entries from before or after the activity period will be accepted.

    The response has been very encouraging with stars from Bollywood, Cricket as well as TV recording their cheers. Stars like Priyanka Chopra, Prosenjit Chaterjee, Kapil Dev, Ravi Shastri, Wasim Akram, Rameez Raza and protagonists from the leading serials on Star Plus like Diya Aur Baati Hum and Yeh Rishta Kya Kehlata Hai have already recorded their cheers. The broadcaster has also reached out to Sudhir Kumar Chaudhary (The guy who is often seen in the stadiums in body paint cheering for Sachin) – regarded by many as the biggest Sachin fan to record a special cheer for this campaign.

    Speaking on the occasion, Star India EVP – marketing and communications Gayatri Yadav says: “For 24 years, the legend has stood for a billion…and now it’s time for a billion to stand for one.  It’s our time to cheer for the little master. We are honoured that Sachin’s farewell series will be played on our network. Our philosophy has been to take fans closer to their heroes because as the official broadcasters we play the critical role of an enabler. We are extending the invitation to all Sachin fans through this campaign to come out and thank the little master for a wonderful career in which he took Indian cricket to newer heights.”

    Yadav adds: “We are aiming for the World Record. Sachin has made innumerable records during his memorable career; it’s time that his fans make this record as a grand tribute. We believe there cannot be a bigger opportunity for Sachin fans to show support and be a part of history in making as he gets ready for one last time to play for India.”

    The campaign will run across the Star Sports network as well as Star India network of channels. There will be huge focus on the digital media as well to aggregate all fans for the campaign. The official Facebook and Twitter pages of Star Sports has been buzzing with fans commenting and posting nostalgic moments from the “little master’s past”.  The Star Sports website has also created a separate section dedicated to Sachin on his 24 year long journey in Cricket for India.

    Star India will donate its share of proceeds from the incoming call revenues to an NGO for sports development amongst youth. (As a norm the telcos in India normally share revenues with their partners in a 60:40 or 70:30 ratios. The estimated figure for the donations going towards the NGO could well be running into a few million rupees)

    Star India is pulling out all the stops to make the India West Indies series memorable. Additionally, the broadcaster will use a special FanCam enabling fans to say “I was there” as they enjoy the historic moment.

    The Fan Cam is capable of generating 360 degree extremely high resolution photo of the stadium therefore each and every fan who will be fortunate to be at the stadium on any of the Test match days will be able to zoom into his picture and keep this memory with him for posterity.

    On the programming front, a 10 part documentary series will be dedicated to Sachin – Sachin Ka Safar and The Sachin Journey in Hindi and English language respectively which will be telecast in the month of November. There will be a live show on Sachin – Sachiiiiiiin… Sachin – that will be telecast during the series. A special 24 segment series Sachin Years will also be showcased in the run-up to the historic series. A segment will be dedicated to each of Sachin’s 24 years of international cricket.

  • Starsports.com races ahead with McLaren Mercedes F1 team

    Starsports.com races ahead with McLaren Mercedes F1 team

    MUMBAI: After testing waters with badminton through IBL (Indian Badminton League) and football through the Barclays Premier League, the Star network is all set to build its portfolio by connecting with other sports and introducing Indian viewers to thrills other than cricket.

    The latest is a tie up between Star Network’s sports digital channel starsports.com and the Vodafone McLaren Mercedes team for the 2013 Formula 1 Indian Grand Prix that will be held between 25 to 27 October. As a part of the deal, the rear wings of the McLaren Mercedes cars will sport the logo of starsports.com.

    This apart, the website will also live stream the race live on 26 and 27 October (qualifying and final race) as well as develop programmes such as exclusive interaction with the team drivers Jenson Button and Sergio Perez as well as management including team principal Martin Whitmarsh and sporting director Sam Michael.

    Interviews with team engineers will help viewers understand the mechanics of the garage. ESPN Software COO Vijay Rajput says, “We believe this partnership will help in promoting starsports.com as the definitive destination for sports on digital. We will present an unrivalled live video experience as well as a place for replays and catch-up. The service will feature original content not screened on television, including outstanding video stories and insightful contributions from experts.”

    Although feature videos are free to watch, the live streaming is not. Viewers have to pay Rs 500 to watch the whole F1 series that includes already gone by Korean and Japanese Grand prix and upcoming Indian, US, Abu Dhabi and Brazil ones. Live streaming of other sports is also a paid privilege with the ongoing India-Australia series priced at Rs 100 for all the matches. There is no delay in the stream.

    “It is not just about putting a TV signal on the website but about giving viewers a fully different experience,” expounds ESPN Software India’s spokesperson. The live stream is accompanied by a video timeline to catch up on the event as well as ongoing statistics. F1 will also feature prominently on the site as well as be integrated into the ongoing cricket series between India and Australia. Star Sports plans to promote other sports through cricket since the Englishman’s game strikes a chord with Indian people like none other.

    Social media will also engage viewers but it is only complimentary to the actual experience of watching it on the website. The live telecast on the two days will see Petronas and Rolex as presenting sponsors while Samsung, Micromax, Pernord Ricard and Vodafone will be associate sponsors apart from several spot buyers. As of now, the channel does not plan to have any Hindi commentary.

    This year, the channel aims at expanding its portfolio by introducing a wide variety of sports to Indian viewers. The availability of live streaming for all kinds of sports is an effort to build the website as the only destination sports fans go to for catching live action in HD as well as provide additional data and analytics that are integrated into the video experience through their gadgets.

    “Over the years, F1 has developed a strong following in the country. The introduction of Indian Grand Prix has further helped in broad basing the fan following. The live telecast of India Grand Prix last year generated average TVTs which were more than double the average TVTs generated by other races. Even on reach front, Indian GP delivered far higher numbers as compared to other races,” says Rajput.
    Though Star India is aware that cricket is the dominant sport in the country, it feels that there is space for other sports to also grab eyeballs.