Tag: ESPN Software India

  • Broadcaster cannot direct service providers on minimum period of telecast: TDSAT

    Broadcaster cannot direct service providers on minimum period of telecast: TDSAT

    NEW DELHI: The Telecom Disputes Settlement and Arbitration Tribunal (TDSAT) has said that a broadcaster cannot insist that the service provider must prescribe a minimum subscription period of three months.

     

     In a judgment that may have far-reaching consequences, TDSAT however interpreted the Tariff Order of the Telecom Regulatory Authority of India (TRAI) to mean that the service provider may prescribe a maximum of three months as the minimum period of subscription to its subscribers subscribing to a-la-carte channels.

     

    Allowing the petition by Dish TV against ESPN Software India, chairman justice Aftab Alab and member Kuldeep Singh said clause 5.2 of the Reference Interconnect Offer (RIO) offered by ESPN to Dish TV as well as clause 4.6 is not in conformity with the regulations. The bench also directed that a copy of the judgment be supplied to TRAI.

     

     Accordingly, the bench in the judgment written by Singh said clause 5.6 of RIO shall be modified accordingly. Similarly, clause 8.2 of the RIO shall be modified to make the reporting requirement in conformity with the RIO published by respondent on its website.

     

     Referring to charges by ESPN that Dish TV only beamed matches for any month or part thereof when ESPN’s channel is showing cricket matches in which Indian team is participating and the same is activated as part of the ‘India Cricket Package,’ the calculation of subscribers of such a channel shall be based on the total number of subscribers subscribing to all such bouquets that offer “ICP” for the whole month irrespective of the fact when the channel is activated or de-activated.

     

     The number of subscribers of the respondent’s such channel that is shown as part of ICP shall be calculated on a calendar month basis as all the subscribers subscribing to such bouquets which contain the ICP for all such months or part thereof during which the channel is activated.

     

     The Tribunal said the interest of justice will be served if it is directed that for any month or part thereof when ESPN’s channel is showing cricket matches in which Indian team is participating and the same is activated as part of the ICP, the calculation of subscribers of such a channel shall be based on the total number of subscribers subscribing to all such bouquets that offer “ICP” for the whole month irrespective of the fact when the channel is activated or de-activated. The calculation will be on the calendar month basis and if the matches being played on the channel, due to which the channel is activated as part of ICP, spill over to the next calendar month, the subscribers will be counted for both the months.

     

     The Tribunal directed the parties to enter into the agreement based on the modified RIO within a period of two weeks.

     

    In terms of the Tribunal’s order dated 10 April 2012 in Petition No.382(c) of 2011 filed by ESPN, the petitioner was entitled to the restitution of the amount which was paid to the respondent for the months of September 2011 onwards. The parties shall reconcile their accounts by taking the number of subscribers as calculated in accordance the directions of the Tribunal with regard to subscribers. The respondent, if it so desires, may carry out an audit of the petitioner’s SMS and the petitioner shall fully cooperate with the respondent for the same. The audit and reconciliation of accounts shall be completed within four weeks and the past accounts settled within four weeks thereafter.

     

    It said the Tariff Order was clear that the subscribers referred to in clause 6 are the end users and not the distributor of signals and the sub-clause (ii) applies to the distributor of the signals who can specify the minimum subscription period not exceeding three months to their subscribers for a-la-carte channels. Thus, the Tribunal said that this clause did not give ESPN the right to prescribe the minimum period of three months in their RIO.  

     

     According to the ESPN, Dish TV had formulated one ‘India Cricket Pack’ which is a hybrid pack. This pack has been provided in such a way that subscribers opting for that pack get sports channels for the period of special sports events and where India is playing on one side. It will be available for the period of 5 to 10 days and whenever the match is complete, the channel will get disconnected. According to the respondent such practice is causing huge loss to it as the subscribers getting such facility will not be recorded and reported to the respondent.

  • Dhoni named brand ambassador to promote BPL

    Dhoni named brand ambassador to promote BPL

    NEW DELHI: Indian skipper M S Dhoni has been appointed brand ambassador to promote Barclays Premier League football (BPL) in India by Star Sports.

    A keen football enthusiast and a Manchester United fan, Dhoni will invite all sports fans to ‘Join the Game‘ in a clutter breaking integrated marketing campaign which will be launched early next week. The campaign will have a strong on-air and digital media thrust.

    This announcement comes on the back of the sports broadcaster announcing the launch of Hindi commentary for the first time on BPL. The Hindi commentary will be in addition to the English commentary and will be available for over 100 live matches across the season.

