ITV

Tag: Eristoff

  • Zee appoints Scarecrow for its food channel Khana Khazana

    MUMBAI: Zee Entertainment Limited has appointed Scarecrow Communications as the creative agency for Khana Khazana, its 24×7 food channel. The account will be handled out of Scarecrow‘s Mumbai office. The win came after a systematic pitch process, involving the top agencies in the country.

    The new creative campaign for Zee Khana Khazana is based on a powerful insight and will serve as a platform to showcase the exciting line up of new shows, thereby continuing the tradition of creating people-centric content by the Zee family which is appreciated across genres.

    Says Raghu Bhat- Founder Director, Scarecrow Communications, “We are thrilled to partner Zee in this new journey of capturing Indian stomachs and eventually, their hearts.”

    Says Joy Sengupta, Founder Director, Scarecrow Communications, “Our association with the Zee group is not new. But it‘s highly satisfying to bag one more prestigious mandate from the pioneers of Indian TV entertainment space.”

    Says Manish Bhatt, Founder Director, Scarecrow Communications, “Zee is Indian by heart, Indian by nature and Indian by actions. We hope to use our instinct and knowledge of the Indian pulse to create a distinct positioning for Khana Khazana.”

    With fully functional offices in Mumbai and Delhi, Scarecrow Communications is India‘s one of the fastest growing advertising agencies with brands such as Danone Narang, Reliance Digital, Anchor Panasonic, Future Capital, Emami, Religare, Eristoff, Kohinoor McCormick, Viacom 18, Quikr, Rupa and DLF. Recently, Scarecrow started its full fledged design outfit, Scarecrow Designs.

    Zee Khana Khazana which pioneered the cookery show content in India is all set to build on its legacy with a slew of highly exciting and original new shows, targeting Sec A, B housewives across India.

  • Scarecrow bags creative duties of B’lue

    Scarecrow bags creative duties of B’lue

    MUMBAI: Scarecrow Communications has won the creative mandate for Danone Narang beverages’ B’lue.

    This is Scarecrow’s fourth account win within a week. The other businesses that the agency has won are Emami Healthy & Tasty (Emami‘s oil brand), Religare and Justbooks.

    B’lue is a restorative drink with a product experience that leaves the person feeling refreshed and uplifted. At present, it is being test marketed in Pune.

    Scarecrow Communications founder director Raghu Bhat said, “It’s a source of personal and professional pride to be associated with a brand like B’lue from Danone Narang Group. And there is a genuine opportunity to create interventions at multiple levels through the power of creativity.”

    Scarecrow Communications founder director Manish Bhatt added, “Danone has given the world iconic brands like Evian. Working on this new innovative FMCG brand conceived by Danone Narang – B‘lue – is one of the most exciting opportunities for Scarecrow. ”

    Scarecrow with offices in Mumbai and Delhi handles brands like Nestle, Reliance Digital, DNA, DLF, Future Capital, Eristoff (Bacardi) and Rupa Innerwear.