ITV

Tag: EPG

  • TRAI initiates consultation on landing page issue

    TRAI initiates consultation on landing page issue

    NEW DELHI: The Telecom Regulatory Authority of India (TRAI), the telecoms and broadcast regulator, now wants to discuss the issue of the landing page (the page that appears when one switches on the STB and the TV set) and its many uses and misuses with the industry stakeholders. The regulator issued a consultation paper in this regard today.

    Pointing out that the practice of running a channel on multiple logical channel numbers (LCNs) allegedly for influencing television rating was brought to the notice of the regulator, the TRAI statement said. Some TV channels allegedly, in collusion, with the distributors, placed some television channels on multiple LCNs (meaning at several places in different programming genres in the EPG), it added.

    “As the TV channel ratings measurement is done on the basis of a unique water mark ID of a channel, the data of viewership of all such multiple LCNs is aggregated and reflects in the final ratings,” the statement said, adding that on the receipt of complaints the TRAI intervened last year and acted as per the provision of existing regulations.

    The TRAI has gone on to say that alleged irregularities in trying to influence audience measurement and subsequent data later shifted to the landing page and that it received quite a few complaints regarding the same. 

    Some of the issues raised by the TRAI in its consultation paper on the landing page include the following:

    · Do you feel that the emerging concept of placing TV channels on

    the landing page can influence TRP ratings? Suggest the action,

    which may address the issue with justification.

    · Should the concept of a landing page be defined? If so, please

    suggest the definition of the landing page with justification.

    · Whether placing of a TV channel on the landing page increases

    television ratings? If yes, why TV channels whose TV ratings

    are released by a TV rating agency should not be barred from

    being placed on the landing page? If no, why are broadcasters eager to place their channels on the landing page?

    · What should be the criteria/consideration to put a TV

    channel on a landing page?

    · Can placing of TV channels on the landing page be mitigated through changes in measurement methodology of television ratings?

     · Should the landing page be used to place TV channels not

    having TRP rating or only to provide platform specific

    information? Give suggestions with justification.

  • Powering television with voice-based search

    SINGAPORE: For many years, effective voice-based search technologies have eluded businesses that have tried to bring next-generation input methods to customers. Command-based speech systems have been perceived as ineffective and hard for viewers to use. However, the widespread adoption of smartphones and tablets, and their minimised keyboards, has led to a renewed interest in this genre of technology. For example, Apple’s Siri and Amazon’s Alexa have progressed beyond basic menu navigation functions. In fact, any device with a microphone has potential for speech-based commands, and can become an intelligent discovery system that uses a sophisticated entertainment brain to understand customer desires.

    This technology is important and under-explored by the TV industry, which often appears to have been left behind in terms of intuitive discovery functionality. For content providers, voice-based search and recommendation should be a core part of their customer service provision to provide customers with accessibility to their favourite shows and genres.

    Speaking the viewer’s language

    With the chaos of content available today, consumers have preferred selections and considerations across cast, plot and genre. Conversational interfaces simulate natural communication qualities and remove the need to conform to hierarchical menu structures. Most importantly, the technology must understand when a user is drilling into a particular genre in detail, or when they have lost interest and have completely switched topics.

    To be successful, natural language search needs to encompass a variety of different points, each crucial to success:

    Disambiguation: Natural language technology must understand and interpret the user’s intent. For example, the phonetic sound “Kroos” can be interpreted to apply to Tom Cruise or Penelope Cruz, and the system should be able to understand what the user is looking for in relation to the original query.

    Statefulness: During a dialogue with a user, the system should be able to maintain context, and understand that people change their minds quickly. For example, the user could say that they are “in a mood for thrillers,” then jump to “Bond” and then to “old ones”. Ideally, the system should understand these requests, and serve up a series of older James Bond films for the viewer to select from.

    Personalisation: Conversational systems need to understand their users on an individual basis. For example, the system should learn that a user based in New Zealand who asks “when is the game tonight” wants to know about their local team, and if they say, “when is the Blacks game” they mean the rugby team All Blacks.

    Taking understanding to the next level

    Behind successful natural language technology lies excellent search capabilities. New technologies such as graph, have introduced high-quality and relevant search results to consumers everywhere, setting a benchmark across industries. Unlike a traditional database, a graph is much more scalable and flexible because it allows the connection of all sorts of information to records, without the reliance on “tables.”

