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Tag: EPIC

  • Bomanbridge Media strikes global distribution partnership with IN10 Media Network

    Bomanbridge Media strikes global distribution partnership with IN10 Media Network

    Mumbai : Singapore-based content distribution and production company Bomanbridge Media has signed a global distribution partnership with the Indian infotainment channel EPIC, from the house of the IN10 Media Network which has businesses in broadcast, digital, and production under its umbrella.

    This alliance will see Bomanbridge exclusively selling more than 500 hours of Indian original content from EPIC’s catalogue which features factual content, including series like Raja Rasaoi Aur Anya Kahaniyaan and Regiment Dairies. In addition to the distribution of original finished content, the partnership will also explore co-productions and other mutually beneficial IP projects in efforts to increase cross border storytelling.

    To kickstart the new collaboration, Bomanbridge has also announced the first milestone deal on the factual documentary special, Royal Enfield – Brands of India (1×60’) with SBS Australia. The 1 x 60’ programme will air later this year. The series follows the legendary brand, Royal Enfield, and its unique story – a vintage motorcycle company that has an English pedigree but an Indian upbringing.

    Royal Enfield Bullet, is the world’s oldest continuously made motorcycle which has legions of fans and followers who love its sound, looks and riding comfort. This is the story of the rise, fall and rise of Royal Enfield – an iconic motorcycle company, the company said on Thursday.

    “We are so impressed with the growth of IN10 Media Network’s channels and overall service expansion. It’s clear to us they are ambitious and we are keen to share this adventure with them, support the growth through sales of their high quality content, and embark on a new slate of projects together,” said Bomanbridge Media, CEO, Sonia Fleck.

    Commenting on the partnership, IN10 Media Network, VP – Corporate strategy and development, Mansi Darbar said, “We are elated to partner with Bomanbridge Media, whose expertise will take our flagship channel EPIC’s premium content to a global audience. At the Network, we are committed to associate with captivating content which has a universal appeal and caters to a wide set of viewers. This strategic partnership strengthens our commitment towards factual content.” 

  • Byju’s acquires US start-up Epic for $500 mn

    Byju’s acquires US start-up Epic for $500 mn

    New Delhi: Signalling its bid to expand its global footprint, edtech major Byju’s has announced that it has acquired Epic, US based digital reading platform for kids for $500 million.

    The company said it will invest an additional $1 billion in the US to strengthen its vision of “helping students fall in love with learning”.

    The acquisition will enable the ed-tech major to bolster its presence in the US market by providing access to the more than two million teachers and 50 million kids in Epic’s existing global user-base, which has more than doubled over the last year, Byju’s said in a statement. It will also enable it to create engaging and interactive reading and learning experiences for children globally.

    “Our mission is to fuel curiosity and make students fall in love with learning. Knowing that Epic and its products are rooted in the same mission, it was a natural fit. Together, we have the opportunity to create impactful experiences for children to become lifelong learners,” said Byju’s founder and CEO, Byju Raveendran.

    Epic CEO Suren Markosian and co-founder Kevin Donahue will continue in their current roles.

    “The alignment of missions and shared passion makes Byju’s the perfect partner, as Epic is confident that this acquisition will ignite excitement for learning around the world,” said Epic co-founder, Markosian. “Together, we can help empower future generations of kids by fostering a lifetime love for reading and learning.”

    Byju’s has aggressive plans for international and US market expansion, and the acquisition with Epic will not only lead to significant investments in technology that will help to further personalised learning for students but also enable Byju’s to become a natural part of America”s learning culture, the statement said

  • EPIC launches digital originals on YouTube

    EPIC launches digital originals on YouTube

    New Delhi: Expanding its digital footprint, EPIC – the infotainment channel from the house of IN10 Media Network has launched EPIC Digital Originals with a 12-episode historical series on food titled – Power Foods and Veshbhusha.

    While the digital space continues to witness numerous offerings from various broadcasters and creators in multiple genres, EPIC Digital Originals will specifically cater to the 18-40 age group and aims to break the clutter with exclusive Indian-specific content in the non-fictional space.

    The channel is now set to launch the digital slate on Travel & History namely Epic Explorers and Epicpedia, respectively. The two shows will explore voyages that have documented the evolution of India and dig deep into unknown facts about the country.

    Commenting on EPIC Digital Originals, EPIC, AVP-content, and strategy, Nisha Thakkar at IN10 Media Network said, “The launch of EPIC Digital Originals is a step towards our commitment, of showcasing premium factual content, as we look to expand our reach among the digital-savvy audience. Our vision is to create best-in-class original content that is made for the digital platform and is culturally relevant.”

