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Tag: Eros Now

  • Eros Now Partners with Sony India

    Eros Now Partners with Sony India

    KOLKATA: Eros Now today announced its collaboration with one of the leading and most trusted television brands, Sony India, to provide unlimited online entertainment to consumers in India. This alliance between the two renowned household brands enables a large base of existing (BRAVIA E series and newer TV models) as well as prospective Sony BRAVIA customers to access Eros Now's pre-installed app seamlessly on their smart TVs and enjoy its massive content catalogue on high definition, superior quality screens.

    Indian families have been watching television together more frequently since the coronavirus lockdown began in March. At a time when consumers are increasingly enjoying content along with their families on smart screens, this partnership caters to the demand of audiences across demographics.

    India's smart TV market has witnessed exponential growth in recent times, and it demonstrates the growing trend of co-viewing in the country. According to Counterpoint research, in 2019 India has seen a substantial 25 per cent growth in demand for smart televisions fuelled by overall industry growth of 15 per cent, to a record 15 million units per annum.

    Under lockdown, with homes transformed into theatres, the audience can now binge-watch Eros Now's original shows, over 12,000 movie titles, music videos, short-format content Quickies and more on the Eros Now app on their Sony BRAVIA TVs most evenings, with their entire family.

    Commenting on the announcement, Eros Now CEO Ali Hussein said, "The recent surge of online video streaming on smart TVs offers a massive opportunity for leading OTT players and Smart TV manufacturers to join hands and picture a new growth story. There is a vast audience base across demographics who have now started enjoying online video content, and smart TV is boosting this habit. Thus, the partnership with Sony TV helps in further increasing the co-viewing experience in India with family-friendly video content offered on Eros Now platform becoming a growing trend and resonating across all age groups."

    Sony India BRAVIA Business head Ranvijay Singh added, "Our consumer-centric approach led us to partner with one of India's leading OTT player, Eros Now. Eros Now's massive movie library, originals and music will certainly add to the entertainment services on Sony BRAVIA smart TVs and offer wholesome entertainment to our audience seamlessly."

  • Eros Now partners with CashKaro

    Eros Now partners with CashKaro

    KOLKATA: Eros Now announced a strategic partnership with one of India’s largest Cashback and Coupon sites, CashKaro.com on Wednesday. The association allows CashKaro users to benefit from a special discount offer on Eros Now’s annual subscription and provide access to Eros Now’s massive content catalogue to a wider audience across the country.

    Eros Now’s continuing commitment to offer convenient payment gateways for consumers has led to the partnership with CashKaro, which will provide additional value to its massive customer base along with the special discount. Importantly, the inclusion of Eros Now also builds CashKaro’s entertainment catalogue which currently offers services across categories including fashion, beauty, personal care and electronic devices among others.

    As the online video consumption market continues to grow rapidly, offering Eros Now’s massive content catalogue including 12,000 plus movie titles, original shows, music, short format content Quickie and more with a discount offer, enhances CashKaro’s offerings. Subscribing to Eros Now via CashKaro enables users to avail special discount offers on the annual subscription.

    Commenting on the association, Eros Now CEO Ali Hussein said, “Today’s consumers are increasingly adopting digital mediums to meet their demands and we at Eros Now have been catering to their choices with clutter-breaking initiatives. The strategic deal with CashKaro further builds excitement amongst movie buffs, original show followers and music lovers to access the best of online entertainment by subscribing to Eros Now.”

    CashKaro co-founder Swati Bhargava added, “Eros Now’s massive content library, paired with the convenience of digital payment and discount offers, will certainly fulfill the growing demand of users for OTT content. This partnership enables us to further widen our service catalogue and offer greater volume and variety to our users, in the OTT entertainment category. CashKaro always stands true to its mission statement #YouGetMore Hamesha and this collaboration with Eros Now helps us do just that.”