    In the context of TV, most consumers have viewing patterns that can be mapped to provide highly personalised results to searches. This is more accurate than user-based profile creation or ‘thumbs up/down’ ratings that are both error-prone and do not automatically take into account users’ changing tastes and preferences over time. The ability to make personalisation precise and extremely relevant – what the industry is now terming hyper-personalisation – is correlated to the knowledge graph’s semantic capabilities.

    At its core, a quality conversational search engine should include the following aspects:

    Knowledge graph: This graph maps search results to intent, and prioritises those results based on the weight of their connection and should be able to:
    -Look at named entities in media, entertainment and geography and extract, de-duplicate and disambiguate the entities across sources
    -Recognise similarities and build relationships between entities
    -Identify a multidimensional view of popularity and how audience interest in the entities shift over time
    -Generate a large vocabulary such as keywords and sub-genres to help search systems identify relevant content

    Personal graph: Crucial to true conversational systems, the personal graph tunes the conversational system to individuals to enable natural conversations around the user’s preferences and context. The personal graph is:
    -Based on statistical machine learning
    -Able to learn individual behavioural patterns and interests
    -Learns how time and device affect recommendations

    At the front end of the system, the conversational query engine is required to bind all aspects together. This brings together key algorithms to map and learn linguistic features and provide content discovery features to customers.

    Intuitive search and recommendation

    Natural language technology backed with knowledge graphs can provide a revolution in TV search and recommendation. Based on excellent metadata that covers actors and actresses, content synopsis and even famous quotations from films, TV providers can create a second to none entertainment brain that offers customers speedy and accurate access to their favourite shows, and similar content that they might enjoy. Voice-based discovery around knowledge graphs is no gimmick – it is set to change the way that people interact with their TV sets – as long as service providers make it personalised, intuitive and natural.

    public://Sue Couto.jpg Sue Couto is the senior vice president, APAC Sales, at TiVo. Views expressed here are of the writer’s, and indiantelevision.com may not subscribe to them.

     

  • Don’t place a TV channel under multiple genres, TRAI warns MSOs

    NEW DELHI: Coming down heavily on the practice of listing television channels under multiple genres (LCN), the Telecom Regulatory Authority today told multisystem operators to strictly comply with the regulatory framework in letter and spirit.

    The regulator warned MSOs that action would be taken against MSOs under the TRAI Act if they failed to comply with the regulations in this regard.

    TRAI said that the MSOs have been mandated to create genres in the electronic programme guide (EPG) and to place the channels in the genres as directed by the broadcaster.

    The press note said this makes it easier for the subscriber to find the channel of his or her choice and is therefore consumer friendly.    

    At the outset, the regulator said it had taken several measures from time to time to protect the interests of consumers as well as service providers of the broadcasting and cable services sector. For providing a level playing field to service providers and to ensure orderly growth of the sector, the Authority issues regulations, orders and directions from time to time.

    For the cable TV service  provided through digital addressable systems,  the technology provides for a ‘Electronic  Programme  Guide  (EPG)”  wherein  the channels being carried  on the operator’s network  can  be arranged  and  indexed  in a simple. easy  to understand  manner  so that the consumer  can easily  go through this guide and select the channel  of his choice instead of  flipping  through a ll the  channels. This display of channels in EPG can be genre-wise where all the channels of  a particular  genre  are  listed under that genre.  

    The extant regulatory  framework provides that every  broadcaster  is required  to declare the genre of its channel  and such genre shall be either ‘News and Current Affairs’  or  ‘Infotainment’  or  ‘Sports’  or ‘Kids’ or ‘Music’ or   ‘Lifestyle’ or ‘Movies’ or ‘Religious or Devotional’ or ·General Entertainment  (Hindi)’  or ‘General Entertainment (English)’ or ‘General  Enter1ainment (regional language)’.  The MSOs carrying a channel on its network, has been mandated to place that channel in the genre so declared by the broadcaster of that channel.  The MSO is required to ensure that a ll the channels falling in a particular genre appear in its network’s EPG under that genre. 

    Also Read: 

    English TV news channels to return to BARC fold from midnight 26 May

    NBA urges BARC not to release Republic TV viewership data until LCN issue is resolved

    Republic TV, TRAI, NBA and the case of multiple LCNs

    GUEST COLUMN: Is The Current News Dumbing Us Down?

