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Tag: Eros Now

  • Eros Now announces ‘Lakhpati’ contest

    Eros Now announces ‘Lakhpati’ contest

    MUMBAI: Celebrating the holiday season, Eros Now, the cutting edge digital over-the-top (OTT) platform from Eros International plc, a leading global company in the Indian film entertainment industry, has announced the launch of Lakhpati Contest. Lucky winners stand a chance to win Rs. 1 Lakh everyday for a period of 30 days as part of the promotions which begin today.

    In a very easy to participate format where the lucky winners literally get paid to enjoy watching the platform’s entertainment content, viewers can download the Eros Now app or register on the website and update their profiles while they watch their favourite movies and shows. The contest is open for free registered users as well as premium subscribers. Post accepting the terms and conditions on daily basis, registered users will have to watch atleast 60 mins of movies and shows from Eros Now’s vast content library while the Plus/Premium users need to watch atleast 30 mins to qualify for the Lakhpati contest.

    To ensure there is no bias or human intervention in the entire process, the winners will be selected by a computerised draw and  the process shall be overseen by third party auditors appointed by the Company.

    Registered users can enter the contest once every calendar week (Mon-Sun) ) and Plus/Premium subscribers can play every day. 

    Commenting on the initiative, Eros Digital, CEO, Rishika Lulla Singh said, “At Eros Now, its a constant endeavor to engage our customers in a wholesome experience and what better initiative than the Lakhpati contest to double the entertainment quotient and bring in more cheer for our subscribers this festive season.”

    The contest is open to viewers in India. For rules and regulations log on to www.erosnow.com

  • Eros Now and PVR Cinemas present – ‘Return of Blockbusters’ Film Festival

    Eros Now and PVR Cinemas present – ‘Return of Blockbusters’ Film Festival

    MUMBAI: PVR Cinemas, in association with Eros Now has brought back the best of Bollywood and Regional movies on the big screen by commencing the ‘Return of Blockbusters’ that commemorates the epic spirit of cinema. The entertainment gala is all set to begin from 24 till 30 of November at select PVR theatres pan India.

    The fiesta will not only include an array of super hit Bollywood and Regional films from the Eros repertoire being showcased at their respective regions; it also offers the enthralling opportunity to buy tickets at the price of one for two.

    “Content is the king for theatres” speaking about the festival, PVR Cinemas CEO Gautam Dutta said, “We always strive to provide the best content to our patrons. It is the goal of the festival to bring back allfond memories attached to some of the biggest flicks from the past. . We hope that our consumers across nation thoroughly enjoy the exclusive cherry-picked movies and feel connected once again.”

    Commenting on the association, Eros Digital CEO Rishika Lulla Singh said, “We are happy to present to audiences some of their favourite movies from Eros Now’s vast catalogue once again on the big screen.”

    The movies, which are planned to be screened for this festival include Rockstar, Bajirao Mastani, Tanu Weds Manu Returns to name a few along with super hit regional movies such as , Posto, Bela Seshe, etc at select PVR theatres across Delhi, Mumbai , Kolkata, Bengaluru, Pune, Hyderabad, Ahmadabad, Ranchi and other selected cities.

  • Eros Now enters South Africa with Telecel Global

    Eros Now enters South Africa with Telecel Global

    MUMBAI: Eros Now has become the first Indian OTT player to enter the South African market through a strategic partnership with telecommunications provider Telecel Global.

    As part of this partnership, Eros Now will be available to Telecel customers as a bundled service with their prepaid and postpaid data plans, IPTV and set-top box with multi-purpose quad service applications. Subscribers will now have access to Eros Now’s library of popular movies, music, TV shows, and originals. Eros Now will leverage on a committed number of annual paid subscribers from this association with Telecel.

    Commenting on the partnership, Eros Digital CEO Rishika Lulla Singh said, “We are excited to enter South Africa in association with Telecel. With this partnership, we continue to expand our global customer reach and strengthen our philosophy of being platform agnostic. Knowing the growing demand among South African viewers for online video content, we will be able to provide the best of Indian entertainment to customers, whenever and wherever they want it”.

