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MUMBAI: Research agency Kantar is aspiring to invest more in its global delivery centres and further strengthen its core insight and consulting business in India post...
MUMBAI: Kantar, WPP’s data investment management division, has launched a new global analytics practice that unlocks deeper insights to fuel business growth. Integrating analytical capabilities from...
MUMBAI: GroupM has recently introduced Live Panel, a new consumer and media insight solution enabling its agencies to more efficiently develop precise and targeted media plans...
MUMBAI: GroupM has recently introduced Live Panel, a new consumer and media insight solution enabling its agencies to more efficiently develop precise and targeted media plans...
MUMBAI: Indian television ratings monitoring agencies BARC India and TAM India have joined hands to form a new meter management company. The new company will...
MUMBAI: WPP’s Data Alliance and Facebook have deepened a global partnership giving marketers access to new data-driven solutions that deliver personalization at scale on Facebook. This...
MUMBAI: ComScore has inked a strategic alliance with WPP’s data investment management division, Kantar. The alliance, which covers territories outside the US, establishes a framework...
MUMBAI: The sword has been hanging on Television Audience Measurement’s (TAM) head for a long time now. From NDTV Group’s $1.3 billion lawsuit (though dismissed by...
MUMBAI: For the past three months, the focus of the entire TV industry has been on the new industry-backed Broadcast Audience Research Council (BARC). It was...
MUMBAI: When Kantar Market Research Services, a shareholder of India’s only operational ratings agency TAM Media Research, decided to go to court against the government’s cross-shareholding...
MUMBAI: We had last reported that Kantar Market Research Services, one of the shareholders of India’s only TV ratings agency TAM, got a stay from the...
The Indian television industry is possibly heading towards a crisis of an audience ratings blackout. TAM Media Research, a joint venture between Nielsen (India) and Kantar...
MUMBAI: In typical NDTV reportage style, the news broadcaster has fired a fresh salvo at Sir Martin Sorrell seeking answers from the CEO of global marketing...
MUMBAI: The NDTV-WPP spat took an ugly turn on Saturday. In an onslaught against WPP CEO Martin Sorrel’s tirade against NDTV for its lawsuit against TAM...