  • Offer Premium channels as a la carte, don’t bundle: TRAI

    Offer Premium channels as a la carte, don’t bundle: TRAI

    NEW DELHI: The Telecom Regulatory Authority of India, which issued draft DAS tariff earlier today, decided that a broadcaster will be free to declare any of its channels as ‘Premium’ so long as its maximum retail price is notified to the subscriber.

    TRAI considered all the issues relevant to the classification and pricing of ‘Premium channels’ recognising the fact that encouragement of quality content through a rational classification and a distinctly different ‘Premium’ pricing policy will benefit all.

    TRAI decided that the premium channels shall be offered only on a-la-carte basis to subscribers and shall not form a part of any bouquet or package in the entire value chain.

    The distributors of television channels will also display MRP of Premium channels in their EPG and also provide a special flag in EPG for easy identification of Premium channels by subscribers.

    It noted that, with a maturing TV audience, a demand was felt for content that may not have a mass following. This is borne by the fact that there have been an increasing number of channels that cater to a niche audience. A number of niche channel issues like redefinition, classification criteria, tariff fixation, gestation and related facets were posed for consultation.

    It noted that most stakeholders responded enthusiastically to the idea of redefining ‘Niche channel’ in the new scenario and their regulation in a manner that is different from mass viewing channels like general entertainment, etc. The stakeholders also expressed concerns about possible misuse if genre price cap is totally withdrawn for certain category of the content while submitting their suggestions for classification of such niche channels.

    TRAI noted that broadcasters provide popular content for mass viewing to get large viewership of their channels, and hence more revenue from advertisements. This has resulted in minimal investments in the development of content which is viewed by a select class of viewers. Such content is not limited to niche channels only; there is other type of content which has a select viewership such as education, health, and women welfare etc.

    The advertisement revenues for Premium channels may also be relatively limited due to the limited viewership. Therefore, TRAI is of the view that the MRP of a premium channel will be under forbearance. It can be argued that forbearance may allow the broadcasters to fix high MRP for premium channels. However, high MRP may deter customers to subscribe to such channels impacting the subscription as well as advertising revenue of a broadcaster. This will compel broadcasters to price their premium channels reasonably.

    The categorization of a ‘Premium channel’ will be agnostic of the content, format (SD/HD etc). Once a broadcaster has reported a channel as a ‘Premium channel’, it will continue to do as long as the broadcaster chooses to, subject to a minimum period of six months. Any reported change in the category of a ‘Premium channel’ to other genre would then be subject to the reporting related to the genres and associated ceilings.

  • Offer Premium channels as a la carte, don’t bundle: TRAI

    Offer Premium channels as a la carte, don’t bundle: TRAI

    NEW DELHI: The Telecom Regulatory Authority of India, which issued draft DAS tariff earlier today, decided that a broadcaster will be free to declare any of its channels as ‘Premium’ so long as its maximum retail price is notified to the subscriber.

    TRAI considered all the issues relevant to the classification and pricing of ‘Premium channels’ recognising the fact that encouragement of quality content through a rational classification and a distinctly different ‘Premium’ pricing policy will benefit all.

    TRAI decided that the premium channels shall be offered only on a-la-carte basis to subscribers and shall not form a part of any bouquet or package in the entire value chain.

    The distributors of television channels will also display MRP of Premium channels in their EPG and also provide a special flag in EPG for easy identification of Premium channels by subscribers.

    It noted that, with a maturing TV audience, a demand was felt for content that may not have a mass following. This is borne by the fact that there have been an increasing number of channels that cater to a niche audience. A number of niche channel issues like redefinition, classification criteria, tariff fixation, gestation and related facets were posed for consultation.

    It noted that most stakeholders responded enthusiastically to the idea of redefining ‘Niche channel’ in the new scenario and their regulation in a manner that is different from mass viewing channels like general entertainment, etc. The stakeholders also expressed concerns about possible misuse if genre price cap is totally withdrawn for certain category of the content while submitting their suggestions for classification of such niche channels.

    TRAI noted that broadcasters provide popular content for mass viewing to get large viewership of their channels, and hence more revenue from advertisements. This has resulted in minimal investments in the development of content which is viewed by a select class of viewers. Such content is not limited to niche channels only; there is other type of content which has a select viewership such as education, health, and women welfare etc.

