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Tag: Esha Media Research

  • Esha Media Research to launch stock monitoring system

    Esha Media Research to launch stock monitoring system

    MUMBAI: Media monitoring company – Esha Media Research is all set to launch its stock vigilance monitoring system in April this year.

     

    The company has completed the trial run for its new product, which will measure media impact and stock behaviour of any scrip mentioned in broadcast media.

     

    During the trail runs, the system captured references or comments made about a particular scrip by anchors, journalists, analysts, spokespersons or government officials and aided in understanding the trend and the stock market impact made by the anyone’s comment with utmost accuracy.

     

    “The pricing of the product will start from Rs 6 lakh onwards per scrip and it will be of great benefit to the stakeholders including the FIIs, domestic institutions like mutual funds, stockbrokerage houses, corporate and high net-worth individuals among others. Content for the sector like sugar or power or any sector can be customised depending upon the client’s requirement,” said Esha Media Research managing director RS Iyer.

     

    “Keeping in mind the full market capitalisation of over Rs 96,00,000 crore and free float market capitalisation of close to Rs 44,00,000 crore for the top 500 companies on the two premier stock exchanges, it will make more sense for the stakeholders to have this system under their belt at an extremely value added proposition,” Iyer informed.

     

    The output from the new system will be tracking all business channels in India during market hours. The relevant clips can be viewed at click of the button.
     

  • Hatchback car models zoom ahead of SUVs & sedans on TV news: Esha Media Research

    Hatchback car models zoom ahead of SUVs & sedans on TV news: Esha Media Research

    KOLKATA: Hatchback car models occupied more news space on television at 18.5 per cent out of the 99 hour coverage put together on business, general and regional television channels in the month of January 2015, as per media monitoring agency Esha Media Research.

     

    The study conducted by Esha Media further finds that SUVs and sedans occupied 16 per cent and 15 per cent respectively out of the total coverage for the month. 

     

    Among the auto companies, Maruti accounted for 10 per cent of the coverage followed by Mercedes and Tata Motors at seven per cent and 6.5 per cent respectively.

     

    Segment-wise, Maruti led the coverage in hatchback model followed by Nissan, while in the SUV segment, Volvo was ahead of Mahindra. In the sedan segment, Mercedes led the coverage with 4.78 per cent followed by Audi at 2.9 per cent.

     

    Talking on the news trend, Esha Media Research managing director RS Iyer said the data indicates that business news channels accounted for 88 per cent of the total news coverage of 99 hours across all channels while the general and regional news channels accounted for the rest. “We intend to capture key data across several industry verticals and provide them with an invaluable analytical tool for their in-house and outsource PR professionals,” he said.

     

    Though Ford Motors did not figure in any of the segment from news coverage, the company’s executive director Don Butler appeared the most with 1.20 hours of coverage followed by Rajiv Bajaj of Bajaj Auto and Mayank Parekh of Tata Motors with 1.16 hours and 1.13 hours respectively, the report further illustrates.

     

    Among auto experts, Tutu Dhawan held 98 per cent of pie leaving Dilip Desai and Bertrand far behind, while Adil Jal Darukhanawala was marginally ahead of Hormard Sorabjee in the anchor segment.

  • 35th National Games on a hunt for media monitoring agency

    35th National Games on a hunt for media monitoring agency

    KOLKATA: The 35th National Games to be held in ‘God’s own country’ Kerala in January-February 2015, has three companies bidding for the media monitoring assignment. 

     

    According to sources, these three companies include Mumbai-based Esha Media Research, Delhi based IMM – Perfect Relations and Datamation Consultants. The technical bids were opened on 10 July at Thiruvananthapuram.

     

    “The broad objective of appointing a media monitoring agency is to accurately measure the feedback onthe quantum and nature of media coverage before and after the games for a total 10-month period,” said a Kolkata based media expert.

     

    National Games is the premier Multi Discipline Sporting Event held in the country once in every two years and this 35th edition has been allocated to Kerala by Indian Olympic Association. The National Games secretariat is the nodal agency formed by the Government of Kerala for organising the games.

     

    The Games will be hosted for 15 days in 30 venues located across seven districts of the state.

     

    The media monitoring agency will “ensure the success of the publicity and sponsorship campaign by using the feedback to carry out effective communication to all stake-holders,” reads the tender for the bid.

     

    Through the media monitoring initiative, it also intends to bring about improvements in the marketing and sponsorship strategies for this edition of the National Games.

     

    As per the criteria stipulated in the tender, the bidder must have an average annual turnover of at least Rs 50 lakh from media monitoring engagements during the previous three financial years.

     

    The bidder should also have handled at least three assignments of similar nature, scope and complexity, during the past five years.

     

    None of the expected bidders were available for comment.

  • Esha Media Research sees surge in demand of Railway Budget 2014 news clips

    Esha Media Research sees surge in demand of Railway Budget 2014 news clips

    KOLKATA: As the Union Railway Minister Sadananda Gowda started presenting his maiden Rail Budget in Lok Sabha on 8 July, Esha Media Research, a media monitoring and research company, saw an increase in inquiries, seeking news clips of the Railway Budget.

