ITV

Tag: Epic channel

  • Epic channel unveils its logo & shows line up

    MUMBAI: As Epic channel elevates its brand proposition to the infotainment space, it is all set to take on an innovative brand identity. Poised to be the only Hindi language India-centric infotainment channel, Epic will soon unveil its new logo and fresh programming, with the new seasons, new shows and new avatar going live on TV from 4July.

    Interpreting the new brand logo, a feature that prominently stands out is the simple dot on the ‘i’ of Epic. The dot in the logo represents a Loupe – a small yet powerful magnifying device commonly used by jewellers to observe things closely and minutely. The design is symbolic of the channel’s promise of focusing on and revealing the finer details and various facets of India.

    The colours used in the logo depict deep meanings in the Indian culture and beautifully spell out the spirit of this country, where gold signifies prosperity and magnetism, whereas brilliance comes together with the dynamism, richness and fieriness of the shade red. The new lowercase font of the logo aims to subtly convey the younger and approachable positioning of the channel.

    The crux of the channel’s ethos lies in exploring India’s untold stories, facts and possibilities. The channel will be introducing a slew of new shows taking Indians on an EPIC journey throughout India.

    With a massive fan following for its previous two seasons, ‘Devlok by Devdutt Pattanaik’ Season 3 starting from July 4th, will take viewers on the voyage to delve deeper into the fascinating world of Hindu mythology. Famous mythologist Devdutt Pattnaik, tells stories from the tomes of Indian mythology in his inimitable style.

    Celebrated Chef Ranveer Brar has come on board for a revamped avatar of Raja Rasoi – ‘Raja Rasoi Aur Andaz Anokha’ which will air from July 7th. Unlike conventional table top cooking shows, Raja Rasoi and Andaz Anokha will be a conversational and discovery-oriented programme with the maverick chef experimenting and deconstructing old and new flavours.

    Another content series set to intrigue audiences on the channel will be ‘Drishti’ – a tastefully curated collection of documentaries that explore the diversity of India. Airing from July 10th, the series narrates varied perspectives told with a distinctive style, from art and culture to ecology and ethnicity. They reveal quirky stories, examine traditions as well as traverse unique landscapes, featuring unsung heroes and provide a fresh insight into India.

    Perhaps the most awaited amongst Epic’s launches will be ace cricketer Virender Sehwag’s first-ever stint as a show host – ‘Umeed India’, scheduled to be aired on July 20th. The series will reveal famous and lesser-known promising athletes, who are preparing to make India proud at international sporting events including the Olympics. The 13-part series will see Virender travelling across corners of India to the players’ homes and training academies to give viewers a first-person account of our sportspeople and their strenuous journey towards glory.

    Other shows in the pipeline includes a unique travel series through India – Indipedia – hosted by a Hindi-speaking Caucasian anchor who explores the Indian commonplace; the stories behind which are lesser known even to Indians. Faith Diaries – an account of holy sites of India stitched together by the tales of the pilgrims is another much awaited offering.

  • The Epic channel launches its new show – ‘Drishti-Documentaries on Epic’

    The Epic channel launches its new show – ‘Drishti-Documentaries on Epic’

    MUMBAI: The EPIC Channel is all set to launch its new show titled, ‘Drishti – Documentaries on EPIC’. The series will be hosted by the renowned actress Tilottama Shome. Starting from 6th June the show will air every Monday to Friday at 9 pm.

    Drishti, the series is a collection of the finest documentaries produced in India. Each episode showcases one or more documentaries, each with its own distinctive topic. The documentaries bring out the reality that is in each of the themes explored, some path- breaking while others with a social message. Watch the acclaimed work of directors like Jimmy Goldblum, Adam Weber, Roopa Barua, Ishani K Dutta to name a few.

    The list of documentaries include some of the renowned films such as My Name is Salt, Tomorrow we Disappear, Riders of the Mist, Quissa Eh Parsi and many more interesting films. These films will range from art and culture to ecology and ethnicity. The show will take the audience through the curated collection of films which explores the diversity of India.
    The show will also highlight traditions and examine changing social and cultural traditions as well as traverse unique landscapes. The show also features unsung heroes and provide a fresh insight into Indian culture.

