ITV

Tag: Equitas SFB

  • Equitas SFB becomes official banking partner of Chennai Super Kings

    Equitas SFB becomes official banking partner of Chennai Super Kings

    Mumbai: Equitas Small Finance Bank announced its partnership as the “Official Banking Partner with Chennai Super Kings. The rekindled partnership symbolises the champion team’s journey of coming back home with Equitas’ campaign “Bank Behind Champions”.

    The campaign also showcases Equitas’ contribution in shaping up individuals’ lives through the “Beyond Banking” initiatives. This alliance not only extends a feeling of home for the team but also promises a sense of pride among citizens banking with Equitas across 16 branches in the city of Chennai. As part of this partnership, Chennai Super Kings team will sport the Equitas Small Finance Bank logo on Leading side of headgear.

    Excited to join hands with the champion team, Equitas SFB Sr president & country head – branch banking – liabilities, products & wealth Murali Vaidyanathan said, “At Equitas, we firmly believe in taking pride of one’s performance and it is our delight to partner with the home team again as CSK has exhibited their resilience and skills across multiple seasons. Associating with a team of champions, we look forward to strengthen the society by providing crucial financial support to our customers be champions in their respective lives. Being the bank behind Champions, we take pride of performance of our team in spreading joy through our beyond banking initiatives is our journey towards building progressive and committed bank. The campaign is a testament of our championship in acknowledging the progressing needs of our customers to gift them a responsible tomorrow. Just like the CSK team, we at Equitas believe in committing to our customers throughout challenges to assist in their victory on and off the pitch.”

    Chennai Super Kings CEO Kasi Viswanathan said, “We are delighted to announce the return of Equitas Small Finance Bank to our family for the upcoming 2024 season. Our strong bond extends beyond the cricket field, encompassing collaborations for the Super Kings Academy and Junior Super Kings. We believe that their vision of elevating the lives of Indian youth aligns seamlessly with our quest for excellence and are confident of establishing a winning synergy on and off the field.”

    Through this collaboration, Equitas is introducing a range of banking benefits up to seven per cent interest on savings, no maintenance charges, reward points on all debit cards, and contactless KYC video services with the aim of building stronger connects. Currently, Equitas aims to further expand its footprint and extend its services for both customers and cricket enthusiasts.

  • Equitas SFB cheers women entrepreneurs’ success this Uttarayan

    Equitas SFB cheers women entrepreneurs’ success this Uttarayan

    Mumbai: Equitas small finance bank unveiled its new video in the ‘Circle of Life’ series showcasing the transformation of the life of a kite-maker from Gujarat.

    The story of Equitas SFB’s customer and women entrepreneur Roshan Bibi, a kite-maker from Gujarat, showcases the role that the Bank played in her business success.

    From struggling to make ends meet by selling 1,000 kites at Rs 13 at the start of her business 30 years ago, Ms. Bibi has not only expanded her business but also currently employs over 100 people.

    Bibi received timely support in the form of a first loan of Rs 10,000 for boosting her business, and credits Equitas SFB for fuelling her business growth through timely loans. She attributes the trust reposed in her by the Bank and the ease of the processing to be the reasons for her continued association with the Bank over the years. Despite initial hardships, she increased her workforce and scaled her business further, and is proud of not only providing for her seven kids and their families but also building a better society.

    “This Uttarayan, we decided to honour individuals who dream of soaring high, way above their hardships,” exclaimed Equitas SFB senior vice president & head – marketing Vignesh Murali. “Roshan Bibi’s story symbolizes hope and aspirations, reminding us that even the simplest of threads woven with hope and passion for 12 long months spread vibrant smiles in a three-day festival. Equitas SFB has always believed in giving back and we are, thus, proud to be a small but significant part of Roshan Bibi’s success. Her passion and resilience even after soaring high and falling low, like a kite inspires us, to support entrepreneurs who go through hardships but never give up. As a bank, we contribute to a better society and Roshan Bibi’s story not only showcases our support for entrepreneurship but also our commitment to go ‘Beyond Banking’.”

    Equitas SFB’s ‘Circle of Life’ series glorifies the resilient and empowering stories of determined women entrepreneurs like Roshan Bibi. This series serves as a testament to the power of passion and dedication, and the resilience of local artisans.

    The video debuts on 12 January, on Equitas Small Finance Bank’s social media platforms.