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Tag: Eros Now

  • Eros Now reinforces its promise of non-stop entertainment, anytime anywhere with ‘Bolo Kya Dekhogey’ brand campaign

    Eros Now reinforces its promise of non-stop entertainment, anytime anywhere with ‘Bolo Kya Dekhogey’ brand campaign

    MUMBAI: Standing true to its promise of satiating viewers’ appetite for non-stop entertainment, Eros Now, India’s premiere video OTT platform, launches its new brand campaign reinforcing its promise of ‘Bolo Kya Dekhogey’. The integrated campaign reiterates Eros Now’s leadership position in the movie category, offering a huge catalogue of films on a single platform. The campaign will roll out three TVCs depicting the fun, quirky and lively pulse of Eros Now, highlighting the essence of iconic elements that make movies memorable. The campaign will go live on Friday, June 1 across platforms. 

    The brand campaign aims at enticing the viewers to download and watch their desired content by showcasing some of the most famous characters played by their favourite actors. Capturing India’s love for entertainment, specifically films, it boasts of Eros Now’s extensive movie library across languages. The campaign invites viewers giving them access to Eros Now which has rights to over 10,000 films at just Rs. 49 per month. The tagline Bolo Kya Dekhogey is Eros Now’s continued endeavor in serving the viewers with content of their choice.

    Commenting on the brand campaign, Eros Digital, COO, Ali Hussein said, “Movies have been an evergreen pulse of the Indian consumer worldwide and Eros Now is committed to delivering its viewers the largest and best of movies across all connected devices. This campaign is a focus on the most iconic characters played by our superstars across films over the years. About 8 Million subscribers have already tuned onto Eros Now and we are encouraging more to experience the vast catalogue for a very reasonable monthly price”.

    The first TVC ‘Horses and Vehicles’ perfectly sums up the width and depth of Eros Now’s movie library, with the presence of stars like Salman Khan, Deepika Padukone, Ranveer Singh, Mithun Chakraborty, Varun Dhawan, John Abraham and R. Madhavan. The TVC establishes that even if the viewers fall short of personal choices, Eros Now will still have something to offer and entertain them.

    ‘Guns and Cops’, the second TVC, is an extension of cinema’s encompassing personality. Talking about two of the most loved props and characters in the Indian cinema – guns and cops, the TVC is an amalgamation of some of the most remembered characters played by Amitabh Bachchan, Akshay Kumar, Anushka Sharma, Saif Ali Khan and Ajay Devgn.

    The third variation ‘Dance Moves’ captures what makes Bollywood stand out – it’s iconic dance numbers featuring the actresses and the muscle showcase by the actors. The TVC depicts Priyanka Chopra, Shahid Kapoor, Sonakshi Sinha, Katrina Kaif, Bipasha Basu, Madhuri Dixit and Aishwarya Rai Bachchan. The TVC brings alive the memories of some of the most remembered foot-tapping numbers of these actors. It also has a montage of John Abraham, Arjun Kapoor, Tiger Shroff, Ranveer Singh and Ajay Devgn displaying their chiseled bodies. 

    The campaign will be extensively promoted across Mumbai, New Delhi, Bangalore, Pune and other cities in Haryana and Uttar Pradesh. The marketing campaign will engage viewers through digital, television and on ground activities. The campaign evokes the Bollywood sentiment through several touchpoints such as residential buildings, local trains, ATMs, restaurants, salons, elevators, multiplexes, local recharge shops, retail outlets, offices, fitness and healthcare centers.

    Recently, through its non-traditional partnerships, Eros Now made its presence felt by being the title sponsors for Royal Challengers Bangalore in IPL 2018. The collaboration was a part of Eros Now’s endeavor to build a true digital video brand with Indian users and provide the best of entertainment the country has to offer.

  • Eros International profit margins up in FY 2018

    Eros International profit margins up in FY 2018

    BENGALURU: The Sunil Lulla-led Indian film and media company Eros International Media Ltd (Eros) saw EBITDA for the quarter ended 31 March 2018 (FY 2018, year, fiscal under review) of Rs 328.21 crore and a margin of 34.2 per cent of operating revenue, about 985 basis points more than the margin of 24.3 per cent for the previous year. PAT margin in FY 2018 also increased 606 basis points to 22.89 per cent of total revenue from 16.83 per cent in the previous fiscal. EBIT margin was 36.42 per cent of total income in FY 2018 as compared to 26.07 per cent of total income in the previous fiscal.