    The advertisement revenues for Premium channels may also be relatively limited due to the limited viewership. Therefore, TRAI is of the view that the MRP of a premium channel will be under forbearance. It can be argued that forbearance may allow the broadcasters to fix high MRP for premium channels. However, high MRP may deter customers to subscribe to such channels impacting the subscription as well as advertising revenue of a broadcaster. This will compel broadcasters to price their premium channels reasonably.

    The categorization of a ‘Premium channel’ will be agnostic of the content, format (SD/HD etc). Once a broadcaster has reported a channel as a ‘Premium channel’, it will continue to do as long as the broadcaster chooses to, subject to a minimum period of six months. Any reported change in the category of a ‘Premium channel’ to other genre would then be subject to the reporting related to the genres and associated ceilings.

  • Colors UK’s feed to move to new EPG number on Sky, announces IndiaCast

    Colors UK’s feed to move to new EPG number on Sky, announces IndiaCast

    MUMBAI: TV18 and Viacom18’s local and international distribution wing, IndiaCast announced a new EPG number for Colors UK on the DTH platform Sky. Colors UK will shift from EPG number 821 to number 786 with effect from 5 April.  This move will make the channel visible on the first page of the International channels selection guide menu for Sky subscribers. Sky subscribers will be intimated about the new EPG number for Colors UK through an announcement on the network as well as via social media platforms.

    IndiaCast group CEO Anuj Gandhi said, “IndiaCast has always endeavoured to present quality entertainment options to the Indian diaspora across the globe bringing them one step closer to Indian culture and content. Moving Colors UK up to EPG number 786 enables us to create top-of-mind recall for the channel and its content, thereby building engagement with Sky subscribers.”

    Commenting on the change, Viacom18 UK head Govind Shahi said, “Colors UK has been showcasing the best offerings from the Viacom 18 content library to South Asian viewers. As we move the channel to EPG number 786, we are hoping to enhance sampling amongst Sky subscribers, thereby bringing audiences closer to superior quality and inspiring content.”

     

  • Colors UK’s feed to move to new EPG number on Sky, announces IndiaCast

    Colors UK’s feed to move to new EPG number on Sky, announces IndiaCast

    MUMBAI: TV18 and Viacom18’s local and international distribution wing, IndiaCast announced a new EPG number for Colors UK on the DTH platform Sky. Colors UK will shift from EPG number 821 to number 786 with effect from 5 April.  This move will make the channel visible on the first page of the International channels selection guide menu for Sky subscribers. Sky subscribers will be intimated about the new EPG number for Colors UK through an announcement on the network as well as via social media platforms.

    IndiaCast group CEO Anuj Gandhi said, “IndiaCast has always endeavoured to present quality entertainment options to the Indian diaspora across the globe bringing them one step closer to Indian culture and content. Moving Colors UK up to EPG number 786 enables us to create top-of-mind recall for the channel and its content, thereby building engagement with Sky subscribers.”

    Commenting on the change, Viacom18 UK head Govind Shahi said, “Colors UK has been showcasing the best offerings from the Viacom 18 content library to South Asian viewers. As we move the channel to EPG number 786, we are hoping to enhance sampling amongst Sky subscribers, thereby bringing audiences closer to superior quality and inspiring content.”

     

  • Doordarshan EPG to be carried by all DTH platforms and DD Direct Plus

    Doordarshan EPG to be carried by all DTH platforms and DD Direct Plus

    NEW DELHI: Though it was one of the first channels to go on to the direct-to-home platforms, Doordarshan has finally ensured that the private DTH operators carry its electronic programming guide.

     

    For this purpose, Doordarshan has entered into a deal with NDTV and What’s on India Media.

     

    A DD source told indiantelevision.com that NDTV will manage the EPG of all 21 DD channels and deliver it to all multi-system operators and DTH operators of the country.

     

    Servicing, aggregating EPGs of all the channels of DD Direct Plus and delivering it to DTH Direct Plus platform in compatible format will be handled by What’s on India.

     

    The source said that some of the DTH operators had already commenced the EPG guide while others will commence shortly.

     

    This move is expected to increase viewership of Doordarshan, who unlike private TV channels do not always run the same series at the same times on all days of the week. DD has some series which runs on only one or two days a week and others running daily on week days, and this often leads to confusion among viewers.

     

    The source therefore said this was bound to bring the viewer closer to the channel.

     

    EPG would provide Doordarshan viewers with continuously updated menus, displaying broadcast programming or scheduling information for current and upcoming programming.

