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Tag: Eros STX Global

  • Eros Now partners with Applause Entertainment for Udan Patolas

    Eros Now partners with Applause Entertainment for Udan Patolas

    MUMBAI: Streaming platform Eros Now has partnered with Applause Entertainment to create a premium romantic comedy series titled Udan Patolas. The audience can look forward to a fun-filled entertaining piece of content with intense emotion and drama that will be seen on the OTT.

    Udan Patolas, is the Indian adaptation of hit Israeli series Honey Badgers from Armoza Formats, a riveting story of four friends and their aspirational journey in Mumbai. This is a tale of a strong sisterhood replete with inside jokes, emotional upheavals, and many unplanned comic moments. The Eros Now Original series is produced by Applause Entertainment in association with Sol Production and is directed by Shakti Sagar Chopra. It features Aastha Sidana, Sukhmani Sadana, Apoorva Arora, Poppy Jabbal, Tanya Kalra, Manik Singh, Rajbeer Singh, Mayank Arora, Vaibhav Talwar, and Rakesh Bedi.

    Eros Group chief content officer Ridhima Lulla said, "At Eros, our constant endeavour is to present audiences with fresh and fascinating content in varied genres. The partnership with Applause Entertainment is a step further in enhancing our robust Originals library and continue to attract audience across demographics and geographies. We have always presented Indian content internationally and with Udan Patolas we will now be showcasing an international adaptation for our viewers.”

    Applause Entertainment CEO Sameer Nair said, "We are excited to partner with Eros Now to build their slate of original content. We are glad to be able to entertain and delight their customers with two exciting series from the house of Applause, starting with Udan Patolas.

    Recently, Eros Now unveiled its strategic market expansion plan, as part of which it will add 46 new titles – comprising 33 film premieres and 13 original series – in 2021. The platform caters to 36.2 million paid subscribers and 211.5 million registered users worldwide as of 30 September 2020.

  • Virtual Fireside Series: Catch Eros STX Global’s Pradeep Dwivedi live on 18 Sep

    Virtual Fireside Series: Catch Eros STX Global’s Pradeep Dwivedi live on 18 Sep

    KOLKATA: Taking ahead its virtual fireside series with eminent professionals of the media and advertising industry in India, Indiantelevision.com will be hosting Eros STX Global CEO-India Pradeep Dwivedi on Friday 18 September at 11.30 am. The session will be helmed by our founder, CEO, and editor-in-chief Anil Wanvari.

    Dwivedi is an industry veteran with nearly three decades of experience across media, marketing, publishing and advertising. He has worked at multiple brands and publishing houses in different capacities and played a key role in the growth. Dwivedi started his career with Eicher Motors, and went on to work with GE Capitals, Standard Chartered Bank, and American Express. His longest stint has been with Tata Tele Services which extended just a little over eight years. Post that he served with Dainik Bhaskar Group as chief corporate sales and marketing officer and later served in the capacity of chief executive officer with Sakal Group.   

    Watch more Virtual Fireside Chats

    Eros International recently changed its corporate name to Eros STX Global Corporation recently following the completion of rare Bollywood-Hollywood merger. The opportunities are flaring up for both sides of the business – OTT and studio segment. At this crucial juncture of the business, Pradeep Dwivedi is spearheading the Indian market of the newly merged entity.

    Read more news on Eros

    Dwivedi will be sharing his experiences of sailing through the times of pandemic, the changing landscape of the media environment, new trends and developments in the content space, merging of Bollywood and Hollywood at Eros STX Global and leadership & life lessons.

  • Eros STX Global forecasts 50 mn monthly paid subscribers for Eros Now by 2022

    Eros STX Global forecasts 50 mn monthly paid subscribers for Eros Now by 2022

    KOLKATA: Eros International and STX Filmworks completed the big Bollywood-Hollywood merger last month. The newly combined company Eros STX Global Corporation forecasts 50 million monthly paid subscribers for Eros Now and generate $1 billion in revenue for the calendar year 2022.

    Eros Now reached 33.8 million paid monthly subscribers and 205.8 million registered users as of 30 June. “Despite the business challenges arising from the pandemic, Eros STX has seen a substantial increase in both new subscriptions and consumer engagement on the Eros Now platform driven by increased time spent at home as well as fewer out-of-home entertainment options available,” Eros STX Global co-chairman and CEO Robert Simonds said.

     “Eros Now has a strong slate of films and original series scheduled for release over the coming quarters, and the Company expects this to help drive continued growth in the paying subscriber base in India and around the world. Consumers are watching more content on the platform than ever before, an acceleration of growth that will provide strong tailwinds to the combined business for the coming quarters,” he added.

    Simonds seems extremely optimistic about Eros Now as he said it has one of the largest libraries of local and regional language content in the Indian marketplace which would take a significant investment of capital for a competitor to even try to replicate it. He also cited the independent, third-party valuation that was done in February which valued Eros library at $1 billion approximately. 

    Other than Eros Now, Eros STX’s co-production with some of the largest global players like Amazon and Netflix also opens another growth window for the company.