    Eros says that in FY 2018 it redefined its portfolio mix – margin expansion by investing in content driven films with high ROI potential and where the content risk was largely covered, in turn making Eros lesser dependent on box office numbers. The company’s revenues declined sharply in the year under review as compared to the previous year. Eros net sales/income from operations declined 31.4 per cent to Rs 960.16 crore in fiscal 2018 from Rs 1,399.70 crore in the previous year. Total income reduced 30.1 per cent in FY 2018 to Rs 1,010.01 crore from Rs 1,445.28 crore in FY 2017.

    Though EBITDA and EBIT margins were higher, overall, both these profit matrices declined in terms of rupees. EBITDA in FY 2018 at Rs 328.31 crore was 3.7 per cent lower than Rs 340.75 crore in FY 2017. EBIT in FY 2018 at Rs 367.88 crore was 2.4 per cent lower than the Rs 376.75 crore in the previous fiscal. PAT in the year under review at Rs 231.22 crore was five per cent lower than Rs 243.29 crore in FY 2017.

    Eros reported 35.7 per cent decline in total expenditure in FY 2018 at Rs 722.66 crore from Rs 1,123.05 crore in FY 2017. Films rights costs including amortisation costs declined to almost half (down 49.1 per cent) in FY 2018 at Rs 399.27 crore from Rs 784.84 crore in the previous fiscal. Employee benefits expense in FY 2018 declined 16.4 per cent to Rs 58.94 crore from Rs 70.53 crore in FY 2017.

    Finance costs increased 47.7 per cent in FY 2018 to Rs 80.53 crore from Rs 54.22 crore in the previous year. Other expenses reduced 12.8 per cent in FY 2018 to Rs 175.05 crore from Rs 200.64 crore in FY 2017.

    In its investor presentation, Eros says that revenue breakup as percentage of revenue from operations for FY 2018 was theatrical revenue 42.8 per cent; television and others 46.3 per cent; and overseas 10.9 percent. For FY 2017, the company had indicated break up as theatrical 42.5 per cent; television and others 31.1 per cent; overseas 26.4 per cent. Hence, contribution of revenue from television and others in FY 2018 was much higher than in the previous year. Theatrical revenue was about the same in both the years, and revenue from overseas declined sharply in FY 2018 as compared to FY 2017.

    The company released 25 films – one high budget, four medium budget and 19 low budget films in FY 2018. Of these films, 14 were Hindi, one was Tamil/Telugu and nine were in regional language films.

    In FY 2017, Eros had released 44 films – five high budget films, 10 medium budget films and 29 low budget films. 11 films were Hindi, 18 in Tamil/Telugu and 15 were regional films.

    Eros says that it remains focused on its film pipeline, with 40 to 50 films across languages slated to release during financial year 2019.

    Eros Now

    The company says that its subscriber base for its OTT platform Eros Now has grown to 100 million (10 crore, 1,000 lakh) in FY 2018 from 60 million (6 crore, 600 lakh) at the end of the previous year. Paying subscriber base for the platform has grown to 7.1 million (0.71 crore, 71 lakh) in FY 2018 from 2.1 millon (0.21 crore, 21 lakh) at the end of the previous year.

    Company speak

    Eros executive chairman and managing director Lulla said, “This year has been an inflection point for Eros where we have truly turned the corner and grown in to India’s first fully vertically integrated independent studio. The pioneering spirit is prevalent in our leadership DNA as we further consolidate a fragmented market place as well as making Indian filmed entertainment truly global. As the dynamics of the country change with connectivity at the core of distribution we are uniquely positioned to leverage these trends with content being the key driving force. Our strategy of a content driven approach reflected in a robust green lighting process enables us to de-risk our model with an increasingly successful slate, with Newton India’s entry to the Oscars, hit comedy Shubh Mangal Savdhan and sports based drama Mukkabaaz.

    “Additionally the democratisation of theatrical consumption of content has skewed our strategy to be increasingly focused on catering to the regional demographic which is reflected in our slate mix Aamhi Doghi (Marathi), Rong Beronger Kori (Bengali), Oru Kidayin Karunai Manu (Tamil), Aake (Kannada), Viswa  Vikhyatharaya Payyanmar (Malayalam) amongst others.

