Tag: EORTV

  • EORTV introduces optional viewing and multilingual programming on its platform

    EORTV introduces optional viewing and multilingual programming on its platform

    Mumbai: EORTV has introduced two new features for optional viewing – ‘Family Mode’ and ‘Original Mode’ – for all its content. The development comes in a bid to adopt new and advanced technology that allows and encourages self-censorship.

    EORTV has also introduced multilingual programming for its original shows. The platform has made its content available in Hindi, Marathi, English and Gujarati and has plans to introduce more languages.

    “We will always be at the forefront when it comes to technology adoption. Especially technology that drives and instills positive behavioural changes,” said EORTV managing director Falguni Shah. “There can be no better form of censorship than self-censorship. A very good way to put this across is, if you force kids to not to do something and make a hoopla out of it, you will see that the child will end up doing it secretly. An iron rod or a diktat is not the solution. If you rather explain and give the power of choice to the child you will see a much better response, the kid will understand and not be obsessed with what has been forbidden. We want to introduce and develop this culture of self -censorship.”

    She added, “Introducing English has been a strategic move, we want a platform from India to go international and win hearts. It will not only make EORTV a world class brand but it will also help to get export sales and revenue for India.  Indian content is always in demand. Also, we want the society to accept and spread awareness of the community so family mode will help parents and teenagers watch content together and understand the community better.”

    “Ours is a diverse and multilingual country. Most of us are at least bilinguals and hence we felt the need to expand our language base and make our content available in different languages,” said EORTV founder Deepak Pandey. “Also, if you look at the interiors and rural India, regional languages and mother tongue works and we want to reach out to rural India as well with our content. What worked to our advantage is that most of our content in spirit is language agnostic. They are universal, as most stories revolve around the dynamics of human relationships and there are no regional biases so turning them around to various languages did not seem uphill.”

    EORTV is a video streaming app that offers thousands of hours of premium, exclusive and original LGBTQ content.

  • EORTV appoints Shobhit Attray as executive director

    EORTV appoints Shobhit Attray as executive director

    EORTV has appointed television actor Shobhit Attray as executive director. EORTV, launched by industry veteran cinematographer and director Deepak Pandey, will focus on gender equality and acceptance. 

    Attray has become a popular name in every India household by being a part of top-rated serials including “Prithvi Raj Chauhan,” “Meera,” “Mahavir Hanuman,” “Na Aana Is Desh Laado,” “Aaj ki Housewife sab Jaanti Hai,” “Jai Jai Jai Bajrangbali,” “Baba Aiso Varr Dhundo,” “Muskaan,” and more. 

    In response to this new role as an Executive Director, Shobhit Attray said, “We’re thrilled to have some of the best content on our app and our audience is loving it so much, which is a testament to the way audiences have adopted EORTV as their preferred platform for entertainment. EORTV is the first LGBTQ focused platform, which has a clear vision to bring change in the mindset of people and create a revolution.”

    Shobhit thinks gender equality & acceptance is our focus & EORTV will try its best to tell the society through its story. “This will inspire the society to live a happy, free life without judgement towards all types of people in our community,” he further added.

    On being asked about acting projects, he said, “I love acting, it’s my playground, something that brought me to Mumbai and gave me the life of dreams. I’m always game for all the acting projects, acting is in my blood.”

  • Falguni Shah named as MD of EORTV

    Falguni Shah named as MD of EORTV

    Mumbai: India’s first LGBTQ+ OTT platform EORTV has named Falguni Shah as managing director of its OTT business. 

    “Shah will be responsible for the rollout and management of EORTV’s content and revenue. She will also be handling the brand to create awareness for the Indian market,” said the platform in a statement on Monday.

    She will continue to hold her position at the EORTV’s production arm Dreamzz Images Studio as well. “Shah’s expansion of portfolio comes as EORTV continues to expand its commitment to development of the OTT marketplace,” said the statement.

    Shah brings in a decade of experience working with leading broadcast, video-on-demand, and digital companies. She has twelve years of experience in content creation, brand integrations, syndication and marketing.

    Prior to her experience in the entertainment industry, she has held plump positions in the companies like Standard Chartered Finance Ltd, HDFC Standard Life, Tata Teleservices Ltd and BPL (Loop) Mobile, post which she switched from corporate to the content industry joining Dreamzz Images Studio.