    Shome will be seen introducing each film by setting the tone, presenting the context for the audience as well as highlighting the nuances of the filmmaker’s distinctive vision through the series.

    Preparing for the show, Tilottama Shome adds, “I am happy to be associated with The EPIC Channel. The content of the show is widespread and significant and unlike what other channels are currently offering in the country. I am glad that the channel chose me to be the voice of this show. I believe that the audience will enjoy watching the show.”

  • The Epic channel launches its new show – ‘Drishti-Documentaries on Epic’

    The Epic channel launches its new show – ‘Drishti-Documentaries on Epic’

    MUMBAI: The EPIC Channel is all set to launch its new show titled, ‘Drishti – Documentaries on EPIC’. The series will be hosted by the renowned actress Tilottama Shome. Starting from 6th June the show will air every Monday to Friday at 9 pm.

    Drishti, the series is a collection of the finest documentaries produced in India. Each episode showcases one or more documentaries, each with its own distinctive topic. The documentaries bring out the reality that is in each of the themes explored, some path- breaking while others with a social message. Watch the acclaimed work of directors like Jimmy Goldblum, Adam Weber, Roopa Barua, Ishani K Dutta to name a few.

    The list of documentaries include some of the renowned films such as My Name is Salt, Tomorrow we Disappear, Riders of the Mist, Quissa Eh Parsi and many more interesting films. These films will range from art and culture to ecology and ethnicity. The show will take the audience through the curated collection of films which explores the diversity of India.
    The show will also highlight traditions and examine changing social and cultural traditions as well as traverse unique landscapes. The show also features unsung heroes and provide a fresh insight into Indian culture.

    Shome will be seen introducing each film by setting the tone, presenting the context for the audience as well as highlighting the nuances of the filmmaker’s distinctive vision through the series.

    Preparing for the show, Tilottama Shome adds, “I am happy to be associated with The EPIC Channel. The content of the show is widespread and significant and unlike what other channels are currently offering in the country. I am glad that the channel chose me to be the voice of this show. I believe that the audience will enjoy watching the show.”

  • The Epic channel bags six metals at Promax India Awards

    The Epic channel bags six metals at Promax India Awards

    Mumbai: On May 12 Promax India Awards honored The EPIC Channel with six awards. The channel won four Gold and two Silver awards.

    Of the four Gold awards, the ‘EPIC At 10’ promotion won two of these awards for the Best Integrated Marketing Campaign (Out-Of-House) and the Best Launch Campaign (Out-Of-House).  The show ‘Raja, Rasoi Aur Anya Kahaniyaan’ was awarded with the Best Promo Using Only Programming Footage. While the program, ‘Khwaabon Ka Safar’ won a gold for the Best Innovative Use of Digital.

    One silver was awarded for the Best Sound Editing for the acclaimed show, Raja, Rasoi Aur Anya Kahaniyaan while the other silver was given to Khwaabon Ka Safar for the Best Co-Branded Promotion with Philips.

    The Epic AT 10 campaign won the awards for sheer originality in content and creativity. It was conceptualized by Grey Worldwide who innovatively used Bollywood stalwarts including Anurag Basu, Javed Akhtar and Naseeruddin Shah to launch the three shows, Stories by Rabindranath Tagore, Jaane Pehchaane With Jaaved Akhtar and Mid-Wicket Tales With Naseeruddin Shah.

     

  • The Epic channel bags six metals at Promax India Awards

    The Epic channel bags six metals at Promax India Awards

    Mumbai: On May 12 Promax India Awards honored The EPIC Channel with six awards. The channel won four Gold and two Silver awards.

    Of the four Gold awards, the ‘EPIC At 10’ promotion won two of these awards for the Best Integrated Marketing Campaign (Out-Of-House) and the Best Launch Campaign (Out-Of-House).  The show ‘Raja, Rasoi Aur Anya Kahaniyaan’ was awarded with the Best Promo Using Only Programming Footage. While the program, ‘Khwaabon Ka Safar’ won a gold for the Best Innovative Use of Digital.