    “Looking ahead to this coming year we are excited about our future slate with a trilingual remake of our classic library film Haathi Mere Saathi directed by Prabhu Salomon, starring Rana Daggubati as well as Bhavesh Joshi.  Leveraging our group’s strong talent relationships built over the past 40 years is also key to our growth trajectory. The relationship we share with Colour Yellow Productions and Anand L Rai has enabled us not to only to have a strong theatrical release pipeline with Manmarziyan and sequel to blockbuster film Happy Bhag Jayegi, Happy Phir Bhag Jayegi starring Sonakshi Sinha, but also to break the norms across the entertainment ecosystem. We successfully premiered India’s first straight to digital film, Eros Now original, Meri Nimmo on our platform. As we make strides foraying into original content, we are confident our film and originals slate will contribute further to accelerating Eros Now’s paying subs growth which this year itself is over 270 per cent.

    “With content slate and scale being a key driver, we have also entered into the strategic content partnership with Reliance Industries to jointly produce and consolidate content across India. The $150 million joint venture adds significant scale to Eros’ pre existing slate while mitigating investment risks as we benefit by leveraging our robust distribution network. We look forward to collaboratively growing this joint venture and further strengthening our fundamentals; content creation, distribution and a robust balance sheet allowing us to experience momentous improvements in our margins.

    “We have ended the fiscal with a very strong quarter with an EBIT growth of 61.5 percent and a PAT growth of 80.4 per cent. For the full year FY2018, the company has witnessed the EBIT margin increase at 10.3 per cent and an increase of 4.9 per cent PAT margin. We look forward to fiscal 2019 by further proving our strategies and paving the road ahead for a truly global Indian entertainment experience.”

  • Eros Now reaches 7.9 million Paying Subscribers as of FYE 2018

    Eros Now reaches 7.9 million Paying Subscribers as of FYE 2018

    MUMBAI: Eros International Plc (NYSE: EROS) (“Eros” or “the Company”), a leading global company in the Indian film entertainment industry, today announced that Eros Now, its cutting edge digital over-the-top (OTT) South Asian entertainment platform, has reached over 100 million registered users and 7.9 million paying subscribers worldwide as of March 31, 2018. This substantial growth in paying subscribers represents a 58% increase over the last reported quarter and a 277% increase from 2.1 million paying subscribers as of the fiscal year ended March 31, 2017.  The Company also today reiterated its previous guidance that its Eros Now paying subscriber base is expected to double over the next 12 months to approximately 16 million paying subscribers by fiscal year end 2019.

    Eros Now recently launched its first worldwide direct-to-digital original film, Meri Nimmo, in association with acclaimed director Aanand L Rai, to very positive critical reception. In addition, over the next year Eros Now is planning to launch a stable of feature films, made-for-digital originals films and over 20 original episodic programs, all of which will be available exclusively only on Eros Now to paying subscribers. In addition to exciting new content, several factors have contributed to the platform’s outsized growth including enhancement of the consumer experience on the Eros Now service, introduction of pioneering content innovations and renewed alliances with domestic and international content distribution partners including the major mobile telecom operators in India. The recent successes come as a result of the company’s unique partnership strategy, which has been built upon the agreements with various distribution partners over the past few years and has been key to delivering high quality subscribers with increased time spent on the platform. The steady and robust growth figures are an indication of the loyalty consumers feel towards the platform.

    Speaking on the significant development, Eros Digital, CEO, Rishika Lulla Singh said, “When we launched three years ago, our mission was to reach out to viewers looking for differentiated and quality content. In December 2016, we achieved 2.0 million paying subscribers which doubled to 5 million within a year. This quarter has seen a substantial leap resulting in 58% Q-on-Q growth. This benchmark is a testament to our strong content library coupled with a strong tech backbone. I am very confident of our original content line-up and we are geared up to experience an exponential growth in our paying subscriber base, this is just the start which will only get better.”

  • Eros Now to premiere direct-to-digital film ‘Meri Nimmo’

    Eros Now to premiere direct-to-digital film ‘Meri Nimmo’

    MUMBAI: Over-the-top (OTT) platform Eros Now has announced its first direct-to-digital film Meri Nimmo in association with Colour Yellow Productions and Aanand L Rai. The film will have its worldwide premiere on 27 April 2018 on the platform. This association is the first of the many that Eros Now and Colour Yellow Digital are planning in 2018-19.

    “This launch is a mega step in the evolution of the film business in India. We are thrilled to extend our relationship with Aanandji, with whom we share a wonderful synergy, to the digital space as well. The launch of our first direct-to-digital film Meri Nimmo furthers our promise of offering very engaging original content ensuring a superior consumer experience. With this movie, we embark on a journey of providing filmmakers and viewers across the globe with fantastic programming that might not get a theatrical release and delivers better viewership and engagement on digital,” Eros International group chief content officer Ridhima Lulla said.

