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Tag: Epson

  • Net Insight drives multinational theater play fusing culture and tech

    Net Insight drives multinational theater play fusing culture and tech

    Mumbai: Net Insight is proud to support a groundbreaking theatrical production, “Tre Rum” taking place in September. This innovative play explores the life of a woman across different stages of her life and is performed simultaneously in three countries, Sweden, Finland and Norway. This unique format was made possible through Net Insight’s innovative media technology, ensuring minimal delay in video and audio, and a real-time experience for audiences in each location.

    The play is part of the collaborative project “Innovative Rooms”, part of the EU program Interreg Aurora, and a development project that supports collaborations between Nordic cultural actors, technology developers and educators, specifically in the northern parts of the countries. Net Insight is committed to supporting creative initiatives that merge culture and technology, and “Tre Rum” represents a significant step forward in this regard.

    “By harnessing Net Insight’s low latency network technology to transport media, we have been able to revolutionize theater production with “Tre Rum”, performed simultaneously in three countries. This level of innovation is a testament to the transformative power of technology on cultural expression,” said Riksteatern, Swedish National Touring Theatre (one of the involved parties) , project manager Ann-Cathrine Fröjdö.

    “We are delighted to see our technology serve as a key component in realizing this spearheading production and equally thrilled to support and develop cultural projects that enable a wider audience reach,” said Net Insight CEO Crister Fritzson. “We eagerly anticipate the transformative impact this will have on the arts.”

    The production of ‘Tre Rum’ exemplifies how technology can profoundly reshape the landscape of performing arts. With a physical actress on each stage in the three countries, the three women meet in a virtual world before three different audiences in real time. The result is an out-of-body experience; a new form of stage art where the performance is unique depending on which of the three rooms you are in. Net Insight’s commitment to this project aligns with its strategy of expanding into new market segments and customer segments.

    The play is made possible in partnership with Net Insight, Epson, Servanet and Remote North, the Nordic community for distributed presence (NCDP), a network of universities, theaters, music schools, system specialists and organisations within performing arts.

    Besides this play, Remote North utilises Net Insight’s ultra-low latency solution to foster all forms of live remote artistic performances, collaborations, and arts education. This allows for cultural exchange between artists, students, and teachers beyond geographical constraints. The result is a boost in efficiency, enhanced knowledge sharing, and professional growth. Moreover, it reduces the necessity for physical travel for rehearsals, lectures, and performances, thus contributing to sustainability by diminishing the environmental impact related to travel and logistics.

     

  • Printer TVC shows printing cheaper than price of toffee per page

    Printer TVC shows printing cheaper than price of toffee per page

    New Delhi: Digital Imaging and printing solutions company Epson has launched a new TVC for what it terms as its ‘revolutionary’ InkTank Inkjet printers in India.

    The new commercial targets value-conscious working professionals with children who have their own printing needs (SOHO, small office, self-employed) and who are keen for their child to be ‘ahead’ and to ‘have the best’. The key message for the TVC is focused on the unified cost advantage (8 and 28 paise per print), which now allows everyone to print without any worries.

    Epson says its ultimate objective is to develop a brand Image as a ‘lifestyle technology brand’ and to grow brand affinity (or ‘likeability’) with a wider audience base. The creative idea was intended to communicate with anyone who has a printing requirement, across segments, with a bias towards the Home/SOHO/Professional segment.

    The television commercial was conceived by Bangalore-based OpusCDM, Epson’s Brand and Marcom agency for several years, and produced by Mumbai-based Equinox. 

    Epson India Brand & Communication senior general manager Tushad Talati said, “Having made massive, successfully inroads into the business and commercial market with our InkTank printers we felt the time was right to open up the larger home market to the benefits of ultra-economical and convenient Epson InkTank printing. While a large number of evolved consumers had caught on early and were already buying Epson InkTank printers for home use, we needed to get the message out to a larger base of home users in a simple, effective and easily understood way. The “Keya” commercial very simply and effectively conveys the benefit of low cost printing to the home user while continuing to appeal to the existing base of commercial and business users. The response to the ad so far has been phenomenal and we expect to build on our current market share of 51% in the Inkjet printer segment.”