    Additionally, Telecel Global is expanding its market presence and services into South Africa. Telecel Global CEO Aimable Mpore said, “This partnership with Eros Now is one step forward towards reaching out to our ethnic customers in South Africa by offering them content customised to their taste and bringing them closer to their mother land.”

    Popularly referred to as ‘The Mobile Continent’, South Africa has seen a high rate of mobile phone adaptation. As per a Nielsen report, mobile video is particularly prominent in African regions.

  • OTT trumps TV by 44 min among youth: Chrome DM

    OTT trumps TV by 44 min among youth: Chrome DM

    BENGALURU: Online was larger of the two platforms for consumption of content by youngsters who consumed content only on television or only online in India, a Chrome Data Analytics and Media (Chrome) “OTT Consumption” study has revealed.

    The average daily time spent on content consumption online was 44 minutes higher than the average daily time spent on content consumption on television. Chrome’s survey included 2,505 respondents of which 28 per cent were aged between 15 and 24 years and 72 per cent were in the age group of 25 to 34. 49 per cent of the respondents were male and 51 per cent were female.

    Television versus online

    According to the study, 16 per cent of the respondents consumed content only on online devices, while only two per cent said that they consumed content on television alone. 81 per cent of the respondents said that they consumed content on both the platforms.

    Consumption patterns by respondents who used both platforms for content consumption

    2,054 respondents consumed content both on television and online.

    Genres consumption

    A mobile phone was the preferred device for music consumption among respondents who used both platforms. Eighty three per cent of the 2,054 respondents said that they consumed music on mobile phones as compared to 34 per cent that said that they also consumed music on television and 17 per cent who said that they also used a desktop/laptop for listening to music.

    In the case of movies, television was the preferred device with 66 per cent saying that they watched movies on television as compared to 39 per cent who watched movies on mobile phones and 29 per cent who watched movies on a desktop/laptop.

    Television was also the preferred device for news consumption, with 64 per cent watching it on television and 29 per cent who also watched it on a mobile phone and 9 per cent who also consumed news on a desktop/laptop.

    Seventy four per cent of the respondents consumed sports content on television. 21 per cent and 14 per cent also consumed it on mobile phone and desktop/laptop respectively.

    Sixty nine per cent consumed GEC content on television, and 17 and 6 per cent watched it on mobile phone and desktop/laptop respectively.

    Daily time spent on the mediums

    The average daily time spent online by the 2,054 respondents who consumed content on both television and online was 1 hour 37 minutes on television and 2 hours and 21 minutes online.

    Twenty nine per cent spent less that 30 minutes viewing television, 39 per cent spent between 1 and 2 hours viewing television daily; 26 per cent spent between 2 and 3 hours daily watching television, 3 per cent spent 3 to 5 hours viewing television daily and 3 per cent spent more than 5 hours on daily television viewing.

    Comparative numbers for online consumption of content were: 23 per cent spent each less than 30 minutes daily and between 1 and 2 hours daily; 29 per cent spent between 2 and 3 hours daily; 9 per cent spent between 3 and 5 hours and 17 per cent spent more than five hours on online content consumption daily.

    Frequency

    Seventy four per cent of were daily watchers of television and 26 per cent had no fixed routine for watching television. 77 per cent watched content online daily; 14 per cent watched content online during weekends and 9 per cent had no fixed routines.

    Apps

    YouTube was the preferred app for consumption of all types and genres of content. Other apps/websites such as hotstar, JioTV, Eros Now, Voot, gaana, saavn, Wynk Music, Sony Liv, TOI and NDTV were used for different content genres.

    Top three apps for music consumption

    The top three apps for Hindi music consumption were YouTube, Hungama and gaana , while for English music consumption they were YouTube, Wynk Music and gaana. In the case of Regional Music, the top three apps were YouTube, saavn and JioTV

    Top three Movie apps

    The top three apps for Hindi content consumption were YouTube, hotstar and Eros Now, for both English and Regional content they were YouTube, hotstar and JioTV.

    Top three GEC apps

    The top three apps for Hindi GEC content were YouTube, hotstar and Voot, while for English and Regional content they were YouTube, hotstar and JioTV.