    “We have a huge responsibility to entertain our audience with relevant content. Also because LGBTQ is a sensitive topic in India, we are catering to the content demand with utmost care taking into consideration the sentiments of our audiences,” said Falguni Shah. “Content is of prime importance to us. We’ve been building an innovative OTT business which we now plan to further accelerate this year.”

  • Films, TV & OTT should actively further the LGBTQ+ cause

    Films, TV & OTT should actively further the LGBTQ+ cause

    NEW DELHI: How many of you know about the LGBTQ community? This was the first and the basic question put  Indiantelevision.com founder and editor-in-chief Anil Wanvari during the session titled ‘Finding the Rainbow in the Indian Creative Industry.’ Panellists included filmmaker Ram Kamal Mukherjee, EORTV media executive director Kaushik Izardar, actor Hemant Kher, and renowned entrepreneur, pianist, songwriter and musician Shayan Italia.

    Mukherjee opened the session by stating that they stand for free and equal rights for everybody. “They are not they and us, and it’s the beginning of the conversation. We should stop discriminating,” he said.

    Echoing the sentiment, Italia compared the situation in India and the USA. “In the USA, the LGBTQ community contributes massively to the economy. In India, it is not much. The government cannot allow this community to be segregated community. It has a monetary value in it. We are a little behind and are coming up.”

    Kher shared that there are a lot of members of this community working in the film industry, especially make up people and actors, and he has never had cause to feel awkward and uncomfortable – because irrespective of sexuality or the gender they identify with, they feel the same emotions equally and every day. “People need to understand it from a spiritual perspective,” he remarked.

    Wanvari then delved deeper into the subject of inclusivity and enquired how people from different walks of life were accepting people who identified themselves as LGBTQ+.

    Izardar started off with a quote – ‘First they will hate you and then they will start speaking about you and then follow you.’ He further believes that LGBTQ is a misnomer and the word should not exist. Since there’s no word like MPMHF, putting a label like that automatically creates a sense of ‘otherness’.

    “When these words are not levelled at us then why them? The vision and mission of my platform is to not show a struggle or depressing life of LGBTQ, but a plain story where if someone is showing their sexual preference it is not to be taken as a surprise or in another light,” he declared.

    Three years ago, the Supreme Court struck down section 377, giving the country's LGBTQ+ community the freedom to safely express their sexual orientation. But it’s a fact that they encounter harassment and social stigma even today. Is a truly inclusive society a distant dream?

    Mukherjee, who recently created an original on the subject, said that when the government legalised same-sex relationships, he could see how happy LGBTQ people were, that they could live, breathe and talk freely. It is important for them to have an official stamp for them to live freely in the country.

    Kher shared that in metros, people have started accepting them and the wall is broken. “When you go to small towns, people have stopped talking about this issue anymore as they know they have to accept it because it’s a law. There can be a transformation where people accept them.”

    However, change doesn’t happen overnight – it does take time to understand and make notions long considered taboo a part of peoples’ daily lives and it needs a lot of education, stressed Mukherjee. “I remember the rigidities that we used to witness 15-20 years ago, those things have almost gone. People understand that its legal.”

    He further added that today if a guy gets up and tells his parents that he has a boyfriend and wants to marry him, the parents won’t be as shocked as they would have been 15 years ago.

    Things like coming out also depend on the mindsets and outlook that parents have and the same reflects in the society at large, observed Izardar. If parents find out that their child is inclined towards the same sex, it could result in hostility and alienation. “It happens in rural more and people abandon their child. A lot of cases are there in Mumbai also. It happens at different ages. Most gay men are identified after their marriages and it leads to exclusion from the village. I have seen this kind of prejudice in many educated families as well,” he elaborated.

    The panellists then lowered the lens on how Indian mainstream cinema has portrayed the LGBTQ community on the big screen.

    Mukherjee noted that things are changing – actors like Ayushmann Khurrana, Rajkummar Rao, Sonam Kapoor are not playing a caricature when they take on such projects.

    It was agreed that if big Bollywood actors come forward and play solid roles that are not stereotypical, then the message would percolate to the remotest corners of the country.

    Taking the discussion a notch forward, Italia mentioned that LGBTQ community is accepted in outside countries because its heroes are true contributors to mankind. The minute India would have such heroes and you cannot deny their contribution to the country, I think that would be able to change the mindset more than any Bollywood actor or movie. 

