Tag: Equinox Films

Ram Madhvani Films chooses Pitchfork Partners as strategic communications partner

Mumbai: Ram Madhvani Films, a renowned production house known for its award-winning works like Neerja and Aarya in Hindi cinema and the OTT space, has appointed Pitchfork Partners Strategic Consulting, a leading Mumbai-based agency specialising in strategic communications, as its communication partner. Pitchfork Partners’ mandate also includes Equinox Films, the award-winning ad-production house known for iconic ads such as Humara Bajaj anthem and Happydent White along with Equinox Virtual, their gaming vertical.

With this collaboration, Pitchfork Partners will lead corporate communications efforts for the three verticals, focusing on enhancing brand awareness and market engagement. Their proven track record of successful partnerships with diverse clients positions them as a valuable ally in Equinox Films, Ram Madhvani Films and Equinox Virtual’s journey towards expanding their footprint in the media and entertainment, advertising and gaming industry.

Expressing his optimism, award-winning filmmaker, visionary producer and founder of Equinox Films, Equinox Virtual and Ram Madhvani Films, Ram Madhvani stated, “We are delighted to welcome Pitchfork Partners on board as our strategic communications partner. Their tactical insights and industry know-how will play a crucial role in amplifying our brand narrative and fostering greater engagement with our audiences. We look forward to collaborating with them to achieve our communication objectives.”

Ram Madhvani Films, Equinox Films and Equinox Virtual co-producer Amita Madhvani said, “Ram Madhvani films, Equinox Films & Equinox Virtual represents the forefront of our creative vision, pushing the boundaries of storytelling through immersive experiences. Furthermore, we are committed to harnessing cutting-edge technologies to transport audiences into captivating virtual worlds. Our partnership with Pitchfork Partners signifies our dedication to sharing these innovative narratives with the world. Together, we look forward to shaping the future of entertainment and inspiring the Indian audiences.”

Commenting on the partnership, Pitchfork Partners co-founder Jaideep Shergill remarked, “Ram Madhvani Films and Equinox Films have carved a niche for themselves in the media and entertainment and advertising industry, and we are honoured to be entrusted with the responsibility of enhancing their communication efforts. Through strategic messaging and targeted outreach, we aim to amplify their brand impact and reach new heights of success in the ever-evolving entertainment landscape.”

This collaboration between Pitchfork Partners and the three ventures helmed by Ram Madhvani marks a significant step towards reinforcing their position as leaders in Indian cinema, the advertising landscape, and the rapidly growing realm of gaming.

March 5, 2024
Equinox Films partner with Great Guns International for Lux’s new campaign

Mumbai: Advertising production house Equinox Films has partnered Great Guns International for a new campaign for Lux – ‘Chand Sa Roshan Chehra’ featuring celebrity cricketer Virat Kohli and actor Anushka Sharma.

Equinox is remembered for hand-crafting some of India’s most path-breaking and memorable commercials, ranging from the evergreen ‘Hamara Bajaj anthem’ to the celebrated ‘Happydent White’ commercial film and the ‘Airtel blockbuster campaigns’ that will remain appreciated in the world of advertising.

The new ad film ‘Chand Sa Roshan Chehra’ shows Virat Kohli breaking into a song, Chand Sa Roshan Chehra the moment he sees his wife, and then the couple begin to dance.

Equinox Films executive producer Manoj Shroff said, “It’s been a fulfilling journey from start to end. It’s been wonderful collaborating with the Director DOP duo of Adriano and Brendo. Am so glad the Unilever team and Wunderman Thomson team entrusted us with this campaign. It is a team effort and every single person across the globe and our team India put their best foot forward to make this an unforgettable, entertaining experience.”

The video has garnered over 2,00,000 views so far. This is not the first time Equinox and Great Guns have collaborated. The Great Guns directors have been represented by Equinox in India on brands like Tresemme, L’oreal and Garnier in the past.

August 4, 2021
Equinox Films creates Airtel’s new commercial, adhering to lockdown norms

MUMBAI: Equinox films directed and produced a new commercial, “Recharge Revolution.” scripted by Taproot Dentsu ECD Pallavi Chakravarti for Airtel. During the nationwide lockdown, communication remains a key requirement and should be seamless. Stranded due to the novel pandemic, the only hope for everyone is to stay connected to their loved ones and to be well-informed about the situation. Understanding the need of the hour and guiding the users, Equinox films have ensured that Airtel’s messages reach one and all, through the ad commercial.

The commercial has been shot through four cities in Jharkhand, Uttar Pradesh, Delhi, and Noida while adhering to the norms and guidelines of the lockdown. The actors and team headed by Equinox Films producer Annum Waris involved have taken the right precautions against Covid2019 during the shoot.

Equinox Films director Nitin Parmar said, “These are tough times for filmmakers but as the famous saying goes, the show must go on. You have to keep challenging yourself and look for new ways to stay relevant. If you’re in the business of filmmaking, you have to embrace technology and make the most out of it. The Airtel commercial brought an opportunity for us to experiment and reinvent as ad filmmakers. We are extremely thankful to the actors, their families, and home support for their cooperation in filming this commercial amidst the lockdown.”

Link – https://www.youtube.com/watch?v=DxwpXODIJG8

May 21, 2020