    Top 3 sports apps.

    The top 3 sports apps were YouTube, hotstar and Sony Liv

    Top 3 News apps/websites

    The top 3 News apps/websites were YouTube, NDTV and TOI

    Top 3 apps for Online exclusive content

    The top 3 apps for online exclusive content were YouTube, Hotstar and Voot

  • Digital entertainment: FreeCharge partners ALTBalaji, Eros Now & SonyLIV

    MUMBAI: FreeCharge, a digital payments platform, has announced its partnership with ALTBalaji, largest digital platform for original shows from India, to provide easy, secure and fast digital payment solutions for users.

    FreeCharge, India’s leading digital payments platform today announced its partnership with ALTBalaji, largest digital platform for original shows from India, to provide easy, secure and fast digital payment solutions for users.

    The company also recently partnered with Eros Now and SonyLIV to accommodate a large set of millennials’ preferences of watching their favourite movies and shows on the go and to binge watch at their convenience.

    These partnerships enable FreeCharge users to subscribe and pay for leading digital entertainment services on their platforms and cater to a wide set of audiences present across. Aimed at young audience, the objective of the tie-up is to provide users easy, secure and 2-click pay and check out option for quality entertainment content.

    Talking about the partnership, FreeCharge COO Ankit Khanna said, “The audience today have slowly begun shifting towards online platforms for their entertainment needs and streaming services provide innovative content with a mass appeal. We are happy to be the payment facilitators for leading digital entertainment companies such as ALTBalaji, Eros Now and SonyLIV to ensure customers get quality entertainment without any difficulty. The aim is paying for preferred movies and shows should be as convenient as accessing them online.”

    FreeCharge is building an ecosystem of merchants to make consumers’ daily payment transactions frictionless and convenient. With this partnership, FreeCharge further expands its usability across more consumption buckets of its consumers. The company which has tie-ups across brands and categories both offline and online aims to become the most preferred option for digital payments by making available easy, secure and less than 10 seconds pay and check out options to consumers.

  • Eros Now plays on Ola Play now

    MUMBAI: Eros Now, one of the fastest growing over-the-top (OTT) Indian entertainment platforms owned by Eros International Plc, has announced a strategic integration deal with India’s leading mobile app for transportation, Ola’s connected car platform for ridesharing, Ola Play. This strategic revenue-sharing partnership through Eros Now subscriptions will enable an immersive and personalized experience which customers can seamlessly control through their smartphones as well as a device mounted at the back of the seat.

    Powered by proprietary in-car and cloud technologies from Ola, Ola Play brings advanced car controls, choice of personalized content and a fully-connected interactive experience for its customers. Eros Now offers the widest library of films, music, premium television, and regional content that has the potential to enhance the experience for many Ola customers.

    Ola commuters will now have easy access to a vast array of unlimited entertainment options through Eros Now on Ola Play. Content will be customized depending on customer preferences and ride information like time and destination to provide the perfect connected in-car experience. The association particularly adds value to the superior experience proposition of Ola Rental and Ola Outstations categories that are widely used by customers. Long, traffic-filled journeys are now going to be easier rides with Eros Now’s broad selection of entertainment choices on display. The offering is currently available in four cities: Mumbai, Delhi, Bangalore, and Hyderabad.

    Commenting on the integration, Eros Digital CEO Rishika Lulla Singh said, “Connected cars are a reality now in India with Ola Play. We are excited to join hands with Ola as our vision remains to provide easy access to premium experience on-the-go. This strategic integration enables increased user engagement and will help us increase our reach to millions of Ola customers.”

    Speaking on the development, Ola Play sr. director Ankit Jain said, “At Ola, we are tirelessly working towards enhancing customer experience, Ola Play is a strong step in that direction. In line with such efforts, our association with Eros Now is sure to offer our discerning customers an unparalleled entertainment experience. A boon for our Outstation customers who spend hours at a stretch in the cab, they now have an even stronger reason to choose Play on our platform. With partnerships such as these, Ola is well on its way to transform the consumer’s ride experience, giving them the power to control their time spent inside the car, and building an experience that is intelligent, contextual, and unique.”