    Kher strongly vouched for teaching the values of acceptance and inclusivity at the grassroots. “In schools we are taught what is religion, we need to teach them about LGBTQ, sexual preferences of the people, and how they live,” he asserted.

    Wanvari added that one of the good ways to educate is via cinema, television and OTT. In India, there are not many OTT shows focusing on or even featuring LGBTQ characters available, and he was not sure that the industry has tackled it well.

    Mukherjee towards the end mentioned that the moment you are not doing something that is not a routine in the world it becomes difficult to raise money for that. “The moment you say that the platform is about LGBTQ community, then the investors will say that it will be niche, no family audience. But it should not deter you from what you want to do in life,” added Mukherjee.

    Kher concluded that the film fraternity is more aware about this subject and is more open than others. “People are not coming out because of this social burden. It stops us from saying and doing what we want to do. The social fabric needs to understand the sensitivity of the subject and that they are human beings.”

  • EORtV expands core team with new appointments

    EORtV expands core team with new appointments

    MUMBAI: EORtV, an over the top (OTT) media service platform announced some more key appointments to its core team. The streaming service that was launched recently is now available on Playstore.

    Joining the team are the following industry experts. Bharat Bhushan Nautiyal has joined as an executive director. He is a physics graduate from Mumbai University is a senior journalist and editor of "Nutan Savera", a Hindi weekly published from Mumbai since 1993, known for its fearless journalism and credible reportage & commentary on social, economic, political, and current affairs. His other business ventures include several real estate and infrastructure projects in Uttarakhand and Maharashtra. His vast network helps him to create and market amazing business opportunities for his business partners. Through his philanthropic work, Nautiyal also actively contributes towards social upliftment of the marginalised classes and works towards women’s empowerment. He is also a part of the creative team of Dreamzz Images.

    Miiheer Shah has joined as a chief strategy officer. He has deep knowledge of competitive environments, resulting in tailored solutions which support strong, collaborative partnerships. He started his career as one of the youngest motivational leaders of the world at the age of 16. Since 2003, he has transformed more than 2,00,000 lives globally. Creator of the famous Prime Performance Training™️. & Param Meditation techniques, he has acted in famous Gujarati play, Ek Aham Ni Rani & produced the critically acclaimed Marathi Movie, Krutant under his production house Rain Rose Films in 2019. As an entrepreneur, he successfully founded – Goal Cafe, 361 Degree India & Rain Rose Hotels & Restros Pvt Ltd. Shah also has formed an NGO – School Of Ur Life ( SOUL ) working towards life skill training and counseling support for all ages.

    Peter Fernandes has joined as a Chief Marketing Officer. He began his professional journey with Indian Express. Known as a tough negotiator, he worked in various organisations including stints with Hindustan Times Media Limited and then with Radio City 91.1 FM where he was instrumental in launching 13 new broadcast stations across India being in the Purchase Department as Senior Manager Commercial – Project Head. He also spent a decade in all at Zee Entertainment Enterprise Limited followed by a stint at Viacom 18 Media Pvt Ltd as the Vice President of the Commercial Department. He was a consultant for Outdoor Advertising Professionals and joined Red Eye Technologies as COO and worked successfully in the expansion of the organisation. In his 26 years of professional journey, Peter has developed executable go-to-market strategies, profitable cost effective models and built and led teams that drove high revenue growth.

    Dominic Savio D’souza has joined the team of EORtV as its general counsel. He is a legal professional who has been part of the Indian Media & Entertainment Industry for over two decades. In addition to completing his studies in Law, he has a Masters Degree in Mass Communication and Journalism. He has been appointed as vice chair at the Indian National Association of Legal Professionals.
    D'souza has been closely associated with several national and international production houses, major media conglomerates, having various business interests in print, broadcasting, internet and broadband, new media and OTT platforms, broadcast channels (news, general entertainment and sports) and print and newspaper publications too. His involvement includes litigation and non-litigation related matters pertaining to M&E and IP and also to Property, Labour and Corporate matters. D'souza advises the Indian governmental bodies and industry trade bodies in the media, IP, the broadcasting and telecom regulatory sectors and shares his knowledge pro-bono, both via educational institutions as well as professionally and has been part of various National and APAC IPR summits and conferences. 

