ITV

Tag: Eshwar Nilakantan

  • Xiaomi and Travelxp partner to bring 4K HDR travel content to its TV homes

    Xiaomi and Travelxp partner to bring 4K HDR travel content to its TV homes

    Mumbai: Xiaomi PatchWall users can now enjoy content from the travel channel, Travelxp, as the 4K HDR content provider has signed onto the PatchWall interface and will distribute over 1000+ hours of travel content through its PatchWall integration.

    Xiaomi’s users will have access to Travelxp’s global travel content library through the PatchWall launcher on their Xiaomi smart TV sets. They will be able to discover Travelxp’s content programming from Xiaomi’s curated discovery platform PatchWall, and watch popular food shows like Strictly Street and Thali, to global destination features such as Backpack Thailand and Boarding Pass Finland.

    Xiaomi sold over seven million TVs in the last three years leading up to September 2021. Since the launch of PatchWall in 2019, the company has also made it easier for its users to discover content from over 30+ OTT platforms in India.

    Xiaomi India category lead- TVs Eshwar Nilakantan said, “With the OTT market going strong and the relationship between consumers and services constantly evolving, we at Xiaomi India are focused on making content discovery easier for our customers. With Xiaomi and Redmi TVs, our vision is to provide a unique interface for each user and offer a wide selection with our dedicated focus on building PatchWall. By partnering with Travelxp, we are excited to bring a wide variety of 4K travel content to PatchWall users.”

    Travelxp launched the world’s first 4K HDR Travel OTT through Travelxp RED, which is designed as the one-stop-shop for frequent travelers. “With Xiaomi’s push into 4K televisions, our content availability through PatchWall is a huge boost to our ambition of showcasing travel in 4K HDR to the Indian market, and we are excited to announce that at launch, we will be multi-lingual with our entire content library dubbed in Hindi, Tamil and Bengali.” said Travelxp CEO Tanay Chothani.

    As the OTT market in India expands to over 1000+ billion dollars, this integration is a further shot in the arm for India’s growing video streaming space. The service is available at a subscription price of Rs. 999/year.

  • Pitaara TV launches multi-regional streaming platform Chaupal

    Pitaara TV launches multi-regional streaming platform Chaupal

    Mumbai: Punjabi TV channel Pitaara TV on Saturday announced the global launch of its streaming service platform Chaupal. It will provide access to quality content for entertainment in three regional languages- Punjabi, Haryanvi, and Bhojpuri. The streaming service has been launched globally, across markets and devices.

    Some of Chaupal’s key markets include the United States of America (USA), Canada, the United Kingdom (UK), the United Arab Emirates (UAE), Australia, New Zealand, Fiji, Mauritius, and the European Union (EU).

    The streaming service will provide original and exclusive movies, web series, podcasts, music, documentaries, and entertainment-based content from India and around the world to its viewers.

    Commenting on the development, Pitaara TV’s director Sandeep Bansal said, “This is a proud moment for all of us who have worked so hard for the last three years to bring ‘Chaupal’ to life. Chaupal, as the name suggests, is a gathering of like-minded people who come together for a good time, so we wanted to create a platform that reminded people of their roots, where content could be watched in all the regional languages with family or friends.”

    “Chaupal will keep surprising its consumers with incredible storytelling and talent turning imagination into reality,” Bansal added.  

    “The word ‘Chaupal’ signifies a community space where people gather for a specific purpose. Pitaara TV’s OTT is also one such platform where people speaking different languages and residing in different states and countries will come together to experience endless entertainment in the most affordable way possible. ‘Chaupal: Entertainment Beyond Boundaries’ is an endeavor to make online entertainment truly seamless for audiences anywhere, anytime”, the channel said in a statement.

    The launch was accompanied by the release of 12 originals (films and web series), alongside 50 exclusives and over 300 film offerings. Included in the originals list are “Panchhi” (thriller), “Vardaat” (murder mystery), “Range” (action/crime series), “Kala Shehar (film), Teri Meri Nahi Nibhni (rom-com film), Khich Jatta Khich (episodic), Main vs Tu (film/family drama), Please Kill Me” (suspense film), “Malaal” (Hariyanvi crime film), “London in Haryana” (Haryanvi web series), “Lakhimchand Haryanvi” (Haryanvi film), and “Chapper Phadke” (Haryanvi film). More releases such as “Murabba”, “Chandigarh Waale”, “Tunka Tunka”, “Zila Sngroor”, “Dustbin”, “Shikari”, “Shahi Majra”, “Umran Ch Ki Rakheya”, “Seep”, “Miss Tanya”, and “Shagan” are lined up.

     Hopeful about Chaupal’s potential, popular brands such as Xiaomi and Paul Merchants have partnered with it.

    MI India’s category lead –smart TV, Eshwar Nilakantan remarked, “With Mi TV’s, our vision is to provide a unique interface for each user, and this comes to life with our dedicated focus on building PatchWall for TVs in India. Mi TVs have become India’s favourite smart TVs in no time and keeping our users in mind, we have made it our resolution to enhance the entertainment experience by providing varied content. We are proud to announce our partnership with OTT platform Chaupal which widens our rich content library for all our Punjabi, Haryanvi, and Bhojpuri users. This is the first time a global TV brand has taken the initiative to understand the power of Indian vernacular entertainment and partner with a platform to provide exclusive early access to Mi TV users.”

  • DocuBay signs strategic content integration deal with PatchWall on Mi TVs

    DocuBay signs strategic content integration deal with PatchWall on Mi TVs

    MUMBAI: DocuBay, the premium global membership video-on-demand documentary platform by IN10 Media, today announced a significant content partnership with PatchWall on Mi TV, India’s number 1 Smart TV brand. DocuBay is now available as an integrated offering for all PatchWall users, featuring high-definition and 4K documentaries. Users can now subscribe to DocuBay’s OneTribe Membership (Yearly) worth INR 1499/- at flat 50% off on PatchWall and access its varied selection of finest documentaries, sourced from more than 100 countries.

    DocuBay’s intuitive interface makes the discovery of films that suit each member’s preferences, through specially-curated categories called ‘Bays’ – Nature, Adventure, Travel, Culture, Science, Biography, and newly launched CrimeBay. Additionally, the platform offers short snackable clips called DocuBytes for a quick watch. With this new partnership, DocuBay plans to further strengthen its presence in India through millions of Mi TV’s users.

    Commenting on the Content Integration, DocuBay VP-strategy D Girish said “DocuBay intends to take its premium content to viewers across their preferred platforms and offer an enviable experience. With our seamless interactive user interface, we are able to give easy access to our high-quality documentaries. Through our partnership with MiTV we hope to make further inroads to engage with new audiences and strengthen our OneTribe Community.”

    Xiaomi India MiTV category lead Eshwar Nilakantan said, “With Mi TVs, our vision is to provide a unique interface for each user and this vision comes to life with our dedicated focus on building PatchWall for Mi TV. We are very excited to bring DocuBay onboard and add their unmatched array of documentaries for our over three million Patchwall users. In 2020, we will continue to work hard to build one of the most robust content libraries in India and provide a great content viewing experience to all our users.”