    Meri Nimmo was selected for 2016’s NFDC Film Bazaar and will enjoy a straight-to-digital release on Eros Now. The film revolves around an eight-year-old boy who thinks he is in love with a 24-year-old girl and what follows when the object of his affection decides to get married. The story depicts the young boy’s roller coaster ride of emotions set against the backdrop of his beloved Nimmo’s impending nuptials.

    “The trailer went live on Monday. We released the music of this on Tuesday and on Friday the film is releasing. It’s not like a six to eight week marketing campaign. It’s very different from the existing construct of how a film is mounted and released,” Eros Digital COO Ali Hussein said.

    On the marketing front, the company will promote the film offline too going beyond the confines of digital. The teasers are already being shared on the socials of Eros Now. Based on the audience reaction, the company may release the film in theatres as well.

    Ali said that the OTT platform would focus on long-term episodic content, original movies and short films. The platform wants to remain true to what it is rather than going into areas where it is yet to build expert.

    “Developing content for digital consumption on Eros Now was a natural progression after our association together on films for the big screen. The digital world excites as well as challenges me and at Colour Yellow Digital, we can’t wait to paint this blank canvas and present Indian content targeted towards audiences for this medium. Meri Nimmo is one such film that’s very Indian at heart and I’m sure it will strike the right chord with its beautiful storytelling and stand-out performances,” filmmaker and producer Rai said.

    Also read:

    Eros Now joins hands with RCB for IPL debut

    Eros Digital ropes in former Google exec Ali Hussein as COO

  • Zulfiqar Khan joins Hooq India as MD

    Zulfiqar Khan joins Hooq India as MD

    MUMBAI: Zulfiqar Khan, former business head and CRO of Eros Now, has joined Hooq India as managing director.

    He confirmed the development to Indiantelevision.com that he has joined Hooq.

    At Eros Now, Khan was responsible for strategic planning, growth initiatives, business partnerships and original content to establish the platform as a market leader in the OTT space and worked for more than two and a half years. 

    Khan was also associated with Star India as senior vice president – ad sales for 16 years and led various leadership roles across sales, business development and revenue growth. 

    Also Read:

    Hooq to maintain its Hollywood focus in India

    OTT players aim to carve a niche with originals

    Hooq announces release of first Hollywood original series

  • Eros Now joins hands with RCB for IPL debut

    Eros Now joins hands with RCB for IPL debut

    MUMBAI: Eros Now has made its debut in IPL 11 as the title sponsor of Virat Kohli-led Royal Challengers Bangalore (RCB). The digital venture of Eros International is the first over-the-top (OTT) platform to become the lead sponsor of a league team in the world’s premier T20 event. Though there is a speculation that the deal is worth Rs 54 crore, the company declined to comment on the number.

    Speaking to Indiantelevision.com, Eros Now COO Ali Hussein said that the deal with RCB was a media brand association, entailing the meeting of sports and entertainment meet via T20.

    “The innovation with RCB is a perfect mélange of sports and entertainment and enables our endeavour to connect with our youth and offer a consumer experience bringing stars from the cricketing and Bollywood world together. By integrating with RCB and T20, Eros Now is investing in other entertainment vehicles to share our vision and passion of presenting the best in entertainment. RCB have garnered tremendous support and confidence in their partners and fans and we wish the team good luck this season, ” said Eros Digital CEO Rishika Lulla Singh.

    For Eros Now, the deal brings together the synergies entertainment and sports thanks to the snacky nature of the T20 format. 

    Eros Now has replaced mobile handset brand Gionee, a brand that was associated with the team in 2017 IPL. Last year, Gionee was the first brand ever to sponsor front jerseys of two IPL teams—Kolkata Knight Riders and the Rajasthan Royals—in the same edition. But the company has decided to stay away for this year’s edition of IPL. 

    “We are delighted to have a leading entertainment entity like Eros Now on board as RCB’s title sponsor. Entertainment and cricket have always been India’s biggest passion points and the synergy that this partnership will create is definitely going to up the excitement quotient among fans and viewers,” RCB chairman Amrit Thomas said.

    Also Read:

    HP is RCB’s new principal sponsor

    Mumbai Indians gets Goibibo as principal sponsor for IPL 2018

  • Jyoti Deshpande appointed RIL’s president of the chairman’s office for media

    Jyoti Deshpande appointed RIL’s president of the chairman’s office for media

    MUMBAI: Jyoti Despande has been appointed as the president of the chairman’s office for the media and entertainment business at Reliance Industries Ltd (RIL). 