    Welcoming all the professionals to the team , EORtV executive directors, Dr Kaushik Izardar and Deepak Pandey jointly shared a statement saying, "We are delighted to have Bharat Bhushan Nautiyal and Miiheer Shah join our team to offer their expertise across varied fields to help establish EORtV as one of the leading players in its genre. Both have global management talent with a proven track record of driving significant growth and creating strategic value in companies. The addition of new members is a great way to continue furthering our objective of creating a world where individuals of all abilities are fully accepted, respected and included."

    "Peter and Dominic have been outstanding long-term partners and have created tremendous value for the firms they've worked with. We've been extremely fortunate to have experienced first-hand their ability to help companies scale their businesses while creating unique assets that have real intrinsic value. We are excited to partner with then and to leverage our expertise and network of relationships to drive growth," they added.

  • LGBTQ-focused streaming service EORTV launches website on OTT platform

    LGBTQ-focused streaming service EORTV launches website on OTT platform

    MUMBAI: OTT media service platform EORTV has launched its website www.eortv.com with a differentiated philosophy to focus on the LGBTQ audiences and other communities. The mission of this new OTT platform is to be inclusive and create acceptance for all communities in society by eliminating any kinds of biases based on gender stereotypes and sexual orientation. 

    The logo of EORTV contains the letter “E” which determines the significance of “EQUALITY”. The letter ‘E’ is in GREEN colour to highlight gender equality.  Headquartered in Mumbai, leading the team of EORTV are industry stalwarts with a vision to change the mindsets and prevent discrimination and prejudice against the “hormonally challenged communities” in society with an aim to promote peace, fraternity, equality and brotherhood. 

    EOR TV has appointed Deepak Pandey and Kaushik Izardar as executive directors. Izardar will oversee the overall corporate responsibilities of the company and Pandey will be responsible for the overall creative dimension of the company.

    Renowned industry veteran Deepak Pandey started his career as a cinematographer in the Indian television industry. In his extensive career of 20 years, he has earned many awards for shows like Prithviraj Chauhan, SaraswatiChandra, Mahadev, Ashoka, Veer Shivaji, Bepanaah, Jhasi ki Rani, Shobha Somnath Ki, Humsafars, Qubool Hai,Tanhaiyaan and many more. He has also been the cinematographer for films like Pink Mirror, Yours Emotionally and Baat Ban Gayi. Being an exceptional cinematographer, he has always wanted to tell stories and his first directorial debut was ‘I love US’ which was released on Footlooze Youtube channel. The series gained 150 million views.

    Other series that he directed include a biopic on Indian defence officers, ‘Shaurya’ which aired on Sony LIV, The Bull of Dalal Street, Halala, Paanchali, Singardaan, #Metoo, Dance Bar, Tadap and many more for Ullu channel. He was awarded the best director for the series, Halala. He plays a vital role in establishing the series and is known to experiment in his craft while exploring new technologies in the market. 

    “I’m excited about EORTV as it means more diversity and a uniquely curated selection of global entertainment for our audiences. We strive to bring viewers progressive, inspiring and ground breaking content in the fields of technology, digital media and queer advocacy to start with,” says Pandey.

    Izardar  has worked with media conglomerates including Viacom18 Media, ZEEL, INX Media, Fulford India Limited (subsidiary of Merck; Co, USA). Izardar has a PhD and has completed the thesis under Dr Piyush Sinha (IIM- Ahmedabad). He has a MBA in marketing and has completed his senior strategic management from IIM Kolkata. Studied graduation from Visva Bharati University (Siksha Bhavana- Santiniketan), founded by the renowned poet and nobel prize winner  Rabindranath Tagore.

    “We are excited to announce the launch of EORTV’s website and EORTV app will soon follow to keep expanding our opportunity to touch a broader audience with new offerings. This summer and especially in this period of quarantine, we are planning a distinctly curated selection of entertainment that represents all gender identities, sexual orientations, religions, cultures, ages, languages and walks of life,” said Kaushik Izardar.

    EORTV will provide hundreds of hours of premium, exclusive and original content from leading producers and publishers in domestic and international entertainment that includes award-winning blockbuster films, TV shows, web series, music videos, short videos, cutting-edge series and originals in Hindi and English. 

    EORTV’s viewers can watch content through their smart TV, mobile and other streaming device integrations. The app supports almost 200 TV channels and airs programmes which users can watch at their convenience. Being a global platform, EORTV doesn’t run short of user access in any part of the world. It can be used wherever you are located.

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