  • Eros Now Partners with Dish TV India

    Eros Now Partners with Dish TV India

    KOLKATA:Eros Now today announced its partnership with Dish TV, the leading direct-to-home (DTH) offering the best of online entertainment. As part of the association, Dish TV & D2H users can access Eros Now's massive content library including 12,000 plus movie titles, original shows, short-format content Quickie, music through their android set-top boxes – Dish SMRT Hub & D2H Stream, respectively.

    Online content consumption is increasing rapidly as consumers access streaming services from their home. This partnership further deepens Eros Now's reach by providing seamless access to Dish TV India's vast number of consumers in the country. DishTVAND D2H users can avail free access to Eros Now on the first month's subscription after which users can pay as per their subscription plans. The inclusion of Eros Now in DishTV and D2H set-top box, SMRT Stick and SMRT Kit with Alexa services enhances consumers' streaming experience.

    Dish SMRT Hub’ and ‘d2h stream’ are internet-based Android-based HD Set Top Boxes and offer a host of features including built-in Google Assistant, Chromecast, Google Play and access to all popular apps. Coupled with the ease of using voice commands via Google Assistant, these Android-based set-top boxes are compatible with any television set and available for Rs 3,999 for new subscribers and Rs 2,499 for existing subscribers.

    Commenting on the partnership, Eros Now  CEO Ali Hussein said, "Eros Now has a vast movie catalogue that features cult classics to modern, new-age films. The massive content library offers high-quality experience to the consumers who can consume the content from their homes on smart TVs, at their convenience. This transformation of OTT consumption moving from personal, private devices to television sets in the living room, is a growing trend with movies and other long-format content being consumed on large screens. Eros Now's endeavour has always been to present the best of online streaming content and provide seamless access to consumers across markets as well as different mediums. The association with Dish TV's innovative services keeps its vast consumer base glued to the television sets with the inclusion of Eros Now's content that offers premium OTT experience."

    Commenting on the association, Executive Director and Group CEO, Dish TV India Ltd executive director and group CEO Anil Dua said, “In our endeavour to provide the best of both the linear and online entertainment options, we have recently introduced a whole range of connected devices including Android STB’s and streaming sticks. We are happy to partner with Eros Now and this partnership will enable our customers to have access to their vast online content library across both our Dish and D2H platforms. Dish TV India is committed to delivering the best TV viewing experience while offering unique content options to its customers and this partnership is another step in the same direction.”

    In addition to Android STBs, Eros Now is also available on Dish SMRT Stick & SMRT Kit and will be soon available on D2H magic & D2h Magic Voice-Enabled.

  • Eros Now enters into strategic distribution partnership with Vayam Technologies

    Eros Now enters into strategic distribution partnership with Vayam Technologies

    MUMBAI: Eros Now, the cutting-edge digital over-the-top (OTT) South Asian entertainment platform owned by Eros International Plc, a global Indian entertainment company, announced its agreement with Vayam Technologies Ltd to distribute the OTT platform across districts of Uttar Pradesh through its common service centres (also known as Jan Seva Kendra). Eros Now will be part of Vayamtech's business to customer (B2C) services that provide access to village-level entrepreneurs (VLEs), hosted on its platform.

    Eros Now's availability at nearly 20,000 common service centres, one of the largest government-approved online service delivery channels, across 21 districts in Uttar Pradesh will enhance the reach of the leading online video streaming platform and shall cater to more than two million consumers in the rural areas of the above mentioned state.

    Eros Now CEO Ali Hussein said, "The alliance  between Eros Now and Vayamtech is a result of our common belief in using the power of the internet to offer the best services to customers across India. The people of rural India are increasingly using the internet for their daily needs, and it has now become imperative for businesses to offer rural audiences with seamless access to services. Eros Now's distribution through Vayamtech network of common service centres will offer the massive audience base the best of online video streaming service." 

    As per the Internet & Mobile Association of India's (IAMAI) report, rural India houses 227 million active internet users, 10 per cent more than urban India's about 205 million, as of November 2019. The association, therefore, acts as a perfect distribution mechanism for Eros Now through common service centres (multiple-services-single-window delivering government and private essential services) that will not only deepen Eros Now's reach in the state but also aims to bring socio-economic upliftment in rural areas.