    OpusCDM strategy planning Nagesh Manay said, “Printers is a challenging category – consumer involvement is low, consumable buying is an issue, and it historically ran on price points. Epson took a bold leap by introducing InkTanks at a higher-than-traditional price point, forcing a dramatic shift in the category. The key in this film is, of course, the toffee that Keya holds. We discovered that people don’t really know how much it costs for a print. Everyone’s been using expensive cartridges but never quite knew how many prints it gave them and at what cost. The toffee is the trigger for low cost, and it’s something everyone can relate to.  Keya is more than just a little girl. She is a metaphor for the freedom we wish to exercise everyday. Smart and obvious. This is where our creative connect from product to consumer was. Not to have to say that choosing an Epson is the smart and obvious thing to do, but to show it. That’s why she has an attitude that’s easy and witty. Keya is relevant even to the little DTP shop owner. We had quite a task finding the right actor for the film, someone who could pull off the conversation with the somewhat absurd, theatrical context and inter-play. We needed a natural, instinctive child who is not fazed by moment, and Nitin Parmar, the director, did a great job in making it all come alive.”

    While the idea was to convey that the freedom to print without thinking or worry is now truly here, it was essential to lift the low cost per print advantage to an everyday benefit. This is done with a little girl called Keya, who clearly has a mind of her own. She has an almost normal conversation with an unseen adult male, but instead of responding to his questions with her voice, she uses words and symbols on printouts, holding them up instantly, without thinking.

    This drives home the ease of printing, emphasized by her saying in one of her printouts – “it’s more fun this way”. Finally, when she is asked about why she is wasting her father’s money, she whips out a colourful condiment from her pocket, licks it, and says, “no no, it costs less than my toffee!” This introduces the benefit in a simple way for everyone, people young and old and across regional boundaries, to understand. This was an important consideration in the creative approach. Keya has today become the “cheeky toffee girl with the infectious laugh” as the commercial, which has been aired in multiple languages, has resonated with consumers across various markets.

    A combination of media – with TV for affinity, and Print and Online for rationale, creates a complete, optimum, emotio-rational connect. On the ground, the Keya campaign has been extended into retail as well.

    With a market share of close to 80% in the Business and Commercial segments, Epson intends through its new television commercial to expand its appeal to the Home & SOHO segment as well, without disturbing its core business and Commercial franchise.

  • Printer TVC shows printing cheaper than price of toffee per page

    Printer TVC shows printing cheaper than price of toffee per page

    New Delhi: Digital Imaging and printing solutions company Epson has launched a new TVC for what it terms as its ‘revolutionary’ InkTank Inkjet printers in India.

    The new commercial targets value-conscious working professionals with children who have their own printing needs (SOHO, small office, self-employed) and who are keen for their child to be ‘ahead’ and to ‘have the best’. The key message for the TVC is focused on the unified cost advantage (8 and 28 paise per print), which now allows everyone to print without any worries.

    Epson says its ultimate objective is to develop a brand Image as a ‘lifestyle technology brand’ and to grow brand affinity (or ‘likeability’) with a wider audience base. The creative idea was intended to communicate with anyone who has a printing requirement, across segments, with a bias towards the Home/SOHO/Professional segment.

    The television commercial was conceived by Bangalore-based OpusCDM, Epson’s Brand and Marcom agency for several years, and produced by Mumbai-based Equinox. 

    Epson India Brand & Communication senior general manager Tushad Talati said, “Having made massive, successfully inroads into the business and commercial market with our InkTank printers we felt the time was right to open up the larger home market to the benefits of ultra-economical and convenient Epson InkTank printing. While a large number of evolved consumers had caught on early and were already buying Epson InkTank printers for home use, we needed to get the message out to a larger base of home users in a simple, effective and easily understood way. The “Keya” commercial very simply and effectively conveys the benefit of low cost printing to the home user while continuing to appeal to the existing base of commercial and business users. The response to the ad so far has been phenomenal and we expect to build on our current market share of 51% in the Inkjet printer segment.”

