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Tag: episodes

  • ‘Zoom Review Show’ completes 200 episodes

    ‘Zoom Review Show’ completes 200 episodes

    MUMBAI: Zoom, the Indian glamour and entertainment channel is high on the heels again. The channel which recently, crossed an unprecedented five million likes on Facebook has added one more success to its tale. The channels’ ‘Zoom Review Show’ crossed the 200 episode milestone on 20 September.

    Hosted by journalist and noted Bollywood expert Omar Qureshi, the show was launched in 2009. This most viewed movie review show on TV now has also become the longest running one.

    Talking about the success, Zoom TV editor-in-chief Omar Qureshi said: “It’s gratifying to reach the daunting milestone of 200 episodes of a weekly show. But all thanks to an amazing audience and a supportive industry who’ve been open to sometime not-so-flattering reviews, since fairness has been the benchmark set. We have always endeavored to give the first complete review and keep the viewing public in mind. And it’s gratifying that the people have given a ‘thumbs up’ to a continually top rated show. Here’s thanking all and cheers to another double century.”

    The show focuses on the regular movie-goer, who is keen on knowing if a movie is value for money or not. The star-cast of the movie, their performances, its musical score, item numbers, most impactful scenes, interesting or funny screenplay, the quality of its visuals – are some of the many factors that come together in determining the movie’s entertainment value. Rather than just giving a critical discourse about a movie, the show sets things into perspective by breaking down the movie for the audience around these aspects and gives a very relatable and believable analysis.

    The programme looks beyond Bollywood releases and also reviews the big Hollywood releases of the week. Acknowledging the importance of music in a Bollywood flick, it also features a dedicated section where the music of upcoming releases is reviewed.

    The completion of 200 episodes got the Bollywood fraternity congratulating the team on its success. Actor Ileana D’cruz said, “I congratulate Omar Qureshi and ‘The Zoom Review Show’ on its 200 episode.”

    Sonakshi Sinha in a message sent to all Zoom viewers said, “It is the one show where I get my reviews and the honest ones, so keep watching!”

    Ajay Devgn in his signature light-hearted style quipped to Omar, “It’s been 200 episodes of ‘Zoom Review Show’ and nobody’s killed you yet. So you’re living through it and I hope you keep surviving. You do a great job; just give a few more stars to my films.”

  • Video consumption on mobile phones on a rise

    Video consumption on mobile phones on a rise

    MUMBAI:  have become the prime medium for video consumption. As per the reports sent by sonyliv.com, 53 per cent of viewers watch videos on their mobile phones, 32 per cent view them online while 15 per cent, on their tablets.  

    The data was revealed in the two-quarter report of Multi Screen Media (MSM) operated sonyliv.com. Elaborating further, the report gives insights on the type of audience viewing digital content. The general entertainment content sees higher consumption by females compared to the overall internet video consumption in India. According to the report, video consumption trends 47 per cent female viewers and 53 per cent male; compared to the overall internet video consumption split of 71:29, male to females.

    Additionally, it is interesting to note that elderly people also watch videos online. Though the number is comparatively less, a three per cent, but it puts forth the fact that an upward shift in video consumption is witnessed in this bracket of audience as well. About 46 per cent of viewers are from the age group 15 to 24 years, 32 per cent from the age bracket of 25 to 34 years, followed by 17 per cent between the age group 35 and 44 years.

    The analytics also reveal that comedy and daily dramas have a higher viewership on digital platforms. Nearly 78 per cent of the videos consumed are comedy, drama and thriller. Comedy is viewed by 30 per cent of the audience, followed by drama at 25 per cent and thrillers at 23 per cent. Reality shows and other genres of shows are watched by the remaining 22 per cent.

    “At sonyliv.com, we are captivated with data and analytics and believe in leveraging the insights to drive a superior world class viewing experience. We publish insights based on real data that we study every hour of the day. This is done by monitoring the consumption behavior of over 50,000 unique visitors on an average who log on to our website, across all platforms i.e. online, mobile and tablet,” informs Sony Entertainment Network executive VP–new media, business development and digital/syndication Nitesh Kripalani.

    The report also suggests that viewers today increasingly prefer short content formats on digital platforms. The audiences opt for formats like catch-up episodes, quickisodes and short crunch episodes. As per the data, 64 per cent of viewers watch catch-up episodes, whereas more than one-third of viewers consume shorter crunched episodes, or called as quickisodes.

    The data also reveals that the average time spent by consumers per video has increased from eight minutes to 11.5 minutes (73 per cent of average duration of content) and the maximum number of videos is being watched between, 1pm to 4 pm and 9 to 11 pm.