    The EPIC Digital Originals plans to deepen the channel’s engagement with its audience via YouTube and Facebook and further solidify its standing in the infotainment genre in the country, said the company on Monday.

  • DW partners with Epic for ‘Eco India’ series

    DW partners with Epic for ‘Eco India’ series

    MUMBAI: DW’s flagship TV series, Eco India, which focuses on finding sustainable and environment-friendly solutions for a wide range of issues, has launched its Hindi series on In10 Media Network’s infotainment channel Epic. 

    The Eco India series by DW is an attempt to bring to the masses stories of the change-makers who have found innovative ways to solve the problems faced in day-to-day life as well as across various sectors and industries. 

    The series sheds light on how communities in India are coming up with innovative solutions for a wide gamut of issues such as food shortage, and rising sea levels in Mumbai among others. It also attempts to showcase some of the impactful stories of sustainable eco-friendly endeavours such as lake conservation in Bengaluru, new ways of taking care of livestock and earning money with cow dung, and recycling of industrial cloth wastes.

    In10 Media Network acquisition & syndication network senior AVP Adita Jain said, “Epic is committed in its endeavour to bring to the viewers some of the most exceptional content about India covering a wide range of topics. The Eco India series is the perfect opportunity for us to play our part in generating awareness around the need to adopt environment-friendly solutions for various industrial and domestic challenges. We are delighted to partner with DW.”

    DW distribution asia head Andrés Palacios-Degwitz said, “We are delighted to partner with Epic for the Eco India series to bring to light some of the new age environmental innovations. Epic has established itself as an India-centric platform for infotainment and Eco India Hindi series fits well in the Epic content library.”

    The Eco India English series is available on Epic On.

  • EPIC On offers motion comics, podcasts, e-books, games and more for audience

    EPIC On offers motion comics, podcasts, e-books, games and more for audience

    MUMBAI: After showcasing EPIC Channel’s acclaimed content library and original stories, IN10 Media’s premium streaming platform will go beyond long and short-form video content. EPIC On is all set to add a mixed bag of content formats for the discerning audience in the new and revamped avatar. From Graphic Motion Comics, Podcasts & Audiobooks, E-books, Gaming, Trivia, Interactivity and more will be available along with the primary offering of premium long-form video content. Simultaneously, the platform is gearing to ramp up its enviable video library through originals, acquisitions, licensing, and partnerships in regional languages along with its core offering of Hindi-language content.

    With this move, IN10 Media aims to further strengthen the positioning and promise of the EPIC brand as India’s Storytellers, and expand the reach of its brand message to include audiences that consume content in regional languages, and in formats other than video.

    IN10 Media managing director Aditya Pittie said, “Within a remarkably short period of time since the digital explosion, driven by extremely affordable data, the range and magnitude of content available for consumption has grown exponentially. So has the various ways in which it can be consumed, and offerings can no longer be about just volume, but also variety. Content delivery in the most appropriate format and language, along with robust distribution will define the success of OTT platforms this decade and EPIC On is ready for this new innings.”

    The platform also hinted at announcing some marquee originals and partnerships in the coming weeks.

  • EPIC On partners with Paytm; introduces cashback offer on subscription

    EPIC On partners with Paytm; introduces cashback offer on subscription

    MUMBAI: EPIC On, the premium video-on-demand platform by EPIC Channel, announced an exclusive partnership with Paytm, India’s leading digital payments company. As part of the deal, EPIC On offers 40% cashback on the subscription value of quarterly, bi-yearly, and annual subscription plans, under the ‘Hot Deals – Entertainment’ section of Paytm App.

    The offer is currently live and will be valid till March 2020 for Paytm customers to avail and enjoy unlimited premium content. The cashback is valid for the three-month subscription of Rs. 160, six-month subscription of Rs. 300 and an annual subscription of Rs. 500.

    Subscription Plan

    Subscription Price

    Subscription Price after Cashback

    Three months

    Rs. 160

    Rs. 64

    Six months

    Rs. 300

    Rs. 120

    Annual

    Rs. 500

    Rs. 200

    The EPIC On library comprises of high-definition (HD) content across genres – with select shows in Hindi, English, and Tamil – along with short format content, and video books by renowned author Devdutt Pattanaik. The platform also includes popular shows by EPIC Channel like Regiment Diaries, Siyaasat, Road Less Travelled, Wilderness Days, Indipedia, The Great Escape, Yam Kisi Se Kam Nahi, Stories By Rabindranath Tagore (directed by ace director Anurag Basu), Ekaant, and more.