    With this association, Ola Play customers will have access to a vast and diverse range of popular movies on Eros Now. Currently, the offering is available in four cities in the country: Mumbai, Delhi, Bangalore, and Hyderabad.

  • Eros Now available with free Amazon Fire TV subs

    MUMBAI: Eros Now, one of the fastest growing over-the-top (OTT) Indian entertainment platforms, owned by Eros International Plc has announced a strategic partnership with Amazon in India and their recently launched internet streaming device, Fire TV stick.

    Users can enjoy Eros Now’s uninterrupted entertainment services as the app is now pre-installed on Fire TV sticks purchased in India. In addition, Fire TV customers will also receive a three-month free premium subscription to Eros Now, currently priced at Rs 99/month. Following the free trial, Eros Now will receive 70% of all revenue generated from Eros Now subscriptions from Amazon Fire TV. Amazon will be co-marketing the Eros Now service and promoting the app across India with Amazon Fire TV.

    The Fire TV stick can be connected into any high-definition television and used to stream video and audio content, apps, games and more on television. Eros Now offers the widest library of films which caters to the different needs and tastes of the consumer, providing an enriching and fulfilling entertainment experience to the viewer.

    Eros Digital CEO Rishika Lulla Singh said, “The partnership is another step towards tapping a larger consumer and subscriber base, fulfilling their ever-changing entertainment needs and providing them with our unique entertainment viewing experience. With our current subscriber base of 2 million through existing partnerships with leading OEMs like Apple TV, Amazon Fire TV, Android TV, Google, Samsung, Lyca TV and all major telcos including Airtel, IDEA, Vodafone, Reliance Jio, our aim is to be platform agnostic, constantly engage with newer customers and achieve greater visibility in the market.”

  • Eros Now partners SpeedPay, bundled with BSNL

    MUMBAI: Over-the-top (OTT) Bollywood entertainment platform Eros Now has partnered with SpeedPay, a multi-purpose offline wallet and Indian state owned telecommunications provider, Bharat Sanchar Nigam Ltd (BSNL). With these partnerships, the OTT platform will now be bundled across all the existing and new data pack users of the telco provider.

    The tie-up also enables Eros Now’ premium content including old and new Bollywood movies, music videos, TV shows, originals, etc available to the data pack users.

    Eros International president business development Kumar Ahuja is extremely hopeful about the two strategic partnerships. He believes that this tie up will boast their customer base across non-metros and tier 2 cities. Associating with SpeedPay will reaffirm the platform’s philosophy and will provide premium and unparalleled entertainment services on the go.

    The partnership further strengthens Eros Now’s presence across BSNL’s SpeedPay outlets.

    Pyro CEO Paritosh Reddy expects the partnership to enhance their customer experience and hopes that it will make the unbanked sector enjoy the benefits of OTT service. For them, this alliance clearly brings more business looking at the subscribers of the digital video streaming platform.

    SpeedPay is a multi-purpose offline wallet that is used to purchase various service on-mobile from affiliated merchants based on ‘anywhere-anytime’ concept and provide safety and convenience for the customer. It claims to have approximately 1.2 million unique visitors transacting every month in the Middle East, and approximately 4 million transactions per day in India.

    Eros Now will be able reach out to a large database of over 1.3 million retailers and approximately over 2 million unique users in India through SpeedPay.

    Also Read:

    Eros Now partners Paytm, Mobikwik & Freecharge

    Eros Now to premiere original series ‘Salute Siachen’ on 15 Jan

    Eros International raises $30 million for Eros Now

  • Eros Now partners Paytm, Mobikwik & Freecharge

    Eros Now partners Paytm, Mobikwik & Freecharge

    MUMBAI: Eros International pls, a leading global company in the Indian film entertainment industry, announced that Eros Now, its cutting-edge digital over-the-top (OTT) platform, has entered into multiple significant partnerships in India with three major electronic payment platforms — Paytm, Mobikwik and Snapdeal-owned Freecharge — who are the forerunners in the online payment industry in India.

    Eros Now, with 55 million registered users worldwide, is Eros International plc’s leading on-demand Bollywood entertainment network, on most Internet-connected screen including mobile, web, and TV.

