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Tag: Eros Intl

  • Eros Intl acquires global distribution rights for ‘Namastey London’

    Eros Intl acquires global distribution rights for ‘Namastey London’

    MUMBAI: Bollywood media and entertainment firm Eros International has acquired the global distribution rights for Namastey London.

    It has been directed and produced by Vipul Shah and co-produced by Ad Labs.

    The film stars Akshay Kumar as Arjun, a tough but fun loving farmer from Punjab who is trying to make a success of his arranged married to sophisticated English Rose Jasmeet Singh. Jasmeet, aka Jazz, played by the beautiful Katrina Kaif, is determined to cherish her love for her British boyfriend Charlie Brown.
    Namastey London is an emotional drama told in a light vein is love about giving or taking? Will Indian values surrender to Western upbringing and whether Jazz or Jasmeet will prevail?

    Eros’ first co-production Waqt – A Race Against was also a Vipul Shah directorial venture.

    Eros will also release the soundtrack for Namastey London as well. It has 18 tracks including lounge remix versions. Music director Himesh Reshammiya has given music to the film.

    Eros will release the film globally on 9 March, 2007. After the success of the Othello inspired Omkara, Eros has three global releases in the run up to March 2007 – Salaam-E-Ishq, Eklavya and Namastey London.

  • Eros Intl claims Rs 500 mn opening weekend gross for ‘Salaam-e-Ishq’

    Eros Intl claims Rs 500 mn opening weekend gross for ‘Salaam-e-Ishq’

    MUMBAI: London-listed Eros International has announced that its film Salaam-E-Ishq, which was released worldwide on 25 January on an impressive 1200 screens, has grossed over Rs 500 million in its opening weekend.
    Eros India director Viki Rajani said, “With Salaam-e-Ishq enjoying such a fantastic opening response, the film has superseded our expectations. It’s evident that audiences have saluted the flavours of love and appreciated the film worldwide.”

    With over 3.1 billion tickets being sold in India every year and the accelerated growth in multiplex cinemas which are driving ticket prices up, Bollywood is well and truly sustaining its 21 per cent CAGR growth. As part of its strategy, Eros is taking a larger slice of the Indian box office and has set up its own distribution offices in Mumbai and Delhi.
    In line with Eros’s strategy to broaden the audience for Bollywood films beyond the expatriate community, Salaam-E-Ishq was released with local language subtitles in markets like Germany, Belgium and Holland through mainstream multiplex chains.

    Eros International director Sunil Lulla said, “We are delighted with the audience response to Salaam-E-Ishq. Our strategy is a combination of leveraging our distribution network and marketing muscle globally and looking for opportunities to open new markets. We remain focused on this core thread of our business and are excited about our release pipeline”.

    After the success of Omkara and Salaam-e-Ishq, Eros’s global release pipeline up to April includes Vidhu Vinod Chopra’s Eklavya, Vipul Shah’s Namastey London, Chinni Kum starring Amitabh Bachchan, Aishwarya Rai’s Provoked and India’s first 3D animation film Friends Forever.