    Adita Jain, AVP-Product & Strategy, EPIC On, said, “We constantly endeavour to collaborate with partners across categories, and be available at varied avenues in our effort to reach out to newer audiences for them to experience our product and storytelling. Customer delight is our aim and our seamlessly integrated partnership with Paytm is a step in this direction.”

    Deepak Abbot, Sr. Vice President at Paytm said, “We are continuously working to provide payment solutions and special offers to our users for all kinds of use cases. We are excited to partner with EPIC On, as it brings niche programming that has its own dedicated audience. With this partnership, our users can avail the discounted rate and watch their favorite show.”

  • MobiKwik partners with EPIC for Diwali Dhamaka offer

    MobiKwik partners with EPIC for Diwali Dhamaka offer

    MUMBAI: Festivals are the perfect time to indulge as well as make investments. To add to the many options available this festive season, MobiKwik, India’s leading financial services platform has partnered with EPIC On, a leading premium video-on-demand platform by EPIC channel – India Ka Apna Infotainment, for an exclusive ‘Diwali Dhamaka’ offer. All subscriptions made for EPIC On through MobiKwik will get you 30% Supercash. This limited offer is currently available and valid on Quarterly, Half-yearly, and Annual subscription plans.  

    According to a PWC report, over the past decade, the video on demand (VoD) market has evolved across the world, including India. Advancements in technology and telecom infrastructure have made ‘anything-anytime-anywhere’ a definite and scalable reality for content consumption. With the launch of over-the-top (OTT) services, VoD has been at the forefront of disruption in the media industry. Moreover, this disruption has transformed the value drivers in the entire chain of production, aggregation, and distribution, with consumer reach and satisfaction becoming the holy grail.

    A homegrown company, founded in 2009, MobiKwik is focused on becoming the payment platform of choice for the customer of infotainment and OTT platforms. It strives to bring the best possible solutions to its consumer family and the association with EPIC On is just another example of how.

    The EPIC On library comprises of high-definition (HD) content across genres – with select shows in Hindi, English, and Tamil – along with the short format content, and video books by renowned author like Devdutt Pattanaik. EPIC On users can also catch up on the latest episodes of their favorite shows like the EPIC India Quiz Challenge, Lost Recipes Season 2 and more on the app. The EPIC On app is available across multiple devices like App Store, Play Store, Fire TV Stick, Android TV, Apple TV, and Xiaomi’s MI TV

    The union between these two brands promises to bring to masses an eclectic mix of non-fiction content that aspires to help the younger generation imbibe the diversity of India. EPIC On’s partnership with MobiKwik is the best example of how homegrown organizations today are helping build each other up.

    Commenting on the association, MobiKwik  founder  & CEO Bipin Preet Singh said, “Our intention of partnering with a video-on-demand platform is to provide a large number of our users, access to premium on-demand content at attractive price points. We have observed the success of OTT platforms over the last few years and to invest in the segment was just a natural progression for our brand.  We understand the shift in customer choices and content consumption behavior. EPIC On was the best choice for us as the platform has curated some unique shows for its consumers. EPIC On boasts of diverse content across genres and makes the dissemination of interactive & engaging. Users instantly connect with the shows and enjoy watching them with their families. EPIC On is a truly enriching experience and this festive season, I am certain our customers will appreciate this offering on our platform.”

    Commenting on the partnership EPIC On AVP-product & strategy  Adita Jain said, “At EPIC On we constantly aspire to find innovative ways to engage with newer audiences. This Diwali, EPIC On’s association with MobiKwik will help us do just that. By partnering with such a leading platform, we are reaching out to make the MobiKwik consumer family a part of the EPIC on Family as well. The consumers can look forward to their holidays being full of cheer and entertainment with a host of fresh original content offerings coming their way."

  • Epic on unveils digital quiz game ‘Epic IQ Panga’

    Epic on unveils digital quiz game ‘Epic IQ Panga’

    MUMBAI: EPIC Channel, an infotainment brand known for its premium Indian factual entertainment content recently announced their upcoming TV show – ‘EPIC INDIA QUIZ CHALLENGE’, a distinctive India-themed quiz series for young minds from classes 5th – 10th. The show aims at finding children with the highest ‘IQ’- India Quotient, and will be hosted by the sensational and ever-affable Meiyang Chang.

    Prior to the show launch, EPIC brings a real-time taste of the series for audiences of all ages with its first foray into the world of mobile gaming- ‘EPIC IQ PANGA’ – a daily digital quiz about India, that can be played on the EPIC On smartphone app. People across India can sign up for EPIC On and participate in the mobile quiz at 8:30 pm every night, and stand a chance to win exciting prizes every single day.