    Vayam’s know-how and familiarity of working for people at bottom of the pyramid extends across multiple states reaching millions of rural citizens. Adhaar Enrolment, Census and Surveys, e-district, CSCs, Facilitation Centres, Banking, Insurance, Product Delivery etc. have facilitated in reaching out to 70 per cent of rural population residing in states of Rajasthan, Uttar Pradesh, Gujarat, Madhya Pradesh and Bihar. 

    Vayamtech executive director Jitendra Tiwari added, "OTT platforms across India are witnessing huge demand and adding Eros Now in Vayamtech's services will result in revenue yielding for the brand by benefiting the customers with easy access to online entertainment. Uttar Pradesh is a massive market and our common service centres across 21 districts in the state is an ideal model for the delivery of the entertainment platform."

    Uttar Pradesh is certainly one of the biggest Hindi speaking markets and Eros Now's massive content catalogue comprising over 12,000 Bollywood movies, original shows, short-format content category Quickie, music and more will offer the best of online entertainment experience. 

  • Eros Now Select Available Now Through Apple TV Channels in India

    Eros Now Select Available Now Through Apple TV Channels in India

    MUMBAI: Eros International Plc (NYSE: EROS), a Global Indian Entertainment Company, announced today that its leading digital over-the-top (OTT) South Asian entertainment platform, Eros Now Select, is now available to customers in India through Apple TV channels on the Apple TV app on iPhone, iPad, Apple TV, iPod touch, Mac, select Samsung and LG smart TVs, and Roku and Amazon Fire TV devices. After its successful launch in the US and Canada, Eros Now Select is the first Indian service available through Apple TV channels in India.

    Eros Now Select (https://apple.co/-erosnow) offers an exceptional content catalog consisting of Bollywood movies, originals, short-format content (Quickie), amongst others. Subscribers of Eros Now Select through Apple TV channels can access popular movies such as Omkara, Love Aaj Kal, Goliyon Ki Rasleela, Ram-Leela, Bajirao Mastani, Vicky Donor and Shubh Mangal Saavdhan, to name a few. Also, the service provides original series across varied genres such as Smoke, Side Hero, Flip, Salute Siachen, amongst others that will keep audiences captivated.

    Online India streaming is witnessing exponential growth, and the launch on Apple TV channels further bolsters the growth of India’s OTT industry. Offering the best of OTT with Eros Now Select on the Apple TV app caters to the growing demand for innovative and entertaining digital video content.

    Subscribers to Eros Now Select through Apple TV channels can watch online or enjoy offline downloads of their favorite shows on the Apple TV app. Through Family Sharing, up to six family members can share subscriptions to Apple TV channels using just their Apple ID and password.

    Commenting on the announcement, Ali Hussein, CEO, Eros Now said, “Eros Now Select caters to the growing demand for online streaming. We’re looking forward to bringing our content library to Apple customers in India through Apple TV channels."

    The Apple TV app brings together all the ways to watch shows and movies into one app and is available on iPhone, iPad, Apple TV, Mac, select Samsung and LG smart TVs, and Roku and Amazon Fire TV devices. The Apple TV app also features Apple TV+, Apple’s new video subscription service offering original shows, movies and documentaries from the world’s most creative storytellers, as well as other Apple TV channels, personalized and curated recommendations, and movies and TV shows to buy or rent.
     

  • Eros Now’s original series ‘Metro Park’ releases a quarantine edition

    Eros Now’s original series ‘Metro Park’ releases a quarantine edition

    MUMBAI: OTT platform Eros Now has announced the release of a special quarantine edition of its original series titled ‘Metro Park’. Five episodes of three to five minutes each promises to take fans on an exciting joyride as it showcases a fascinating story that revolves around the members of a Gujarati family settled in New Jersey, USA.

    The first season of the original series had gained much applause in 2019.  

