MUMBAI: Sports brand Nike has announced the return of tennis great Andre Agassi to their roster of athletes.
The renewed partnership will focus on a shared passion for tennis, along with a commitment to help kids become more active and realise their full potential through sports.
The collaboration is the latest in a long and successful relationship between Nike and Agassi that dates back 25 years. From the early days of his sporting career in 1988, Nike supported Agassi as he established himself as a one of the greatest players in tennis history.
Nike co-founder and chairman Phil Knight said, “As one of the world‘s greatest tennis players, Agassi embodied the passion, dedication and determination of the Nike brand. As a philanthropist and campaigner, he continues to share Nike‘s commitment to inspire the young generation with his Just Do It spirit. We are honoured to welcome him back.”
Since his retirement from the game, Agassi has worked to create an education model that combines a diverse curriculum with physical activity throughout the school day to help curb a growing epidemic of physical inactivity around the world. Agassi will team with Nike to advocate for change, leveraging the designed to move framework for action that Nike helped create with more than 70 expert organisations in the fields of physical education, health and the built environment (e.g., parks, green spaces and public transportation).
Agassi said, “The past was exciting, emotional and life-changing for all of us. The future, however, is a landscape filled with unlimited opportunity and a canvas anxiously waiting to be filled in. Designed to Move has opened new horizons. Coming back together with Nike through this partnership will have a multiplying effect on this and future generations.”