    With this appointment, Deshpande has stepped down from her current position of executive director at Eros International Media (Eros) but will continue as non-executive non-independent director at the company.

    Kishore Lulla will continue to hold his position of group chairman and CEO of Eros.

    In her new role at RIL, Deshhpande will lead the company’s initiatives in media and entertainment to organically build and grow businesses, such as broadcasting, films, sports, music, digital, gaming and animation, around the content ecosystem as well as integrate RIL’s existing media investments such as Viacom18 and Balaji Telefilms with a view to build, scale and consolidate the fragmented USD 20 billion Indian M&E sector.

    Earlier this year, RIL acquired 5 per cent stake through its subsidiary, in Eros with a view of producing and acquiring digital originals and Indian movies across all languages. 

  • Eros Now gearing up to build its brand with SVOD and movie positioning

    Eros Now gearing up to build its brand with SVOD and movie positioning

    MUMBAI: Ever since over-the-top (OTT) platforms began to pop up like breeding rabbits  in India, there has been widespread scepticism over whether viewers would pay for online content. Most of the players, however, are quite sanguine that Indian audiences are ready to open their wallets for good content. Echoing the same sentiment, Eros Digital COO Ali Hussein, in an interaction with indiantelevision.com, said that he is going to further reiterate the fact that Eros Now has been a subscription first video on demand service and push its positioning as a movie focused product. A high decible promotional campaign is on the anvil, to push the messaging to  users in a bid to upgrade them to paying customers.

    The move comes in the wake of Eros Digital concentrating on generating paying subs. Operating under the ambit of production and distribution company Eros International Media, the company is inching towards its aim of accruing 16 million subscribers by the end of financial year 2019. It already has according to some reports five million subs internationally.

    A former YouTube executive, Hussein joined Eros Digital as COO in January with more than 15 years of experience in digital media across big name content and digital outfits. During his time with YouTube, he realised the true value of technology, research and the function of product managers, which is sometimes undermined by content creators.

    Instead of harping on a grand vision, he is looking at simply building an identity for his new charge. He believes that the company has much to consolidate. While other platforms are entering the space with multiple identities such as general entertainment, youth, kids, family and sports, Eros Now has an advantage with being defined as a movie destination.

    “I think it’s important for the ecosystem to understand that at the end of the day, you are trying to develop an affinity with the customer. Hence, building a brand and a cultural ethos is always important. You can’t just be like a jigsaw puzzle,” Ali  said.

    That is why Eros Now is aiming at identifying its niche and building on it. And it is going to push the two messaging planks of movies first and SVOD-first. According to Ali, the plan is to double investment from a brand stand point. “In the next six to nine months, the company will take various initiatives focusing on how to develop a brand for the future.”

    Original content is the star ingredient for OTT players in 2018 with Eros Now being no exception. The digital platform will launch six to eight originals, including up to two in regional languages. Keeping its long legacy of quality storytelling in mind, the platform will not launch a large number of shows but will concentrate on quality. “There will be no reality shows or non-fiction content. Our focus will to be build limited episode shows in the ficitonal space with the treatment we put in place when we make movies under the Eros brand.”

    Eros Now currently follows the SVOD-first model – read: all its content behind a pay wall while keeping music videos and movie trailers free, which will have some ad monetisation. Pricing is at Rs 49 for the base pack and Rs 99 for the full monty including HD, movies and other premium content.

    “With e-commerce encouraging and making it easy for people to trust online payments, the OTT sector aims to benefit from this trust,” adds Ali. “As an overall ecosystem, the future of the business is going to move to e-payment and that’ll have an effect on media and entertainment,” he said.

    Deals with Reliance Jio, Bharti Airtel, Idea Cellular, Vodafone and mobile wallets and OEMs will help Eros Now complete its target of annual average revenue per user of $5 in India and $35 internationally. Late last month, Reliance Industries bought a minority stake in Eros International, helping it leverage Jio’s 4G offering.

    In January, Eros Now announced that it had hit 80 million registered users and five million paying subscribers worldwide as of 31 December 2017 with 150 per cent growth over the previous year. By 31 March 2018, it had hoped to climb to six to eight million subscribers and double that number by the end of FY 2019.