    Over the years, Indian culture has made its presence felt globally. Regardless of which part of the world we are in, our deep-rooted values have given birth to many Indian neighbourhoods. The distinctive and individual characteristics of Indians settled abroad not only capture everyone’s attention but often our desi community is seen as a catalyst for some quirkiness. Art imitates life, and that comes across in this captivating series starring Ranvir Shorey, Purbi Joshi, Omi Vaidya, Vega Tamotia and Pitobash Tripathy amongst others. The first season received several accolades and popularised the concept of e-pooja in many places, setting an all-new trend.

    A perfect blend of drama and comedy, ‘Metro Park – Quarantine’ Edition is here to leave us all entertained. This time around, the residents of Metro Park can be seen in quarantine mode; however Covid2019 fails to curb the spirit of its cheerful and chirpy residents even in such challenging times. In this quarantine special edition one can witness how despite staying indoors, Kalpesh and gang adapt to the new ways of living which has become the new normal and stay cautious, creative, and maybe even a little calm.

    This quarantine edition has had actors shoot their portions independently at their residences. Right from Payal taking online dance sessions to Kalpesh trying his hands at cooking – there is a lot that in the series that will keep you glued to the screen.

    Eros Group chief content officer says: "The amount of love Metro Park's first season garnered last year, it got all of us at Eros Now really excited to put together a special Quarantine Edition of the show. We are aiming to deliver exciting and unique content for our viewers world over, which they can binge watch and enjoy during the lockdown. With the characters and milieu both being relatable to the current circumstances worldwide, we are confident this special edition will be showered with tons of love by the audiences.”

    Ecstatic to be a part of Metro Park – Quarantine Edition, Ranvir Shorey said: “It is always a joy to work with Eros, and even more so to work on Metro Park. It is very special to me, as it was the first series that I shot for a digital platform. Shooting for Metro Park – Quarantine Edition has been truly exciting and nerve-wracking at the same time because it is entirely shot from home by the cast, which is turning into the new normal in the times of Covid – 19. I’m hopeful that Metro Park fans will enjoy watching these specials especially made for them.”

    Omi Vaidya also spoke about working on this special edition of the series and added: “People are struggling in lockdown and the stories we see on tv/online suddenly seem so irrelevant and don't speak to the challenges people are facing right now. Because of Metro Park season one's success and the immense appreciation it received from audiences, we made it a point to create a special Metro Park – Quarantine Edition to give people some relief and a comedic mirror of their own lives. We are just so lucky we have such a dynamic partner like Eros Now to bring out such interesting content. It's been a wonderful experience collaborating with them as they take chances and push the envelope of quality storytelling."

    Written by Ajayan Venugopalan and directed by Abi Varghese and Ajayan Venugopalan, Metro Park – Quarantine Edition will be premiering on ErosNow.com Saturday, 23 May onwards.

    Trailer:  bit.ly/MetroParkQE_OfficialTrailer …

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  • Eros Now, Oppo partner to provide smartphone users with premium content

    Eros Now, Oppo partner to provide smartphone users with premium content

    Mumbai: Eros International Plc-owned Eros Now has partnered with Oppo mobile phones to give access to its massive content library consisting over 12,000+ movie titles, original shows, music videos and short-format content on Eros Now Quickie on the Oppo App store.

    At a time when mobile consumption is growing exponentially, OTT platforms have emerged as the biggest gainers. Consumers have spent three hours more on their mobile phones in the week ended 27 March, 2020, as per the recent Barc India-Nielsen report.

    The partnership between Eros Now and Oppo further accelerates this growth by offering users seamless access to premium content on their smartphones. As part of the deal, Oppo users can avail a one-month free subscription to Eros Now services.

    This alliance is a result of Eros Now's and Oppo’s shared vision to enhance consumers’ viewing experience. Eros Now’s robust content line-up delivered on Oppo handsets’ high-quality display caters to consumers’ demand for the superior binge-viewing experience. Also, with this deal, Eros Now further expands reach by offering a superior streaming experience for Oppo’s user base in India.