    Paytm, one of India’s largest electronic payment platform, has seen over five-fold rise in active users post demonetization at over 150 million users. Mobikwik, the Gurgaon-based company, has recorded a user base of 40 million with a growth of 40% in their daily app downloads and Freecharge, a Bangalore-based company, has been witnessing a steady growth of 15% in their monthly transactions with over 50 million users. Eros Now has tied up with these leading online payment platforms for easier and effortless transactions for its users.

    Commenting on the associations, Eros Digital Rishika CEO Rishika Lulla Singh said, “With the recent demonetization move in India, the online payment industry has seen a surge and we see that as beneficial for our world class OTT platform Eros Now as more of our users now can use any of the leading Indian e-wallet service providers such Paytm, MobiKwik or Freecharge to subscribe to Eros Now’s massive library of premium content and other unique features. I am excited about our exponential growth and confident we will continue to establish leadership position with first mover advantage.”

    Eros Now offers the widest library of films, music, premium television and regional content for packages of Rs 49.00 and Rs 99.00 per month in India.

    Eros International pls is a leading global company in the Indian film entertainment industry that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media.

    Also Read:

    http://www.indiantelevision.com/iworld/over-the-top-services/global-ott-may-expand-at-145-per-cent-cagr-170117

    http://www.indiantelevision.com/iworld/over-the-top-services/ott/vod-disrupted-traditional-appointment-viewing-in-india-spuuls-subin-subaiah-170116

    http://www.indiantelevision.com/iworld/video-on-demand/netflix-facilitates-downloads-on-android-memory-cards-170127

    http://www.indiantelevision.com/iworld/over-the-top-services/indian-digital-industry-to-be-worth-rs-20k-cr-by-20-ey-report-170114
     

     

  • Eros Now partners Paytm, Mobikwik & Freecharge

    Eros Now partners Paytm, Mobikwik & Freecharge

    MUMBAI: Eros International pls, a leading global company in the Indian film entertainment industry, announced that Eros Now, its cutting-edge digital over-the-top (OTT) platform, has entered into multiple significant partnerships in India with three major electronic payment platforms — Paytm, Mobikwik and Snapdeal-owned Freecharge — who are the forerunners in the online payment industry in India.

    Eros Now, with 55 million registered users worldwide, is Eros International plc’s leading on-demand Bollywood entertainment network, on most Internet-connected screen including mobile, web, and TV.

    Paytm, one of India’s largest electronic payment platform, has seen over five-fold rise in active users post demonetization at over 150 million users. Mobikwik, the Gurgaon-based company, has recorded a user base of 40 million with a growth of 40% in their daily app downloads and Freecharge, a Bangalore-based company, has been witnessing a steady growth of 15% in their monthly transactions with over 50 million users. Eros Now has tied up with these leading online payment platforms for easier and effortless transactions for its users.

    Commenting on the associations, Eros Digital Rishika CEO Rishika Lulla Singh said, “With the recent demonetization move in India, the online payment industry has seen a surge and we see that as beneficial for our world class OTT platform Eros Now as more of our users now can use any of the leading Indian e-wallet service providers such Paytm, MobiKwik or Freecharge to subscribe to Eros Now’s massive library of premium content and other unique features. I am excited about our exponential growth and confident we will continue to establish leadership position with first mover advantage.”

    Eros Now offers the widest library of films, music, premium television and regional content for packages of Rs 49.00 and Rs 99.00 per month in India.

    Eros International pls is a leading global company in the Indian film entertainment industry that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media.

    Also Read:

    http://www.indiantelevision.com/iworld/over-the-top-services/global-ott-may-expand-at-145-per-cent-cagr-170117

    http://www.indiantelevision.com/iworld/over-the-top-services/ott/vod-disrupted-traditional-appointment-viewing-in-india-spuuls-subin-subaiah-170116

    http://www.indiantelevision.com/iworld/video-on-demand/netflix-facilitates-downloads-on-android-memory-cards-170127

    http://www.indiantelevision.com/iworld/over-the-top-services/indian-digital-industry-to-be-worth-rs-20k-cr-by-20-ey-report-170114