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Tag: Eric Boullier

  • CNBC teams up with Lotus F1 team

    MUMBAI: CNBC, the world‘s leading business and financial news network, has teamed up with Lotus F1 Team as its Official Business Media Partner.

    Throughout the 2013 Formula 1 season, this new agreement will allow Lotus F1 Team‘s partners to benefit from CNBC‘s unmatched reach of affluent and influential business leaders with commercial advertising campaigns airing on its international network. This new relationship builds on the team‘s recent partnerships with brands such as Microsoft, Unilever and The Coca-Cola Company.

    The partnership will see CNBC branding on the nose of the team‘s 2013 car, as well as on driver and pit crew overalls, team uniform, branding around the paddock and on marketing materials.

    “CNBC‘s partnership with Lotus F1 Team is extremely exciting. It‘s an innovative marketing solution which provides branding and commercial opportunities for both parties. The Formula 1 audience is complementary to our own influential and affluent viewer base around the world. We look forward to working with Lotus F1 Team and wish them success in the 2013 season,” said CNBC VP Marketing & Communications Charlotte Westgate.

    Lotus F1 Team Team Principal Eric Boullier said, “CNBC is a fantastic partner which highlights the growing importance of Lotus F1 Team as a vehicle for the business world. We are working with household brands such as Microsoft, Unilever and The Coca-Cola Company;brands whose actions are watched closely in the business world. Our partnership with CNBC brings us greater exposure in this environment and allows our business-to-business platform to flourish.”

  • Coca-Cola returns to F1, sponsors Lotus team

    MUMBAI: Beverage conglomerate Coca-Cola will return to Formula 1 in January 2013 through its global energy brand Burn in a multi-year sponsorship of Lotus F1 Team. Details of the sponsorship will be revealed in 2013 when the partnership officially launches.

    Coca-Cola Group director worldwide sports and entertainment marketing Emmanuel Seuge said, “The creativity of teams and the passion for speed and energy that fuel the sport of Formula 1, make a partnership with this iconic sporting property a compelling proposition for the burn brand. Lotus F1 Team, as the number one emerging challenger in the sport, has demonstrated exceptional creativity in their approach to Formula 1 racing and their collaborations with partners – an approach that mirrors the philosophy of burn. We will bring that same creativity through burn, incorporating art and music in a way that will break the conventions of traditional Formula 1 sponsorship marketing.”

    Burn is available in more than 80 countries throughout Asia, Europe, Africa and Latin America.

    Lotus F1 Team team principal Eric Boullier said, “We are proud that The Coca-Cola Company has chosen Lotus F1 Team as the best vehicle to represent the burn brand in its most high profile partnership. We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media; an area in which our team has been at the cutting edge in Formula 1 for the past 18 months, recording the highest growth rate amongst fans this year.”