    One silver was awarded for the Best Sound Editing for the acclaimed show, Raja, Rasoi Aur Anya Kahaniyaan while the other silver was given to Khwaabon Ka Safar for the Best Co-Branded Promotion with Philips.

    The Epic AT 10 campaign won the awards for sheer originality in content and creativity. It was conceptualized by Grey Worldwide who innovatively used Bollywood stalwarts including Anurag Basu, Javed Akhtar and Naseeruddin Shah to launch the three shows, Stories by Rabindranath Tagore, Jaane Pehchaane With Jaaved Akhtar and Mid-Wicket Tales With Naseeruddin Shah.

     

  • The Epic Channel introduces Illusion videos for Facebook and Twitter

    The Epic Channel introduces Illusion videos for Facebook and Twitter

    MUMBAI: With the vision of strengthening their innovative digital content, the Epic Channel has launched an ‘llusion’ video feature on their Facebook and Twitter accounts.

    In fact, Epic is one of the first broadcasters to launch such a feature with their recent show, Khwaabon Ka Safar with Mahesh Bhatt.

    TV networks are increasingly using social media as an extended platform to capture content, encourage opinions and connect with their viewers. The Epic channel uses digital innovations to extend the experience of their shows with features like this. The channel created a series of digital activities beginning with the Epic at 10 campaigns across their social media assets to drive tune-ins for the show at 10 pm.

    The #EPICat10hashtag trended nationally during the campaign. The channel also pioneered one of the first Twitter alarm for India and planned a tie-up with QuizUp, a real-time trivia game. It is the only Indian brand to have its collection on the app. On Quizup, users compete against another over an interest led topic.

    The Epic channel MD Mahesh Samat said, “Innovation is the crux of our channel. The digital age has proved that content has to be platform agnostic and by creating these Illusion videos, we hope to move one step closer to our viewers. There’s quite a few more innovations lined up so keep watching our social media pages.”

    The Epic channel has successfully embarked its one year journey, introducing path-breaking innovations to keep the audience engaged. The channel offers a diverse variety of shows which are rooted with brilliant and captivating stories from Indian history.

  • The Epic Channel goes HD on Tata Sky

    The Epic Channel goes HD on Tata Sky

    MUMBAI: With increasing penetration of High Definition (HD) television sets, more and more channels are now adding the HD feed for a better consumer experience.

     

    The Epic Channel, which focuses on the Indian history, folklore and mythology genre, recently launched its HD version on Tata Sky. 

     

    The Epic Channel HD will be available on the direct-to-home (DTH) platform’s channel no 133.

     

    The Epic Channel will shoots all its content in HD so viewers can experience the shows on Indian history and mythology in HD.

     

    The Epic Channel managing director Mahesh Samat said, “Since the inception of the channel, Epic has stood out for its unique and unparalleled content offering. We have grown considerably and built a loyal viewer base over the course of the year and with the channel now being available in High Definition on Tata Sky, the viewer’s experience is only going to get enhanced. This makes it a complete viewing experience for Tata Sky subscribers, letting them watch the best in Indian history and mythology.”

     

    Tata Sky chief contend and business development officer Paolo Agostinelli added, “High definition content truly does justice to the intriguing historic and mythological story telling that Epic channel brings to the viewers. We continue to bring the best viewing technology for our Tata Sky subscribers and this is one of the biggest reasons why we have a growing subscriber base.”

     

    The channel’s standard definition (SD) feed is currently available across key DTH players like Tata Sky, Airtel, Videocon d2h, Dish TV, and Reliance Digital TV along with major cable players like Hathway, Den and more.

  • Epic & Culture Machine join hands to launch short format non-fiction content

    Epic & Culture Machine join hands to launch short format non-fiction content

    MUMBAI: With an aim to strengthen its position as industry leaders in Indian historic and mythological content on television, the Epic Channel and digital video entertainment company Culture Machine have launched ‘Epified.’