  • TRAI notifies draft DAS tariff & interconnect rules

    TRAI notifies draft DAS tariff & interconnect rules

    NEW DELHI: The Telecom Regulatory Authority of India (TRAI) has made life a little simpler for MSOs. Last weekend (20 September 2013) it notified the amendments to interconnection regulations applicable for Digital Addressable Systems (DAS) and also to the tariff order for DAS the drafts of which it had released for industry consultation on 4 June 2013. 

    It has some further changes following industry feedback. Amongst these include: 

    * The removal of the minimum channel carrying capacity of 500 channels for MSOs.

    * It has clarified that subscribers can either opt for channels on a-la-carte basis or bouquet or combination of both, as per their choice. 

    * It has disallowed MSOs from seeking a channel from a broadcaster while at the same time seeking carriage fees from it. 

    * It has forbidden MSOs from charging placement fees. 

     The amendments in the Telecommunications (Broadcasting and Cable) Services (Fourth) (Addressable) Systems) Tariff (Second Amendment) Order 2013 modify the ‘twin conditions‘ that regulate the a-la-carte rate of channels vis-a-vis the bouquet rates at retail level protecting subscribers’ interests. It also clarifies the position that subscribers can either opt for channels on a-la-carte basis or a bouquet or a combination of both, as per their choice. 

    Considering the fact that the operators would be required to make appropriate changes, both in pricing and packaging, the Authority has decided to make the ‘twin conditions’, prescribed through this tariff order mandatory with effect from 1 January 2014. However, during the period from the notification of this tariff order till 31 December 2013, operators would be required to offer channels, complying to either of the two conditions, specified in the ‘twin conditions’. 

    The operators are, however, free to make their offering, complying to the ‘twin conditions’, if they wish to do so before 1 January 2014. 

    Further, in case a channel forms part of more than one bouquet then the above conditions will have to be satisfied for all such bouquets. Further, if the operator offers discounts to its subscribers on bouquet rates, the above said ‘twin conditions’ should also be satisfied with such discounted bouquet rates. 

    Therefore, the Authority felt it appropriate to extend the a-la-carte provisioning of channels to cover both the FTA and pay channels carried over the network of an operator.

    Accordingly, vide the tariff amendment order dated 30 April 2012, it was mandated that every operator providing services to its subscribers using an addressable system shall offer or cause to offer all channels, whether pay or FTA, offered by it to its subscribers on a-la-carte basis. In sync with this provision, the word “pay” has been deleted from the heading of clause 6 and also from the clause 6(2) of the principle Tariff order dated 27 July 2010. With the removal of word ‘pay’, an operator can specify a minimum commitment period, not exceeding three months for both ‘pay’ and ‘FTA” channels, subscribed on a-la-carte basis. 

    The TRAI has noted that “it has been observed that, some of the DTH service providers have been imposing pre-condition for subscribing to a particular bouquet before add-on-bouquets and/or a-la-carte channel(s) can be subscribed. The Authority is of the view that such conditions are unreasonable and the consumer should be free to choose any combination of the channel(s) or bouquet(s) offered by the operator. In the tariff amendment order dated 30 April 2012, a provision was made which allowed the DAS subscriber to subscribe to basic service tier or basic service tier and one or more pay channel or only free to air channels or only pay channels or pay channels and free to air channels at his option i.e. consumer is free to choose any combination of the channel(s) or bouquet(s) offered by the operator. 

    Accordingly, sub-clause (4) of clause 6, applicable for addressable platforms other than DAS, has been suitably amended and a proviso has been added to bring in parity amongst various addressable platforms as well as to ensure that consumers of these platforms are on equal footing. 

    The Interconnection Regulation applicable for DAS has the following safeguards with regard to charging of carriage fee: carriage fee to be transparently declared in the RIO of the MSO; the carriage fee is to be uniformly charged; the carriage fee not to be revised upwardly for a minimum period of 2 years, and the details of the carriage fee are to be filed with the Authority and the Authority has a right to intervene in cases it deems fit. 

    The Authority has decided that the phrase “having the prescribed channel capacity” appearing in sub-regulation 3(2) of the Telecommunication (Broadcasting and Cable Services) Interconnection (Digital Addressable Cable Systems) Regulations 2013  should be deleted as the same will have no relevance with the deletion of the minimum channel carrying capacity criteria from the regulations.