     

    The enquiries were for news clips in parts or as a whole from different stakeholders and interested parties across the ecosystem including big information technology (IT) companies and foreign direct investors (FDIs). The BJP-led government has mooted railway digitisation and foreign investment to improve the country’s railway system.

     

    Esha Media Research says that it currently monitors 140 channels across the nation in all languages. “We are tracking the entire railway budget and also certain areas like IT, FDI, freights in parts,” Esha Media Research managing director R S Iyer informed indiantelevision.com.

     

    “Tracking for railways is more as compared to last year,” Iyer said. “Apart from business houses, we are also receiving inquiries from media agencies tracking the economic content,” he added. Without mentioning the names of the clients and agencies, he revealed that there are some forums across the world that are interested to know and analyse the seriousness of the Prime Minister Narendra Modi-led BJP government.

     

    “We have been tracking from morning all the government interviews across channels, and they will continue to take place till the end of prime time today, maybe until 11pm. We have also started uploading the files,” Iyer informed.

     

    Gowda, during his budget presentation, said that his Ministry would seek cabinet approval for allowing foreign direct investment in the state-owned network, but passenger services would be excluded.

     

    The Railway Minister proposed work stations in select trains as a pilot project this year apart from offering technology for automatic closing of doors both in main line and suburban sections.

     

    He also said that the e-ticketing mechanism would be strengthened to allow 120,000 simultaneous bookings. The proposed overhaul of the e-ticketing system would support 7,200 tickets per minute as against the current 2,000 tickets per minute

     

    The budget also talked about the expansion scope of online booking, including streamlining of booking on mobiles, and providing Wi-Fi in A1 and A category stations and in select trains. E-procurement would be made compulsory for procurements worth Rs 25 lakh and more said Gowda.

     

    “Overall the budget was crisp and concise and the government played safe by not hiking the fare on the day of the budget but two weeks before it,” said a financial expert.

     

    Stock markets have not reacted very favourably to the railway budget-the BSE closed 562 points down at 4pm today as compared to the its pre-opening at 9am. The NSE CNX Nifty index also closed 2.11 per cent lower than its opening today.

  • Esha Media Research to go overseas

    Esha Media Research to go overseas

    KOLKATA: After monitoring over 140 channels in regional languages broadcast across the country, Esha Media Research, a media monitoring and research company, is gearing up to track the overseas television channels.

     

    The wish to monitor TV channels in the foreign countries like Singapore, Malaysia among others comes at a time when the corporate clients of research firm have expanded their work base in those countries.

     

    “Most of our corporate clients do not have access to local TV channels in the other countries. With information being the critical aspect for the clients, we will start monitoring overseas television channel,” said Esha Media Research managing director RS Iyer.

     

    It is learnt that the company is evaluating both the options of either having its own base or tie-up with the agencies in those countries.

     

    When being asked about the revenue model the company is looking at, the company believes that it will see that it gets an opportunity to monitor at least 15-20 minutes of clipping per week. “We will see the RoI (return of investment) should be good at Singapore and Malaysia,” he adds.

     

    indiantelevision.com has already reported that the media company plans to increase the monitoring to 200 channels in the country, in the near future.

     

    “The monitoring is done using state of- the-art equipment that allows it to record, retrieve, transcribe, translate, and deliver reports in formats ranging from CD and DVD to immediate uploads via FTP or a customized web page. This enables the client to log in, access and also news of their interest, anytime, anywhere,” he adds further.

  • Banks occupy moderate news space on TV compared to advertising budgets: Esha Media

    Banks occupy moderate news space on TV compared to advertising budgets: Esha Media

    KOLKATA: Commercial banks in the country hold a relatively negligible news space in the television spectrum compared to their advertising budgets. 

     

    Also, CNBC TV18 continues to occupy the top slot in banking news space followed by Bloomberg TV.

     

    According to a study conducted by Esha Media Research, State Bank of India (SBI) among all the other banks including the regulator –the Reserve Bank of India (RBI) occupied the maximum space on TV of 20.30 hours in the month of May 2014 that was equivalent to spending Rs 32.73 crore on advertising.

     

    “In other words, SBI, which has an annual budget of close to Rs 400 crore as per its annual report, got itself covered on the merit of news worth Rs 32.73 crore,” said media monitoring agency Esha Media Research managing director RS Iyer.

     

    “Even if the annual budget of SBI is shared in equal proportion between print and TV, the gap between news space and advertising space is extremely wide,” Iyer added.

     

    The study covered around 10 banks, both from the public and private sector. The total coverage cumulatively achieved in terms of advertising replacement value on TV was Rs 231 crore in May 2014 compared to Rs 214 crore in April 2014, Iyer informed referring to the study.