     

    Starting 15 August, ‘Epified’ is a collection of short format non-fiction content related to Indian history and mythology, which includes works inspired by the writings of renowned mythologist Devdutt Pattanaik and many more. Epified’s programming includes a plethora of series like the Mahabharata, Dharma Explained, Gods-Masters-Heroes and more.

     

    The Epic Channel founder and MD Mahesh Samat said, “It has been our constant endeavour to bring to Indian audiences, some of the great stories of Indian history and mythology. With Epified, and its innovative unique animated format, we found great resonance with the channel and we’re sure the audiences will love it.”

     

    Culture Machine CEO Sameer Pitalwalla added, “Our vision with Epified was to marry great storytelling around Indian history and mythology with great art. We have had a great run thus far growing our community across digital platforms and it’s heartening to see the Epic Channel’s belief in this format and their conviction in making it part of the programming line-up. It’s a landmark deal for digital video content and brands.”

  • Epic ties-up with Tata Sky, Airtel Digital and Videocon d2h

    Epic ties-up with Tata Sky, Airtel Digital and Videocon d2h

    MUMBAI: Starting 19 November 2014, Epic channel, distributed by Indiacast, will be available on some of India’s leading DTH service providers; Tata Sky on SD channel 133, Airtel Digital on SD at 125 and HD at 126 and Videocon d2h on SD at 117. The channel is likely to be on Reliance Big TV as well. The channel will also be available across leading digital cable platforms i.e. Hathway, Den Networks, GTPL, IMCL and all leading independent cable platforms. At launch, the channel is likely to be in close to 35 million households.
     
    Epic will have action, drama, comedy, supernatural and narrative non-fiction content, set against Indian history and mythology. The stories will be innovative with high production quality and a distinct look and feel that will appeal to both men and women. Most of the content is shot at real locations with HD cameras. The programming line-up has a mix of fiction shows, narrative non-fiction shows, short form content as well as films at launch. The channel is all set to go on-air by 19 November 2014.

     

  • Epic entrusts Helios Media with revenue mandate

    Epic entrusts Helios Media with revenue mandate

    MUMBAI: India’s first genre specific Hindi entertainment channel, Epic has assigned the revenue monetisation duties to Helios Media. With a clear focus to create unique and original content within the Indian history, folklore and mythology genre, in a very contemporary story telling format, the channel will be launched by the end of this year.

     

    Speaking on the appointment Epic Television Networks founder and managing director Mahesh Samat says that the segmented content will allow viewers to choose and consume genre-specific content of their liking. “The channel is on the anvil of revolutionising the way television is being consumed in our country. This therefore becomes an ideal destination for brands to reach out to the appropriate TG. Helios Media has the understanding of the space and the skill to position brands in the right environment. I am certain that this partnership will add value to an unconventional brand like ours that is creating a new category altogether.”

     

    The channel will have action, drama, comedy, and thrills set against the backdrop of Indian history and mythology. The programming line-up will be a mix of fiction and narrative non-fiction shows, short form content, as well as period films. An original style of storytelling with high production quality, it will have a look and feel that is distinct and appealing to both men and women. Shot in HD, the shows will capture the historical settings in all their glory.

     

    Helios Media MD Divya Radhakrishnan said, “At Helios Media, it’s ingrained in our DNA to look beyond obvious and see more. We always swim against the tide and have created success stories of the channels we have been assigned to. It’s our honour to partner with this new leap in broadcast history that will be written by the Epic channel.”

     

    Helios Media COO Bala Iyengar added, “Our expertise lies in brand positioning and our team orientation has been to create solutions for both brands and the channel. We are very excited to be a part of establishing a brand new genre for Indian television.”

     

    Launched in 2011, Helios Media has been providing broadcasters with critical expertise in the areas of revenue management and several allied business solutions. Helios Media currently manages monetisation mandates of MTunes HD, Channel X, FoodFood, Sanjeev Kapoor’s Khazana, Fashion TV and Life Mantra.