    For the time being, the Authority has decided not to specify the capacity to carry a minimum number of channels by the MSOs, on the expectation that market dynamics will take care of the emerging situation. However, in the event the Authority notices that the market dynamics are not allowed to function freely by the service providers, resulting in creation of an artificial capacity constraint, it will intervene appropriately. 

    Analysing the issue of placement fee, TRAI has noted that the DAS technology provides for an Electronic Programme Guide wherein the channels being carried on an MSO’s network can be arranged in a simple, easy to understand, manner so that the subscriber can easily go through this guide and select the channel of his choice instead of flipping through all the channels.

    The genre-wise display of channels in the EPG, where all the channels of a particular genre are listed under relevant genre, has been mandated through regulations. Moreover, in digital systems, signal quality of the channels is independent of the placement of the channel. 

    Further, the Interconnection Regulation already has a provision (sub-regulation 3 (11)) that if an MSO, before providing access to its network, insists on placement of the channel in a particular slot or bouquet, such precondition amounts to imposition of unreasonable terms. Thus, adequate provisions already exist in the regulations. Accordingly, sub-regulation 11A of regulation 3 of the interconnection regulation has been deleted. 

    The amendments follow a judgment of the Telecom Disputes Settlement and Arbitration Tribunal and a consequent fresh consultation paper by TRAI and reactions on it from stakeholders. 

     

  • Telefónica, Alcatel – Lucent conducting a pilot project for mobile interactive multimedia services in Spain

    Telefónica, Alcatel – Lucent conducting a pilot project for mobile interactive multimedia services in Spain

     MUMBAI: Alcatel-Lucent and Telefónica are conducting a pilot project for mobile interactive multimedia services in Spain. The pilot project will encompass an offer of interactive TV, radio and music services for mobile handsets.

    The tests started in early October 2006 and are scheduled to run for six months.

    Telefónica Móviles España general director of technology Cayetano Lluch says, “We want to offer our customers the most complete personalised best-in class multimedia experience, that brings the full benefit of interactivity and excitement into their everyday lives. In the framework of this multi-faceted trial, we are eager to cooperate with Alcatel-Lucent and we will test its end-to-end solutions portfolio covering mobile TV, radio and music service delivery.”

    Alcatel-Lucent’s convergence activities president Marc Rouanne says, “With more than 80 mobile TV and video services in operation worldwide, Alcatel-Lucent enjoys a leadership position in the booming mobile TV and radio market. We are proud to have been chosen by Telefónica to conduct these comprehensive mobile TV, radio and music trials, as this will allow us to demonstrate our capability to enable interactivity.”

    The framework of this agreement Alcatel-Lucent is providing Telefónica with a trial platform of Alcatel-Lucent’s mobile interactive services. Additionally, Telefónica will test a set of complementary Alcatel-Lucent’s applications to bring full interactivity and enjoyment to the subscribers, all of them using the same platform and some elements already provided.

    With Alcatel-Lucent’s Mobile Interactive TV solution, Telefónica will be able to create new, high-quality, interactive television services, allowing mobile end-users to watch high-quality TV channels, consult an electronic program guide (EPG) in a preferred format, rapidly change channels or content, and use contextual interactive services, such as ordering content associated with a TV programme, with one or two key strokes in their handsets.

    Alcatel-Lucent’s mobile interactive solution will provide Telefónica’s end-users with a new way to hear radio on a mobile phone, allowing them to select different FM radio channels and to browse the Electronic Program Guide of these channels. In addition, interactive services will be linked to the content selected by the operator, that spans voting, alerts and interactive advertising services.

    Alcatel-Lucent’s mobile interactive Music solution includes new music discovery services, music and video catalogues, as well as cross selling of several artist’s related content (ring tones, video clips, full tracks and wallpaper).

    Alcatel-Lucent’s “Unlimited Mobile TV” solution uses a 3G-friendly hybrid satellite and terrestrial infrastructure based on the forthcoming DVB-SH broadcast mobile TV standard in the S-Band (2.2 GHz). It enables the delivery of an unlimited number of TV channels to an unlimited mobile audience with unlimited coverage.

    In addition, to complement this ongoing technical evaluation, Telefónica and Alcatel-Lucent will perform market tests. Creating an ecosystem of key players, Alcatel-Lucent ensures the delivery of mobile interactive services on the right network, suited to the most appropriate content and advertiser sponsorship to the subscribers.