    Eros Now CEO Ali Hussein said: “Strategic partnership, robust content line-up and superior-tech backend has fast-tracked Eros Now’s growth story. The association with Oppo, a leader in the smartphone market, enables us to deliver enhanced viewing experience to our existing and potential consumers using Oppo handsets. The inclusion of Eros Now App adds value to the services offered on the Oppo App store by providing consumers with the best of online streaming.”

    Yajun, country manager – OPPO mobile internet business, said: "We are delighted to welcome Eros Now to team up with App Market. App Market is a safe, secure, and easy to use platform. We value such partnerships which strengthen our association with developers like Eros Now to provide rich content & services to our user base."

  • Eros Now enters Bangladesh market

    Eros Now enters Bangladesh market

    Mumbai: Eros International Plc-owned OTT platform Eros Now today announced its association with Allianz International Holdings Ltd, a holding company and investment house with a significant presence in the middle-east, Africa, Asia and North America. The company has a strong understanding of the local culture and through its investment in various sectors, it has a diverse service offering that makes it one of the leading organisations in the region. As part of the collaboration, Allianz Holdings will distribute the video-on-demand service, Eros Now in Bangladesh.

    Bangladesh is home to a large audience base that consumes Indian entertainment content, especially Bollywood movies. Given its proximity to India, the Bangladeshis share various similarities and tastes, including their appreciation for Bollywood and other Indian content. The Eros Now-Allianz Holdings partnership will enable the former to expand its offering to the country and capture a large share of audience. The content catalogue of Eros Now comprises over 12,000 movie titles, original shows, music videos, international shows, and short-format content category Quickie, to name a few.

    As a distribution partner in Bangladesh, Allianz Holdings will expand Eros Now’s reach and business by distributing the online streaming platform to telecom and internet providers, OEM’s including set-top boxes and TV sets as well as promote the brand in the country through marketing tie-ups. Eros Now’s physical subscription card will also be available in more than 100,000 retail outlets, thus offering Bangladeshis easy access to premium entertainment content.

    Eros Digital chairman-CEO Rishika Lulla Singh said: “Strategic market expansion has further strengthened the growth of Eros Now. The association with Allianz Holdings enables us to offer our wide-ranging Indian entertainment content, especially popular Bengali movies, to the wide consumer base in Bangladesh. The content line-up includes some incredible titles such as Goopy Bagha Phiray Elo, Hirak Rajar Deshe, Mauchaak, Rup Katha Noy that will certainly entice the Bengali movie fan base as we deepen our reach in the underserved market.”

    Eros Now CEO Ali Hussein commented: “Indian content has unprecedented demand in South Asian countries including Bangladesh. We are constantly building a stronger connect with audiences across the globe by partnering with the most trusted brands. Allianz Holdings and we share similar ideologies; the distribution portfolio will thus enable us to tap a massive fan base for Indian online content in Bangladesh.”

    Allianz Holdings Ltd CEO Sakib M Rahman adds: “Allianz Holdings has over the years earned the reputation of rapidly developing business environment with a strong understanding of local culture. Eros Now is one of the most preferred Indian online streaming giants offering a wide variety of content that will entice the Bangladesh audience. Our strong distribution network focuses on serving the video-on-demand service to the potential consumers across the country.”

  • Eros Now partners with Visa to expand consumer offering

    Eros Now partners with Visa to expand consumer offering

    MUMBAI: OTT platform Eros Now has partnered with Visa, which allows Visa debit and credit card users in India to avail Eros Now’s massive content library. This includes 12,000-plus movie titles, original shows, music videos, short format content, Quickies, at a discount to the annual Eros Now subscription price.

    This partnership will offer Visa cardholders a discount of 50 per cent on their annual subscription to Eros Now and access to a plethora of entertainment from cult Bollywood movies such as Maine Pyaar Kiya, Rangeela, Hum Dil De Chuke Sanaam to Love Aaj Kal, Tanu Weds Manu, Manmarziyaan, amongst others. The library also entails originals from the house of Eros Now that caters to varied genres such as drama, thriller, comedy, to name a few.  

