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Tag: Equitas Small Finance Bank

  • Equitas SFB strengthens Its winning partnership with CSK and GT

    Equitas SFB strengthens Its winning partnership with CSK and GT

    MUMBAI: In a move that hits both the financial and cricketing sweet spot, Equitas Small Finance Bank has renewed its partnership with two of the biggest names in Indian T20 cricket Chennai Super Kings (CSK) and Gujarat Titans (GT) as their Official Banking Partner. With this six-year association with CSK and a three-year alliance with GT, Equitas continues to solidify its presence in the sporting arena, standing tall as the ‘bank behind champions’.

    This season, Equitas’ branding will feature on CSK’s lead helmet and GT’s back helmet, ensuring its presence in some of the tournament’s most crucial moments. Just as CSK and GT aim to dominate the pitch, Equitas remains committed to empowering individuals and businesses with its seamless digital banking solutions and financial products.

    “We are thrilled to strengthen our association with two of the most successful T20 League franchises,” expressed Equitas SFB senior vice president & head of marketing, brand & corporate communications Vignesh Murali. “At Equitas, we believe that every individual is a champion in their own right, striving to achieve their dreams. Both teams, hence, resonate deeply with our brand ethos of dedication, resilience, and excellence. Through our ‘Bank Behind Champions’ campaign, we reaffirm our commitment to empower our customers with innovative financial solutions, seamless digital banking experiences, and unwavering support. The campaign would follow an integrated approach by combining outdoor advertisements and conducting localised activities in the respective cities. This would help in driving awareness among our customers towards our CASA and loan products. This  season, as CSK and GT take to the field, we stand proudly behind them and the millions of customers who trust us on their journey toward financial success.”

    The campaign goes beyond branding, combining outdoor advertisements, city-specific fan activations, and cricket-linked initiatives to create deeper engagement. It also aims to drive awareness of Equitas’ CASA (Current Account and Savings Account) and loan products, ensuring that financial champions across India get access to convenient, rewarding banking solutions.

    With a focus on expanding access to digital banking, Equitas SFB is leveraging this partnership to reach millions of cricket enthusiasts, reinforcing its commitment to innovation, financial inclusion, and customer empowerment.

    As the T20 season kicks off, CSK and GT gear up to take the field, and Equitas SFB proudly stands behind them just as it does for the millions of customers striving for financial success.

  • Equitas SFB releases Circle of Life campaign’s new video

    Equitas SFB releases Circle of Life campaign’s new video

    Mumbai: Equitas Small Finance Bank unveils the inspiring journey of Virumandi, a beacon of determination and resilience under the ‘Circle of Life’ campaign. The video exemplifies his spirit of unwavering dedication and the belief that ‘work is worship’, while showcasing his life’s transcending challenges.

    Starting as a mechanic in Madurai, his aspirations were met with setbacks when he struggled to meet the financial obligations of a loan obtained from a traditional financial institution, ultimately losing his cherished vehicle. Undeterred by adversity, he embraced the ethos of hard work as his guiding principle, determined to provide for his family in the face of adversity. As his unwavering efforts came to light, Equitas Small Finance Bank joined his journey to resolve the hardships as a partner in financial support as well as overall prosperity.

    “Virumandi’s journey epitomizes the essence of resilience and determination,” remarked Equitas SFB Sr VP & head – marketing Vignesh Murali. “His unwavering commitment to hard work and his partnership with Equitas underscores our mission to empower individuals to achieve their dreams, no matter the obstacles they face. We are honoured to stand by Virumandi on his journey from the garage to greatness. Moreover, it’s the persistence of people like Virumandi who are our driving force to actualize financial inclusion and exemplify our commitment to go ‘Beyond Banking’.”

    With the assistance of commercial and home loans from Equitas, Virumandi’s trajectory shifted dramatically. From the depths of uncertainty, he rose to own a fleet of five large commercial vehicles, including a remarkable array of 10-wheeler, six-wheeler, and 12-wheeler vehicles. Furthermore, his perseverance did not only transform his life but also enriched the lives of his loved ones.