    OpusCDM strategy planning Nagesh Manay said, “Printers is a challenging category – consumer involvement is low, consumable buying is an issue, and it historically ran on price points. Epson took a bold leap by introducing InkTanks at a higher-than-traditional price point, forcing a dramatic shift in the category. The key in this film is, of course, the toffee that Keya holds. We discovered that people don’t really know how much it costs for a print. Everyone’s been using expensive cartridges but never quite knew how many prints it gave them and at what cost. The toffee is the trigger for low cost, and it’s something everyone can relate to.  Keya is more than just a little girl. She is a metaphor for the freedom we wish to exercise everyday. Smart and obvious. This is where our creative connect from product to consumer was. Not to have to say that choosing an Epson is the smart and obvious thing to do, but to show it. That’s why she has an attitude that’s easy and witty. Keya is relevant even to the little DTP shop owner. We had quite a task finding the right actor for the film, someone who could pull off the conversation with the somewhat absurd, theatrical context and inter-play. We needed a natural, instinctive child who is not fazed by moment, and Nitin Parmar, the director, did a great job in making it all come alive.”

    While the idea was to convey that the freedom to print without thinking or worry is now truly here, it was essential to lift the low cost per print advantage to an everyday benefit. This is done with a little girl called Keya, who clearly has a mind of her own. She has an almost normal conversation with an unseen adult male, but instead of responding to his questions with her voice, she uses words and symbols on printouts, holding them up instantly, without thinking.

    This drives home the ease of printing, emphasized by her saying in one of her printouts – “it’s more fun this way”. Finally, when she is asked about why she is wasting her father’s money, she whips out a colourful condiment from her pocket, licks it, and says, “no no, it costs less than my toffee!” This introduces the benefit in a simple way for everyone, people young and old and across regional boundaries, to understand. This was an important consideration in the creative approach. Keya has today become the “cheeky toffee girl with the infectious laugh” as the commercial, which has been aired in multiple languages, has resonated with consumers across various markets.

    A combination of media – with TV for affinity, and Print and Online for rationale, creates a complete, optimum, emotio-rational connect. On the ground, the Keya campaign has been extended into retail as well.

    With a market share of close to 80% in the Business and Commercial segments, Epson intends through its new television commercial to expand its appeal to the Home & SOHO segment as well, without disturbing its core business and Commercial franchise.

  • Epson extends Asian football sponsorship

    MUMBAI: Global imaging and innovation leader Epson has concluded a four-year extension to its sponsorship agreement with the Asian Football Confederation (AFC).

    The association enhances awareness of the Epson brand across Asia and globally while allowing Epson to get closer to its customers in the Asia region, the fastest growing football market in the world.

    The new sponsorship deal runs through to the end of 2016 and covers competitions including the AFC Asian Cup, the 2012 Olympic Qualifiers, and the 2014 Fifa World Cup Brazil Asian Qualifiers.

    The sponsorship provides benefits to Epson that include stadium and on-screen advertising rights, and gives the company the opportunity to give something back to the football fans of Asia.

    Epson General Manager of Global Communications Ian Cameron commented, “Epson is proud of its ongoing commitment to the development of Asian football. The region is vitally important for Epson, and our longstanding alliance with the AFC reflects this.We are committed to further strengthening our brand in Asia, and to supporting Asian football and football fans in the years ahead.”

    Epson has been the main sponsor of AFC since 1997.

  • Epson launches contest around Manchester United

    Epson launches contest around Manchester United

    MUMBAI: Epson, the digital imaging technology provider and the official partner of soccer club Manchester United, is looking to incentivise its customers during this season of the Barclays Premier League.

    Leveraging Epson‘s global sponsorship, Epson customers, dealers and Manchester United fans in India have an opportunity to experience and watch a match live at Old Trafford in England this season.

    The promotion will see Epson align its brand with the club to raise its profile in India where the club is avidly followed. On purchase of any Epson product, consumers stand to win an opportunity to watch a Manchester United match. Two lucky customers will win an all-expense paid trip to Old Trafford to watch the club play live in the Barclays English Premier League. 
     
    In addition, two lucky Epson dealers who sell the Epson products to these winning customers get to win the same prize as well.

    To be eligible to participate, customers can purchase any Epson product and register their product anytime before 31 December 2011 by either filling up their online warranty form or the warranty card.

    Epson is also giving away official Manchester United merchandise to consolation prize winners during the course of the two and a half month promotion.