    According to a 2019 report by Eros Now and KPMG, more Indians are consuming content across an array of digital formats and platforms. The average time an Indian consumer spends on OTT platform is 70 minutes, and the average frequency of access is 12.5 times a week. The average single session duration is 40 minutes. This data thus shows that consumers are spending considerable time watching online content. This partnership with Visa will further enable consumers to choose from varied entertainment options that will help in boosting viewership. 

    Eros Now’s collaboration with Visa will strengthen the payment integration for Eros Now that provides high-quality digital video experiences. At a time when there is unparalleled growth in online payment and digital video streaming platforms, the partnership, exclusive to Visa consumers, will offer a wider range of payment options that they can pay for seamless access to unlimited and superior entertainment content.

    Eros Now CEO Ali Hussein said: “Eros Now is known to entertain audience, since generations and an association such as this with Visa helps in further strengthening our promise of offering consumers with the best of entertainment. Visa, a leader in payments technology around the world, has been offering a great value proposition to Indian consumers. Therefore, this association will help in further boosting the viewership by offering them easy access to the vast content catalogue of Eros Now.”

    Arvind Ronta, head of products, Visa India & South Asia, says; “Today, there is an uptick in the consumption of digital entertainment through OTT platforms by consumers. We are happy to partner with Eros Now to give its customers the option of paying for subscriptions through Visa cards, that too at a special rate.  This offer will enable more users to avail of the vast Eros Now library to watch superior content and pay for it securely and seamlessly through existing Visa credit and debit cards.”

  • Eros Now expands existing partnership with BSNL

    Eros Now expands existing partnership with BSNL

    MUMBAI: Eros Now announced that it has further expanded its existing partnership with the state-owned telecommunications company Bharat Sanchar Nigam Ltd (BSNL), with a core focus of entertainment on demand consumption in tier 2 and tier 3 markets of India.

    This launch of bundled subscription vouchers further strengthens Eros Now’s reach by bundling subscriptions and launching three new BSNL special tariff voucher plans that will provide consumers access to a wide variety of online content. These subscription vouchers are both affordable and convenient as consumers can save on subscribing to video streaming platforms without compromising on the entertainment portfolio offered by Eros Now.

    BSNL offers its massive customer base with varied choices to choose the best tariff pack, and this alliance with Eros Now enables the telecom company to provide access to online entertainment. Eros Now is bundled for 24 days on the prepaid recharge pack of Rs 98, while the value of Rs 298 has Eros Now for 54 days and another pack of Rs 1,999 for 60 days that customers can choose from.

    These prepaid recharge packs are a doorway for consumers to access Eros Now’s massive content catalogue including 12,000+ movie titles, original shows, music videos, short-format content – Eros
    Now Quickies and much more. BSNL, which has a strong foothold in the heartland of India, further entices its existing customer base and potential customers by offering the best of entertainment available on Eros Now.

    A recently-published Ovum-Amdocs report indicates that as many as 50 per cent of mobile users are willing to pay for a premium media service via their carrier bill if offered at a discount or with an extended free trial. These opportunities benefit both cellular telecom players as well as OTT platforms that generate a meaningful amount of subscription revenue through bundled offers.

    Commenting on the development, Eros Now CEO Ali Hussein said: “India’s rural market is increasingly exploring entertainment options on the go. BSNL is one of the strongest telecom players in India and offering Eros Now’s entertaining content library to the customers is a step further in fulfilling audiences’ growing appetite for OTT. These numerous special tariff packs attract different customers who have varied choices and expand our reach by connecting with the heartland of India.”

    BSNL director (CM) Sushil Kumar Mishra added, “Entertainment has been one of the key drivers to attain greater reach in the telecommunication industry in recent times; the trend will only grow in the years to come. We at BSNL always strive to provide customers with unparalleled services at an affordable price. The three-pack subscription vouchers offering Eros Now content allows the audience to explore the best of online video streaming service and its huge content library of entertainment.”