    The story of Virumandi, featured in Equitas Small Finance Bank’s ‘Circle of Life’ series, serves as a testament to the transformative endurance and the unwavering spirit of individuals determined to defy the odds.

    The video highlighting Virumandi’s extraordinary story premiered on 9 February 2024, across Equitas Small Finance Bank’s social media platforms.

  • Equitas ropes in Rani Rampal & Smriti Mandhana as brand ambassadors

    Equitas ropes in Rani Rampal & Smriti Mandhana as brand ambassadors

    Mumbai: Equitas Small Finance Bank has roped in women hockey player Rani Rampal and cricketer Smriti Mandhana as its brand ambassadors. This announcement comes at a time when the bank is celebrating its fifth anniversary on 5 September.

    As an entity empowering women across the length and breadth of the country, through its various banking and non-banking initiatives, the announcement reflects the bank’s ethos of adding value to the lives of countless customers by choosing the right representation to inspire women to chase their dreams, said the statement.

    The bank aims to provide a platform to inspire and support Indians to take a step towards following their dreams and aspirations, through its banking as well as non-banking initiatives, it added.

    Rampal holds the record for being the youngest player in the national hockey team, representing India at the age of 15 at the 2010 World Cup.

    Recognised as the ‘Best Women’s International Cricketer’ by the board of control for Cricket in India (BCCI) in 2018, Mandhana’s extraordinary cricketing skills have grabbed everyone’s attention. Capable of achieving new highs each time they enter the field, both these women with countless others have demonstrated the meteoric rise of women in sports in India.

    “Rani and Smriti are two classic examples of a vibrant youth achieving their aspirations and we are proud to announce them as our brand ambassadors. Banking for women and empowering them is our key focus area and the announcement of our collaboration with these two leading the bank in that philosophy and direction,” said Equitas Small Finance Bank Ltd, senior president and country head – branch banking – liabilities, products & wealth, Murali Vaidyanathan.
    “A bank with a soul – this is what Equitas is for me. The fact that they relate to the struggles of those who are hardly noticed and help them out financially is what I could identify myself most with,” said Rampal on the association.

    Mandhana added, “I was truly impressed by Equitas Bank’s stand on not just banking, but going beyond as well. Their sincere and single-minded focus on making banking simpler even for the unbanked and underbanked touched my heart.” 

  • IPL 2021: Equitas Small Finance Bank renews partnership with CSK

    IPL 2021: Equitas Small Finance Bank renews partnership with CSK

    MUMBAI: Micro-finance lender Equitas Small Finance Bank has renewed its partnership with Chennai Super Kings for IPL 2021. It will be the official retail banking partner for the MS Dhoni-led team. 

    Along with the logo positioning at the back of the helmet and cap sported by CSK players, Equitas is also going to launch a new campaign titled ‘The bank behind every champion’ to drive its visibility.

    With this new campaign, the company aims to communicate that Equitas has been transforming the lives of individuals through its lending and social responsibilities over time with the support and funds of people who are banking with them. Equitas Small Finance Bank has been previously associated with the three-time IPL champions from season 2018-2020.

    Through this association, the bank hopes to highlight some of the key benefits of banking with them which includes up to seven per cent interest on savings, contactless video KYC service, no maintenance charges on savings accounts, free online fund transfer and reward points on all debit card spends thereby transforming lives of customers with the aim to build stronger communities.

    Equitas Small Finance Bank president & country head- branch banking, liabilities, product & wealth Murali Vaidyanathan said, “Equitas Small Finance Bank is delighted to associate with a champion team like Chennai Super Kings again. Through this partnership, we will be able to deepen our association and extend our reach to a diverse segment of our population. The new campaign is in line with the philosophy of our brand, which will provide us an ideal platform to build a sustainable society and a responsible tomorrow.”

    Chennai Super Kings CEO KS Viswanathan said: "I'm delighted Equitas has extended our partnership and we look forward to welcoming those who bank with them into the CSK family of fans. We have had a good association over the years, including being champions in the first season of our partnership in 2018 and are thankful for their continued support."