    The EPIC IQ Panga is an India-based quiz with questions from the world of sports, mythology, culture, history, current affairs, and more. Users need to answer a set of 10 questions about the country as fast as they can to get the highest score possible. The EPIC IQ Panga gets even more exciting with a LIVE leaderboard and trivia about the quiz played where one can see daily, weekly and monthly winners.

    Brands like Involve Your Senses, Club Mahindra, KidZania, Furtados School of Music, and Crossword have come on board to gratify the winners with some exciting prizes and at the end of the quiz period, one lucky winner stands a chance to win the BUMPER Prize- a Smart TV by METZ Premium German Televisions.

    EPIC Channel has always been dedicated to bring content based on India for Indians and now with the quiz show in the pipeline the channel is reaffirming their commitment towards providing India- based infotainment.

  • EPIC on announces association with Quantifi

    EPIC on announces association with Quantifi

    MUMBAI: EPIC On announced their association with Quantifi, a platform that harnesses phygital inventory offered by growing Community Wi-Fi Networks across India. EPIC On will utilize this association to expand their location based digital engagement with users. EPIC On, home to a premium library of high-quality, India-centric content in high-definition (HD) format, across genres like mythology, food, travel, sports, and wildlife is constantly pushing boundaries with unique partnerships to reach a wider audience base.

    Quantifi is one of India’s leading phygital platforms that harnesses community Wi-Fi networks to help brands connect to their target audiences. With the help of location intelligence, this partnership also enables customized messaging to specific locations, with intent to capture user attention and boost brand engagement. Using Quantifi’s platform, EPIC On will tap audiences across coffee shops at key locations.

    Applauding this new partnership, Adita Jain – Head, Acquisitions & Syndication, said, “EPIC On is looking at an exciting digital innovation strategy to tap into the tremendous potential of accessing more customers and engaging on newer platforms. Through this association we are going to connect with users and promote accessible, on the go entertainment.”

    “Quantifi is elated to exploring this partnership with EPIC On. We believe this new media for advertisement, will bring BAV safe digital engagement for brands” said the founder of Quantifi, Deepanshu Tyagi. Quantifi believes popularizing this advertisement media, will create a true mix between the physical and digital advertising worlds. Unlike some of the other advertising media, Quantifi media is 100% location accurate, gets up to 60 seconds of user attention.

  • Rabindranath Tagore’s 78th death anniversary: EPIC celebrates his genius

    Rabindranath Tagore’s 78th death anniversary: EPIC celebrates his genius

    MUMBAI: Seventy eight years ago, one of India’s favourite sons breathed his last. Rabindranath Tagore, a polymath of exceptional ability and deserved worldwide stature, is a celebrated writer, poet, philosopher and artist, who played a large part in reshaping Bengali literature, music, and art.

    To commemorate his 78th death anniversary, EPIC On, EPIC Channel’s OTT platform, will be releasing its critically acclaimed show, ‘Stories By Rabindranath Tagore’, in Bengali. Directed by Anurag Basu, and featuring Radhika Apte, Amrita Puri, and Sumeet Vyas, amongst others, the 26-part series is an anthology of the Nobel laureate’s stories, including some of the most popular ones like Chokher Bali, Athithi, Detective, and Kabuliwala.

    Also premiering on EPIC On is ‘The Art of Shantiniketan – Masters in the footsteps of Tagore’, a documentary film created by Anita Gurnani and Selina Sen. Winner of multiple awards, this film is a tribute to the legend, tracing the Tagore family’s efforts in setting up Vishwa Bharti, for incorporating nationalist sentiments and to acquaint the Indian youth with their culture and heritage, during the time of colonial rule.

    Akul Tripathi, Head – Content & Programming, EPIC Channel, said, “It is our endeavour to showcase the best of India’s incredible heritage; and any depiction of India is incomplete without Tagore. His stories are already available in Hindi, English, and Tamil on EPIC On, and we are proud to have it in Bengali too. His work, as timeless as his vision of India, is beautifully depicted in ‘The Art of Shantiniketan’.”

    Anita Gurnani, Producer, of The Art of Shantiniketan – Masters in the footsteps of Tagore said, “Shantiniketan means the abode of peace and was established by Tagore and his family as a way of educating India’s youth in a time of turmoil. This haven of the arts was a way for people to get in touch with their country’s culture when constant efforts to erode it were being carried out. We aim to present this symbol of hope and the art it holds to Indians today, as an attempt to display the timelessness of expressions in their art. We hope the viewers of EPIC Channel and EPIC ON enjoy the fruits of our labour and the generation of today will be able to appreciate the culture of Bengal, the ethos of Shantiniketan and Kala Bhavan.”