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Tag: Entropik Tech

  • Entropik Tech appoints Manoj Tinna as VP Sales for APAC and US

    Entropik Tech appoints Manoj Tinna as VP Sales for APAC and US

    MUMBAI: Entropik Tech, a pioneer in the space of EmotionAI, today announced the appointment of Manoj Tinna as the VP sales. Prior to joining Entropik Tech, Manoj Tinna was vice president sales at India + SEA at Gracenote, a Nielsen company. His appointment comes at a time when Entropik Tech is looking to expand its global business.

    At Entropik Tech, Tinna will be responsible for driving sales across APAC, Europe and US market which are key focus areas for Entropik.  He will be responsible for devising strategies, both for direct sales and channel partners to drive growth and achieve the company’s sales goals.

    Entropik Tech CEO and founder Ranjan Kumar said, “Entropik's business is expanding globally, with 40 per cent of our current $2.1 million ARR coming from overseas. Manoj has a proven track record of success in driving growth, cultivating teams, and understanding consumer behaviour. His industry experience will help us achieve new targets and further expand our international footprints. I am confident he will be able to add significant value and deliver positive business impact.”

    Tinna brings in two decades of rich sales experience in IT, telecom, media and enterprise companies across various markets like India, Middle East & South East Asia. His expertise lies in sales and is a startup specialist for business development, pre/post sales engineering, product development support and customer success management. Tinna also served in senior roles at Gracenote – a Nielsen company, What's-On-India and Rediff.com.

    Manoj Tinna said, “Entropik’s ‘consumer emotion metrics’ is very unique and path breaking. It already works with some incredible brands, who use its pioneering tech to take their business to the next level. I’m very much looking forward to contributing to this game changing company and towards the expansion of our footprint globally.”

    Entropik Tech helps brands decode their consumer’s subconscious responses for UX (User Experience) on Digital Assets, Media Consumption & Retail Experiences, using Emotion Recognition Technologies like Brainwave Mapping, Facial Coding & Eye Tracking. Based out of Bengaluru, Entropik Tech is India’s only EmotionAI startup. The company’s list of global clientele across various industry sectors includes Accenture, TCS, JP Morgan Chase, British Telecom, Diageo, LBrands, Target retail, GroupM, ITC, Myntra, IMRB, Essilor, CavinKare, Xiaomi, TATA Chemicals, UB Group, Viacom18, TAM Media Research among others.

  • Entropik Tech helps broadcasters better monetise content

    Entropik Tech helps broadcasters better monetise content

    MUMBAI: With the implementation of the new tariff order a few months back, the broadcasting industry has become more consumer-centric than being dependent on ad revenue for functioning as it gives the consumer the power to choose what one wants to see. The insight was shared by Entropik Tech founder and CEO Ranjan Kumar during an exclusive interaction with Indiantelevision.com, where he was talking to us about his company, which he claims to be India’s only EmotionAI startup.

    Kumar added that the growth of digital technologies and OTT services has made it quite difficult for broadcasters to monetise their content as consumers now have the choice to view it on other platforms.

    “That’s where technologies like EmotionAI can help the broadcasters. We help them create more consumer-centric content by bringing in deeper insight into the user behaviour and emotions in a scalable manner,” said Kumar, who is currently working with big broadcasters like Viacom18 and Star.

    He shared that using tools and technologies like brain wave mapping, facial coding, and eye-tracking, Entropik Tech is able to better understand the nuances of content and support the creative process for the broadcasters.

    “For example, say Netflix is launching the new season of Sacred Games, and comes to us with the promo to test how impacting it is. We will map a users brain waves and eye movements, etc, to record what part of the promo they liked, what part fell flat, and which characters drew their attention the most. They can then optimise that promo based on these inputs for creating a better impact on the audience,” Kumar elaborated.

    The whole research is done on a sample group consisting of members from the target audience as defined by the client. Then they are given a chance to view the content and their cognitive behaviour is noted and studied by neuro-scientists. The creative and data team then shares inputs with the client to help them optimise the content for the right audience.

    The EmotionAI technology of Entropik Tech can also help advertisers in recognising correct time slots and channels to advertise on based on rich consumer data and insight that the platform can provide. “We take the good currency to the right content, leveraging technology,” said Kumar.

    Explaining more the prospects that Entropik Tech has for brands, Kumar revealed that it can help brands in designing better packaging or choose the right fragrance and colour for the products as well as using the cognitive technologies for increasing saleability.