     

    During the month of May, there was a trend reversal with public sector bank occupying more space than private sector banks, who had in April occupied more TV news space.

     

    The Reserve Bank of India followed SBI in occupying more TV space though there was no credit policy statement during the month.  Fourth quarter earnings of banks were key topics that governed the news spectrum during the month.

     

    Among the individual spokesperson, RBI governor Raghuram Rajan occupied the top slot followed by Uday Kotak of Kotak Mahindra Bank.

  • Esha Media Research sees upsurge in demand for political content clips

    Esha Media Research sees upsurge in demand for political content clips

    KOLKATA: With the 2014 Lok Sabha elections likely to become a case study for the whole country, Esha Media Research, a media monitoring and research company, has registered an increase in inquiries seeking clips of political content of top political leaders.

     

    If sources are to be believed, Trinamool Congress’s advertising agency, after the party’s performance in the 16th Lok Sabha polls, has approached Esha Media to conduct a media perception study on the elections as whole.

     

    According to Esha Media Research managing director RS Iyer, of the 1200 hours of business content they track, 700 hours comes from channels that have negligible proportion of political content. “However, during the election season, we have monitored and tracked political content of 45 hours per month resulting in 2,000 clips every month for the past three months,” informs Iyer.

     

    “Apart from political parties and leaders soliciting these clips, we are also receiving inquiries from media agencies and business houses tracking the economic content of certain political leaders,” he adds.

     

    Without revealing the names of the clients and agencies, Iyer informs that some forums are interested in getting the speeches of Prime Minister elect Narendra Modi.

     

    He also emphasised that the demand for content clips is higher in politics than in business news. “For instance, 100 clips are derived from every 12 hours of business content while in the political content the same number of clips is derived in 2 hours 15 minutes. This indicates that more number of people are chasing the same portion of content in the political segment,” Iyer explains.

     

    So what is it that is getting viewers attracted to the political content? Answers Iyer, “The oratory skills of the political leaders have attracted the attention of TV channels to go live and reach out to the drawing rooms of the citizens across the country.”

  • Esha Media Research aims to monitor 200 channels in next 2 months

    Esha Media Research aims to monitor 200 channels in next 2 months

    KOLKATA: Esha Media Research, a media monitoring and research company, has plans of increasing its reach. The media monitoring company, which currently monitors 140 channels, across the nation in all languages, now plans to take this number to 200 channels in the next two months. 

     

    Not only this, the company, which for the past 15 years has been monitoring news channels, is now planning to foray into the entertainment genre as well. Esha Media through this will look at recording, retrieving, transcribing and translating entertainment related content, do celebrity management and movie management.

     

    “Esha Media is a broadcast news monitoring agency and tracks close to 140 channels beamed into India. In next two months, we aim to increase the monitoring to 200 channels,” Esha Media Research managing director RS Iyer told indiantelevision.com.

     

    “News is our bread and butter now but sooner we will monitor entertainment related developments frame by frame,” he added.

     

    The monitoring of channels is done using state of- the-art equipment that allows the agency to record, retrieve, transcribe, translate and deliver reports in formats ranging from CD and DVD to immediate uploads via FTP or a customized web page. “This enables the client to log in and access news of their interest, anytime and anywhere,” he said.

     

    Esha Media tracks Star Jhalsa, ETV Bangla, 24 Ghanta, ABP Anando and Doordarshan Bangla among others in the Kolkata News television market.

     

    The agency had recently conducted a research monitoring television for the banking sector during the period of 1 April-30 April. The research showed that CNBC TV 18 had garnered lion’s share of programme sponsorship by banks followed by ET Now, a distant second. The study revealed that while CNBC TV18 got 39.58 per cent, ET NOW commanded 20.66 per cent.

     

    The ‘Television Monitoring Intelligence Report’ further revealed that private sector banks occupy more television media space than public sector banks.

     

    “Private sector banks enjoy a higher multiple in terms of price to book value over their public sector cousins and thereby a better valuation on the stock market. Our monthly report for April also endorses that the private sector banks have been able to occupy more TV media space than public sector banks, deriving better perception points,” he added.

     

    The research report further found that Reserve Bank of India (RBI) occupies 22 per cent space of the total news in the banking sector on TV. And RBI’s credit policy governs the news coverage. “Reserve Bank of India governor Raghuram Rajan occupies more space than the vocal deputy governor K C Chakrabarty,” the research further added.

     

    RBI’s share of space in the total news coverage was around 22.16 per cent.  CNBC TV18 has 6.85 per cent, while CNBC Awaaz and ET NOW has 3.08 per cent and 3.87 per cent respectively.

     

    On the other hand, the share for NDTV Profit, Bloomberg TV and Zee Business are 3.73 per cent, 3.45 per cent and 1.18 per cent respectively.

     

    Total coverage of private banks far exceeded the public banks with ICICI Bank garnering 880 clips, HDFC Bank 831 clips and Axis Bank 638 clips. State Bank of India (SBI) commanded 634 clips.