    Speaking on the occasion, ESPN Software India COO Vijay Rajput said, “We are delighted to have MS Dhoni come on board as the brand ambassador for BPL in the country. We are targeting to expand the fan base of BPL in India by leveraging the iconic power and fan following of MS Dhoni to attract cricket fans to sample BPL – Duniya ka sabse bada league. We want these fans to sample matches of BPL through the eyes of their biggest hero. The core campaign idea is ‘Join the Game‘. The launch of BPL in Hindi is in line with our overall strategy of pushing multi-lingual content. We believe that if you want people to consume a lot of content, you should offer it to them in their language of comfort.”

    The BPL campaign will build on Dhoni‘s love for football. He will invite sports fans in India to ‘Join the Game‘. The campaign has interesting renditions of how Dhoni is always missing from action and is glued to the TV sets watching BPL every weekend while his family and friends run around looking for him.

    Speaking on the association, Dhoni said, “I am an avid BPL fan and I just played out a real situation in front of the camera. If I am not busy with cricket, I am always busy with BPL during week-ends. Football is extremely exciting and very close to my heart. I was a goal keeper during my school days. Even today, I play football as a warm up game ahead of key cricket matches.”

    “I feel that Indian sports fans should consume different types of sports. I want them to be passionate about Cricket as they are, but at the same time one needs to give healthy respect for other disciplines as well. It is critical to spread the message of overall sports development and promotion in the country. This Star Sports initiative to provide football commentary now in Hindi will go a long way in making football exciting to watch and comprehend for new audiences across the nation. Similar efforts should be done to promote other sports as well,” India‘s captain added.

    Star Sports has aggressive production plans for non-live programming on this season of BPL in Hindi. The support of non-live programming through the season will play a key role in educating consumers about the league. The broadcaster plans to showcase highlight shows, weekly show based on ‘goals‘; and a weekly magazine show which will review and preview the latest developments from BPL. The sports channel has started off non-live programming with a six episode build-up show ‘Superstar Football‘ which focuses on multiple facets of the league – famous owners, top clubs, top players etc.

    In football, Star Sports channels hold broadcast rights for Barclays Premier League, Spanish La Liga, Italian Serie A, the English FA Cup and England international matches and AFC Events. Star Sports has recently showcased FIFA Confederations Cup 2013.

  • Star Sports ups the glamour quotient for HIL with Akshay Kumar tie-up

    MUMBAI: Star Sports, Asia‘s leading sports broadcaster, has entered into a promotional tie-up with leading Bollywood Superstar Akshay Kumar for the first edition of Hockey India League (HIL).

    Akshay Kumar who is popularly known for his blockbuster Bollywood hits and hard hitting action roles will be promoting the league through specially crafted promotional spots. He will also use this opportunity to promote his upcoming movie ‘Special 26‘. The movie is scheduled to be released on 8 February.

    ESPN Software India MD Aloke Malik said, “We are delighted to be associated with Akshay Kumar for Hockey India League. We will leverage the India England ODI series to promote this association. Akshay will be seen in specially crafted promotional spots for HHIL which will be played during the 4th ODI while a special on-air integration is being planned for the last ODI as well.”

    Prior to the commencement of the tournament, Star Sports had unveiled former India cricketer and Member of Parliament Navjot Singh Sidhu as the brand ambassador for the Hero Hockey India League.

    For providing viewers with a sharp, incisive and engaging view of the game both in Hindi and English language, Star Sports has put in place an illustrious panel of experts comprising former hockey players who are doing commentary on live telecast as well as pre and post-match analysis throughout the league.

    The Hindi commentary panel includes eminent former Indian Hockey players like Mir Ranjan Negi, Jugraj Singh, Deepak Thakur, Mohammed Shahid and Pargat Singh. The English commentary panel comprises of Viren Rasquinha, Cedric D‘Souza, AB Subbaiah and Sandeep Somesh.

    As official broadcasters for the HHIL, Star Sports is showcasing hockey in a completely new avatar offering a TV experience relevant to India‘s young sports audience. The channel also has HD production supported by new camera angles for sharper imagery to sustain viewer interest through the league.

    The International Hockey Federation (FIH) sanctioned ‘Hero Hockey India League‘ is a truly global league with players from as many as 11 countries. The first edition has witnessed participation from 5 teams namely Uttar Pradesh Wizards, Jaypee Punjab Warriors, Delhi Waveriders, Mumbai Magicians and Ranchi Rhinos.