    Eros Now already has users globally owing to the large Indian diaspora. Earlier, Eros International collaborated with Roku and web-OS enabled LG smart TVs to make its OTT content available around the world. To expand its reach, Eros Now will target certain international markets but with localised strategies.

    Thanks to the hectic pace of action in the OTT space, platforms have to be constantly on their toes taking course-corrective measures in order to stay afloat. So far, Eros Now has had a low-profile existence in the market but things are about to change soon. The next six to nine months are likely to see a raft of announcements by the platform in terms of originals and a stronger connect in foreign markets through localised content strategy. Watch this space for more action.

    Also Read :

    Eros Digital ropes in former Google exec Ali Hussein as COO

    Eros Now and PVR Cinemas present – ‘Return of Blockbusters’ Film Festival

  • Eros Digital ropes in former Google exec Ali Hussein as COO

    Eros Digital ropes in former Google exec Ali Hussein as COO

    MUMBAI: Kishore Lulla-Rishika Lulla Singh-run Eros Digital is muscling up. The digital content streaming and distribution company has signed up former Google and You Tube executive Ali Hussein as chief operating officer (COO). Rishika Lulla Singh is the CEO of the company.

    Hussein will be spearheading Eros’ digital initiatives including Eros Now, its cutting-edge digital over-the-top (OTT) South Asian entertainment platform.

    Hussein is a co-owner of Monozygotic Productions promoted by Rajiv and Raghu Lakshman, Rajiv Luthria, Siddharth and Rahul Tewary (of Swastik Productions). Sources indicate Hussein will continue to retain his substantial stake in the company.  Monozygotic is behind reality show MTV Drop Out Pvt Ltd, which was launched last year.

    Rishika Lulla Singh said, “We are delighted to have Ali join the leadership team at Eros. The impact of digital technology on media consumption is growing at a rapid space, making this sector one of the most exciting in present times. At ErosNow, we are in a robust growth phase and continue to reinvent ourselves as a digital company. With Ali’s experience in media, entertainment and the digital space, we look forward to further capitalising our digital expansion strategy and I wish him all the best.”

    Prior to Monozygotic, Hussein was head of media partnerships, You Tube, where he spent around two and a half years. Before YouTube, he was assistant vice president of digital at Viacom18—looking after Nickelodeon, MTV and Colors—over a three and a half year period. And prior to that, Hussein was assistant general manager at Hungama Mobile.

    Speaking on his appointment, Hussein said, “This is an exciting time for the Indian digital landscape and we are poised to become India’s largest digital entertainment company. I truly believe Eros Now is an established global player that is best positioned to leverage this space with the strength of its vast content library and dominant market share and I am very happy to be a part of this opportunity to take the company to the next level”.

    Earlier this year, Eros Now, the group’s streaming app, had announced a five million paying subscriber base globally. Eros Now has partnered players worldwide to expand its offerings, including Amazon across the US and the UK, Roku in the US, Canada and the UK, and T-Mobile in the US. The company most recently partnered LG for its Smart TVs worldwide, apart from having deals with companies such as Reliance Jio, Airtel, Vodafone, and Idea Cellular in India.

    Eros Now is slated to launch its original shows soon.

    Also Read:

    Eros Now Available on Amazon Channels

    2017: The year OTTs went regional in India

    Eros reports higher profit margin despite fewer releases

  • Eros Now Available on Amazon Channels

    Eros Now Available on Amazon Channels

    MUMBAI: Eros International PLC (NYSE: EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its cutting edge digital over-the-top (OTT) South Asian entertainment platform, is now available to Amazon Prime members on Amazon Channels across the US and UK with subscription fee of 7.99 USD and 5.99 GBP per month. Access to Eros Now’s entertainment services through the program will include a 7-day free trial.

    Amazon Prime members can sign up for Eros Now through Amazon Channels to get access to Eros Now’s unparalleled movie library of thousands of films offering a wide range of Bollywood and regional language films, music videos and originals.

    Commenting on the relationship, Eros Digital, CEO, Rishika Lulla Singh says, “Eros Now’s integration with Amazon Channels in the US and UK further empowers us to reach out to millions of subscribers and provide them with rich and compelling content, from movies to music to TV content. Having crossed over 3.7 million paid subscribers and over 75 million registered users, this association enhances our customer acquisition strategy and further pushes the envelope in our endeavor to reach out globally to those seeking the best in entertainment on the go.”

    To learn more about Eros Now on Amazon Channels and to sign up visit: www.amazon.com/amazonchannels in the US and www.amazon.co.uk/amazonchannels in the UK.